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Verderber, Verderber, Sellnow
© 2011 Cengage Learning
COMM2011
Chapter 1Communication
Perspectives
© 2011 Cengage Learning
Learning Outcomes
LO1 Define the communication process and the settings in which communication takes place
LO2 Identify communication principles
LO3 Discover how to increase communication competence
© 2011 Cengage Learning
LO1
Define the communication process and the settings in which communication
takes place
© 2011 Cengage Learning
Communication
Communication is the process of creating or
sharing meaning in informal conversation, group interaction, or
public speaking.
LO1
© 2011 Cengage Learning
Essential Elements of Communication• Participants (who?)• Messages (what?)• Context (where?)• Channels (how?)• Interference (distractions)• Feedback (reaction)
LO1
© 2011 Cengage Learning
Participants• The individuals involved in
communication.– Sender– Receiver
LO1
© 2011 Cengage Learning
Messages• Verbal utterances, visual images, and
nonverbal behaviors to which meaning is attributed during communication. – Meanings– Symbols– Encoding– Decoding– Form (Organization)
LO1
© 2011 Cengage Learning
Context• The situation in which
communication takes place.– Physical – Social– Historical– Psychological– Cultural
LO1
© 2011 Cengage Learning
Channels• The route traveled by the message
and the means of transportation. – Face-to-face: verbal symbols, nonverbal
cues, visual images.– Non-verbal cues: movements, touch,
gestures, emoticons, acronyms.
LO1
© 2011 Cengage Learning
Interference (Noise)
• Any stimulus that hinders the process of sharing meaning. – Physical– Psychological
LO1
© 2011 Cengage Learning
Feedback• Reactions and responses to a
message that indicate whether and how the message was heard.
LO1
© 2011 Cengage Learning
A Model of the Basic Communication ProcessLO1
© 2011 Cengage Learning
Communication Settings
• Intrapersonal communication – communicating with yourself
• Interpersonal communication – informal interaction between two people who have an identifiable relationship.
• Small group communication – 3 to 20 people who come together to communicate.
• Public communication – delivered to audience of more than 20 people.
LO1
© 2011 Cengage Learning
LO2
Identify communication
principles
© 2011 Cengage Learning
Communication Has Purpose
• We communicate to develop and maintain our sense of self.
• We communicate to meet our social needs.
• We communicate to develop and maintain relationships.
• We communicate to exchange information.
• We communicate to influence others.
LO2
© 2011 Cengage Learning
Communication Is Continuous
We are always sending behavioral messages from which
others draw inferences or meaning.
LO2
© 2011 Cengage Learning
Communication Messages Vary in Conscious Though
• Spontaneous expressions
• Scripted
• Constructed messages
LO2
© 2011 Cengage Learning
Communication is Relational
• Immediacy – the degree of attractiveness in a relationship.
• Control – the degree to which one participant is perceived to be more dominant or powerful. LO2
© 2011 Cengage Learning
Communication Is Guided by Culture
• Culture – systems of knowledge shared by a relatively large group of people.
• How messages are formed and interpreted depends on the cultural background of the participants.
LO2
© 2011 Cengage Learning
Communication Has Ethical Implications
• Ethics – set of moral principles held by a society, group, or individual.
• Truthfulness and honesty.
• Integrity.
• Fairness
• Respect
• Responsibility
LO2
© 2011 Cengage Learning
Communication Is Learned
Just as you learned to walk, so too you learned to
communicate.
LO2
© 2011 Cengage Learning
LO3
Discover how to increase
communication competence
© 2011 Cengage Learning
Communication Competence
Communication is effective when it achieves its goals; it is appropriate when it conforms to what is expected in a situation.
LO3
© 2011 Cengage Learning
Perceptions of Competence
• Motivation – we can improve our communication only if we want to.
• Skills – goal-oriented actions that we can master and repeat in appropriate situations.
• Credibility – perception of speaker’s knowledge, trustworthiness, and warmth.
• Social ease – managing communi-cation apprehension.
LO3
© 2011 Cengage Learning
Communication Apprehension“the fear or anxiety associated
with real or anticipated communication with others.”
•Traitlike•Audience-based•Situational•Context-based
LO3
© 2011 Cengage Learning
Develop Communication Skill Goals
1. State the problem.2. State the specific goal.3. Outline a specific procedure for
reaching the goal. 4. Devise a method of
determining when the goal has been reached.
LO3
© 2011 Cengage Learning
Communication Improvement PlanLO3