IdeologyVibe is a music and

entertainment magazine founded by producer Quincy Jones. The publication

predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private

equity investment fund InterMedia Partners and is now issued every-other

month with double covers, with a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip-

hop culture.

Target Audiences

Publication HistoryQuincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, the

publication had been called Volume before co-founding editor, Scott Poulson-Bryant gave it the name Vibe. Though hip-hop mogul Russell Simmons was rumored to be an

initial partner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter. Miller Publishing bought

Vibe in 1996, and shortly afterward bought Spin. Private equity firm, The Wicks Group, bought the magazine in 2006.

Jonathan Van Meter's successors were Alan Light, Danyel Smith, Emil Wilbikin, Mimi Valdes, and finally Danyel Smith again.

On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing publication immediately,] although according to Essence, Quincy Jones has stated he

would like to keep it alive online.

After shutting down, private equity investment fund InterMedia Partners, LP bought Vibe Magazine. They have said they "feel privileged to purchase and resurrect such a

storied brand." They added Uptown magazine to Vibe's parent company, Vibe Holdings. Ron Burkle and Magic Johnson later invested in the company. Vibe Holdings

merged with BlackBook Media to form Vibe Media in 2012.

The Front Cover of this edition is featuring Rihanna a Well known artist. The Image on the front cover is presented upright and flowless which gives an impression of confidence.

The Right Hand side is reserving space for extra imformation

Vibe Logo on the top of the cover is the troditional title of all vibe Magazines.

The cover line of the magazine is featuring the name of the artist with the image on the cover page and also is representing the theme of this magazine addition.

The color scheme of this edition is plane blue that is bringing out the black and white image, the white logo and the black masthead and story line.

The barcode is placed in the corner so that it dosen’t generate to much attention as in some cases if to visible the reader might loose interest due to high price.

The Content Page has one central image that is taking up a heavy part of the page along with the attention of the reader.

The color scheme of the page is consisting on three simple colors white black and gray which is making the page more attention centric and along with it is also leaving suspence for the reader about the magazine.

The heading V of the page that’s half behind the artist represents VIBE and the combinating content written on the side in a playhull was is also giving a very attractive lock.

The right hand side of the page has taken up all the content and is giving all the information about what the further pages in the Mag consists of.

This Double Fold Page is representing the artist in different forms and styles, The whole page is basically black, white and gray with a center image in deep dark colors like red, blue etc. The image grabs all the attention of the readers.

The article on this page is scatered on both sides of the double fold. This why the reader might get a break from constant reading due to the entertaining images all over the pages.

The page all over is very interesting and eye grabbing and will surely develop readers interest.