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International Institute of Planning & Management

Maruti Versa.flv

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Maruti Versa

Presented by

Rohit Dhaula

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• Maruti was established in February 1981

• Actual production started in 1983

• Manufacturing unit are in Gurgaon & Manesar

• Subsidiary of Suzuki Motor Corporation, Japan

• Launched Maruti Versa in October 2001

Introduction

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Maruti Versa

M.U.V.

Twin Ac’s With Eight Vents

Flexiseating

Easy Parking

Safe To Drive

Easy Driving

Large Sliding Doors

Powerful Engine

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Maruti Versa

• Unfortunately Versa was competed with its own companies product range.

• Competitors :

1.Maruti Suzuki Esteem

2.Maruti Suzuki Wagon R

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Competitors

Specification Versa Wagon R Esteem

Engine 1298 1062 1298

BHP 82 64 85

Torque 10.4 8.5 10.1

Crab weight 975 Kg 830Kg 875Kg

Average 9.5 km/pl (city)13 km/pl (hwy)

11.5 km/pl (city)16 kmpl (hwy)

11.3 kmpl (city)15 kmpl(hwy)

Wheel base 2350mm 2360mm 2295mm

Shape Not acceptable Acceptable Acceptable

Rear defogger No Yes Yes

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Comparison

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Failure of Product

More Costly

Targeting wrong group segment

Lack in Design

Next version of Maruti Omni

Questionable pricing strategy

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Failure of Product

Past Experience

Low fuel efficiency

Bad Interior

Less Balanced

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Strategies To Implement

Deduction in Price.

Improved Design.

Active Promotion.

Attractive Loan Offer.

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Thank youfor your

valuable time&

patience.