Victoria yarborough portfolio

Victoria YarboroughPortfolio

VY

Table of Contents

Advertisements.................................2Collateral Material..........................10News Releases.................................18Web Site Content............................24Planning and Analysis....................30Social Media...................................36

Advertisements

The following section includes some of the advertisements I have created for my current employer in the past 12+ months. All content, artwork and photography layout are original designs created with Microsoft Publisher and GIMP. These advertisements were created for print use in publications directed at very small target markets. Publications the ads were featured in include 417 Magazine, a Southwest Missouri lifestyle magazine, the US Electrical Union Directory and the Greene County Medical Society Journal. Ads were also created for one-time

events such as the annual Springfield Law Day and Jackson Day.

Summary

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Southwest Missouri’s preeminent family law firm resolves complex issues with discretion and care.

Expertise in divorce and family law litigation including valuation and division of business interests and

partnerships; maintenance claims; child support and custody issues; prenuptial agreements and appeals.

Mark Millsap, Ron Baird, J. Matthew Miller

Baird, Lightner, Millsap & Harpool, PC1901-C South VenturaSpringfield, MO 65804(417) 887-0133 www.blmhpc.com

The choice of a lawyer is an important decision and should not be based solely upon advertisements.

Your Full Service Firm for Business and Life.

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• Personal Injury • Corporate/Business Transactions & Litigation • Employment Law • Family Law • Real Estate Transactions & Litigation • Insurance & Government Defense

A Full Service Firm to Represent You in Every Part of Your Life

(417) 887-0133 1901-C South Ventura Springfield, MO 65804

www.BLMHpc.com


Preserving Your Rights, Working For You


www.BLMHpc.com



www.BLMHpc.com

A Full Service Firm to Represent You in Every Part of Your Life



www.BLMHpc.com

Preserving Your Rights, Working for You.

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417MAG.COM • 417 MAGAZINE 109

Baird, L ightner , Mi l lsap & Harpool P.C.Attorneys: C. Ronald Baird: Originating Firm Partner; J.D., Credentials: Best Lawyers in America® 2005-2012. John R. Lightner: Firm Partner, J.D., Credentials: Best Lawyers in America® 2010-2012. Mark J. Millsap: Firm Partner, J.D. with distinction. Credentials: Best Lawyers in America® 2010-2012.M. Douglas Harpool: Firm Partner, J.D. Credentials: Best Lawyers in America® 2010-2012. Brett W. Roubal: Firm Partner, J.D. Credentials: Best Lawyers in America® 2012.J. Matthew Miller: Firm Partner, J.D. Credentials: BV® Dis-tinguished rating by the Martindale Hubbell Association® Peer Review, Warford B. Johnson III: Firm Partner, J.D., Creden-tials: Missouri Lawyers Weekly Up & Coming Attorney 2010. Paul D. Link: Firm Partner, J.D.,Credentials: Springfield Busi-ness Journal 40 Under 40, 2001.firM History: Ron Baird started the firm in 1983 specializ-ing in family law and was joined by John R. Lightner in 1984. In

the early days the firm attracted young talent and allowed them to develop into well-respected professionals. Mark J. Millsap joined the firm in 1992, and M. Douglas Harpool followed in 2006. The firm has grown from its original focus into a flourish-ing, full-service firm. As the firm has grown it has not changed its core beliefs and commitment to clients, providing legal care and guidance to meet their goals.serviCes: Banking, Commercial Litigation, Corporate and General Business, Employment Law, Family Law, Government, Insurance Defense, Personal Injury, Probate Litigation, Profes-sional Liability, Trust and Estates and Workers Compensation.

ContACt inforMAtion:

1901 South Ventura, Suite C Springfield • (417)887-0133www.blmhpc.com

PROMOTION

Pictured left to right: First Row: C. Ronald Baird, John R. Lightner, Mark J. Millsap, M. Douglas Harpool Second Row: J. Matthew Miller, Matt Cologna, Brett W. Roubal, Sativa Boatman-Sloan, Phil Quinn, Matthew D. Wilson Third Row: Jennifer A. Mueller, Paul D. Link, Warford B. Johnson III, Brandon Howard

toPLAWYERS ProfiLes Ph

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Civil Rights, Employment Law, Family Law, Local Government Law, Personal Injury 1901-C South Ventura Avenue, Springfield, MO 65804 P: (417) 887-0133 F: (417) 887-8740 www.blmhpc.com The choice of a lawyer is an important decision and should not be based solely upon advertisements.

Our locally owned, full service law firm is here to meet all of your legal needs. Doug Harpool, Attorney

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Baird, Lightner, Millsap & Harpool, P.C. 1901-C South Ventura Springfield, MO 65807

T: (417)887-0133 F: (417)887-8740 www.blmhpc.com [email protected]

The choice of a lawyer is an important decision and you should not base that decision solely upon advertisements.

Your Full Service Firm in Business and Life.

Locally owned and operated since 1983, our full service firm can assist you with all of your legal needs. The attorneys at Baird, Lightner, Millsap & Harpool take pride in our commitment to clients and we work hard to get you the results you deserve.

Our Family Law attorneys can assist you in difficult times

including: ∙ divorce ∙ dissolution

∙ child custody ∙ ∙ child support ∙

∙ parenting plan ∙ ∙ property division ∙

If you have been hurt or injured by someone else

our Personal Injury attorneys will guide you through the sometimes confusing legal process.

We guide clients through many stressful situations

including: ∙ on the job injury ∙

workers compensation ∙ ∙ car accident ∙

∙ wrongful death ∙ ∙ slip and fall ∙ assault ∙ ∙ uninsured motorists

We also offer legal assistance in many other areas including real estate, wills and trusts, business consulting, employment law, employee trainings, professional liability and civil rights.

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PROUD TO SUPPORT LAW DAY 2012

C. Ronald Baird John R. Lightner Mark J. Millsap M. Douglas Harpool Brett W. Roubal J. Matthew Miller Warford B. “Trace” Johnson

Paul D. Link Sativa Boatman-Sloan

Jennifer A. Mueller Matthew D. Wilson Brandon L. Howard

Matt Cologna Philip R. Quinn Teresa C. Baird

1901-C South Ventura Springfield, MO 65804

T: (417)887-0133 F: (417)887-8740

www.blmhpc.com

Your Full Service Firm In Business and Life.

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104 417 MAGAZINE • 417MAG.COM

2013 marks Baird, Lightner, Millsap and Harpool's 30th anniversary of proud service to Springfield. Locally owned since the beginning, BLMH has grown into a flourishing full-service firm capable of meeting clients’ personal and profes-sional needs. As the firm has grown it has not changed its core beliefs and commitment to clients, providing legal care and guidance to meet their goals. The attorneys are proud of the recognition and accomplishments achieved, but are more proud of the strong ties to their community and local busi-ness owners.

The firm’s practice areas include Appellate Practice, Bank-ing, Commercial Litigation, Corporate and General Business, Employment Law, Family Law, Government, Insurance De-fense, Personal Injury, Probate Litigation, Professional Liabil-ity, Municipal, Real Estate Law, Trusts and Estates, Wills and Workers Compensation.

In addition to having five attorneys named Best Lawyers in America©, the firm has received a Tier 1 ranking in the 2013 Edition of U.S. News - Best Lawyers Best Law Firms. The firm is ranked with the AV™ Preeminent distinction by the Martin-dale Hubbell Association® Peer Review — its highest rating, based on attorney experience and high professional and ethi-cal standards. The firm is listed as A.M. Best’s Recommended Insurance Attorneys and is involved with the local and state bar associations. Multiple attorneys serve on boards of direc-tors for area charitable organizations.

(Pictured left to right, back to front)J. Matthew Miller, Brandon Howard and Jennifer A. Mueller. Brett W. Roubal, Phil Quinn, Matt Cologna and Paul D. Link. C. Ronald Baird, John R. Lightner, Mark J. Millsap and M. Douglas Harpool. Not pictured: Teresa Baird.

baird, lightner, millsap & harpool

1901 south ventura, suite C

Springfield • (417) 887.0133

www.blmhpc.com Co

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profiles | Attorneys PROMOTION

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Collateral Materials

The following is a selection of marketing materials I have designed and created to further increase firm exposure and brand awareness. All content and artwork is original and designed with Microsoft Office, Publisher and GIMP. Examples of firm biography pages and attorney profiles were designed to introduce the firm to potential clients or reintroduce our attorneys to past clients. I also drafted letters of introduction for attorneys reaching out to specific people or congratulatory letters to local leaders. Attorney biographies were also designed to introduce them at speaking engagements and as an

accompaniment during client presentations.

Summary

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Baird, Lightner, Millsap & Harpool, P.C.

1901-C South Ventura Avenue

Springfield, MO 65804

Phone: (417) 887-0133 Fax: (417) 887-8740

www.blmhpc.com

BLMH has handled hundreds of cases for public entities across Missouri.

The choice of a lawyer is an important decision and you should not base that decision solely upon advertisements.

30 YEARS OF EXPERIENCE WORKING WITH MUNICIPALITIES, COUNTIES AND OTHER

GOVERNMENT ENTITIES. Baird, Lightner, Millsap & Harpool, P.C. is a flourishing, full-service law firm practicing throughout Missouri. We have 14 talented attorneys, and the support staff to meet your needs. BLMH’s attorneys include a former state representative, former city attorneys, and recognized leaders in the state and local bar associations. Over the past 27 years, BLMH has expanded to become a full-service law firm, offering representation in employment, governmental liability, civil rights, land use and economic development. The firm has handled hundreds of cases for public entities all over Missouri. BLMH has represented counties, cities, municipalities, townships, school districts, police departments and governmental agencies. We are proud to offer our clients the same caliber legal services as the large, multi-state firms at a better value and with more personal attention. All of our lawyers are proud of BLMH’s reputation for excellence. Our hard work has earned us the AV Preeminent™ peer-review rating from Martindale-Hubbell® law directory, and five of our partners were selected by their peers for The Best Lawyers in America® in 2012.

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Distinctions: AV™ Preeminent rating by the Martindale Hubbell Association® Peer Review. The rating is a reflection of attorney experience as well as high professional and ethical standards.

Best Lawyers in America®

Your Full Service Firm for Business and Life

Brett Roubal, Attorney-at-Law

1901-C South Ventura Springfield, MO 65804∙ Phone: (417) 887-0133 Fax: (417) 887-8740 www.blmhpc.com ∙ [email protected]

www.facebook.com/blmhpc ∙ www.linkedin.com/pub/brett-roubal/14/137/503

Areas of Practice Include: ∙ Real Estate and Development Law ∙ Business Litigation ∙ Business & Corporate Transactions ∙ Civil Litigation

Education: ∙J.D., Creighton University; 1999 ∙B.S., Creighton University; 1996 Admissions: ∙Kansas, 2000 ∙Missouri, 1999

Professional & Community Activities: Missouri Bar Association, Board of Governors Representative (2008- ), Young Lawyers Council (2007-2008) Kansas Bar Association Springfield Metropolitan Bar Association, Board of Directors (2008-2010) Springfield Workshop, Inc., Board of Directors Springfield-Greene County Library Foundation, Board of Directors

Mr. Roubal practices mainly in the areas of transactional corporate law and business litigation. His transactional practice focuses on a wide variety of real estate matters, corporate formation, lending and other general corporate issues. His practice also centers on business litigation, including contract

disputes, non-competes and other business-related matters.

Publications & Presentations: "No Courts, No Justice, No Freedom," Springfield Business Journal, May 1, 2012. "Protecting Suppliers of Safe Component Parts and Raw Materials Through the Component Part Doctrine and Sophisticated Purchases Doctrine: In re Temporomandibolar Joint (TMJ) Implants Products Liability Litigation," Vol. 31, No. 2, Creighton Law Review, 1998.

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Baird, Lightner, Millsap & Harpool PC is a flourishing, full-service, law firm practicing throughout the state of Missouri. For almost 30 years the partnership has built its highly regarded, full-service law firm offering to include legal representation in banking, commercial litigation, corporate and general business, employment law, family law, government, insurance defense, intellectual property, nonprofit organization, personal injury, probate litigation, professional liability, real estate, trusts and estate planning. BLMH attorneys have earned top AV Preeminent® peer-review ratings from the Martindale-Hubbell law directory, and inclusion in The Best Lawyers in America® listing since 2005. The firm is listed as A.M. Bests’ Recommended Attorneys and our insurance defense team members are part of the Claims & Litigation Management Alliance. We are proud of our achievements and are committed to providing legal care that goes above and beyond for everyone we represent.

Baird, Lightner, Millsap & Harpool has grown to 14 attorneys which allows us to serve the many needs of our clients. Our team members include a former State Representative, former City Attorney and Associates that have all tried cases in State and Federal Court. As we have grown we have not changed our core beliefs and commitment to our clients. We apply our experience and practical business sense to create successful resolutions for our clients and their families. Our clients are our top priority.

To learn more: www.blmhpc.com

1901-C South Ventura Springfield, Missouri 65804 P: (417)887-0133 F: (417)887-8740

www.blmhpc.com www.facebook.com/blmhpc

Your Full Service Firm for Business and Life.

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LAW OFFICES OF

BAIRD, LIGHTNER, MILLSAP & HARPOOL, P.C. 1901-C SOUTH VENTURA AVENUE

SPRINGFIELD, MISSOURI 65804 TELEPHONE (417) 887-0133 FACSIMILE (417) 887-8740 [email protected]

www.blmph.com C. RONALD BAIRD OFFICE ADMINISTRATOR JOHN R. LIGHTNER ANGELA B. BEISNER MARK J. MILLSAP M. DOUGLAS HARPOOL PARALEGALS BRETT W. ROUBAL* ANGIE GOODSON J. MATTHEW MILLER ANNE PIECHOCKI PAUL D. LINK* JENNIFER A. MUELLER BRANDON L. HOWARD MATT COLOGNA * Also admitted in Kansas PHILIP R. QUINN ** Also admitted in California, Colorado TERESA BAIRD**

October 30, 2012

Clif Smart, President Missouri State University 901 South National Springfield, MO 65897 Dear Clif, Our sincerest congratulations in your acceptance of the presidency position at Missouri State University. The University has already benefited greatly from your leadership as head legal counsel and interim president, and we are sure that your continued work and dedication will only further the University’s success and future growth. Missouri State University and the Springfield community are gaining an invaluable asset and we look forward to seeing the University flourish under your guidance. Many thanks for the time and dedication you have already given to Missouri State University, and again congratulations on your new position.

Best Regards,

BAIRD, LIGHTNER, MILLSAP & HARPOOL, P.C.

BY________________________________________ BY________________________________________ C. Ronald Baird John R. Lightner BY________________________________________ BY________________________________________ Mark J. Millsap M. Douglas Harpool BY________________________________________ BY________________________________________ Brett W. Roubal J. Matthew Miller BY________________________________________ Paul D. Link

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LAW OFFICES OF


SPRINGFIELD, MISSOURI 65804 TELEPHONE (417) 887-0133 FACSIMILE (417) 887-8740

[email protected] www.blmph.com

C. RONALD BAIRD OFFICE ADMINISTRATOR JOHN R. LIGHTNER ANGELA B. BEISNER MARK J. MILLSAP M. DOUGLAS HARPOOL PARALEGALS BRETT W. ROUBAL* ANGIE GOODSON J. MATTHEW MILLER ANNE PIECHOCKI WARFORD B. JOHNSON, III PAUL D. LINK* SATIVA BOATMAN-SLOAN** MATTHEW D WILSON* JENNIFER A. MUELLER BRANDON L. HOWARD MATT COLOGNA * Also admitted in Kansas PHILIP R. QUINN ** Also admitted in Illinois TERESA BAIRD*** *** Also admitted in California, Colorado

January 16, 2012

Mark Roberts Director, Personal & Commercial Lines Great Southern Insurance 2925 E. Battlefield, Suite 120 Springfield, MO 65804 Dear Mr. Roberts: I wanted to take a moment and congratulate yourself and the staff of Great Southern Insurance on the upcoming ribbon cutting ceremony with the Springfield Chamber of Commerce. As a Chamber member I enjoy seeing the successes and growth of fellow businesses. I know Great Southern to be a respected leader in the community committed to local development. After growing up in Springfield, I left for a few years for university and work. I have recently returned to the area and am excited to be home. I look forward to reconnecting with old friends and building new relationships. My law practice focuses on Trusts and Estates, and I truly enjoy working closely with families and helping them plan for the future. From building simple wills and establishing trusts to solving complicated estate tax matters, my focus is always on creating a sense of security in the face of the unknown. In addition to working with families I also have experience working with foundations and nonprofit organizations in solving tax matters and establishing planned giving contributions. Thank you for the opportunity to introduce myself, and again congratulations on Great Southern Insurance’s continued success. I would be honored to have the opportunity to discuss with you the services myself and the firm might be able to provide your clients and company. Very truly yours, BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C. By________________________________________ Teresa Baird

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Baird, Lightner, Millsap & Harpool P.C. 1901-C South Ventura Springfield, MO 65804 (417) 887-0133

Mr. Harpool has spent more than 25 years representing public entities across Missouri in litigation pertaining to:

Municipal Law & Government Relations Business Litigation Construction Defect Litigation Product Liability Civil Rights Employment Law Trucking/Vehicle Negligence Storm Water & Sewer Issues Professional Liability

Mr. Harpool has been a partner with the firm since 2006. He is a former five-term Missouri State Representative and is AV rated by the Martindale Hubbell Association Peer Review.

Mr. Johnson has spent over 11 years in practice focused on litigation defense claims. His insurance, corporate business and employment litigation experience includes:

Insurance Defense Professional Negligence Construction Litigation Real Estate Litigation Trucking/Vehicle Negligence Defense Automobile & Personal Injury Employment Discrimination & Retaliation

M. Douglas Harpool

Warford “Trace” Johnson

Mr. Johnson has been with the firm since 2008 and became a partner in 2010. He is BV rated by the Martindale Hubbell Association Peer Review.

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LAW OFFICES OF


SPRINGFIELD, MISSOURI 65804-2700 TELEPHONE (417) 887-0133 FACSIMILE (417) 887-8740 [email protected]

C. RONALD BAIRD PARALEGALS JOHN R. LIGHTNER ANGIE GOODSON MARK J. MILLSAP ANNE PIECHOCKI M. DOUGLAS HARPOOL BRETT W. ROUBAL* J. MATTHEW MILLER WARFORD B. JOHNSON, III PAUL D. LINK* SATIVA BOATMAN-SLOAN** * Also admitted in Kansas BRANDON HOWARD ** Also admitted in Illinois JENNIFER MUELLER ***Also admitted in California, Colorado MATTHEW WILSON MATTHEW COLOGNA PHILIP QUINN TERESA BAIRD***

January 16, 2013 NAME, Mayor Elect _________City Hall Address Address Re: Legal Representation

Mayor Elect __________:

Congratulations on your recent campaign and victory. My colleagues and I would like to introduce ourselves and make you aware of our firm in case the need arises in your city for legal representation. At Baird, Lightner, Millsap and Harpool, we pride ourselves in providing complete legal services at competitive pricing. Our locally owned law firm in Springfield, Missouri has successfully provided clients with complete legal care for over 25 years. We are a full service firm with attorneys on staff that have multiple years of experience in municipal administration and government representation.

Enclosed you will find information about Baird, Lightner, Millsap and Harpool. We believe that our team of Municipal Law and Government Relations specialists will provide you with the attention you need and deserve from your law firm. Please visit our website at www.blmhpc.com for more information. If you would like to reach me to discuss our firm, please call our office at 417-887-0133.

Very truly yours,

BAIRD, LIGHTNER, MILLSAP & HARPOOL, P.C. By_________________________________________ Paul D. Link

PDL/vay Enclosure

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News Releases

The following is a small sample of press releases I wrote and distributed on behalf of the firm. Press outlets include the local Business Journal, local newspaper, the Missouri Bar, and other publications when appropriate. Press Releases concerning specific attorneys were sent to their alma maters, and releases related to particular law topics, such as insurance defense, were sent to correlating publications. I also distribute press releases via our website, Facebook, LinkedIn and

Google+ pages.

Summary

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Law Offices of BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C. 1901-C South Ventura Springfield, MO 65804 ∙ Telephone (417) 887-0133 ∙ Fax (417) 887-8740

www.blmhpc.com ∙ [email protected]

PRESS RELEASE

For Immediate Release

DATE: November 1, 2012 CONTACT: Victoria Yarborough (417) 887-0133 [email protected]

PARTNERS AT BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C. PEER-SELECTED FOR THE BEST LAWYERS IN AMERICA®2013 Once again five partners from Baird, Lightner, Millsap & Harpool, P.C. were selected by their peers for inclusion in The Best Lawyers in America® 2013 (Copyright 2012 by Woodward/White, Inc., of Aiken, S.C.). Partners Ron Baird, John R. Lightner, Mark Millsap, Doug Harpool and Brett Roubal were all included on the 2013 listing of The Best Lawyers in America®. Baird, Lightner, Millsap & Harpool P.C. was first recognized for this honor in 2005, and firm attorneys have continued to be recognized annually.

Since its inception in 1983, Best Lawyers has become universally regarded as the definitive guide to legal excellence. Inclusion in Best Lawyers is considered a singular honor because the award is based on an exhaustive peer-review survey in which more than 41,000 leading attorneys cast almost 3.9 million votes on the legal abilities of other lawyers in their practice areas and because lawyers are not required or allowed to pay a fee to be listed. Corporate Counsel magazine has called Best Lawyers “the most respected referral list of attorneys in practice.”

Baird, Lightner, Millsap & Harpool P.C. is a full-service firm practicing throughout the state of Missouri. 2013 will mark the firm’s 30th anniversary, and during that time it has built a highly regarded, full-service law firm that offers legal representation in appeals, banking, commercial and general business litigation, employment law, family law, insurance defense, intellectual property, municipal law, nonprofit organization, personal injury, probate litigation, professional liability, real estate law, trusts and estate planning. For more information on Ron Baird, John R. Lightner, Mark Millsap, Doug Harpool, Brett Roubal and BLMH please visit http://www.blmhpc.com.

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PRESS RELEASE For Immediate Release

DATE: April 25, 2012 CONTACT: Pub Management LLC,

[email protected] (417)861-9380

DOWNTOWN FAVORITE EBBETS FIELD TO REMAIN OPEN

Springfield, Missouri- Ebbets Field at 1027 East Walnut, a landmark restaurant in downtown Springfield for more than 30 years, will continue to be open for business and ready to serve its customers and loyal patrons. Ebbets Field has been a downtown gathering place since 1981. The managers and staff at our Ebbets Field Walnut location eagerly await the opportunity to continue to serve our customers and carry on the tradition of this iconic restaurant. We will continue the same menu and customs of Ebbets Field. Pub Management, LLC has entered into an agreement to manage and purchase the Ebbets Field restaurant and are excited to continue the Ebbets Field business. We are appreciative of the community’s support and look forward to carrying on the long tradition of Ebbets Field on Walnut Street. The closing of the Ebbets Field South restaurant at 3662 South Glenstone Avenue and reorganization of the Ebbets Field, LLC operating company is necessary because of financial challenges previous management was not able to address. New management is providing the support and ability for Ebbets Field to go forward and is dedicated to the successful operation of Ebbets Field Walnut. During the transition to new management Ebbets Field Walnut will continue to be open for business under current operating hours.

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PRESS RELEASE



C. RONALD BAIRD AND JOHN R. LIGHTNER RECOGNIZED AS MISSOURI & KANSAS SUPER LAWYERS Springfield, MO-Partners C. Ronald Baird and John R. Lightner were named in the Missouri & Kansas Super Lawyers list as top attorneys in Missouri and Kansas for 2012. No more than 5 percent of the lawyers in these states are selected by Super Lawyers. C. Ronald Baird has been named on the Missouri & Kansas Super Lawyers list since 2005 and John R. Lightner has received the honor since 2010.

Super Lawyers, a Thomson Reuters business, is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement. The annual selections are made using a rigorous multi-phased process that includes a statewide survey of lawyers, an independent research evaluation of candidates, and peer reviews by practice area.

Baird, Lightner, Millsap & Harpool P.C. is an AV™ Preeminent rated full-service firm practicing throughout the state of Missouri. 2013 will mark the firm’s 30th anniversary, and during that time it has built a highly regarded, full-service law firm that offers legal representation in appeals, banking, commercial and general business litigation, employment law, family law, insurance defense, intellectual property, municipal law, nonprofit organization, personal injury, probate litigation, professional liability, real estate law, trusts and estate planning. For more information on Ron Baird, John R. Lightner and BLMH please visit http://www.blmhpc.com.

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PRESS RELEASE



EMILY CARLSTROM JOINS BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C. Springfield, MO-Baird, Lightner, Millsap & Harpool P.C. is pleased to announce its newest associate, Emily Carlstrom. Ms. Carlstrom joins the firm from the Greene County Prosecuting Attorney’s Office, where she practiced for five years. Ms. Carlstrom was also previously employed with the Missouri Attorney General’s Office. Her work with the law firm will focus on general and civil litigation, insurance defense and civil rights.

Ms. Carlstrom graduated from the University of Missouri-Columbia School of Law and received her Bachelor’s Degree from Drury University. Ms. Carlstrom is a native of Springfield, Missouri and is planning her December nuptials. Ms. Carlstrom will be taking the last name of her fiancée, Shook, and can be reached at [email protected] beginning December 10, 2012. Baird, Lightner, Millsap and Harpool welcomes Ms. Carlstrom and looks forward to her work with the firm.

Baird, Lightner, Millsap & Harpool P.C. is a full-service firm practicing throughout the state of Missouri. 2013 will mark the firm’s 30th anniversary, and during that time it has built a highly regarded, full-service law firm that offers legal representation in appeals, banking, commercial and general business litigation, employment law, family law, insurance defense, intellectual property, municipal law, nonprofit organization, personal injury, probate litigation, professional liability, real estate law, trusts and estate planning. For more information on Emily Carlstrom and BLMH please visit http://www.blmhpc.com.

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PRESS RELEASE



BRETT ROUBAL RECOGNIZED AS MISSOURI & KANSAS SUPER LAWYERS RISING STAR Springfield, MO - Brett Roubal has been recognized in the Missouri & Kansas Rising Stars list as one of the top attorneys in Missouri and Kansas for 2012. This is the first year Mr. Roubal has been included on the list. No more than 2.5 percent of the lawyers in the state are selected to this annual list. The Rising Stars list was created to recognize the top up-and-coming attorneys in the state, either those under 40 or those who had been practicing 10 years or less. Super Lawyers, a Thomson Reuters business, is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement. The annual selections are made using a rigorous multi-phased process that includes a statewide survey of lawyers, an independent research evaluation of candidates and peer reviews by practice area.

Brett Roubal is a firm partner specializing in real estate development and contract law, corporate and business litigation and transactional law. Mr. Roubal is also an AV™ Preeminent rated attorney by the Martindale-Hubbell Association® Peer Review and is listed in Best Lawyers in America®. Mr. Roubal is very active with both the Springfield Metropolitan Board Association and the Missouri Board Association, serving as a Board of Governors Representative. He is on the Board of Directors for Springfield Workshop, Inc. and the Springfield-Greene County Library Foundation. Baird, Lightner, Millsap & Harpool P.C. is an AV™ Preeminent rated full-service firm practicing throughout the state of Missouri. 2013 will mark the firm’s 30th anniversary, and during that time it has built a highly regarded, full-service law firm that offers legal representation in appeals, banking, commercial and general business litigation, employment law, family law, insurance defense, intellectual property, municipal law, nonprofit organization, personal injury, probate litigation, professional liability, real estate law, trusts and estate planning. For more information on Brett Roubal and BLMH please visit http://www.blmhpc.com.

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Web Site Management

In my current position I am solely responsible for the upkeep and maintenance of the law firm’s website, http://www.blmhpc.com. I did not know much about web design before this position but in the past few months have taught myself HTML code well enough to be able to update the website on a regular basis adding content and web pages, new links, photographs and graphics. Included are screen snapshots of the website, including pages I have created or pages with content I regularly update. I monitor the website’s health and rankings using Google Analytics. With the program I monitor incoming links and visitors, how visitors were referred to or found the website and what web pages are most frequently visited, among many other measurable metrics. I also monitor the website’s health, fixing broken links and deleting erroneous re-directs. I have also done SEO work with the website, optimizing title tags, page headers and content for improved

search rankings.

Summary

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Planning & Analysis

Part of any marketing position includes project planning and analysis. Included are few brief samples of agendas from marketing meetings I held with the firm partners and analysis of marketing services we pay for, to determine the ROI and if the products is valuable enough for continued use. I also included a tutorial I created for some of the less

technologically-savvy attorneys to explain LinkedIn and its use.

Summary

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2012 MKT Budget: What is the Goal?

1. Building a Brand? 2. Brand Awareness? 3. Call to Action-Make clients come to us? 4. ?

What market do we want to grow? PI, Family, Insurance, Employment Law, Elder Law, Estate Law, other? What do we NOT want to publicize? Projected 2012 MKT Budget: $30,000 – does this number include marketing efforts already in place ie RW Lynch (projected cost $24,000 in 2012), Martindale Hubbell listing (projected cost $6960 in 2012)? Website: We have the option to keep Diem Design on retainer for a fixed monthly cost. Option quoted was $500/month for 10hrs of work monthly, $6000 annual fee. I’m not sure this is cost-effective; I’ll keep looking into it. Online Ads: Do we want to run any online ads? Ie Banner ads on sbj.net, Google, 417mag.com, etc. Print Ads: Options I’m looking into are: 417 Mag, SBJ, Greene County Medical Society, Junior League Member Newletter. Any other suggestions? TV: Outside of the tv ads that go along with the MoState Basketball poster do we want to pursue this? At this time and for the short term (next 6-8months) I would recommend no. Listings: Aside from our listing in A.M. Best, I haven’t been able to find any other similar services that would be worthwhile. Any suggestions? Print Materials: I’m working on a tri-fold brochure for the firm for informational/advertising purposes, (see attached) and also 1pg “resumes” for all the attorneys to include as promo materials.

Any interest in mailing something to past/current/potential clients, like a postcard size ad? Or a letter?

Community Involvement: We have attorneys involved with Springfield Workshop, Boys & Girls Town, Junior League. Are these organizations we want to focus our support for?

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LinkedIn.com Official LinkedIn learning website: http://learn.linkedin.com/ A basic introduction video to LinkedIn: http://www.youtube.com/watch?v=IzT3JVUGUzM A little more in-depth video view of LinkedIn: http://www.youtube.com/watch?v=qHM70_e-vCo&feature=related Tips for Attorneys: http://learn.linkedin.com/attorneys/ LinkedIn is a social networking site for professionals with over 116 million users and one person joining a second. It is where you can post and find jobs, answer questions, build your reputation as an expert on a topic, search for and connect to people you want to meet, ask advice from, or do business with. You’re not going to see pictures of friend’s dogs, funny stories about the weekend, etc. It is geared towards connecting with other professionals in your community, profession, and reaching out to people you want to know. LN (LinkedIn) is a great way to build your online reputation, which is just as important as your real-life reputation. The first place someone goes to find out information on you, your practice, and your company is the internet. LN builds your online reputation and credibility because it is an outlet to show your accomplishments and showcase your expertise; an online portfolio of your achievements. LN is also a good tool because of the website’s strength on Google searches. For example, if you Google Brett Roubal, his LN profile shows up in the first page of results. *Interacting on LN: Adding Contacts: You can find people to connect with a number of ways. Once you’ve signed in, your homepage will have a bar at the top listing the main areas on LN. Rolling over Contacts will show you the drop down list and the option Add Connections. On that page you can select the options of colleagues, alumni, and people you may know. Clicking on each tab brings up a page of people with LN profiles who you might be interested in connecting with.

1. Contacts 2. Add Connections 3. Colleagues, Alumni, People You May Know

From there you can simply select who you would like to add as a contact. I suggest starting by adding people you are familiar with, have done business with, etc. You can also add people who you aren’t familiar with but want to get to know, but make sure you are sending a personalized invitation when you do so.

Reasons to build and grow your LinkedIn network

You want to build an audience with whom to share your expertise. Just like face-to-face networking, having a network offers an opportunity to meet new

people….which could turn into……Potential business prospects, clients, or potential employers.

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Web Traffic for BLMH via Martindale.com/Lawyers.com

Impressions by Site Profile Views by SiteMonth/Year

Lawyers.com

Monthly Change

Martindale.com

Monthly Change

Month/Year

Lawyers.com

Monthly Change

Sep-09 850 300 Sep-09 95Oct-09 900 6% 275 -8% Oct-09 145 53%Nov-09 750 -17% 210 -24% Nov-09 87 -40%Dec-09 700 -7% 200 -5% Dec-09 75 -14%Jan-10 810 16% 300 50% Jan-10 135 80%Feb-10 800 -1% 250 -17% Feb-10 100 -26%Mar-10 810 1% 225 -10% Mar-10 88 -12%Apr-10 900 11% 200 -11% Apr-10 77 -13%

May-10 850 -6% 150 -25% May-10 88 14%Jun-10 810 -5% 140 -7% Jun-10 130 48%Jul-10 825 2% 75 -46% Jul-10 65 -50%

Aug-10 1000 21% 200 167% Aug-10 110 69%Sep-10 1404 40% 162 -19% Sep-10 132 20%Oct-10 1083 -23% 216 33% Oct-10 125 -5%Nov-10 1000 -8% 236 9% Nov-10 143 14%Dec-10 99 -0.10% 129 -83% Dec-10 115 -20%Jan-11 1517 52% 180 40% Jan-11 150 30%Feb-11 1245 -18% 203 13% Feb-11 111 -26%Mar-11 1424 14% 329 62% Mar-11 203 83%Apr-11 1230 -14% 205 -38% Apr-11 109 -46%

May-11 1352 10% 231 14% May-11 179 39%Jun-11 1554 15% 209 11% Jun-11 154 -14%Jul-11 1651 6% 258 33% Jul-11 115 -25%

Aug-11 2054 24% 212 -18% Aug-11 248 116%Sep-11 1458 -29% 300 42% Sep-11 169 -32%Oct-11 1329 -9% 308 -3% Oct-11 207 22%Nov-11 1267 -5% 249 -19% Nov-11 173 -16%Dec-11 1206 -19% 309 24% Dec-11 173 0%Jan-12 1819 60% 228 -26% Jan-12 261 51%Feb-12 1804 -0.82% 305 33.77% Feb-12 200 -23.37%Mar-12 1649 -8.59% 247 -19.02% Mar-12 192 -4.00%Apr-12 2215 34.32% 222 -10.12% Apr-12 181 -5.73%

May-12 1537 -30.61% 285 28.38% May-12 103 -43.09%Jun-12 2430 58.10% 184 -35.44% Jun-12 250 142.72%Jul-12 2435 0.21% 169 -8.15% Jul-12 287 14.80%

Aug-12 2718 11.62% 152 -10.06% Aug-12 219 -23.69%Sep-12 2252 -17.14% 237 55.92% Sep-12 145 -33.79%Oct-12 Oct-12Nov-12 Nov-12Dec-12 Dec-12

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Taglines:

1. A Full Service Firm to Handle All Your Personal and Business Needs

2. A Full Service Firm to Care for All Your Personal and Business Needs

3. A Full Service Firm to Represent You and Your Business

4. A Full Service Firm to Represent You in Business and in Life

5. A Full Service Firm to Represent You in Business and at Home

6. A Full Service Firm to Manage Your Business and Personal Needs

7. A Full Service Firm to Cater to All Business and Personal Needs

8. A Full Service Firm to Stand for You in Business and in Life

9. A Full Service Firm to Stand for You and Your Business

10. A Full Service Firm to Be Your Voice in Business and in Life

11. A Full Service Firm to Be Your Professional and Personal Voice

12. A Full Service Firm to Defend You and Your Business

13. A Full Service Firm to Defend You in Business and in Life

14. A Full Service Firm to Advocate for You and Your Business

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Marketing Action Plan 2012 Goals Building a Brand When people think of BLMH they should think: experience Hard working Caring Success Tough Efficient/Effective Achievement Results Intelligent Value Understanding Creative Collateral Materials-business cards, one pages, website, print ad, brochures, Brand Awareness Getting BLMH name out in community-Springfield Insurance Field Chamber of Commerce Logo Recognition Face Recognition Media Mentions Event Sponsorships Charitable Donations Call to Action-Quantifiable Goals Increase total revenue by X dollars, X percentage *Total Amount Billed Nov 2011 vs Nov 2010: down 15% Bring in X new clients X amount of new business from existing clients Land X new Insurance Clients Specific Muni Clients Specific Business Clients Areas to Consider for Focus Areas of Growth 2011 vs 2010 billed amounts: Bankruptcy, Construction Litigation, Collection,

Estate Management, Incorporation, Landlord/Tenant, PI, Probate

Areas of Decline 2011 vs 2010 billed amounts: Conservatorship, Dissolution of Marriage,

Business Litiigation/Defendant, Mechanic’s Lien, Modification of Decree, Prenup, Possession, Wrongful Death, Will

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Social Media

The following pages are screen shots of the social media pages I maintain as part of my current position. All are pages I created and started myself and that I am solely responsible for. Since working for the firm I have created their Facebook business page, a LinkedIn company profile and our Google+ profile. I have also created and update several personal LinkedIn profiles for attorneys at the firm. Content I post on our social media most often includes pertinent information such as office early closures or holidays, firm news such as new hires and press releases and interesting and informative news from our community. Most of the shared content on our social media profiles comes from local businesses and non-profit organizations. I also oversee the maintenance of the

firm and attorney profiles on martindale.com and lawyers.com.

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Summary

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Contact Information

Victoria Yarborough816.651.1651

[email protected]://www.linkedin.com/in/victoriayarborough

Documents

Victoria yarborough portfolio