Selected from Pro.Moat.com and cross referenced for Midwestern based

companies

Potential Clients

VerticalsAs a world renowned source for

broadcasting global news, BBC is respected for communicating the unbiased information

Along with reporting international news, BBC.com also specializes in various verticals to demonstrate expertise in areas that may be of interest to its target audience

It is in these verticals that I believe BBC.com can greatly expand the clientele who may be interested in advertising in these specific segments

Potential Clients

Nationwide Insurance

CAPITAL

*Found in MOAT Pro section: Finance

State

FarmTD

Ameritrade

Based in Columbus, Ohio One of the largest insurance and financial

services companies in the world with more than $158 billion in assets

Named a time-honored Fortune 500 company insuring: car, motorcycle, boat, homeowners, pet,

farm, life and commercial insurance Also specializes in administrative services,

annuities, mortgages, mutual funds, pensions, long-term savings plans and specialty health services

Takes pride in their customer advocacy and fashioned their “On Your Side” campaign to ensure exceptional service to their clients

Proud sponsor of Auto, Home, and Life insurance for NASCAR

Campaign: “Nationwide Is On Your Side”

Nationwide Insurance

Advertised

Forbes

Marketwatch.com

State Farm Based in Bloomington, Illinois Prides themselves on being a “Good

Neighbour” Areas of expertise: Property and

Casualty insurance, Life and Health insurance, Annuities, Mutual Funds, and Banking products

They insure more cars and homes than any other insurance company in the country

Ranked number 44 in the Fortune 500 (from 2013 listing)

Involved in “Good Neighbor Citizenship”

Celebrate My Drive – students 14+ are working to generate a petition for safe driving in their high schools

Green Mission – “A Good Neighbor is a Green Neighbor”

Campaign: “Re3markable” Every Customer, Every Action, Every day

Advertised

The Times Tribune

Daily News

Huffington Post

Based in Omaha, Nebraska Proud of helping clients take control of their

financial services for the past 40 years, helping to make “Wall Street accessible to individuals”

In 1988, TD Ameritrade was the first to incorporate technology to make investing more efficient

In 2000, they offered an entire account processing online for the first time

Today, they have over six million accounts with more than $400 billion in assets and more than 4,000 independent investment advisors

Platform includes offering Knowledgeable Support, Powerful Tools and Platforms, Comprehensive Investment Choices, Uncompromising Value, Empowering Educational Resources, and Independent Resources

Slogan: “Independence is the spirit that drives America’s most successful investors”

TD Ameritrade

Advertised

FOX Business

New York Times

YAHOO! Finance

Potential Client

CULTUREPanera Bread

Sunglass Hut

*Found in MOAT Pro section: Lifestyle, Video

Panera Bread Based in Richmond Heights, Missouri “We are bakers of bread. We are fresh from

the oven.” They are a symbol of “warmth and

welcome…a life story told over dinner.” In 2013, they were awarded the COEX

Innovations Award for Culinary/Operations, National Chair winner

They have around 1800 cafes in the United States and Canada

They donate 8500 “gifts of comfort” every month to the Pediatric Oncology Treasure Chest Foundation in Illinois

*Recently dropped from their current ad agency, Cramer-Krasselt, for “last-minute-shifts in direction”

Campaign: “Live consciously, Eat deliciously”

Advertised

Hulu

CBS News

Sunglass Hut Based in Mason, Ohio Began in 1971 with a small kiosk in Miami,

and now they have over 2000 international stores

In 2009, they introduced “Social Sun” where customers could take a picture of themselves wearing a pair on Sunglass Hut’s shades and post them to Facebook

Working for the past few years to increase their social media presence

Proud supporter of OneSight, an organization working to give eye care to people in need around the world

Sunglass Hut has helped over 8.5 million people since 1988 through donations to this organization

Campaign: #94daysofsummer Working to include all the energy and colors of

the summer season

Advertised

E! Online

Style.com

Potential Client

HEALTH

Nexcare Bandages

*Found in MOAT Pro section: Lifestyle

Nexcare Bandages Based in Saint Paul, Minnesota Main mission: To provide the ultimate

skin healing performance for everyday life.

One of their features is “Dr. Mom” Includes: First Aid Kit Essentials,

NEXpose` (blog written by a mom managing the home, kids, and their injuries), and provides First Aid tips

Nexcare also has a mobile site, which is iPhone and Tablet friendly

Nexcare is trademarked by 3M, a global innovations company

Campaign: “Treat It Right”

Advertised

Garden Guides

Potential Client

SPORT

Anheuser-Busch

Applebee’s Neighborhood

*Found in MOAT Pro section: Media, Sports

Anheuser-Busch Based in St. Louis, Missouri *Top 4 Advertisers on MOAT Pro Leads the industry in brewing,

packaging, and marketing for the past 100 years

It is one of the world’s largest brewery’s, and it is one of the top 5 consumer goods companies in the world

Take part in the Corporate Social Responsibility, and believe it is their obligation to support the kids, communities, and the Earth

They have reduced their water usage by 40% in the past five years, conserving 7.5 billion gallons of water

*Recently looking to increase their digital media sites according to AdAge.com

Campaign” “Designate A Driver”

AdvertisedChicago

Sun Times

NBC Sports

New York Magazine

Applebee’s Neighborhood Based in Overland Park, Kansas Recognized by Forbes as one of

America’s Best Managed Companies

Just a few of their values include: integrity, excellence, and innovation

Leading casual food chain industry with $4.7 billion sales annually

Already own 2,000 restaurants in North America, and they are recently looking to expand their franchise internationally

Encourages their customers to express their love of Applebee’s on Twitter, Instagram, Facebook, Pintrest, and YouTube

High focus on social media Campaign: “Good Food, Good

People”

Advertised

Hulu Rotten Tomatoe

s

*pre roll

*button ad