Deborah Peeples, CFRE, Ed.S., M.A.

Rockville, MD 20850

703.627.5058 (c); 301.637.9082 (h) debpeeples@gmail.com (e)

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SUMMARY

A proven and effective executive and fundraiser with twenty-five years experience. Adept in leading

organizational change, setting and achieving goals, nonprofit management, program development and

volunteer development. Named by peers as 2008 “Fundraiser of the Year” by Association of Fundraising

Professionals/DC metropolitan chapter.

Strategic thinker, skilled at conceptualizing and implementing appropriately scaled systems; effective in

budget and program development, evaluation and administration. Detail-oriented planner who creates

smart processes and achieves data-driven outcomes. Seasoned leader knowledgeable in all aspects of

governance, recruitment, board development, and motivating staff and volunteers to succeed. Service

experience on a wide range of boards.

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EXECUTIVE FUND RAISING & LEADERSHIP EXPERIENCE

The Humane Society of the United States Washington, DC/Gaithersburg, MD

www.humanesociety.org

Vice President Philanthropy 2010 – 2013

In less than three years, completely rebuilt and reengineered the Philanthropy Department tripling annual

major gift income from $6.1 million in 2010 to $18.8 million by 2012.

Reengineered department creating talented senior department leadership team and setting new

standards and accountability for all staff performance.

Introduced data analysis, benchmarking, metrics and management reports.

Staffed Board of Directors, National Council and other key leadership groups.

IONA Senior Services Washington, DC

www.iona.org

Executive Director 2007- 2010

Responsible for leading and reenergizing 30-year old senior social service agency serving Northwest

Washington, DC.

Led organization through strategic redevelopment of its program focus, service delivery, image and

financial sustainability.

Refocused the organization’s mission and programs, rebranded image, instituted data-driven decision

making, brought $700,000 operating loss to balanced budget in 24 months, and developed new case

for support.

Deborah Peeples, Page 2

Capital Hospice Falls Church, VA (now operating as Capital Caring)

www.capitalcaring.org

President, Capital Hospice Foundation/VP Development 2003-2007

Served as one of four vice-presidents on organization’s Executive Team, led development department

raising $9 million in annual unrestricted funds to support Capital Hospice programs and services.

Member of the Executive Team providing overall leadership to the organization’s 527 employees

and strategic oversight and accountability for its $43 million budget.

Achieved 22% fund raising growth over 3 years during executive leadership transition and

organizational restructuring.

Developed first foundation board, including recruitment and engagement of 11 directors.

WETA TV/FM, Arlington, VA

www.weta.org

Director, Major & Planned Giving 1997 – 2001

Responsible for the management and direction of WETA’s major and planned giving program, including

“Leadership Circle” program. Staffed and worked closely with Board of Directors.

Developed new special event awarded a first ever PBS Development Award,

Facilitated increased board engagement and new board campaign, resulting in an increase from 68%

participation to 98% participation.

American Red Cross, Northeast Florida Chapter, Jacksonville

www.redcross.org

Director, Financial Development and Public Relations 1989-1991

Responsibilities included all external and internal communications and financial development.

Developed new chapter communications publications Northeast Update

Quadrupled annual fund raising in 32 months.

SENIOR CONSULTING EXPERIENCE, INTERIM MANAGEMENT, PROJECT

DEVELOPMENT

The McConnell/Peeples Consulting Group, Washington, DC 2013

Senior Development Counsel 2001- 2003 & 1994 -1995

Principal consultant specializing in fund development audits, planning and direction of capital campaigns,

strategic planning and board development. Accomplishments:

Successful $3.75 million capital campaign for The Family Tree, a Maryland social service agency.

Successful $2.5 million capital campaign for L’ARCHE, a Washington, DC social service agency.

Deborah Peeples, Page 3

Development assessment and consulting for Center for Science in the Public Interest, DC.

Strategic planning for Department of Population and Family Health, Columbia University, NYC

Development assessment, director of development search, annual fund development for Economic

Policy Institute, Washington, DC.

Lead consultant for a $425,000 capital campaign at Prince Georges County Hospice, MD.

Development assessment, director of development search, Violence Policy Center, Washington, DC.

Development assessment, annual fund development, Public Citizen, Washington, DC.

Funding Resources, Jacksonville, FL (now Partners with NonProfits.org)

Development Counsel 1991-1993

Founding partner in full-services development consulting firm. Clients included: Community Hospice of

Northeast Florida ($5.1 million capital campaign and feasibility study); Beaches Hebrew Congregation

(feasibility study); Jacksonville Sister Cities (annual fund plan); Easter Seals of Northeast Florida

(annual fund plan); Mental Health Resource Center (special events); Greenscape of Jacksonville;

Jewish Family &Community Services (fund raising plans); Planned Parenthood of Jacksonville

(development planning and database consulting).

EDUCATION AND CERTIFICATION

Certified Fund Raising Executive (CFRE) CFRE International

Education Specialist (Ed.S.) - Higher Ed. Administration

University of Florida, Gainesville, Florida

Master of Arts (M.A) - Student Personnel Services

University of Florida, Gainesville, Florida

Bachelor of Arts (B.A.) - Sociology/English

University of Florida, Gainesville, Florida

COMMUNITY LEADERSHIP

Leadership Fairfax (Virginia), Class of 2006

Temple Rodef Shalom, Falls Church, VA, Board Member & Chair, Development Committee.

JEB Stuart PTA committee chair/

Association of Fund Raising Professionals (AFP)/DC Chapter. Co-Chair, Advanced Executives

Education Committee, Past Board Member and Vice President, Education.