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These are som slided I added to the presentation at the Versandshandel seminar
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3,72%
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Has three purposes
– Get vencisitors to ”stick”
– Communicate brand/values/inspiration that enhances
perception
– Direct visitors to the right page further in on the site
Are built on a false promise of the same real estate can
be used for several purposes
Are loved by Web agencies on autopilot
Are hated by Conversion people
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Picture
Price
Putton
http://unbounce.com/conversion-rate-optimization/product-pages-that-convert/
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Persusasive
Intuitive
Usable
Accessible
Functional
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