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Victoria’s Secret

Victoria’s Secret. “ Tell Me You Love Me.” “ Tell Me You Love Me.” ●Audience ●Design ●Content ●Pathos

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Page 1: Victoria’s Secret. “ Tell Me You Love Me.” “ Tell Me You Love Me.” ●Audience ●Design ●Content ●Pathos

Victoria’s Secret

Page 2: Victoria’s Secret. “ Tell Me You Love Me.” “ Tell Me You Love Me.” ●Audience ●Design ●Content ●Pathos

“ Tell Me You Love Me.”

Page 3: Victoria’s Secret. “ Tell Me You Love Me.” “ Tell Me You Love Me.” ●Audience ●Design ●Content ●Pathos

“ Tell Me You Love Me.”

● Audience●Design● Content● Pathos

Page 4: Victoria’s Secret. “ Tell Me You Love Me.” “ Tell Me You Love Me.” ●Audience ●Design ●Content ●Pathos

..

VS Fashion Show

Page 5: Victoria’s Secret. “ Tell Me You Love Me.” “ Tell Me You Love Me.” ●Audience ●Design ●Content ●Pathos

❖Backstage Interviews

❖Get to know models

❖Models promote brand

Fashion Show

Page 6: Victoria’s Secret. “ Tell Me You Love Me.” “ Tell Me You Love Me.” ●Audience ●Design ●Content ●Pathos

Twitter

Page 7: Victoria’s Secret. “ Tell Me You Love Me.” “ Tell Me You Love Me.” ●Audience ●Design ●Content ●Pathos

Twitter

Page 8: Victoria’s Secret. “ Tell Me You Love Me.” “ Tell Me You Love Me.” ●Audience ●Design ●Content ●Pathos

Victoria’s Secret (VictoriasSecret). “Sparkles make everything better. Now use the #BikiniMixer to find your bottoms! i.victoria.com/YWW pic.twitter.com/TkCzzqbtF0.” 4 May 2014, 11:20 a.m. Tweet. Victoria’s Secret (VictoriasSecret). “TRUE! Again, you guys

really LOVE your Heavenly. Thanks for playing #HeavenlyTrivia—we’ll DM u if u got a prize :).”

2 May 2014, 1:23 p.m. Tweet. Victoria’s Secret (VictoriasSecret). “TRUE or

FALSE: from 2000-2013, more Heavenly EDP’s were sold in the US than any other fragrance. #HeavenlyTrivia.” 2 May 2014, 1:16 p.m. Tweet. Victoria’s Secret (VictoriasSecret). “TRUE!

Heavenly was the first of our scents to win an award. LAST

QUESTION, up next! #HeavenlyTrivia.” 2 May 2014, 12:56 p.m.

Tweet.

Victoria’s Secret (VictoriasSecret). “TRUE or FALSE: Heavenly was the 1st VS fragrance to win a FiFi Award. #HeavenlyTrivia.” 2 May 2014, 12:50 p.m. Tweet. Victoria’s Secret Pink (VSPINK). “It's #DecisionDay!

Where will you be headed this fall? #PINKClassof2014 http://s.pinknation.com/jQa.” 1 May 2014, 10:07 a.m. Tweet. Victoria’s Secret Pink (VSPINK). “On Wednesdays we

wear PINK!” 30 April 2014, 6:40 a.m. Tweet. Victoria’s Secret Pink (VSPINK). “On Saturdays, we

shop! Our new Las Vegas Fashion Show Mall store is open and it's amaze! #ShoppingExcuse http://instagram.com/p/maiFpxoPve/.” 5 April 2014, 9:34 a.m. Tweet.

Works Cited

Page 9: Victoria’s Secret. “ Tell Me You Love Me.” “ Tell Me You Love Me.” ●Audience ●Design ●Content ●Pathos

Fashion TV. “Victoria’s Secret Fashion Show 2012 2013 Backstage With Doutzen Kroes, Lily Aldridge |

FashionTV.” Online video clip. Youtube. Youtube, 8 November 2012. Web. 4 May 2014.

Victoria’s Secret Pink (VSPINK). “Did you hear? A #PINKPlanet totally exists! #Fact #PINKGirlsRuleTheUniverse http://instagram.com/p/mWDgSiIPrp/.” 3 April 2014, 3:36 p.m. Tweet. Victoria’s Secret Pink (VSPINK). “Feeling sport?

#NewPINK #SkinnyPant pic.twitter.com/gGXfnYYgdx.” 3 April 2014, 11:54 a.m. Tweet.

Works Cited