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Reinventing Marketing for the Mobile Era 1 Reinventing Marketing for the Mobile Era 1
N o v e m b e r 2 2 , 2 0 1 3
Velti Corporate Solutions
mCRM
Reinventing Marketing for the Mobile Era 2 2
Who we are
Velti has a proven track record spanning 13 years in the successful delivery of full service Mobile Marketing & Messaging solutions. Testament to our delivery of excellence is the long-term relationships we have with our clients in key markets around the world such as AMEX, Discover, CITI, Telefonica, Vodafone, Samsung, Sony, Ford and Pepsi and many others. With all of these brands Velti has a track record of delivering innovative products and thought leadership, ensuring our partners remain at the forefront of mobile interaction and engagement.
Reinventing Marketing for the Mobile Era 3 3
What we do Our mobile solutions drive revenue, reduce cost and increase efficiency across the entire customer journey
Customer Management
mCRM & Engagement
Customer Acquisi5on
Workflow Management
The essential toolkit for mobile marketing – Technology and creative solutions
Mobile Messaging
Mobile Web App Development
Reinventing Marketing for the Mobile Era 4 4 Reinventing Marketing for the Mobile Era
Customer Management
Ø On-demand Account Information – through SMS response and Apps Ø Two-way SMS Appointment / Booking Reminders Ø Payment Management , Balance Reminders & Fraud Alerts Ø Automate renewal and repeat purchases Ø Service & Delivery Alerts
CONVENIENT, ON-THE-GO CUSTOMER MANAGEMENT ENABLE SELF-SERVICE AND RESPOND QUICKLY TO CUSTOMERS’ NEEDS THROUGH AUTOMATED SMS AND ACCOUNT MANAGEMENT APPS
Reinventing Marketing for the Mobile Era 5 5 Reinventing Marketing for the Mobile Era
mCRM & Engagement
Ø Profile customer information, purchasing habits and past history to identify opportunities Ø Target your customers with personalised, timely & relevant SMS and in-app messaging
• Time sensitive, location based on-site alerts • SMS Upgrades & Reservation extensions • SMS Competitions and Voting
Ø Improve the customer experience and build loyalty
REACTIVATE AND RETAIN VALUABLE CUSTOMERS THROUGH MOBILE ENGAGEMENT USE MOBILE DATA TO TRACK CUSTOMER BEHAVIOUR AND RESPOND WITH PERSONALISED OFFERS, SERVICE & SUPPORT
Reinventing Marketing for the Mobile Era 6 6 Reinventing Marketing for the Mobile Era
Workflow Management
Ø Two-way service appointment reminders – Open up wasted slots Ø System Alerting - Manage Outages & Alert Engineers Ø Supply Chain Management Ø Workforce updates Ø Employee feedback Ø Disaster recovery / Disaster-related communications
PROVIDE ON-THE-GO INFORMATION EQUIP YOUR WORKFORCE WITH AUTOMATED, INTERACTIVE COMMUNICATION TOOLS TO IMPROVE EFFICIENCY AND STREAMLINE PROCESSES
Reinventing Marketing for the Mobile Era 7 7 Reinventing Marketing for the Mobile Era
Customer Acquisition
Ø Use our Shortcode and mobile landing page tools to drive consumers to opt-in through your existing email, ATL and social media channels Ø Drive sales from ‘mobile-recruited’ customers by offering exclusive access to deals Ø Build branded coupons, iOS passes and microsites to send out redeemable offers and promotions Ø Associate revenue with SMS push messaging by sending out unique redemption codes
BUILD A VALUABLE DATABASE OF MOBILE-READY CUSTOMERS GROW A MOBILE SUBSCRIBER BASE THROUGH RECRUITMENT CAMPAIGNS THAT DRIVE SMS OPT-INS
Reinventing Marketing for the Mobile Era 8 Reinventing Marketing for the Mobile Era 8
Mobile Messaging Platform
Reinventing Marketing for the Mobile Era 8
Communicate Pro
Reinventing Marketing for the Mobile Era 9 9 Reinventing Marketing for the Mobile Era
Communicate Pro – Messaging Platform
INTERNATIONAL COVERAGE
247 OPERATIONAL SUPPORT
CLOUD-BASED INFRASTRUCTURE Runs in carrier-grade data centres,
under stringent SLAs
MULTI-STEP CAMPAIGNS Bespoke campaigns and
templates to deliver personalised and relevant responses
OPTIMISED WEB FORMS & LIST MANAGEMENT
Easily embedded in your own site to allow opt-ins
PASSBOOKS & MICROSITES Build personalised offers
that open in any smartphone
PUSH NOTIFICATIONS Send push notifications to
anyone with your app installed on their phone
High-response, interactive messaging Cost-effective and reliable, SMS is the fastest way to connect with your customers –with an open rate of 98%. Communicate Pro offers immediate, real-time communication between you and your customer. Our robust, cloud-based platform enables you to create a dialogue with your customers via SMS, MMS, Push Notifications and Out-Dial.
Reinventing Marketing for the Mobile Era 10 Reinventing Marketing for the Mobile Era 10
Communicate Pro – Messaging Platform
247 OPERATIONAL SUPPORT
Solutions tailored to the way you work
WE OFFER 3 LEVELS OF SERVICE TO FIT WITH YOUR EXISTING PROCESSES AND SYSTEMS
Use the Communicate Pro software in-house, with easy
back office integration
Plug our enterprise-class API into your own systems,
managed by your in-house technical team
We take care of everything, from campaign
implementation to reporting
Reinventing Marketing for the Mobile Era 11 11 Reinventing Marketing for the Mobile Era
Communicate Pro – Messaging Platform
A fast, international SMS gateway • The UK system supports up to 400 messages per
second • Velti can reach over 180 countries • Services include Bulk & Premium SMS &
Shortcodes, and Virtual numbers • Provides APIs and converts protocols for connecting
clients and operators to its backend -HTTP/SMPP/UCP/XML, MO, MT (Premium/Bulk), DR
• Fully site redundant deployment across two data
centres, 18 high speed resilient servers
Reinventing Marketing for the Mobile Era 12 Reinventing Marketing for the Mobile Era 12
Graphical User Interface
Use templates for tried and tested
campaigns
Interactive Campaign Templates make it even easier to set up the right campaign for your specific needs. ü Optimise based on data analytics and
customer insights: • Define audiences • Segment by advanced criteria
such as money spent, campaigns entered
ü Integrate campaigns with backend
systems using APIs
Reinventing Marketing for the Mobile Era 13 Reinventing Marketing for the Mobile Era 13
Graphical User Interface
Create custom campaigns using multi-
step workflow tool
Reinventing Marketing for the Mobile Era 14 14 Reinventing Marketing for the Mobile Era
Push Notifications and Couponing
Ø Notifications are instant and easily visible to users
Ø Communicate Pro enables broadcasts of messages to reach those with an app installed
Ø Another way to reach the community to deliver useful information such as:
• live event data • promotions
PUSH NOTIFICATIONS MOBILE COUPONS + PASSBOOK
Ø Build redeemable offers and promotions
Ø Use SMS messaging to distribute unique redemption codes
Ø Create coupons in Communicate Pro:
Ø Alpha-numeric Codes Ø QR Codes Ø Microsite- Web & Passbook for
branded coupons Ø Location aware coupons take it a
step further : use Passbook to deliver iPhones coupons that pop up automatically when a customer is near a store.
Reinventing Marketing for the Mobile Era 15 Reinventing Marketing for the Mobile Era 15
Reporting
Create custom campaigns using multi-
step workflow tool
Export data for further processing
Graphical representations of data
ü Range of predefined campaign types.
ü Customisable by Vertical ü Restrictions by user type. ü Information on best
interaction times
Run reports on various performance indicators such as messages received and profit generated
View information on the best interaction times
Filter by data range
Reinventing Marketing for the Mobile Era 16 16 Reinventing Marketing for the Mobile Era
Mobile Web Velt i Corporate Solut ions
Reinventing Marketing for the Mobile Era 17 17 Reinventing Marketing for the Mobile Era
Mobile Web
Capitalise on ‘Multi-screening’ and Facilitate Research On-the-go
• Prioritised product information, specs, price and reviews • Succinct and shortened content and videos to speed up
load time • Visible Store Locators and links to maps • Stock-check and Reserve functionality to drive footfall
into stores • Mobile product pages that can handle opt-ins and offers
WE BUILD MOBILE WEB EXPERIENCES THAT FOCUS ON THE KEY INFORMATION MOBILE USERS NEED, OFFERING A CONVENIENT WAY FOR YOUR CUSTOMERS TO RESEARCH AND BUY
Reinventing Marketing for the Mobile Era 18 18 Reinventing Marketing for the Mobile Era 18
App Development Velt i Corporate Solut ions
Reinventing Marketing for the Mobile Era 19 19 Reinventing Marketing for the Mobile Era
App Development Appeal to the always-connected customer
• On-demand account information and transaction history • Scheduled reminders • Location-based reminders & push notifications • Recommendations and alerts based on pre-defined
preferences • Storing and tracking loyalty scheme points
WE BUILD CUSTOMER-FOCUSED APPS THAT EMPOWER YOUR CUSTOMERS TO GET THE MOST OF YOUR SERVICES
Reinventing Marketing for the Mobile Era 20 20 Reinventing Marketing for the Mobile Era
Case Studies Velt i Corporate Solut ions
Reinventing Marketing for the Mobile Era 21 21 Reinventing Marketing for the Mobile Era
ITV From 2005... MIG (now Velti) have run the exclusive contract to deliver and support ITV mobile interactivity across all ITV broadcast channels and formats. Solution • Competition Services • Voting Services • Mobile interactivity • Social Media interactivity • Mobile site development
Results
Generating over £18m per year in
revenue.
Over 100m SMS interactions with the ITV viewer base in 5
years
Reinventing Marketing for the Mobile Era 22 22 Reinventing Marketing for the Mobile Era
American Express Objective Velti was tasked to deliver an innovative campaign aiming to create customer convenience and migrate AMEX’s service calls to SMS to lower the cost through the mobile channel Solution Velti successfully delivered an ongoing mCRM programme providing AMEX customers with:
Ø Payment acknowledgements & Reminders Ø Credit limit threshold reminders & Spend tracking alerts Ø Gift card payment reload confirmations Ø Fraud protection alerts Ø Irregular charge alerts Ø Balance tracking alerts
Result
Ø Reduction in costs through SMS deflection Ø Increase in customer engagement via on-going mCRM
50500
Hi Mark. This is to
confirm your
purchase of $86.10
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please Click here!
Reinventing Marketing for the Mobile Era 23 23 Reinventing Marketing for the Mobile Era
My O2 Objective Allow O2 customers to manage their account Reduce customer care calls Solution Velti delivered the mCare application Result In excess of 1m downloads Average daily use of 4,000 sessions per hour Reduction in number of calls to customer care
Downloads 2m
Unique monthly sessions
650k
Reduction in call centre calls
10%
Reinventing Marketing for the Mobile Era 24 24 Reinventing Marketing for the Mobile Era
Vodafone Freebee Rewardz Objective To improve loyalty and reduce churn Vodafone UK launched a loyalty programme called Freebee Rewardz for its PAYG customers. Solution For every top up over £5 customers received a code via SMS. Customers could use it to grab instant Rewards or grow Points to save up for something bigger. Prizes included Vodafone Network prizes, 3rd party prizes and discounts, and a mystery Star Reward. Result
Participation rate
35%
Increased NPS & Customer Satisfaction
Reduced churn
Reinventing Marketing for the Mobile Era 25 25 Reinventing Marketing for the Mobile Era
New Look Objective Create a cross platform mCommerce site magazine-style shopping experience, including social media and in store customer support. Solution • Optimal experienced served to each device • Full API integration into eCommerce platform • One click checkout for registered users • Accordion menus to reduce page refreshes Result • Increased mobile sales by 500% within 3 months of launch • Winner EMMA ‘Most effective mCommerce Solution’
Site visits +800%
Revenue +40%
mCommerce revenue £3.3M
Orders +60%
App revenue £2M
iOS downloads 419,832
Purchase conversion
1.3%