Vessyl

A N D R E W Y E H | D E N I S E P E R E Z | E U N I C E H A H N | M I C H A E L D E I T E R S | Q U I N T O N C R A N F O R D

V E S S Y L : F O C U S G R O U P

• PARTICIPANTS:

• PRODUCTION MANAGER, FEMALE, 31

• SYSTEMS ADMINISTRATOR & IT SUPPORT, MALE, 28

• SENIOR SERVICE COORDINATOR, FEMALE, 27

• VET ASSISTANT, FEMALE, 26

• FITNESS SALES REPRESENTATIVE, MALE, 25

• RECREATIONAL LEADER, MALE, 25

• STUDENT, MALE 24

VESSYL TARGET AUDIENCE

C A M PA I G N O B J E C T I V E

TO INCREASE BRAND AWARENESS AMONGST TARGET AUDIENCE USING GUERRILLA MARKETING

AND SOCIAL MEDIA MARKETING

C A M PA I G N S T R AT E G YImplement a 360° activation campaign that reaches audiences through the following channels:

OUT OF HOME SOCIAL MEDIA

DIGITAL

V E S S Y L F I E L D D AY AT D O L O R E S PA R K , S F

O U T- O F - H O M E | # V E S S Y L F I E L D D A Y

• Health & Fitness Activities

• Vessyl Demonstrations

• Local Food & Drink Vendors

• Music from Local Bands

I N C R E A S E A W A R E N E S S U S I N G D I G I TA L M E D I A

2 - PA G E S P R E A D F O R O N L I N E M A G A Z I N E S | # M Y V E S S Y L

“ 1 0 , 0 0 0 H O U R S I N M Y V E S S Y L ” V I M E O S E R I E S

D I G I TA L | # M Y V E S S Y L

I N C R E A S E S O C I A L M E D I A A C T I V I T Y B Y P R O V I D I N G M O R E L I F E S T Y L E E L E M E N T S

S O C I A L M E D I A | # M Y V E S S Y L

I N C R E A S E S O C I A L M E D I A A C T I V I T Y B Y P R O V I D I N G M O R E L I F E S T Y L E E L E M E N T S


I N C R E A S E S O C I A L M E D I A A C T I V I T Y B Y H O S T I N G G I V E A W AY / C O N T E S T


S P R E D FA S T M E D I A T E C H N O L O G Y | H O W T O T R A C K B R A N D A W A R E N E S S

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Vessyl