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Vertical Cubed is a new division of USFI that provides a complete end-to-end e-commerce solution for small to medium sized businesses. Site build, SEO/SEM shopping cart/Credit Card authorization to fulfillment and logistics.
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E-Commerce Solutions
Who We Are 1
E-Commerce Platform 2
Marketing Solutions 4
Fulfillment Services 6
Vertical Cubed Bundles 8
About Us and Partners 10
Who We Are
Vertical CubedSM is a division of USFI
that provides businesses with effective,
affordable, upgradable e-commerce
solutions, working as partners for your
growth through technology, strategic
marketing and fulfillment.
E-Commerce PlatformVertical Cubed Delivers Customizable Platforms
Lifecycle Planning
Vertical Cubed is built to grow with your business
For technology solutions to have lasting value, they must
be planned, designed and deployed with adherence to
accepted industry standards. Our systems development
lifecycle ensures that such value is built into every
solution we offer.
Content Management System
Vertical Cubed makes content management easy
A Content Management System (CMS) deployed by Vertical
Cubed enables continuous updating of your online offerings
to suit the changing needs of your business, by the people
who know it best – your people.
Catalog and Order Management
Vertical Cubed keeps you miles ahead of your competitors
Vertical Cubed empowers you to monitor, analyze and
forecast sales, stock levels and the effectiveness of
promotions and incentives.
Integration and Data Transmission
Consolidated dashboards keep you on top of your business
Vertical Cubed can integrate a variety of ERP, CRM, warehouse
and purchasing platforms, transmitting data in secure protocols.
Standards
Vertical Cubed keeps customers’ data safe
All Vertical Cubed sites adhere to the Payment Card
Industry (PCI) standards to keep your data – and your
customers’ transactions – safe.
The Vertical Cubed e-commerce platform only requires
word processing skills to keep sites up-to-date. Our
experts do all the development and maintenance.
I know all about developing a business,
but building and then maintaining an
e-commerce site requires expertise I
don’t have time to develop.
To learn more, please visit verticalcubed.com 3
Marketing Solutions Vertical Cubed Delivers Customers
To learn more, please visit verticalcubed.com 5
Pulling together marketing strategy, ads, promotions and
bringing customers right to your site – that’s what Vertical
Cubed is about.
Marketing Strategy
Every Vertical Cubed e-commerce solution is developed from a powerful
mix of strategic marketing, branding and advertising. Our focus is always on
growing your business, from site design through hosting and performance
measurement.
Strategic Capabilities
Stay focused on the big marketing picture
We design e-commerce sites fully integrated with your print, Internet, mobile
and social media channels. In every case, we follow a path of discovery,
positioning, leveraging and powerful messaging that results in growing
revenues to your company.
Campaigns and Promotions
Consistent, effective messaging in every medium
Advertising, PR, banner ads and all other communications work best when they
address deep needs and offer real solutions to carefully targeted customers.
Social Media
Viral marketing multiplies your site’s effectiveness and revenue
Facebook, Twitter, YouTube and LinkedIn integration is easily facilitated,
at either the page or product level, to help build online store traffic and
customer engagement.
SEO/SEM/PPC
Use our proven methods to bring customers to your business site
Search Engine Optimization, Search Engine Marketing and Pay Per Click all
work hand-in-hand to bring customers to your site. We understand your
customers and how to maximize the effectiveness of these tools.
Web Analytics
Discover how customers use your site, what works and what doesn’t
Vertical Cubed deploys the full arsenal of web analytics, including
Commerce Funnels, which allow precise tracking of customer behavior and
increased conversions.
Re-Marketing
Identify the “ones that got away,” and get them back with repeat
exposures to your products
Cookie-based marketing allows you to “follow” visitors from your site and deliver
consistent messaging on other sites that participate in an ad share program.
Mobile
Maximize your brand messaging on every platform
We pioneered the mobile shopping channels currently in use by major
cellular phone, retail and hospitality clients, and we’ll do the same for you.
I’ve got a great product and a
strong supply chain, but not a clue
how to bring in customers.
Fulfillment Services Vertical Cubed Delivers Results
Vertical Cubed can not only reduce your costs, but
also improve your supply chain efficiency with:• Inventory management and reorder alerts
• Global and domestic B2B and B2C shipping services
• Large items, pick-n-pack and everything in between
• Climate-controlled warehousing
• Custom high-touch services available
• Detailed reporting – online, in real-time
• Quality assurance
Reverse Fulfillment
Never get bogged down with returns
Returns can present special challenges to online marketers,
but Vertical Cubed has you covered, with full RMA (Return
Material Authorization) capabilities and contact center
support, including:
• Returns management
• Recall management
• Product liquidation
• Adaptive transportation process
Build Your Own
Choose only the services you need, add more as you grow
Vertical Cubed allows you to choose your own custom package
of fulfillment, marketing and e-commerce services. It’s your supply
chain, after all. We make sure you maintain control over all of it.
Reliability
99.9% shipping and inventory accuracy
The fulfillment operations supporting Vertical Cubed have
attained unheard-of levels of accuracy and efficiency that
other companies could only dream of achieving.
Since Vertical Cubed can bundle every conceivable fulfillment service into
a made-to-order supply chain operation, the need for a client-managed
warehouse is eliminated for a growing number of our clients.
Attracting customers is great, but not if
their product gets backordered. So when
Vertical Cubed talks about inventory
management, I get interested.
To learn more, please visit verticalcubed.com 7
Your Digital Channel Solution Vertical Cubed Brings It All Together
Customizable Service BundlesFor small to medium businesses, only Vertical Cubed
provides complete digital channel management, from
branding and marketing to distribution, delivery
and returns.
Vertical Cubed clients are never restricted to static service
levels. Some use only our e-commerce platform, while
others use a mix of our strategic marketing or fulfillment
services. From small and medium businesses to fully
outsourced engagements, Vertical Cubed is solutions-
oriented and focused on your bottom line.
Vertical CubedTechnology
Industry Best-PracticeSecure
ScalableCustomizable
Vertical Cubed FulfillmentAccurateEfficientReliable
My company has outgrown our
cookie-cutter storefront. I’m ready
for a custom e-commerce site.
Complete marketing, infrastructure and fulfillment services
for your e-commerce business, at an affordable price, now.
Vertical Cubed MarketingROI-Based
Cutting EdgeCustomer-Centric
To learn more, please visit verticalcubed.com 9
About Us
PartnersVertical Cubed partners with Windows Azure, Microsoft and Kentico to generate customer-driven
e-commerce solutions.
More importantly, we’re your partners for growth through total digital channel management.
With our parent company, USFI, we have pioneered the development of e-commerce solutions
for clients such as MetroPCS, securely hosting over $65 million in e-commerce transactions.
Vertical Cubed is committed to clients first, providing robust yet affordable e-commerce
solutions, working as partners for your growth through technology, strategic marketing and
fulfillment services.
To learn more, please visit verticalcubed.com 11
Jennifer Piccinini
Senior Business Analyst
and Product Manager
Has more than a decade of technical
experience; joined Vertical Cubed as a
business analyst and product manager
for the development of the e-commerce
platform. Uses a team approach to
drive cost-effective, high performance
e-commerce solutions to meet business
demands. Serves as the liaison to clients
for platform roadmap planning
and development.
Charlie Mao
Operations Manager
Experienced and knowledgeable,
with an extensive background in
web-based operations.
Has served in a primary leadership
role for a large Fortune 500
company. Responsible for
providing supervision for the
overall operational activities while
maintaining client relationships.
Derek Crabtree
Art Director, New Media
Has worked in both corporate and
agency environments for more than
16 years to make the Internet a more
attractive, functional place.
Degrees in Art, Art History and
Management from Rice University
and an MBA from The University of
Texas at Austin, McCombs
School of Business.
Jim Garwacki
Senior Solution Architect
More than 25 years in the IT
industry, with 13 years in
Internet-based application
development. Led multiple
development teams to build and
maintain large-scale e-commerce
websites from several Fortune 500
companies, including Reynolds &
Reynolds and MetroPCS.
Dan Zipes
Director of Logistics
and Fulfillment
Well-seasoned fulfillment
specialist with Nestle Co., FoxMeyer
Drug Company, Abbot Laboratories,
Red Line Healthcare, and Home Interiors
and Gifts. Joined USFI in April 2008.
Directs all fulfillment functions within
USFI. Degrees in Finance and Marketing
from Pace University.
Nick Vukin
Account Executive, E-Commerce
Solutions, National Accounts
More than 20 years of high-technology
sales, marketing and business
development experience. Utilizes
consultative sales skills to understand
customers’ e-commerce and business
requirements to fully leverage Vertical
Cubed’s capabilities. Spent eight years as
E-Commerce Product Manager for FedEx,
as well as previous Account Executive
roles with Akamai and Cisco.
Bob Raymond
Online Marketing Manager
A 26-year veteran of technology,
specializing in web business
management since 1994. A
successful leader in online
marketing for government agencies
and private industry. Increased
brand visibility, lead generation and
profitability for all clients in various
business models.
Douglas Ritter
Vice President of Marketing
and Business Development
Spent 30 years with major New York
ad agencies and globally prominent
clients and companies. Brings an
unusual insight to the conceptual
possibilities and hard realities of
marketing today. An expert in
digital marketing and social media.
Internationally cultured.
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Eric Wiley
Director,
Technology
Adept at leading teams with varied skill sets. Has served in leadership
positions promoting, building, deploying, analyzing and operating
nationally prominent websites for several Fortune 500 companies.
Specializes in e-commerce trends and sustainable technology. Adds
a diverse skill set to the arsenal of any Vertical Cubed client.
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Are You Ready to Grow Your Digital Channel?
You have the products, we have the technology, marketing and fulfillment services
in place to make sure they’re seen, sold and shipped. We’re experienced, flexible
and eager to make it all work for you online and in real-time.
The only question is, how much longer can you wait to get started?
Call us today to set up a convenient time to meet and discuss your options.
12100 Ford Road | Suite 100 | Dallas, TX 75234 | 214.624.5692 | verticalcubed.com