Pantry Panik 1.0c

Customer feedback

Stanford University – Technology Entrepreneurship Course

Team: AlfaTest 11/20/2012

Team: AlfaTest

Since many customer face-to-face interviews were already conducted for the previous Assignement, and we believe that the relevant findings are still a good knowlegde base, the following slide was taken from the already submitted ppt (see following slide).

http://www.slideshare.net/mverg/prototype-pantry-panik-10c

Team: AlfaTest

Benefitsfrq.

Difficultiesfrq.

attractive 12 trivial 3new 1 like to other 1

easy to use 9 diffi cult to use 2life easier 6 I did not understand 1

better management of usagestock levels 10

expiring dates 11

Savingtime 9

money 10fatigue 5

< frequency purchases 3

more information onrecipes 7calories 5

statistics 12

suggested changes

easy online-data access, collected at the checkout

payment with the fidelity card code, without the usage of the

mobile as a option

5

online service provided by the supermarkets to collect data

with fidelity card code 7

totally free 3free only with the fidelity card 4

pantry optimization 7

new bar code technology 3 its diffusion in all new pacages 3

fidelity card code to access online data collected at checkout

8

yes, it's useful

10

8

Value proposition: App for smartphone to keep a record of what's in the pantry, to avoid food expire before its use, to suggest recipes based on ingredients in the pantry and calories

Market segment: joung adult with smartphones

Testi

ng V

alue

Pro

posi

tion

-

Sur

vey

at s

uper

mar

ket

(cus

tom

er fe

edba

ck) How do you feel the idea?

What do you expect to obtain by this app for

smartphone?

ripetitive data collection with the smartphone (for up and

download data) on each article

Do you buy it?

What influences the chances of purchase?