VGSOM Main Brochure 2011

8/2/2019 VGSOM Main Brochure 2011

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FOR ANY FURTHER DETAILS PLEASE CONTACT

Career Development and Placement, VGSOM, IIT KharagpurProf. Prithwis Mukherjee

Chairman, Placement

+91-3222-283880

+91-98310 02066

+91-3222-282296, 279108Fax No. : +91-3222-278027

[email protected]

[email protected]

http://www.som.iitkgp.ernet.in

Harsh Vyas

+91-77972 57852

[email protected]

Kanika Garg

+91-97354 56032

[email protected]

Nilesh Kumar

+91-77972 55611

[email protected] Khetrapal

+91-97492 13565

[email protected]

Sampurna Rakshit

+91-98318 41726

[email protected]

Rohan Banaik

+91-80010 25460

[email protected]


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n 1st prize in Live Project in Insight 2010 at IIM Ahmedabad

n 1st prize in Global Academic Cup in Economic Business Research Forum organized by

Nokia, Finlandn 1st prize in Arjun, a case study competition organized by MIB, Delhi School of Economics

n 1st prize in Sanchay, a food supply chainoperations simulation game competition atTAPMI

n 1st prize in Quiz competition at NITIE

n 1st prize in Coolpix at NMIMS

n 1st prize in Online Marketing Quiz at SCMHRD

n Aditya Zutsi awarded the Official Brand Ambassador of British Airways, India in theBritish Airways Ambassador Hunt organized by British Airways

n 2nd prize in B-Plan competition organized by Association of Biotech Led Enterprisesin collaboration with Department of Biotechnology Government of India

n 2nd prize in Venture Competition in Al Gore Sustainable Technology Venture Competitionorganized by Cicero, A Trans National Advisory

n 2nd prize in AMUL marketing campaign at IRMAn 2nd prize in IT Paper Presentation at NMIMS

n 3rd prize in Udghosh at TISS

n 3rd prize in Investment Banking Competition at SIBM

n 3rd prize in Marketing Case Study at NIRMA

VGSoM was awarded the Innovative Leadership Award by DNA

VGSoM was awarded the prestigious Dewang Mehta Business School Award for outstanding

contribution to higher education in India

VGSoM was awarded Asiaa best B-school award by Stars of the Industry awards and CMO Asia

VGSoM was awarded Outstanding Bschool Award by National B school awards 2011

The Fountainhead of InnovationThe Indian Institute of Technology @ Kharagpur has been the pioneer

in providing thought leadership in the educational sector in India. Forgedon the anvil of post-independence urgency to create a launching pad

for Indias tryst with the world of high technology, it initiated the conversion

ofswords into plowshares by transforming the Hijli Detention Camp -- a much maligned symbol

of colonial tyranny -- into a crucible that kindles the spirit of enquiry and enterprise in young men

and women who have since gone on to guide the destinies of companies, institutions and governments

all across the world.

In India, IIT Kharagpur has gone where no other engineering school has gone before -- first into

management education, with the Vinod Gupta School of Management in 1993, then into law with

the Rajiv Gandhi School of Intellectual Property Law in 2006 and will now be launching a medical

school in the very near future. Such innovations are essential to address the complex challenges that

are thrown up when an ancient yet evergreen nation evolves into a modern state that can fulfill

the aspirations of its young population. It is a matter of pride for us that the Institute is now recognised

as the fountainhead from which has emerged what is arguably the most well known Indian brand

and whose ambassadors carry the spirit of the Indian tri-colour to every corner of the planet.

It is my privilege and pleasure to welcome you all to this fountainhead, our campus, and look

forward to building mutually rewarding relationship with your organisation.

Jai Hind

Prof. Damodar Acharya

Director, IIT Kharagpur

Directors MessageAchievements of VGSOM


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Vinod Gupta School of Management is an arena of ever-changing business paradigms and dynamic

learning. Our flagship MBA program strikes an innovative balance between theory and practice of

management. In recent times, we have substantially broadened our activities to include an Executive

MBA, in-company programmes, Management Development Programmes and International conferences

that has enhanced the school's interaction with corporates, industries and other stake holders. The

learning from these initiatives finds its way into the MBA classroom and enhances the quality of the

MBA programme. The students are mentored and trained to uphold the highest traditions of scholastic

excellence that IIT Kharagpur is known for in the academic fraternity.

This pursuit of academic excellence is complemented by the activities

of various management clubs and events that include socially responsible

init iatives managed by our budding student-managers.

We invite you to avail of our talent pool and we look forward to forging

a fruitful, long-term relationship with your company by making ourstudents a part of your esteemed organisation.

Prof Arabinda Tripathy

Dean, VGSOM, IIT Kharagpur

Deans Message

Dream>>Dare>>Deliver

Vinod Gupta School of Management

A manager is a decision maker; one who credits the team for the right decisions and shoulders the

responsibility for the consequences of the wrong ones ! Management education is much more than

a collection of finance, marketing, HR and operations courses wrapped up in a degree and a grade

card. It is that exquisite blend of analysis and synthesis, ethics and ambition, vision and compassion

that the Vinod Gupta School of Management brings together in the effective and articulate managers

who pass out through its portals every year.

Common people wonder why? Visionaries are those who wonder why not? But unfortunate ly those

who can visualise a new reality are vastly outnumbered by those who cannot. The Vinod Gupta

School of Management is the place where students are encouraged to dream -- about new and

innovative ways that can change the world for the better. Vision without action can degenerate into

hallucination, but VGSOM students are equipped with the tools, techniques and the c rucial confidence

to actually dare to deliver on the dream -- as testified to by the summer projects as well as the large

number of extra curricular activities that are integral to life at Kharagpur.

A B-school was never meant to be a substitute for a placement agency but nevertheless, zeitgeist

mandates that schools be measured on the quantum and quality of its placements. In the past,

VGSOM has had the privilege of having some of the best corporate names in the country on its

recruiter list and now as India envisions its place at the high table of international business, VGSOM

students are ready and prepared to do whatever it takes to turn that vision into a reality.

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Electives

Set of Free ElectivesSix Sigma

Manufacturing StrategyConsumer Behaviour AnalysisIntegrated Marketing CommunicationProduct ManagementMarketing of Industrial & High-Tech Products

Sales & Distribution Management

Services MarketingRetail MarketingGlobal Marketing ManagementMarketing Engineering

Econometric Modeling & Business ForecastingWomen Leaders in ManagementIntercultural Communication CompetenceCorporate GovernanceManagement GameCompensation Management

HR AccountingPerformance ManagementHR AuditHuman Resource Information System

International HRMStrategic Human Resources ManagementE-Commerce Technology & Application

Business Process Analysis & Business Dynamics ModelingInformation Security & Risk Management

Business Data Communication & NetworkingSoftware Project ManagementIT for Business IntelligenceDerivatives & Risk ManagementInsuranceAdvanced Accounting

Mergers, Acquisitions & Corporate RestructuringInternational Financial ManagementCorporate TaxationFinancial Modeling

Fixed Income Markets & SecuritiesInfrastructure & Project Finance

Set of Core Electives

International ManagementEntrepreneurship & New VenturesFinancial Markets & InstitutionsSecurity Analysis & Portfolio ManagementCommercial BankingEnterprise Resource PlanningInformation System StrategySupply Chain ManagementServices ManagementRisk ManagementMarketing ResearchMarketing StrategyHuman Resource DevelopmentOrganizational Development

Industrial Relation & Labour LawsProject Management

Compulsory Courses

First Year Semester - I First Year S emester - IIFinancial Accounting & Reporting Corporate Finance

Cost & Management Accounting Business Research Methods

Economics for Management Business, Government & International

Economic Environment

Human Behavior & Management Management of Human Resource

Organization Design, Change & Transformation Strategic Management

S tatist ical Methods for Management Product ion & Operations Management

Mathematical Models for Management Decisions Management Information Systems

I T & Bus ine ss App li ca tions L aboratory Market in g I I

Marketing I Written Business Communication

Oral Business Communication

Summer Internship 2 monthsSecond Year Semester - III Second Year Semester - IVApplied Management Research Project Applied Management Research Project

Business Law for Managers Business Ethics

Technology Management Organizational Leadership

Plus 7 Core Electives Plus 7 Free Electives

54

Curriculum Curriculum


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7

Arabinda TripathyB.Tech. (Hons.) (IIT Kharagpur), PGDBM (XLRI),M.Sc (O.R.) (London School of Economics),

Ph.D. (O.R.) (London School of Economics)Specialization: Operations Management,Operations Research, Quantitative Techniquesand Project Management

Prof. Tripathy has moved to academics afterworking in industry for over 12 years. He hastaught at the Indian Institute of Management,

Ahmedabad for nearly 25 years. Prof. Tripathyhas taught at University of Cape Town, South

Africa and was founder Director of Institute ofPetroleum Management, Gandhinagar and L&TInstitute of Project Management. He hasconducted management developmentprogrammes in various countries in, Far East,Middle East, C.I.S. Countries and Africa. Prof.Tripathy served as President of ORSI, Editor-in-Chief of OPSEARCH, and Editor of Developing

Countries Newsletter of IFORS. Prof. Tripathyis a recipient of Developing Countries Award ofIFORS and EFMD fellowship of London BusinessSchool. Prof. Tripathy is on the boards of differentpublic and private sector companies.

Aradhna MalikM.Sc. (Panjab University), Ph.D. (University ofDenver, USA)

Specialization: Intercultural Communication &Human Technology Interaction

Dr. Aradhna Malik has been working withVGSOM, IIT Khargpur as an Assistant Professorsince July 2008. She has about 13 years ofexperience in a diversity of roles andorganizations in India and abroad. Her workincludes research on competence in intercultural

communication, the social impact of technology,communication for social development, andmanagement of social welfare organizations. Dr.Malik had published her Doctoral Dissertationas a monograph through a German publisher inOctober 2008, and currently is serving as the

Associate Copy Editor of A sian English as aForeign Language (AEFL) Journal.

Arun Kumar MisraM. Phil. and Ph.D. (IIT Mumbai)

Specialization:Banking, Finance and FinancialMarkets

Dr. Arun Kumar Misras teaching and researchactivities relate to Economics and Finance mainly

in the fields of Financial Markets, RiskManagement, Commercial Banking andInvestment Banking. Before joining VGSOM,

he was working as Senior Manager in a leadingPublic Sector Bank. As a professional Banker,Dr. Misra has extensive experience in the areasof capital market, risk management, Basel-IIimplementation in banks, assets-liabilitiesmanagement and profit and profitabilitymanagement in banks. He has severalpublications primarily in the areas of financialmarkets integration and risk management. Heis an associate fellow of Indian Institute ofBankers.

Ashutosh SarkarB.E. (Gauhati Univ.), M.Tech., Ph.D. (IITKharagpur)

Specialization: Supply Chain Management,Operations Management, Applied Optimization,Information Systems

Prof. Sarkar has more than seven years ofteaching experience in the area of OperationsManagement, Industrial Management andMechanical Engineering. Prior to joiningVGSOM, he was working as Senior Lecturer inthe Department of Mechanical Engineering,Banaras Hindu University. He has organizedmany executive programmes. He haspublications in many national and international

journals like International Journal of ProductionEconomics, Computers and IndustrialEngineering, Journal of Purchasing and SupplyManagement etc. He has also served as thereviewer to many academic journals. Presently,his research interests are supply chaincoordination, relationship management andsupply chain risk management. Dr. Sarkar was

also selected for the prestigious BOYSCASTFellowship (2008-2009) by Department ofScience & Technology, Government of India.

Biplab DattaB. Arch. (IIT Kharagpur), M.B.E.M., Ph.D. (IITDelhi)

Specialization: Marketing Management, QualityManagement, Leadership and Team work

Prof. Dattas research interests include MarketingManagement, leadership and teamwork, ServiceQuality Management and Customer RelationshipManagement. He was awarded Silver Medal in

Architecture by IIT Kharagpur in the year 1992.He has received ISO 9000 Lead Auditor

Certificate from DNV, U.K. He has severalresearch papers published in national andinternational journals. He has also organized a

number of Management DevelopmentProgrammes for executives and also for facultymembers of other management institutes.

Chandra Shekhar MishraM.Com., Ph.D. (Utkal University)

Specialization:Finance, Accounting

Prof. Mishra has been working with VGSOM IITKharagpur as an Assistant Professor since 2007.Prior to joining VGSOM he was working as afaculty member at IMT Ghaziabad and has morethan twelve years of teaching and researchexperience. His research interests includevaluation, mergers & acquisitions and financialreporting. He has published several articles invarious national and international referred

journals. He is also

a life time member of Indian AccountingAssociation.

Damodar Suar

M.A. (Psychology), Ph.D. (IIT Kharagpur)

Specialization: Social and OrganizationalPsychology, Neuropsychology

Prof. Suar is a professor at IIT Kharagpur. Hehas more than 25 years of teaching experience.He is an associate editor of the journalPsychological Studies. His research focuses oncontemporary social issues. He has authoredthree books, over 70 scientific/professionalarticles. He has handled more than 30research/consultancy projects and co-ordinatedmore than 15 training programmes.

Gautam Sinha

B.Tech., M.Tech., Ph.D. (IIT Kharagpur)

Specialization: Operations Management,Manufacturing Strategy

Prof. Sinha has worked for nearly 25 years inthe steel and engineering industry. Prof. Sinhawas trained as TQM Trainer by Institute forResource Development, Columbia, USA in 1991and received his ISO Lead Assessor Certificatefrom BSIQA, UK. He has co-authored one bookin Management Research.

Jitendra Mahakud

M.A., M.Phil. (Hyderabad University), Ph.D. (IITBombay)

Specialization:Financial Economics, CorporateFinance, Investment Management

Prof. Jitendra Mahakud has more than eight

years of teaching and research experience inthe area of finance at IMT Ghaziabad, ISBHyderabad, Nirma Institute of Management,

Ahmedabad and Nar see Monje e Institute ofManagement Studies, Mumbai. He has publishedmore than 20 research papers in leading nationaland international journals. He has co-authoreda text book titled Financial Institutions andMarkets published by Tata McGraw-Hill.

K.B.L. SrivastavaM.A., Ph.D. (IIT Kanpur)

Specialization:Human Resource Managementand Development, Organizational Behaviour

Prof. K.B.L. Srivastava has more than 18 yearsof teaching, research and training experience.He has taught earlier at BITS Pilani, and T.A. PaiManagement Institute, Manipal, and also served

as visiting faculty at XLRI Jamshedpur (2002)and Asian Institute of Technology, Bangkok(2005). He has published more than 40 papersin national and international journals andcontributed 20 chapters in edited books. Hehas conducted management developmentprogrammes in the areas of behavioural/softskills and human resource management anddevelopment. His current consulting andresearch expertise are in the area of StrategicHuman Resource Management, OrganizationalCulture, Leadership, Emotional Intelligence, andKnowledge Management, Psychology of well-being, CSR and Corporate Affairs.

Kalyan Kumar GuinB.Tech., Fellow (IIM Bangalore)

Specialization: Marketing, Operations

Management, Statist ical Methods forManagement

Prof. Kalyan Kumar Guin has a special interestin Quantitative Modelling of Strategic Issues inmanagement. Prof. Guin actively participates inreal life problem solving in business environmentthrough consultancy work. Prof. Guin hasorganized and coordinated a number of nationaland international Management DevelopmentPrograms.

Kunal GhoshM. Tech. (IE & OR)

Specialization: Corporate Strategy, Marketing,Business Excellence and Quality Systems,

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Faculty ProfileFaculty Profile


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Specialization: Marketing Management, QualityManagement in Services, OrganizationalBehaviour

Prof. Sahney has been working at VGSOM IITKharagpur as an Assistant Professor since 2005.Prior to joining VGSOM she was working as afaculty member at IIT Roorkee. Her researchinterests include marketing management,consumer behaviour, services marketing,organizational behaviour and services quality.She has published several articles in variousnational and international referred journals. Sheis also in the editorial board of a number ofreputed academic journals.

Siddhartha Chattopadhyay

M.A. (Delhi School of Economics), Ph.D.(University at Albany, SUNY)

Specialization: Macroeconomics, Econometrics

Siddhartha Chattopadhyay is an M.A. ineconomics from Delhi School of Economics anda Ph.D. in economics from University at Albany,SUNY with specialization in macroeconomicsand econometrics. He has received a graduatefellowship for completing his doctoral studiesfrom University at Albany, SUNY. He has als oreceived an excellence in teaching award andan excellence in research award from universityat Albany, SUNY in 2010. Moreover, he wasalso awarded a special fellowship for his doctoraldissertation in 2010 from University at Albany,SUNY. Before pursuing his graduate studiesabroad, he was a research assistant in Centrefor Studies in Social Sciences, Calcutta (CSSSC).

Sujoy Bhattacharya

MBA, PhD (IIITM, Gwalior)

Specialization:Marketing Management

Sujoy Bhattacharya has nine years of Teachingand Research experience. He has taught atMudra Institute of Communications,

Ahmedabad, Goa Institute of Management, Goaand S P Jain Institute of Management, SingaporeCampus. He has been a trainer for the BorderSecurity Force (Takenpur) at the 'Chanakya'tactical training wing at the senior command(DIG) level. He has conducted doctoralworkshops at DOMS, IIT Madras and DOMS,IIT Roorkee. He teaches Retail Management,

Marketing Strategy and Core Marketing courses.His research interests are QualitativeMethodologies, SEM, Mixed Method Research

and Panel Data Analysis in Marketing.Susmita Mukhopadhyay

M.Sc. (Applied Psychology), PGDHRM, Ph.D.(Research Fellow PRU, ISI, Kolkata-degreeawarded by Calcutta University)

Specialization:Human Resource Management& Industrial Relationship, Business Value andEthics, Organizational Behaviour

Prof. Mukhopadhyay, First Class First in M.Sc.,winner of the Young Scientist Award and Searchof Excellence Award, has several papers innational and international journals to her credit.Her research interests include OrganizationalHealth, Women Studies, Consumer Behaviour,Infrastructure Management, QuantitativeTechniques and Microfinance. She is a Fellow

at Microfinance Research Alliance Programme,Centre for Microfinance, Institute of FinancialManagement & Research, Chennai .

Vinodh Madhavan

B.E. (AITS), P.G.D.M (SCMHRD), D.B.A. (GoldenGate Univ., San Francisco)

Specialization: Credit Default Swap Indices,Non-Linear Time Series Analysis, Long-TermDependence

Vinodh Madhavan holds a Bachelors degree inElectrical and Electronics Engineering, an MBAin Manufacturing and Operations and a Doctorof Business Administration (Specialization:F inance) degree. Based on facultyrecommendations, he was awarded the 2009-2010 Outstanding Graduate Student Doctor

of Business Administration Award by GoldenGate University (GGU). Prior to pursuing hisdoctoral degree at GGU, he served in amanagerial position for 2 years at Godrej &Boyce Mfg. Co. Ltd. His research interests includenon-linear time series analysis, long-termdependence and credit default swaps. Uponcompletion of his doctoral degree, he served asan Adjunct Professor at GGU. In addition, healso held the Malcolm S.M. Watts III ResearchFellowship position at Technical Securities

Ana lys ts Ass oci ati on of San Fra nci sc o.

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Faculty ProfileCurriculum

Enterprise Resource Planning and ProcessOptimization

Prof. Ghosh has more than 30 years of work

experience at various levels in the automobileindustry. He was the Corporate Initiatives Headof Tata Technologies Ltd. before joining theacademic world. He was adjudged the Best

Young Materials Manager in 1986 by the IndianInstitute of Materials Management. He alsoreceived the Best Yourng Managers Award in1990 from All India Management Association.He was the prime architect of Parts SupplyManagement System for Nissan Australia atMelbourne. He has pioneered innovativemodeling in Production Distribution Systems forleading multinationals.

Prabina Rajib

MBM, Ph.D. (IIT Kharagpur)

Specialization: Finance, Capital Markets

Prof. Rajib has been working with VGSOM IITKharagpur as an Associate Professor since 2000.Prof. Rajib has been a recipient of the prestigiousFullbright Fellowship and visited PurdueUniversity for her doctoral research. Her researchinterests include derivatives, Indian capitalmarkets and corporate finance. She haspublished several articles in various national andinternational referred journals. She has co-authored a book on Capital Markets. She is alsoa board member of Academy of InternationalBusiness (India Chapter).

Prithwis Mukerjee

Prithwis Mukerjee is an engineer by education,a programmer by passion and an imagineer by

intention. A B.Tech from IIT Kharagpur, he hasdone his MS and PhD from the University ofTexas at Dallas, USA and has spent 18 years inthe Indian software business working in TataSteel, Pricewaterhouse Coopers and IBM. Hehas a passion for all things digital but his currentinterests are in the areas of Web 2.0 and databasetechnology. He has written two books and hasbeen featured in print, online and electronicmedia. Prithwis is a founder member of the

ACM India Council and is the current Secretaryof the organisation. To know more about Prithwis,p l e a s e v i s i t h i s p e r s o n a l p o r t a lhttp://www.yantrajaal.com

Rudra Prakash Pradhan

M.A., Ph.D. (IIT Kharagpur)

Specialization:Econometric Modelling &

Business ForecastingProf. Pradhan has been working with VGSOMIIT Kharagpur as an Assistant Professor since2007. Prior to joining VGSOM he was workingas a faculty member at BITS Pilani and has morethan six years of teaching and researchexperience. His research interests includeinfrastructure finance, foreign direct investmentsand econometric modeling. He has publishedseveral articles in various national andinternational referred journals. He has alsoauthored a book on Forecasting Financial Marketsin India. He is life member of Indian EconometricSociety and Operational Research Society ofIndia.

S. Srinivasan

B.E., M.Tech., Ph.D. (IIT Kharagpur)Specialization:Strategic Management, Finance

Prof. Srinivasan has been working with VGSOMIIT Kharagpur as a Professor since 1978. He isalso a joint faculty in the Department of IndustrialEngineering & Management, IIT Kharagpur. Prof.Srinivasan has received Fullbright research grantduring 1984-85 and 1997-98 and has conductedresearch at Wharton School and CreightonSchool in USA. His research interests includefinancial engineering. He has published severalarticles in various national and internationalreferred journals. He is a life member of the

American Finance Association.

Sadhan K. DeM.Tech., M.Sc. (Tech.) (Loughborough), Ph.D.(Manchester)

Specialization: Information Technology andSystems Management

Prof. Sadhan K. De has special interest in StrategicInformation Systems, Management of Technologyand Technological Innovation, EnterpriseResource Planning, Global Competitiveness onwhich he has published a lot of papers. Prior to

joini ng VGSOM, he serv ed as the Senio rDivisional Manager at Tata Steel and NagarjunaFertilizers.

Sangeeta SahneyB.A. (Hons.) (Calcutta University), MBA(Bundelkhand University), Ph.D. (IIT Delhi)


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ShraddhaShraddha, a social initiative by the students of VGSOM,IIT Kharagpur primarily focuses on social inclusion ofunderprivileged kids belonging to the poor families locatedin and around Kharagpur. The Shraddha team has beenworking in collaboration with the Disha Seema Centre,a non-profit organization which runs a residential schoolinside the campus. For the past few years VGSOM studentshave actively undertaken fund raising initiatives for helpingDisha Seema. One such major activity is getting T-shirtshand painted by the kids of Disha Seema and then sellingthem during SpringFest, the cultural extravaganza of IITKharagpur.

Springfest

Springfest is the annual cultural fest of IIT Kharagpur.The four day fest features a plethora of activities rangingfrom dramatics competition, choreography competition,parliamentary debate and many other activities. As themanagement wing of the IIT fraternity, VGSOM takesupon itself the onus of organizing and managing keyliterary events like Addict, Penathlon, Just-a-Minute (JAM)sessions, Binarics, Statement of Purpose (SOP).

Kshitij

Kshitij is the annual techno-management fest of IITKharagpur. During the festival, students from bothengineering and management background share theirknowledge and present ideas, plans and presentations.This year, the event included guest lecture from Nobellaureate Prof. Kurt Wuthrich and other distinguishedpeople; informative workshops on Forensic sciences,Robotics; exhibitions like mind reading machines; casestudies, B plans and quizes. VGSOM takes pride in beingassociated with one of Asias largest techno managementfests and playing a pivotal role in making it a huge success.

Curriculum++ Curriculum++

SaamanjasyaThe year 2010 heralded a new beginning in therich legacy of Vinod Gupta School ofManagement with the advent of Saamanjasya.Saamanjasya, pioneered by the students of

VGSOM, IIT Kharagpur is organized with theaim of bringing together Corporate and NGOson a common platform to ensure inclusivegrowth and inculcate a culture of giving back tothe society. In Saamanjasya 2.0 with the mottoReach, Realize and Reform , VGSoMorganized various events throwing light on socialissues and the need to address them.There were events like Parishram, the live NGOcase study competition, sponsored by GAIL,and Shaastrarth, a parliamentary debatecompetition in association with the Rajiv GandhiSchool of Intellectual Property Law (RGSoIPL)met with huge success. Along with these, tocontinue the sustainability theme of Saamanjasya,there were summits and workshops throughoutthe year like Sanchaar, workshop on GreenBuildings, etc.Consultancy for the benefit of society: Withthis aim in mind, Saamanjasya along withconsultancy major Ernst & Young presented aconsultancy case study competition Samaaj. Itwas a huge success with over 225 teamsparticipating from all over India. There wereparticipations from educational institutions likethe IIMs, XLRI, NITIE, S.P JAIN, etc.

MADison Avenue

MADison Avenue, the flagship event of the

Marketing and Advertising (MAD) Club of

VGSOM, IIT Kharagpur, scaled new heights in

2010 by offering an interesting and innovative

event mix to both the industry and the B school

students across the country. MADison Avenue10

was an innovative blend of five sub events

namely: Upchaar, Analytica, Quizzard, Carpe

Diem, Envision and a workshop on Advertising

by JWT. The MAD club organises several events

like marketing quizzes, case study competitions,

advertising workshops, guest lectures by

marketing directors of well known companies

and also publishes a magazine called the

MADazine.


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12

List of Recruiters

ABB

Accenture Business Consulting

Aircel

Aranca

Aricent

Avalon Consulting

Axis Bank

Balmer Lawrie

Bank of Baroda

Bank of India

BHEL

Calvinkare

Care Ratings

Citi Analytics

Citibank

Citigroup Global

Citrix

CNG Consulting

Colgate Palmolive Ltd.

DaimlerDanone

DataMonitor

DCM Shriram

Dell

Deloitte India

Deloitte US

Deutsche Bank

Emami

Ernst & Young

Essar Group

Frost & Sullivan

Future First

Future Logistics

Heinz

Hindustan Coca Cola

Beverages

HP

HSBC

IBM

ICICI Knowledge Park

Idea Cellular Limited

i-Maritime

IMRB

Infosys

Irevna

ITC

JP Morgan

KPMG

Mahindra and Mahindra

NABARD

NCDEXNomura

NTPC

O3 Capital

ONGC

OOH Media

Power Finance Corporation

Pricewaterhouse Coopers

Rallis India

Reckitt Benckiser

RPG

SBI Caps

SBI Mutual Fund

Schlumberger

SCI

SIDBI

Siemens

Sun Pharma

Synovate Business

Consulting

Tata Communication

Tata Consultancy Services

Tata Metaliks

Tata Motors

Tata Steel

Tech Mahindra

Tega Industries

Titan

UB Group

Union Bank Of India

UTI AMC

Vedanta ResourcesVenture East

Vistasoft

Vodafone

Voltas

Welspun

Wipro Consulting

Yes Bank

PLACEMENTS AND STUDENT PROFILE SUMMARY

32%

4%

Agriculture

Civil

Computer Science

Electrical

Electronics

Information Technology

Instrumentation & Control

Mechanical

Aerospace

Chemical

Metallurgy

Stream wise Breakup of Batch 2010-2012

10%

3%

13%

22%

29%

30%

Final Placements 2011 Sector break

Technology

Consulting

BFSI

Manufacturing

FMCG

Telecom

Others

1%

21%

4%6%

1%2%1%

11%

11%

7%

Number of students participated 94in placements

Number of companies visited 45

the campus

Number of offers made 117

Highest salary offered ( INR) 18 lakhs/annum

Average salary offered ( INR) 12.02 lakhs/annum

Median salary offered ( INR) 10.15 lakhs/annum

21%

27% 31%

6%

15%

Freshers

Dual Degrees

1-11 months

12-23 months

24-35 months

36+ months

Work Experience Profile

for VGSOM 2010-12 Batch

Documents

VGSOM Main Brochure 2011