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@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Presentation for
Sales Prospecting With Social Media
Mark ElliottMarch 15, 2011
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Agenda
• ROI from Social Media• Social Media Tips• Linkedin
• Getting started• Groups• Companies• Other Research
• Twitter• Getting Started• Search
• Other Social Media
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
ROI for Social Media
• Measure and track benefits• VA Partners benefits
• 3 Deals closed that originated from Social Media
• Opportunities in Funnel $150K+• 50+ meetings booked where first
touch point was Social Media• 25%+ visits to www.vapartners.ca
from SM sources
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Getting Started with Social Media
• Find thought Leaders• @josephfung http://slidesha.re/hInP7g• @LinkedInExpert • @markevans • @soniyamonga • Find your own at http://www.postrank.com/
• Books• Twitterville• Inbound Marketing• Sales 2.0
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Social Media Tips
• On-line does not replace face to face interaction• Understand your audience• Don’t be that person• Share information from others = Good Karma• Avoid automated social media• Understand the differences between platforms• Listen a lot at the beginning• Get started• Spend time everyday
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Linkedin Getting Started
• Create a complete profile• http://bit.ly/ezxM8S
• Connect• To people you know• Colleagues• Classmates• Customers
• Join Groups• Create a plan
• Some time everyday• Connect one new a day• Look into groups• Update Status at least once a
week• Network updates
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Groups
• Where are your targets?
• Focus on niches• Great research
tool• Marketing could
use as a lead tool• Participate
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Companies
• Great research opportunities
• Your connections• New hires and changes• Summary of company• Blog posts and Twitter• Check with your
marketing team• Profile is up-to-date• Employees are connected
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Other Research
• Search Key Words• Who has viewed your
profile• Follow prospects and
customers on Twitter• Status updates• Answers• Linkedin Today
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Getting Started with Twitter
• Complete personal profile• Desktop/web
• TweetDeck• HootSuite• Twitter.com
• Mobile • Ubersocial• TweetDeck• Twitter branded apps
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Create a plan and interact on Twitter
• Think about your target audience and be consistent
• Share others information, don’t just broadcast
• Interact with others• Tweet from events• Help others when possible• Use Hashtags when appropriate• Must be used consistently• Create a plan and stay with it• DM is private• @reply only seen by those
following both
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Twitter Research
• Use tools to organize• Create groups and lists
• Customers• Prospects• Thought leaders
• Open searches• Key words• Company • Users
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Other Social Media Platforms
• Facebook• Quora• Localmind• Niche groups
• Sprouter
• Others
@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott
Contact and Connect
Mark ElliottVenture Accelerator Partners Inc.
tel. 647-401-7156email: [email protected]
Linkedin: http://www.linkedin.com/in/markedwinelliottTwitter: http://twitter.com/markeelliott
www.vapartners.ca