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Speaker of Verhaert at the 8th edition of our Innovation Day on October 21st 2011.
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INNOVATIONDAY 2011
CONFIDENTIAL
Filiep DewitteVerhaert – Innovation consultant [email protected]
Shape a successful innovation strategy using technology scouting
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Content
IntroductionWhy technology scoutingDefinition of technology scoutingProcess of technology scoutingTechnology scouting & innovation management ConclusionInspiring cases
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Motivation
Increased competitionIncreased technological complexityShorter innovation cyclesFast changing customer needs
Management needs to make decisions fast in order to stay ahead of competitors
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Why is technology scouting important ?
Incrementaldevelopment
Disruptivecore
technology
Enablingtechnologies
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Core technology
• Well known within your company
•Specialists available inside company
• Slow evolution
• Little competitive advantage
Enabling technology
• Less or not known in company
• Wide range of technologies
• Allows you to make a leap
• Opportunities to add value to yourproduct offering
• Requires effort and skill
Core technology vs Enabling technology
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Definition of technology scouting
Technology scouting is a method which can lower the time lag between their advances in technology and their detection by methods such as patent or publication analysis
Furthermore, in an environment of increasing technological complexity and globalization of R&D, the successful identification and usage of external sources of knowledge is becoming increasingly important
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Definition and elements of technology intelligence
Company level
Regional / National and international
level
Using data from the past to
anticipate the future
Using gathered information for
decision making
Process and actors
Organization
Forecasting Foresight
Technology Intelligence
Future Analysis
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Goal and process of technology scouting
The goal of technology scouting is to gain a competitive advantage by identifying opportunities and threats arising form technological developments at an early stage and to provide the technological capabilities needed to face these challenges.
Early identification
Raising awareness
Stimulation of innovation
Facilitation of the sourcing of external technologies
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The technology scouting process
Building on the process of technology intelligence we can divide the process of technology scouting into six stages, as mentioned in the following slides
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Definition of aims
and search areas
Selection of
information sources
and methods to
employ
Collection of data
Filtering, selecting, analyzing, Interpreting
of data
Evaluating and
decision making
Usage of information in
the next phase of the
innovation process
1 2 3 4 5 6
Generic process of technology scouting
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TechnologyScouting Directions
Our used technology scouting directions
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Technologies from different industry sectors
• Technology search is done in different industrial sectors foroptimal results
• Transfer of knowledge from onesector to the othersector guaranteessucces
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Goal !
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Company levelProduct level
Market level
Stage Stage Stage
Strategy & policy
Added Value
Business case
gate gate gate
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Our approach to technology scouting
Immersive phase Scoping phase Planning Process ?
What ?
Why ?
• Deep diving, oriëntation and understanding the business• Defining innovation goals• Finding technology and ideas based upon the defined goals
• Narrowing and filtering the scouting results• Sharpening, bundling ideas and technologies• Quick designing and productizing filteredscouting results into virtual features / products• understanding and identifying the value of the business cases that are connected to the results
• Phasedapproach to newproducts / features• Determine long term strategy• Definingpriorities and milestones
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= problem solvingCreating value with technology scouting...
Optimising the functioning or specification of an existing product
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Creating value with technology scouting...
= technology valorisation
Scouting for applications for internal technology
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Creating value with technology scouting...
= technology solution
Scouting for technologies that will cover the user needs in a specific market or idea
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Creating value with technology scouting...
= opportunity creation
Scouting of technologies that might fit strategic needs and opportunities
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CREATING
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Conclusion :
1. Don’t let technology scouting shape your strategy, your strategy should shape your scouting
2. Get marketing and technical functions to work together form the start
3. Follow a structured approach using clear criteria that reflect your strategy, scope and connect to your customers’ need
4. Once suitable technologies are identified, act quickly
5. Ensure that you have the commitment from upper management and resources to conduct the detailed evaluation to complete the deal.
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Samsonite case :
Technology scouting for identifying new technology the luggage business
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Mc Cain case :
Technology scouting in the potato business towards new products, packaging, processes and appliances
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Eastpak & Kipling case :
Technology scouting as a driver for innovation breakthrough product development
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Bekaert case :
Identification of applications for new Bekaert technology
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AGC case :
Technology scouting to identify new technology in the glass business
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helps companies and governmentsto innovate. We design productsand systems for organizationslooking for new ways to providevalue for their customers.We are a leading integratedproduct innovation center; creatingtechnology platforms, developingnew products and business inparallel, hence facilitating new-growth strategies for our clients.
