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Page 1: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

VERSION 1

Page 2: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 3: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

1

Imagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You

currently don’t own this movie. This movie is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent

anywhere. This movie is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $21 $30

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 4: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$24 $29 $8

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 5: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $38 $25

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 6: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $25 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 7: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $35 $20

Going to the store

and back will take 20 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 8: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $21 $8

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 9: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $29 $25

Going to the store

and back will take 20 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 10: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $38 $30

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 11: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $25 $20

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 12: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 1 Movie

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $35 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 13: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

VERSION 2

Page 14: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 15: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

1

Imagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You

currently don’t own this movie. This movie is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent

anywhere. This movie is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $25 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 16: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$20 $21 $25

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 17: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $35 $20

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 18: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $29 $30

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 19: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $38 $8

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 20: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $29 $30

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 21: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $35 $25

Going to the store

and back will take 20 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 22: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $21 $20

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 23: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $25 $8

Going to the store

and back will take 5 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 24: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 2 Movie

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $38 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 25: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

VERSION 3

Page 26: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 27: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

1

Imagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You

currently don’t own this movie. This movie is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent

anywhere. This movie is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $35 $14

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 28: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $21 $30

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 29: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $38 $25

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 30: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $25 $8

Going to the store

and back will take 5 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 31: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $29 $20

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 32: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$20 $29 $20

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 33: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $35 $30

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 34: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$12 $21 $14

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 35: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $25 $25

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 36: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 3 Movie

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$6 $38 $8

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 37: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

VERSION 4

Page 38: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 39: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

1

Imagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You

currently don’t own this movie. This movie is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent

anywhere. This movie is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $35 $20

Going to the store

and back will take 20 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 40: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $38 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 41: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $21 $20

Going to the store

and back will take 5 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 42: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$29 $25 $30

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 43: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $29 $8

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 44: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $38 $8

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 45: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $29 $25

Going to the store

and back will take 5 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 46: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $35 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 47: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $25 $30

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 48: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 4 Movie

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $21 $20

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 49: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

VERSION 5

Page 50: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 51: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

1

Imagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You

currently don’t own this movie. This movie is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent

anywhere. This movie is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $21 $8

Going to the store

and back will take 20 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 52: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$6 $29 $25

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 53: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $35 $14

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 54: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$20 $25 $30

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 55: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $38 $20

Going to the store

and back will take 5 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 56: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $35 $20

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 57: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $38 $30

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 58: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $21 $25

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 59: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $25 $14

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 60: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 5 Movie

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $29 $8

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 61: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

VERSION 6

Page 62: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 63: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

1

Imagine you would like to watch the popular TV show “Modern Family” Season 1 (2008, Standard Definition). You currently don’t

own this TV show. This show is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent anywhere. This

show is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $21 $36

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 64: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $30 $10

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 65: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $40 $28

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 66: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $25 $20

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 67: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $35 $24

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 68: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $21 $10

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 69: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $30 $28

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 70: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $40 $36

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 71: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $25 $24

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 72: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 6 TV

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $35 $20

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 73: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

VERSION 7

Page 74: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 75: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

1

Imagine you would like to watch the popular TV show “Modern Family” Season 1 (2008, Standard Definition). You currently don’t

own this TV show. This show is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent anywhere. This

show is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $25 $20

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 76: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $21 $28

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 77: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $35 $24

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 78: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $30 $36

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 79: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $40 $10

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 80: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $30 $36

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 81: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $35 $28

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 82: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $21 $24

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 83: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $25 $10

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 84: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 7 TV

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $40 $20

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 85: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

VERSION 8

Page 86: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 87: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

1

Imagine you would like to watch the popular TV show “Modern Family” Season 1 (2008, Standard Definition). You currently don’t

own this TV show. This show is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent anywhere. This

show is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $35 $20

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 88: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $21 $36

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 89: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $40 $28

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 90: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $25 $10

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 91: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $30 $24

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 92: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $30 $24

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 93: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $35 $36

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 94: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $21 $20

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 95: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $25 $28

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 96: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 8 TV

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $40 $10

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 97: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

VERSION 9

Page 98: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 99: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

1

Imagine you would like to watch the popular TV show “Modern Family” Season 1 (2008, Standard Definition). You currently don’t

own this TV show. This show is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent anywhere. This

show is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $35 $28

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 100: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $40 $20

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 101: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $21 $24

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 102: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $25 $36

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 103: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $30 $10

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 104: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $40 $10

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 105: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $30 $28

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 106: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $35 $20

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 107: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $25 $36

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 108: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 9 TV

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $21 $24

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 109: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

VERSION 10

Page 110: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 111: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

1

Imagine you would like to watch the popular TV show “Modern Family” Season 1 (2008, Standard Definition). You currently don’t

own this TV show. This show is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent anywhere. This

show is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $21 $10

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 112: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $30 $28

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 113: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $35 $20

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 114: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $25 $36

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 115: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $40 $24

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 116: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $35 $24

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 117: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $40 $36

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 118: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for the

season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $21 $28

Going to the store and

back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 119: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $25 $20

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 120: VERSION 1 - uh.eduaszabo2/net_survey_all.pdf · DVD player Blu-ray player Smart TV which can connect to the Internet Laptop Tablet Desktop computer Smartphone Which device do you

Version 10 TV

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $30 $10

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.