VV..EE..SS..AA VViiddeeoo EEvveenntt SSnneeaakk AAttttaacckk

Thanks so much for picking up this new WSO from me, I really hope you all enjoy

but much more importantly…I hope you use it - because it works and will work

for you and your customers…So Let's Rock It

LLEEAADD GGEENN -- TTHHEE UULLTTIIMMAATTEE BBUUSSIINNEESSSS TTOOOOLL Any which way you slice it, one of the most important if not the most important

tool in any business is Lead Generation. I need it for my business, you need it for

yours, and your offline customers need it for theirs…so it's up to us all to make

sure we always have leads.

I'm all about creating nice easy ways to build my business and teach others how they can as well.

After a little bit of thinking I realized an awesome way to create a business would

be to help local businesses create more and more leads. If we could show them

an easy and efficient way to do this - this would be a fairly easy to promote and

profitable business for you to start, or add to your current offline business.

But…that is also kind of a common offline service… I wanted to take it one step

further and promote a new twist to a service that would allow local businesses to

create leads in a much simpler and more efficient way with something they're

already doing to build leads for their business.

Think about that for a moment - showing businesses a new twist that creates a

more efficient and simple way to grow leads with something they are already

doing - but with this twist you now take it to a new level.

Now if all that sounds good, you're really going to want to hear the Ultimate

Ninja Trick to this whole thing… are you ready for it.

This is our business too right???

Couldn't we reverse engineer the concept so it works for our business as well as our clients.

V.E.S.A is all about creating leads for you…not just the business owner you are

going to work with(thus the "Sneak Attack" part of V.E.S.A).

Yeah, you will be creating leads for local businesses in your area, and they will

love you for it - but the real goal is that this will in turn create you more business,

equating to a lot more money WOOT!!!

Let me explain…

EEVVEENNTTSS AANNDD PPAARRTTYY IINNVVIITTEESS:: AA CCRRIITTIICCAALL TTOOOOLL OOFFTTEENN OOVVEERRLLOOOOKKEEDD

Before we dive in, I just want to quickly show you a small example of what kind of market we are looking at.

Some of you may be using more involved keyword tools but for many of you I will assume you may use the normal Google Keyword Tool. When you get a moment after reading this, I want you to take a look at how big of a market there is for the following keywords and their suggestions: - Invitations - Events - Party Invitations - Event Invitations As you will see there are millions of searches per month on these terms and similar suggestions. You will also notice that there is decent competition in this market. I don't want you to get discouraged by the competition, I bring this to your attention simply for the fact that there is competition so you are made aware that not only is there a market, but it's profitable - that's why there is competition. Now before I have a mass exodus of people leaving this report I want to make clear that you are not trying to compete against others on google, bing, and all that SEO stuff you may be thinking this is about…so don't worry.

Forget about SEO and all that stuff…that is not what this WSO is about… at all!!!

What we are going to be doing is going after small to mid-sized local businesses

in your area, and we are using some really cool tactics to our advantage, so just

keep reading and you'll see how awesome of a concept this is.

The best part of the whole thing….it's virtually untapped and you're going to be using it to

Sneak Your Way Right Through The Backdoor!!!

EEVVEENNTTSS FFOORR AA LLOOCCAALL BBUUSSIINNEESSSS A successful way for many businesses in your area to market themselves is to

offer some kind of an event to help spread the word about their business, or

drive in more people to up-sell other items.

From grand openings to a common sale on services or products - they are an

event and the business wants to get as many people to it as possible, as well as

get people to spread the word about it.

Hundreds, even Thousands of businesses in your area offer some kind of an

event for their location but don't have a very good marketing plan on how to

promote it correctly and lose out on a ton of potential their event can bring in.

This is where we come in…as a "Guiding Light" I guess you can say…and we can

do it for them for cheap - and we can do it in a much cooler and extraordinary

way than most business owners can - there is a strategy to this…

This is what turns you into a Rockstar in their eyes.

TTHHEE EEVVEENNTT SSNNEEAAKK AATTTTAACCKK FFOORRMMUULLAA

Repeat This Process for Each Business!!!

Most people, when they decide to offer some kind of event, whether it be an

individual or a business will promote it the only way they know how - it is not

something that would require someone to "look outside the box."

Once they see what you are going to be offering however…they beg you to help

them!!!

Step 1.

A business is planning an event. They're going to

market the event the only way they know how until you show up and take the Event Invite Process to a

new level for them.

Step 2.

You Add That ”Kick Ass Event Invitation Flavor" these business owners

assume cost them tons of money to do and you

offer it for next to nothing.

Step 3.

You Become a Complete Rockstar in their eyes. You will be a hero and this is

your Sneak Attack to more money and leads for your

business.

Typically, a person will create some sort of an invitation, either online through a

site like evite or they'll send out a mailing to a small list they have been trying to

create. While this method will work for a small event or party…a business really

wants to make that "WOW" effect.

A business wants to get people instantly engaged and interested in attending

their event. Even if a person cannot attend the event…they should at least

remember the business and or service and hopefully talking about it to their

friends or family.

This is what makes the event promotion so critical for success.

An Event Invite is such an important component to a successful event promotion

and most businesses don't understand how to do it to get the results they really

want.

We're going to do is take their event invitation to a new level for them. Once they see what we’re going to offer them will

leave them craving more.

That's how we do it…that's how we Roll ☺

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What we will be doing is creating these businesses a super cool Video Invitation

Event Page and Lead Generating System they couldn't imagine ever doing

themselves.

We are going to set up a Facebook Fanpage for the Event for them so people can

go to the page and register, comment and start talking about the event which will

show up on the wall of the events Fanpage, as well as their own personal wall.

Instantly all of their friends will become aware about the businesses event thus creating a viral effect the

business never even considered being able to do.

Now as the business owner starts to become excited about all that, that is when

you break out the "Ninja" component of the whole method for them…the "Wam

Bam…Got Ya Man" part of the V.E.S.A -

The Registration Lead Generation Function

IINNSSTTAANNTT VVIIRRAALL LLEEAADD GGEENNEERRAATTIIOONN IINN AA CCLLIICCKK!!!!!!

The Event F anpage will actually have a built in Lead Generation function built

directly into the registration form which is all handled through an "Email

Management System."

NOTE: YOU ARE MAKING AN ACTUAL FANPAGE ON FACEBOOK, NOT AN EVENT PAGE.

Not only will people register for more information about the event with the click

of their mouse, but they will also be added to your clients email list…

True lead generation for your client and easily handled through your awesome Event Invitation Package.

SSEETTTTIINNGG IITT UUPP Setting this up for your clients is very simple, and you can do it within a few days

for them which will make your clients happy with your turn around time (and

that is if you outsource a lot of it!!!)

You can get it done in less than 24 hours for them if you do it yourself…but this is

entirely up to you.

So let's now go over the simple steps of the Video Event Setup Process. I tried to

create this in a way that anyone from a newbie to a seasoned veteran could

understand, but if you don't understand it you can always contact me through

our support desk

SSTTEEPP11.. CCRREEAATTIINNGG TTHHEE VVIIDDEEOO The best way I think to go about creating these videos, and the way I am going to

talk about in this guide (should you decide to do it all yourself) is with Animoto.

For those of you not familiar with Animoto, just click the link and take a look at

what you can do with it. In a nutshell it is one of, if not the best online services

for creating really impressive Slideshow Presentations using a combination of

photos, movie clips and small text blocks.

Animoto has an online interface which allows you to edit your movie/slideshow

very easily…all you do is add in your content, click and drag what order you want

the content to appear in, add in some music and your video/slideshow is

complete.

FOR MORE INFORMATION SEE ANIMOTO TUTORIAL ON THE DOWNLOAD PAGE

The Business itself will be supplying you with all the information you need

(photos, information, event details). It does not need to be a lot, and if for any

reason they cannot supply you with the information just ask them if you can take

a few pictures and get some basic info about what they are looking to have

mentioned in the video.

We are looking for something small, something simple…this is not going to be something that you want to spend more than just a few moments on creating!!!

You can make a great looking slideshow movie with 6-8 pictures and 5-7 small

lines of text…the more you have the longer your Video Invitation will be.

Note: You don't want the video to be more than about 90 seconds. 45-60 seconds is the perfect amount of time needed for a well done and impressive Video Invitation.

The basic version of Animoto is free to try and you can create some cool videos

this way, but Animoto can get expensive to use if you are going to be using them

for future business to business sales.

You will see as per Animoto's Terms of Service, you cannot resell your videos to

other businesses unless you use their reseller service, this is why we cannot

charge a lot of money for these Video Event Invitations - in fact you are not going

to be charging anything for the video at all, instead you will be charging a small

set up fee for the Event Fan Page…the real money comes later by using the

V.E.S.A method.☺

OOUUTTSSOOUURRCCIINNGG VVIIDDEEOOSS Many times you will hear and have heard about outsourcing…and this is exactly

what I would do for almost any Video Event Invitation client that comes your

way.

The only way that I may choose not to outsource the video creation was if I

needed to get something done for the client within 24-48 hours, but even then

you can find someone to usually throw a video together for you in that short a

period of time - you just need to find them.

The source I like to use to find cheap video creators is Fiverr.com

To prevent a bunch of people reading this right now to start skipping I will give

you a very brief summary of what fiverr is.

Go to Fiverr.com and take a look…basically people offer their services called

"gigs," sometimes the gigs can be a bit quirky but many times you can find

professional services on there being offered by people for only…$5 bucks.

There are literally thousands and thousands of gigs on Fiverr for people to do

things for only $5 and a lot of them are the things that can be done for your

business, whether it be Video/Slideshow creation or other things like article

writing, graphics, etc.

These $5 workers can save you a ton of time as well as make you a nice bunch of

cash to stick in your pocket if used correctly.

MMYY LLIITTTTLLEE FFIIVVEERRRR TTRRIICCKK A trick I use to find some of the best people on fiverr is to first do a search for

what I am looking for. So in this case we will be looking for someone to create

videos or slideshows.

Here you can see that you can choose to sort fiverr "gigs" by rating. This will list

the top rated sellers first; however this is just the first step.

Even though the person may be rated high, I want to see how fast they will get a

project completed. Each gig will give the estimated time it will take to complete

but I want to know more about the gig seller…after all, I may be using them for a

long time, or for as long as they continue to offer the gig.

Once you enter a person's gig you have the ability to "Contact Seller" I use this

to… you guessed it…Contact The Seller.

Before I order a gig, I send them a quick note through the fiverr system asking

them a simple question about their offer, I make sure it is related to what the gig

is actually offering and then I wait for a response.

The quicker the response, the better I feel that this person will get me back the

gig I order as quickly as possible. The longer I wait for a response, the more my

confidence in the gig begins to deteriorate.

I've found the sellers that give the quickest response are the ones that complete

the gig the fastest…and that makes me happy…and will make your customer

happy with your service.

NOTE: YOU AREN'T GOING TO BE TELLING YOUR CUSTOMER YOU ARE GETTING THIS

DONE BY OUTSOURCING THE WORK…THAT IS NOT WHAT YOU WANT TO DO AT ALL.

YOU ARE JUST TRYING TO GET AS MANY VIDEO INVITATION EVENT JOBS AS YOU CAN,

AND BY OUTSOURCING THE VIDEO CREATION TO SOMEONE FOR A MEASLY $5 YOU CAN

TAKE ON MORE JOBS AND MAKE MORE MONEY.

Once I have found a gig seller that I want to work with, I order the gig and send

them the files I want in the video, along with the text and content needed to be

added, usually this is just a zip file or a shared folder using an online storage site

like dropbox. It's as simple as that…once it is done, more than 75% of the Video

Event Invitation is ready to go.

The next step is setting up the lead generation system for them.

CCRREEAATTIINNGG AA MMAAIILLIINNGG LLIISSTT One of the main tools that you will be adding to the Video Event Invitation

system is assisting your clients with creating a mailing list for their business.

This is going to be created by having the invitees of the event "Register" for more

information…this does not mean they will be "attending" the event - You want

them to Register for more information.

They will be registering for more information about the event and they do this

with a simple click of a mouse - in turn they will be submitting their name and

their email address directly to a mailing list software known as Aweber!!!

FOR MORE INFORMATION PLEASE SEE THE SETTING UP AWEBER TUTORIAL ON THE

DOWNLOAD PAGE

Aweber is one of the top Email Marketing Systems online and just recently they

have added in an awesome new feature called "Facebook Integration"

It's located in the basic settings of your form. Once you save the form you will

then get some code for your webpage or fanpage. You add the small Javascript

code they give you for your form on your clients Event Fanpage and it will look

something like this:

It's very simple to do and all you need to do is add it somewhere below the video

you add on the Event Page and you have just set your client up with an awesome

lead generating fan page they can use for an event.

If they have events on a regular basis, you just rinse and repeat the process…it's

really that simple.

One thing that I should mention is that Aweber has a fee per month that your

client will need to pay to maintain their list. They will get 30 days for $1, and

then the price increases on a scale for the amount of subscribers they have.

It's a minimal fee for a business that can help make them a lot more money so

you should not have any issues having them pay for this…the great thing for you

is that aweber has an affiliate program which will pay you around 30% of the

cost your client pays per month for as long as they use Aweber…this is more

money in your pocket, so I highly suggest signing up for awebers affiliate

program and using your affiliate link to give to your clients when they sign up!!!

TTHHEE SSAALLEE (( HHOOWW TTOO SSEELLLL IITT TTOO AA BBIIZZ )) Selling this to a business is not hard to do at all; however you must make sure

that you approach the business in the right way.

Yes you may be an offline marketer or business consultant, but chances are many

time this business owner you are going after may have been promoted a service

of some kind and turned them away. They may already have someone they use

for their offline marketing.

You do not want to go to that business with the normal offline business

consultant mindset, this can cause a business to not even listen to this service.

They may also think that if they use you for something they may feel obligated to

their current offline consultant and this can make a business owner feel

awkward

We just want to "Sneak In" through the back door.

See, most offline consultants are going to be offering marketing types of services

to a potential client, things like social media, SEO, websites, mobile, etc.

We are going in with something that most offline consultants never even think

about because it's so simple to do, it's never been thought of this way…in fact

some people that I mentioned this to commented my favorite line "Wow…Why

Didn't I think of This."

It's a service that flies under the radar, but businesses love it.

AAPPPPRROOAACCHHIINNGG AA BBUUSSIINNEESSSS What we are offering is a more efficient tool for a process that they normally

handle on their own. Many business owners realize that there may be better

more "expensive" ways to do event promotions but fear spending a lot of money

- thus the reason they handle Events and Event Invites "in house."

By offering our Video Event Invitation package to them it does not appear as

though we are trying to move in on them like many others may have already

done trying to promote all other kinds of offline services.

Think of it like this when you are approaching a client:

We are Offline Marketing Consultants that specialize in "Small Business Event Planning."

We are Offline Marketing Consultants that give a business a unique service to

make your small business event much more successful by implementing a unique

video event marketing plan to send to your list of invitees - and we grow that list

for you "auto-magically."

We do this by adding 3 awesome tools that any business is going to want, and

most realize that they need.

1. Unique approaches to get customers interested (Video Invitation)

2. A Good Social Media Path (Event Fanpage)

3. A Way To Build Their Mailing List (Aweber's new Facebook Integration)

The best part is…you are practically giving this service to them for free!!!

TTHHEE FFRRIIEENNDD TTRRIICCKK This is going to be a very small section of V.E.S.A but a very important and critical

piece of information for many of you…this is a very cool and fun way of getting

leads that you may not have thought of.

Some of you may decide to go right out and start promoting these Video Event

Invitations immediately, and some of you will have that apprehension that many

people get when thinking about how to approach a business…this can and will

help assist you with getting leads to meet.

Use your friends and family!!!

I'm sure you have friends or family that may be deciding to have some kind of a

party or event in the near future…this is where you can offer your service to

them for no cost and quite possibly get your service seen by dozens or even

hundreds of people…many that may have their own business or service that can

use your Video Events Package.

You don't have to go all out with a friend and create them a mailing list, and have

them sign up for aweber and all the critical stuff a business would need, but you

can go about creating them a video and setting up a facebook event page that

they can use for their party…there is no need for a full fanpage for the event.

It's simple, it's effective…and most of all; people will see your skills and service

automatically. Your friend or family member is sending the event invitation you

created to their list of friends. Their list will see the video you created or had

outsourced and will make comments about the video or the party right on the

Facebook Events Wall.

One important part of this trick is because you set this up for them, you will be an

admin of the page and you can easily follow up with people that comment on the

video invitation…it's a win-win for all parties and can start getting you potential

leads effortlessly, and they will be warm leads to start with!!!

AA SSIIMMPPLLEE SSEELLLL After speaking with several businesses about this and offering this service I

realized that by presenting such a cool service for them at a reasonable rate is

such a simple sell.

Let me be 100% Open and Honest - We are not looking to make a lot of money

with this at all, and if you outsource it, your profit will be a little less than

spending your own time doing it.

But the real goal of this is to use the Video Event Invite for leverage, and

sneaking through the back door of your client.

This is the Key to the entire V.E.S.A Method

CCHHEEAAPP && IINNEEXXPPEENNSSIIVVEE == WWOOWW I have spoken to businesses about this and I used to ask them how much they

think this service will cost them.

I asked them after explaining to them all that this service was going to do for

them as well as the combined leverage of Social Media and Building up their

list… these businesses thought it would at least cost a couple hundred dollars.

Like I said before…this method is a Sneak Attack…you are actually using this to sneak right in and make

yourself a rockstar in their eyes.

Coming up with a price for this service is something you must decide, but what I

have found works extremely well is to place the cost of this package below $50

but over $25…so somewhere in the $27-$45 range. I know it sounds very cheap

and possibly not worth your time…but think of the bigger picture here!!!

Not only will a business practically feel like they are ripping You off, they will

love the fact that something so awesome will cost them so little. This is where

that "WOW" factor comes in…not only with how awesome this package is for

them, but also for the amount of work it looks like you did for them so

inexpensive and quick.

I know a lot of you are saying…"WTF Craig….I thought you were going to say at

least $149 -$297 for this package, why would I want to do this for anything less

than that???"

That is why I left the Best Part of This Guide for Last…

YYOOUURR FFUUNNNNEELL......TTHHEE UULLTTIIMMAATTEE GGOOAALL This is the whole reason you used the V.E.S.A. method…is to get a strong foot

through a clients back door!!! The thing is…now you have a lot more than your

foot in the door with this client…you are now looked at as a Video and Facebook

Rockstar!!!

Think about it…your client is going to be head over heels for what you did,

especially when they start to see their mailing list is growing, their event fan

page is getting comments and getting people excited and their event is a huge

success due to the simple service you did for them.

This is the point where you can offer your real services to them…

• Full Custom Fanpages for their business harnessing the power of your built in Aweber/Facebook integration technique

• Enhanced Lead Generation Tactics using things such as a) Mobile Websites b) QR Code Generation c) Product or Service Fan Pages d) Youtube Channels

• Full Website Redesigns • Content Creation for SEO Purposes • A Fully Loaded SEO Marketing Plan • Social Media Consulting

This is where you can actually go out and charge your full prices and charge real fees. This is where you are

going to be able to make your money with these clients and in the long run.

V.E.S.A is your entrance in through their backdoor with your client even realizing

it. Once you tell them the price for the Video Event Invites they will be falling

over themselves handing you your small fee, but in the long run you're going to

laughing all the way to the bank!!!

Your new client is going to be practically begging you for more services and

inquiring about what else you can do for them…I know, I've seen in first hand.

The best part is…besides all the new business you will be getting from these

clients… they will be referring your services to other businesses they know and

are friends with.

Remember the "Friend" trick I mentioned a few pages up…guess who hangs

around with business owners??? Other business owners.

CCOONNCCLLUUSSIIOONN This is a truly awesome system, and I know it works, and will work for you. If

you spend just a few hours a week talking to some businesses in your area you

will find that they will be more than willing to talk to you, and they will be more

than willing to use you and your service for their events, as well as future events.

With that I thank you again so much for picking up this WSO…now go out and

Rock It!!!

Talk soon

Craig Brower