Vicki PutsonRegional Manager – Yorkshire &

Humberside

Karen BuckNetball Development Officer –

North Yorkshire

The New Plan

• Your Game Your Way

• EN’s 2020 strategy

• Whole Sport Plan 13-17

• Submission to Sport England to fund certain areas of the plan.

• £25.3m (the 3rd highest award to a sport and a massive 35% increase on our 09-13 award)

• Sport England will hold us to account for overall participation increases

• Across the country (not just membership increases)

• Learning from successes

• WSP 09-13

The New Plan

• Utilising participant insight

• 12,000 involved in the PCA consultation

• Local auditing

• 9 x regional road shows to ‘test’ proposals

• Developing sustainability

• Post 2017 the landscape will change

• We must use the next four years to prepare. Our aim is to make EN more self reliant. That is our challenge!

• Need to be smarter about how we sell the sport and create revenue streams

• Vital that we develop strong local, regional and national partnerships

X England Netball Vision, Mission and Strategic Goals

VISIONYour Game, Your Way

MISSIONTo establish England Netball as a top performing, financially sustainable National

Governing Body that promotes ‘Netball for Life’ and develops more world class athletes

STRATEGIC

GOAL 1Grow participation in the game by an average of 10,000 participants per

annum

STRATEGIC

GOAL 2Deliver a 1st Class

Member and Participant experience

STRATEGIC

GOAL 3Establish England as the number 1

team in the world by winning the World Netball

Championships

STRATEGIC

GOAL 4Lead an effective and

progressive infrastructure

enabling all involved in the netball experience to collaborate as one team aligned behind

one dream

Netball in 2017

A product and offer of choice for every

participant•40,954 introductions•108,000 members

Extended influence

Good governance – rated green Employer of choice

Place in World Netball

Championship final

A more commercial approach

Ahead of the resttop performing NGB

X

RESEARCH

PCA RESEARCHMotives Expectations Aspirations

Needs Capabilities

MOO

Research

SPORTING

LANDSCAPE

 

PARTICIPANT DEVELOPMENT

MODEL

SEGMENT PROFILES

PRODUCT

BRANDING

ROUTE TO MARKET

SEGMENT STRATEGY

RIGHT PEOPLE

RIGHT ORGANISATION

RIGHT FACILITY

IMPLEMENTATION

Activating the Participant Development Model

Returners

Profile (WHO)•Women•Predominantly returners to the game•Not in education, core market currently 25-44 years•Have had a lifestyle transition•43% have children•64% Full time employment•Confidence barrier to activity 

Requirements

(HOW)•Back to Netball (traditional, mums)

•Pay and play, no commitment

 

Key Drivers (WHY)•Always enjoyed playing netball•To get fit•To have fun

 

Environment

(WHERE)•Community based

provision

•Indoor

•Leisure centre and schools

 

Netball 7’s

Routes to Market•Back to NetballoTraditionaloMums (day)oHEoWorkplace

 

Implementation

NDOs

NDCCs

 

Right People

BACK TO

NETBALL

Right Route

 

Local authority facilities

Local educational facilities

Local workplace facilities

Right Facility

 England Netball

Appointed partner organisation eg DC

Leisure

Right Organisation

10,000 new participants

1st Class service

World Champions

X

High5 Netball

High 5 is the recommended 5-a-side version of the 7-a-side game for 9–11 year olds. It gives every child the chance to experience and enjoy every position, as well as off-court roles.

Netball 7s

Netball 7s is the traditional 7-a-side form of the game.

Caged Netball

Caged Netball is the fastest and most furious form of netball played today. Games are played inside in high-tension netted courts, so the ball never goes out of play, creating a faster paced game.

Netball Fitness

FitNet is a circuit-based fitness class designed specifically to enhance the skills required for netball.

Netball Skills

Netball Skills is an adapted version of the game designed for children under the age of 9. The aim of this form of the game is to develop key netball skills such as throwing and catching as well as spatial awareness without complicated rules.

FastNet

FastNet is an exciting, fast-paced game that is a relatively new form of netball. A number of innovative rule changes have been introduced to the traditional game in order to challenge the fitness, technical ability and tactical awareness of teams.

X

ADULT CASUALSRETURNERS

ASPIRING TO PERFORM

HOOKED ON NETBALL

Back to Netball

Netball Now

IntraMural

Leagues

Club / Team

FitNet

Festivals

Workplace LeaguesKEY:Segment targeted Segment potentially benefiting EXISTING EXISTING

WSP YEAR 1 WSP YEAR 1

WSP YEAR 2 WSP YEAR 2

Boarders = PilotFill = Launch

X MINIS TALENTED YOUTH / DEVELOPING EXCELLENCE

I NETBALLERSYOUTH CASUALS

KEY: EXISTING Boarders = Pilot

WSP YEAR 1 Fill = Launce

WSP YEAR 2

WSP YEAR 3

Netball Now

School Curricular / Extra-curricular

Sessions

School / College Curricular / Extra-curricular Sessions

Community Clubs (Junior U11 section)

Community Club (Junior section)

Community Club (Junior & Senior)

FE Institution

Satellite & County Academy

Regional & Performance

Academy

Introduction to Netball

Holiday Camps / Playdays Holiday Camps

Satellite Clubs (PL4S)

Local Picture

Karen BuckNetball Development Officer

North Yorkshire

North Yorkshire – Current Landscape

• Part time Netball Development Officer (17 ½ Hours)

• Support from Yorkshire Regional Coordinator

• 54 Affiliated Clubs / Teams

• 9 Clubs with CAPS status:

• Elvington, Haxby, Hi-Lites, Millers, Osbaldwick,

Harrogate Phoenix, Rawcliffe, Ripon Rockets,

Rufforth• 8 B2N Projects engaging 114 new participants

North Yorkshire

EN and NY County Netball Association currently writing a

4 year plan

•NDO targets integrated

• Joined up approach

•Circulated to CSP / partners April 2013

North Yorkshire - Priorities

Increase capacity at clubs• Facilities a big issue

• Lack of Accessibility

Develop the Volunteer base• Current ones at capacity

Grow the number of Junior clubs• Competition Structure at U11’s

Develop Back to Netball and ‘Pay and Play

Opportunities

• Income generation?

Thank you for listening

Questions?