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Aldermore
Vicki HarrisGroup Strategy and Marketing Director
Building a Bank fit for the future
2
Who are Aldermore?
In the beginning …
Simple strategy to leverage low hanging fruit…
Fast forward 2 years…
But the world moves on …
7
Unrecognised1 UX is “not important”
Interested2 UX is important but receives little funding
Invested3 UX is very important and formalised programs emerge
Committed4 UX is critical and executives are actively involved
Engaged5 UX is one of the core tenets of the organisations strategy
Embedded6UX is in the fabric of the organisation;
not discussed separately
UX Maturity Model
AldermoreBuilding a Bank fit for the future
