PAYING ATTENTION

PAYING ATTENTION

EMMANUEL COFIE

I’m drawn into the store by knowing that what is needed is there. Signage size and orientation to highway, indicates the store is open to the masses.

I’m drawn into the store by knowing that what is needed is there. Signage size and orientation to highway, indicates the store is open to the masses.

Color scheme: Cream, White & Blue. The interior is a large open-warehouse style,

however - well lit, with cream linoleum tiles. Store is remains room temperature.

I’m drawn into the store by knowing that what is needed is there. Signage size and orientation to highway, indicates the store is open to the masses.

Color scheme: Cream, White & Blue. The interior is a large open-warehouse style,

however - well lit, with cream linoleum tiles. Store is remains room temperature. Has plenty merchandise. Product departments is very visible from across the store via signage or items.

I’m drawn into the store by knowing that what is needed is there. Signage size and orientation to highway, indicates the store is open to the masses.

Color scheme: Cream, White & Blue. The interior is a large open-warehouse style,

however - well lit, with cream linoleum tiles. Store is remains room temperature. Has plenty merchandise. Product departments is very visible from across the store via signage or items.

I commonly stay about an hour to get what I want and browse for other items.

Environment tells me store is open to masses and contains products affordable to them.

Sales people present but busy-Ratio 1:20. - Uniform cheap T-Shirts; reflects store appeal

- Commonly female; ages 18-70.

Sales people present but busy-Ratio 1:20.

- Uniform cheap T-Shirts; reflects store appeal - Commonly female; ages 18-70.

Produce stands; first thing I see. Most attractive dpts. – Produce, womens clothing are in front. Least needed/wanted item dpts. (eg. Tires) in rear. Dozens of “IMPULSE” items are systematically arranged around the LONG cash register lanes.

Sales people present but busy-Ratio 1:20. - Uniform cheap T-Shirts; reflects store appeal

- Commonly female; ages 18-70.

Produce stands; first thing I see. Most attractive dpts. – Produce, womens clothing are in front. Least needed/wanted item dpts. (eg. Tires) in rear. Dozens of “IMPULSE” items are systematically arranged around the LONG cash register lanes.

Customers: - in pairs, usually family. - Age/gender varies - Time in store – 20-30 minutes; usually to buy specific items + other things they see.

- 95% buy

Opportunities:

1.Poor Uniforms: Offer the Store more presentable & “Uniform” uniforms for their workers – e.g. Compression shirts, wrinkle free pants, & zip front cardigans/mock neck sweaters.

2.offer incentives for workers to get new uniforms on a regular basis.

3.Offer higher priced “Impulse” items @ register. Chocolate is offered for women, but what about the men or the kids?

I’m drawn by plethora of products & convenience. Small size store with good cursive signage and prime location to attract many.

- Convenience indicates higher prices.Basic colors – cream enhances well lite interior. 2

or 3 cash registers oriented near the door. Security cameras in certain spots plus large mirror in back.

Salespeople greet upon entrance, and ask offer help throughout store; though scripted. Ratio 1:6.

- Male & female; young & old- well dressed in uniform

Many products – NEWSPAPER and CANDY are most noticeable; notice near register upon entrance.

Customers- come to grab a few items- They spend a short time and most purchase.

Opportunities:

1.Offer same uniform options as Walmart.

2.Place a coffee kiosk or 3rd party vending machine near the newspapers. Use name brand coffee such Starbucks etc.

Similar to Walmart. Huge Signage and large parking lot invites the masses.

Not as large, lower ceiling, cream interior with red trim seems more inviting.

Modestly lit. - I stayed longer than I expected (30min.)

Didn’t notice temperature, was busy focusing on items.

Sales people were nice, but too busy to help. Couldn’t tell how many there were. Most were scattered, some congregated.

Opportunities:

1.Offer same uniform options as Walmart.

2.Use a greeter to greet patrons like Walmart; add additional floor greeters throughout major points in the store.

3.Add more impulse items (e.g. near the checkout registers; which is actually near womens clothing.

Grocery store. Store has obscure exit entrance in the center of store front. Two entrances on the opposite side of the exit. Check out is in front of the exit. Confusing but works.

Large warehouse feel – White interior looks clean and clear. Naturally lit with “warehouse” type lighting. Background music doesn’t take away from experience.

Came for a few items but ended up browsing due to the large selection of various unique items

Salesmen were courteous, well groomed. - tended to be young males.

- Food samples were offered.

Customers come to buy, mostly, many browsed.- Most stay for about 20 minutes if not

browsing, its due to lines @ registers.

Opportunities:

1.Create signage to direct patrons to browse toward new, unique, and even poor selling items throughout store. Offer recipes, and recipe substitution tips.

2.Create an open air produce market outside the exit to sell (especially rare) produce to exiting patrons.

2 Story Department store. Large easy to walk thru. Lighting was adequate, except at the entrance. Signage is extra large along highway. Store was well laid out. Registers in front, with women’s section afterwards. Wide open walk spaces, escalator in center.

Nice and clean – told me items may be more expensive than most clothing stores.

Typical clothing department store, many workers, but never around when you need them.

I stayed long enough to find the right item, in the right size. Most customers look, then move on. Many go into the store and leave empty handed.

Salespeople were professionally dressed.

Products noticed were jeans & cookery. Noted many “For Sale” signs throughout the store.

Opportunities:

1.Improve lighting at entrance.

2.Add a greeter at entrance to help direct patrons and offer help towards deals.

3.Set up business to buy bargain items and sale to needy families.

2 Story Department store. Large easy to walk thru. Lighting was adequate, except at the entrance. Signage is not too large but adequate. It has 3 street entrances and 1 indoor mall entrance. Street (Main entrances) are on the main level with women’s clothing near main parking. Men’s to the rear.

Registers located randomly throughout store.

Men’s section tended to have loud music. I stayed long enough to find the right item, in the right

size. Most go into the store and leave empty handed.Salespeople were professionally dressed.

Saleswomen tended to be more helpful than the men. Noted many “For Sale” signs throughout the store.

Opportunities:

1.Turn off loud rap music. It attracts some crowds, turns off others.