VERSION 1.0 VISUAL IDENTITY TOOLKIT - sportaus.gov.au · trud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestrud dipis esto do

SPORT AUSTRALIA GRANTS PROGRAM VISUAL IDENTITY TOOLKIT

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VERSION 1.0

VISUAL IDENTITY TOOLKIT

SPORT AUSTRALIA VISUAL IDENTITY TOOLKIT INTRODUCTION

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As a nation, our participation in and passion for sport and physical activity creates significant benefits for Australia, driving a range of economic, health, educational and community benefits. It is for these reasons that the Australian Government is a significant investor in sport. Opportunities now exist for individuals and sporting organisations to receive funding by Sport Australia through our Grants programs.

This Visual Identity Toolkit provides clear direction and guidelines on the design elements and the usage application for communicating our Community Grants Programs.

For more information about the Visual Identity please call +613 9080 3028 or email [email protected]

HELLO

MOVE IT AUS GRANTS

PROGRAM


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LOGO


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Jersey Detail Semi Reversed on Navy with Government Crest

MonoReversed


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MOVE IT AUS GRANTS

PROGRAM

MOVE IT AUS INFRASTRUCTURE

GRANT

MOVE IT AUS BETTER AGEING

GRANT

MOVE IT AUS PARTICIPATION

GRANT


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CREST USED AS ENDORSER

Where appropriate, the Government Crest can be used as an endorser to the master brand to lend credibility and relevance.

It can be used on the front or back covers of a document and its final position should be determined by the other photographic and typographic elements used. To ensure prominence is given to the Sport Australia Grants Program logo, it should never appear in the top left hand corner on covers, and should never appear in the bottom left hand corner on back covers; this is reserved for contact details and social media information. Back Cover

Front Cover

Our Angle projects movement and dynamism and is a fundamental element within our visual identity.

It references the angles used to construct the Sport Australia logo and thus ensures a consistent visual language throughout all communication materials.

The following Guidelines ensure its correct and consistent use.

ANGLE


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-27.65°

ANGLE CONSTRUCTION

Our angle is exactly -27.65° and it is important that this is never altered in any way.


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Our lines pay homage to the Australian Institute of Sports brand mark, which is built from the dynamic tracks and lanes of our athletes’ efforts.

They should be used dominantly on all legal communication materials, however they can play a secondary role in master brand executions.

They must be set to our brand angle of -27.65° and must be constructed using the correct ratios.

Their correct usage is outlined in the following Guidelines.

LINES


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Our lines are constructed from 5 identical lines set at -27.65°. They are 4 units wide and evenly spaced 2.5 units apart.

If they don’t extend off the edge of the artboard, they must be cropped at exactly 90 degrees.

x4

x2.5

LINES CONSTRUCTION

90°


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FONTS SIMPLON NORM Sn

AaBbCcDd01234 AaBbCcDd012340123456789

Simplon Norm Medium Simplon Norm Regular Simplon Norm Light

Simplon Norm Medium Italic Simplon Norm Regular ItalicSimplon Norm Light Italic

Simplon Norm should be used for all headings and body text, in both print and digital applications.

A license for Simplon Norm can be purchased from: https://www.swisstypefaces.com/fonts/simplon/

If unavailable, please use the alternative substitutes outlined in the following pages.


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FONTS HIERARCHY

HEADING LEVEL 1Intro copy sample text non sent acin esed ming lum iure delestrud esto do erit alis delit wisl iril ullam dia met, sequ am do.

HEADING LEVEL 2

Body copy sample text acin esed ming lum iure delestrud dipis lum iure del trud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet.

Body copy sample text acin esed ming lum iure delestrud dipis lum iure del trud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestrud dipis esto do erit alis delit do odipsuscipit illum.

Heading level 3


Heading level 4

Body copy sample text acin esed ming lum iure delestrud dipis lum iure del trud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet:

– bullet copy, sequam lum iure iure delestrure delestru sdfsdd dipis delestrud dipis esto do erit alis delit do odipsuscipit illum velisit

– acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do er iure delestrud dipis it alis delit wisl iril ullam

Heading level 5


Heading Level 1 Simplon Norm Medium 23pt/23pt leading 12mm space before 6mm space after 20 tracking Uppercase

Intro Copy Simplon Norm Medium 15pt/17pt leading No space before 3mm space after No tracking Upper/Sentence case

Heading Level 2 Simplon Norm Medium 13pt/13pt leading 7mm space before 2mm space after 20 tracking Uppercase

Body Copy Simplon Norm Light 8.5pt/10.5pt leading 2 mm space before No space after No tracking

Heading Level 3 Simplon Norm Medium 12pt/14pt leading 5.5mm space before 1mm space after No tracking Sentence case

Heading Level 4 Simplon Norm Medium 10pt/12pt leading 4.5mm space before 0.5mm space after No tracking Sentence case

Bullet Points Based on body copy 1mm space before Mo space after 3.5mm incremental indents

Heading level 5 Simplon Norm Regular 10pt/12pt leading 4mm space before No space after No tracking Sentence case

When typesetting copy, many factors come into play such as format, word count and audience, so please use our font hierarchy as a guide only.

It provides a solid foundation for understanding the size and structure of our font when used for a standard A4 or B5 sized output.


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Shades of GreyC0 M0 Y0 K5–25

R240 G240 B240– R200 G200 B200Hex f0f0f0–c8c8c8

NavyPantone® 2767

C100 M90 Y10 K70R0 G0 B51

Hex 000033

COLOURS

Primary

Secondary/Tertiary

BluePantone® 305 C54 M0 Y6 K70

R100 G203 B232Hex 64cbe8

Pantone® 307 C100 M22 Y2 K18

R0 G125 B180Hex 007db4

Green Pantone® 367

C41 M0 Y68 K70R158 G207 B124

Hex 9ecf7c

Pantone® 7740 C75 M0 Y95 K15R46 G158 B70Hex 2e9e46

YellowPantone® 7548 C0 M10 Y100 K0R255 G221 B0Hex ffdd00

GoldPantone® 7549 C0 M22 Y100 K0

R255 G199 B9Hex ffc709

Blue gradient

Pantone® 305 > Pantone® 307

Green gradient

Pantone® 367 > Pantone® 7740

Yellow gradientPantone® 7549 > Pantone® 7548


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SOCIAL MEDIA Social media channels such as Facebook, Twitter and Instagram are great ways of publicising your grant news.

So we can share your stories, please reference the Sport Australia Move It Aus Grants Program by tagging our handle @sportAUS in your posts and include the hashtag #moveitausgrants. If you have an athlete ambassador involved in your grant event please also tag our High Performance Division @australian_institute_of_sport on Instagram.

EXAMPLES


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EXAMPLES


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Move It Aus Community SportInfrastructure Grants Program

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+61 2 6214 1111 [email protected]

SportAUS.gov.au

@sportaustralia

@SportAUS

Sport Australia

Sport Australia

@SportAUS

@australian_institute_of_sport

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VERSION 1.0 VISUAL IDENTITY TOOLKIT - sportaus.gov.au · trud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestrud dipis esto do