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VIBE Case Study!
Background Details• Vibe was first published in 1993.• It was published by Quincy Jones.• The co-founder editor Scott Bryant renamed
the magazine to VIBE from Volume. • The genre for VIBE is a Hip Hop and R&B
magazine.• It involves Hip Hop and R&B artists and bands.
February 2003.February 1994Costing £2.50
PAST VIBE MAGAZINE ISSUES.
First Volume of VIBE produced in September 1993.
Featured Snoop Doggy Dogg, who is a Hip Hop/R&B artist.
Black and whit colouring and burst of bright colours to lure the customers in.
It consisted of 140 pages.
The cost for this magazine was £2.50.
Very Little information and sell-lines.
The main sell-line is very bright and easy to stop.
Main image stands out.
Not looking at the camera.
BACKGROUND INFORMATION
• Vibe closed down on the 30th June 2009 but decided to keep VIBE alive online.
• After shutting down LP brought VIBE magazine.
• They added Uptown magazine to VIBE;s parent company , VIBE holdings.
• VIBE Holding merged with BlackBook media to form VIBE Media in 2012.
VIBE Today•Vibe is issued every two months.•It cost $4.99 in the US and £2.50 in the UK.•Consists of about 140 pages each issue.•Its available in the US & UK.•The magazine consists of snippets of information and eye-catching images that will engage the audience. •It’s follows the basic layout of a music magazine and keeps it the same in each issue. •VIBE has its own talk show in 1997 but in the end it got cancelled in summer 1998.•VIBE magzine Online; VIBE On Demand, and on-demand network; The impressive online video channel VLN TV; VIBE film; and MVibe, a wireless content provider for hand-held devices, as well as CD and DVD lines distributed under the same name.•The Vibe Music Mixer is available for iPhone and iPad.
Inside VIBE magazinesMore text than images this could make the frame quite dull which doesn’t give the audience a more visual feel to the magazine.
Its not written in snippets its written in paragraphs this could show that it’s a more formal magazine.
The image is in the top right hand corner, this is where the audience look first and it show them who the article is about.
Target Audience
• The target audience for VIBE magazine is 18-34 year old men.
• The genre of this magazine is Hip Hop and R&B, the target audience are fans of R&B and Hiphop.
• Interested in the latest fashion trends and the newest music.
• Very popular loyal to their friends, say things as it is, individual unique and outgoing.
• They see VIBE magazine as a way to keep in tact of what’s happening in the R&B music industry.
Content
• The magazine is devoted to R&B, Hip Hop and Rap artists.
• They present there target audience with the newest artist, albums reviews, concerts, posters.
• They have many adverts connecting with the genre of music that the magazine portrays.
• They involve artists such as Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Keyshia Cole, Lil Wayne, Eminem, T.I., R. Kelly, Ciaria, Trey Songz and Nicki Minaj.
Style
• Vibe features a lot of iconography related to R&B and Hip Hop which the magazine is associated with.
• Features things such as photo’s of live giggs, fashion trends and unique clothing, snapbacks and baggy clothing for men, big icon such as big cars, houses, ect.
• Magazine features a lot of capital fonts and written in sans serif.
• The magazine presents a lot of black, white and red in each of there magazines sometimes they include yellow and blue this gives the magazine a more hood feeling and shows its more of a manly magazine.
Black, white and red theme it gives the audience a more sexual vibe.
Written in sans serif.
The suited and booted costume gives the audience a chilled out vibe.
The hat shows the magazines more trendy look.
Close Up of T.I’s face.
Mode of Address
• Its casual and modern so that the target audience can relate to the magazine.
• They use a mellow and urban tone when writing the magazine.
• The language suggests they understand the R&B genre and enjoy it can have a good connection between the reader and the magazine.
• They say information straight to the point as men would be uninterested if it didn’t get to the point quickly.
• The images give out a sophisticated mode of address to the audience, like the T.I front cover.
Mode of Address
They use urban language such as ‘Ball’ meaning getting rich.
Abbreviation of the word are not, is not or am not.
They ask direct questions to the audience. This could engage them when purchasing the magazine.
Exclamation marks could represent excitement for the vote.
Use of language such as ‘Pimp and Gangster’.
The image is a mid shot of Nelly, only showing his upper half.
Mode of Address
Examples of Mode of Address:• ‘The good ball young’• ‘Pop star, Pimp or Gangster’• ‘Get your vote on!’• ‘What’s the word on Nelly’
Ownership
• Vibe magazine is currently owned by InterMedia Partners which is private equity.
• The firm was founded in1995.• November 2007 - Intermedia joins Research in Motion's
BlackBerry Alliance Program• In September 2000 it hosted Microsoft exchange.• They own other companies such as WAPA-TV a radio
station.• They make their money through media institution.• They distribute there magazines online.
