Sales Training ManualVE LOC I T Y

CONTENTSRules & RegulationsScript: SEO VerbiageWeb PackagesSearch Engine MarketingGoogle Ad Keyword PlannerGoogle Ads Display NetworkScript: Google AdWords Search NetworkSocial MediaWeb Development & DesignPricingCommon Objections & RebuttalsMerchant Receipt FormE-signature FormBody of the Receipt EmailReceipt TemplateAdvertiser GuideCommission SheetInside Sales Commission NumbersScript: Closing for Google Connect

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10250 SW Greenburg Rd. Ste. 200 Portland, OR 97223

tel (888) 381-6800 web goVelocity.com

VE LOC I T Y

CONGRATULATIONS!

WELCOME TO

VE LOC I T YWelcome to the World of Elite Sales.

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Thank you for joining the team! We are excited to have you! Your goal is to reach out to potential clients not currently enrolled in our fully integrated digital advertising agency, learn from them about how our services can specifically benefit their company, and ultimately collaborate with them on creating a campaign to pursue their specific business goals.

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FIRST OFF...Let’s Review A Few Nessescary Precautions...

Before we continue to the sales process, we have a VERY IMPORTANT message we need to relay: We cannot afford to lose our Google Partnership Certification. We must ensure indemnity against this at all costs. This means that nowhere in the setters’ calls or the sales representatives’ calls can the phrase, “We represent Google”, or “We develop Google Connect Click to Call programs”, or any deviation of those phrases that in any way could be misconstrued as us being Google or directly representing Google ever be said.

We are a certified partner with Google, meaning we can sell Google products as a third party wholesale provider, but we must never confuse that or mislead a potential or current customer

into believing that we are in any way a part of Google’s entity or domain. We are simply a partner. That distinction is not only necessary, it is illegal if we do not make it as transparent as possible to a potential client, and we risk losing our ability to provide any Google services as a wholesale provider permanently if this were to happen.

In other words, DO NOT CLAIM THAT WE ARE GOOGLE OR REPRESENT GOOGLE. That statement or any variation of it is illegal and fraudulent and could sabotage our entire company’s welfare. We will be holding each other accountable to this, meaning that if this policy is violated, it could lead to disciplinary action, up to and including termination of employment immediately.

1) Do not identify yourself as a member of Google. Do not make a statement saying that you are a Google representative.

2) Do not give false expectations that the customer’s money will be processed by the end of the day, but instead inform them of the 24-72 hour processing time. Within 3 business days, they will receive a “welcome email” with their account info and how to utilize the account properly.

3) Make certain the customer has a working URL/landing page before telling implementation and billing that the customer can be billed for the website that is accompanied with an Adwords campaign. Make certain that all the information including the website, phone number, and email are all correct and up and running.

4) Do not make unrealistic guarantees, e.g if the customer enrolls in the SEO program, do not tell them that their business will be at the top of every Google search page.

5) Cost per click conversions cannot be estimated or guaranteed. Search advertising is a real time auction. Our service to the customer is that our ads will deliver and always allow click responses.

6) The monthly budget will not roll over into the next month.

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FIRST OFF...

16) Always clarify that the digital contract is just that, a contract that is a legally binding. The customer must be informed clearly about the terms of their contract including early cancellation fees. The minimum contract is 3 months. If they want to cancel before those 90 days are up, they will be billed for the remaining time and added to collections.

Rules & Regulations For Making Marketing Calls

7) Do not give out personal information. It can and will be abused by the customers. Anything regarding their account will be dealt with by the customer service department.

8) Cancellations and status changes need to be forwarded immediately to the respective departments, billing and customer service.

9) Do not edit the notes in the CRM and our current freshbooks once they have been published.

10) Implementing DO NOT CALL lists: we are obligated to add people to that list who request it. Avoid outbound calls to current businesses with 2 existing clients already, e.g. lawyers, realtors, etc. in order to not be disingenuous to clients.

11) Treat our customers with respect. Always say “thank you” and never hang up on them. And if there is a “gate keeper”, do not hang up! Not every call is a closer. Build rapport with them, get them to like us more and more each time we call.

12) Any inquiries about statements/invoices are to be directed to customer service, including questions regarding bank statements, billing records, etc. This is to ensure any confusion is correctly cleared up.

13) Canadian client accounts are in United States Dollars, and those rates need to be considered by the client to determine their monthly budget.

14) Do not take the potential client to a current customer keyword/search. They could click on the current customer’s ad which costs money, or contact them directly by accident.

15) Do not tell the customer we can lower their bill to whatever they want. This will only lead to customer disappointment. We can modify their account, but only our customer service team can make those adjustments. Also, never make a promise of a “free month trial”.

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WHAT IS SEO?We Offer SEO At A Minimum of 3-6 Month Commitments.

SEO SCRIPT VERBIAGE

Search Engine Optimization, otherwise known as SEO, is the practice of optimizing websites so that search engines and customers can easily find it. That means telling search engines exactly what a business sells and how its services can help new, potential customers. To help search engines find a website and what it is about,

Velocity makes certain the website content is relevant and its meta information accurately describes what the business does and will entice online customers to visit. Velocity also makes sure Google can properly crawl on a website thanks to proper on-page SEO strategies. We currently offer 3 SEO packages (see right).

(Maximum discount of 20% may be given, if needed. Please consult Web Department manager.)

SEO stands for Search Engine Optimization, and it’s the practice of optimizing your website so that search engines and customers can easily find it. That way you can get more calls and sales for your business.

The best thing you can do to understand SEO is to begin thinking like search engines do. Search engines try to give searchers the most relevant and high quality solutions for their problems and inquiries. What we do is make your website more appealing to those searchers while also making technical improvements that make your website easy for search engines to find and navigate.

To build your SEO strategy, we need to think about what you want to get found on the first page of Google for. You want to be found by people who would like to use your specific products or services in your area, or by people who are looking to solve a problem only you can solve. The goal is to strike a balance between lowest ranking competition and the highest search volume keywords. What products and services do you offer that you would like your SEO to focus on?

We will implement researched keywords for _(blank)_ in your area. What is your focus area?

With the keywords and the areas, we begin to build your site’s meta information. We use your unique keywords to build out title tags, meta descriptions, and website headers to describe what your site is about and bring value to your sites visitors. This will create an increase in conversions and how many people are clicking into your website.

To put it simply, we are going to increase the quality of your website and increase the influx of traffic to bring you more clients and higher rankings on Google. We work with you to build your SEO strategy and implement keywords that are the most relevant to your business.

Now keep in mind SEO takes time, but ultimately it is the best thing you can do for your web presence and longevity of your business. We recommend beginning your SEO investment with a 6 month commitment.

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Web PackagesWHAT IS SEO?

VP Package $1600.00 per monthOptimizing up to 20 web pages of your website.

Focus on up to 12 industry and location specific keywords.Optimize meta information including meta descriptions, title tags, and open-graph tags.

Google+ page creation and initial setup.Google Analytics installation and setup.

Setup robots.txt file (make sure search engines are searching all applicable pages).Creation of 1 blog entry or the addition of 1 content page per month.

Setup XML sitemap.Google+ page creation and initial setup.

One Google+ page post per week.Google Map placement.

Facebook page creation and initial setup.One Facebook Business page post per week.

On page optimization (changes to the code, content, images, links, etc.).In depth code analysis and debugging to decrease site load times.

Creation of Facebook & Google+ social media icons for site.Includes site monitoring and adjustments.

SEO SCRIPT VERBIAGE

Professional Package $800.00 per monthOptimizing up to 5 web pages of your website.

Focus on up to 6 industry and location specific keywords.Optimize meta information including meta descriptions, title tags, and open-graph tags.

Google+ page creation and initial setup.Google Map placement.

Facebook Business page creation and initial setup. Google Analytics installation and setup.

Setup robots.txt file (makes sure search engines are searching all applicable pages).Setup XML sitemap.

Includes site monitoring and adjustments.

Executive Package $1200.00 per monthOptimizing up to 14 web pages of your website.

Focus on up to 6 industry and location specific keywords.Optimize meta information including meta descriptions, title tags, and open-graph tags.

Google+ page creation and initial setup.One Google+ post per month.

Google Map placement.Facebook Business page creation and initial setup.

One Facebook Business page post per month. Google Analytics installation and setup.

Setup robots.txt file (makes sure search engines are searching all applicable pages).Creation of 1 blog entry or the addition of content page per month.

Set XML sitemap.On page optimization (changes to the code, content, images, links, etc.).

In depth code analysis and debugging to decrease site load times. Includes site monitoring and adjustments.

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SEARCH ENGINE MARKETINGPay Per Click Management for Search Engine Marketing and Social Media Marketing

Google AdWords Search NetworkIf you have ever used Google yourself you have probably seen the Sponsored ads located at the top and bottom of the page. Google ads allow a company to meet their potential clients at the exact moment they are searching for their particular service.

Google Ad GuidelinesTitle Line: Broken into the top two linesTitle Line: (Total of 60 *characters)Website URLAd Text: 80 *characters unbroken(Site links are added to all of our ads. Site links are extra links at the bottom of the ad that will connect to the other pages of the website if applicable.)*characters include spacing and punctuation

KeywordsKeywords are the basis of a search network campaign on AdWords. The service and products you talk about with the prospect will become the foundational base of keywords for their campaign. For instance, if you are speaking with a towing company and they tell you they would like more heavy duty towing customers for big rigs you would ask for “all keywords associated with heavy duty towing, and big rig towing.” The keyword list will be executed by the implementation department and provided to the client. Clients are welcome to add or eliminate keywords from the completed list.

Clients of Velocity have the ability to place advertisements across the internet using one of our supported providers (Google, Facebook, etc.). These advertisements for your company show up in search results and websites across the internet and use a Pay Per Click model. When users “click” on an advertisement to visit a company’s website or professional business page, the company, in return, “pays” a fair fee for each user selecting the company’s ad.

Expertise in executing Pay Per Click Management is the service provided by our company to manage those advertisements on behalf of other companies. We monitor and perform adjustments on their ads, provide reasonable placement bids, reconcile keyword lists, and create and edit ad copy, target local consumers, and much more.

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SEARCH ENGINE MARKETING

Focus AreaThe focus area of the prospect’s campaign includes where they want to gain business from. We can focus on any area from counties, to mile radius, to cities, to states and countries. Many local businesses might want a small mile radius around their shop, while larger businesses may want to target the full United States. Some clients will benefit from nationwide campaigns with area specific keywords. For example, vacation rentals will use area specific keywords like “vacation rentals in San Francisco”, but target the full United States. Or hunting guides may use “elk hunting in New Mexico” while targeting the full United States.

BudgetThe budget is based off a pay-per-click and pay-per-call structure meaning that when an individual finds the ad online and clicks on the ad, there will be an associated charge for that click or call. The price per click varies based upon the competition in the area, physical location, and industry. Be aware the customer is not charged per impression, meaning that when someone finds their ad and scrolls past it, they do not pay anything.

We use the below tool to pick the best starting budget for the customer. A good rule of thumb is multiplying the average Cost-per-Click times 100. This will bring in around 100 inquiries per month. This, of course, can be adjusted for more or less inquiries. Certain industries will need more inquiries to gain enough exposure to capture a quality client, like realtors. Whereas, a towing company can generally convert 1 out of 5 calls they receive.

You can think of the budget we collect as a forecast to how much traffic they will get. The budget goes into the Google Account and is used for the clicks and calls. It will be divided evenly over the month so the client is getting an even amount of traffic each and every day

Ad ScheduleClients can pick the hours and days they would like their ad to be live. Once the daily ad budget has been reached, the ad will come down and go back up the next day.

Search Engine Marketing

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The image above is the Keyword Planner for Google AdWords Search Network.1. Enter in any location including cities, counties, states and countries. You can also input multiple locations at the same time dependent upon where the prospect would like to advertise.2. Enter in keywords specific to the products or service of a prospect. You can enter multiple keywords and phrases divided by a comma, although this is not necessary.3. Once you hit “Get ideas”, you will see the average monthly searches from the previous year, which will give you an idea of peaks and lows for certain industries. You have to have good searches to support a higher budget. (You can also break this down by mobile trends, device, and location by clicking on the drop down menu.)4. Suggested bid. This is Google’s suggested bid. The number suggests the average price per click, however this is not always 100% accurate. Do not give definitive numbers when speaking to a customer about price per click, always say “on average” and give a range. Keep in mind we run our mobile traffic at 300%, meaning that calls will almost always be more expensive than clicks to the website. How many new clients your pros-pect is looking to take on will have a deciding factor on how much money they will need to invest in their budget.

Google Ad Keyword Planner

Google Ad Keyword Planner

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Google AdWords Display Network

How it WorksAds will be shown on partner websites based on relevance and keywords. This places ads against the most relevant content across the web and matches keywords to sites within the Google Display Network. You will need to include keywords of the product, service, or event that you have spoken with the customer about on the sales sheet.

The Display Network also operates on cache and cookies from individuals’ previous relevant searches. For instance, if one were to search for luxury vacation rentals in Oahu, one might see the above display ad on the next website he or she goes to that is in the Display Network.

BudgetThe budgets for both Google Search Network and Google Display Network operate off of the pay-per-click structure. The “Budget” appears under Display Google AdWords Search Network.

The Display Network is a collection of partner websites and specific Google websites (including Google Finance, Gmail, Blogger, and YouTube) that show AdWords ads. This network also includes mobile sites and apps.

Google Adwords Display Network

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Google AdWords Display Network

Types of Ads

Banner AdsBanner ads are created in house and vary in size and image. This generally includes important information about the product, services, or event you are advertising for, company logos, and images created by our web team.

Text AdsText ads abide by the same Google Guidelines for Search Network but are shown on partner websites instead of Google directly.

Rich MediaWe will create one custom ad normally which will use the Flash version of the ads.

There are multiple types of Display ads to accommodate the parameters on different websites that the ad will be displayed on. Some website will only allow text ads, while others will have various sizes of banners, or rich media including flash banners.

Creating multiple different variations helps to identify combinations that work. Changes to the background and font colors of display ads can dramatically increase click through rates. It’s more important to match the sites that you’re targeting, than to match your landing page. We create at least 4-6 banner variations including rich media ads, and text ads.

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Discovery Script For Google AdWords Search Network

Hi, my name is _(blank)_. I’m the Account Executive here at Velocity. How are you?

Great! What we are looking to do today is feature a local _(blank)_ in your area with a program called Google click-to-call. Are you familiar with that at all?

So what we do is get you featured on Google below the Google search bar. So when a potential client gets online and types in ANYTHING key related to the services or products you provide, they will see the name of your business, a direct link to your website and a call icon that they can click on to call you directly.

So _(blank)_, how long have you been in business?How often do you use Google yourself?What is your website URL?What are you currently doing for advertising?Where are the geographical areas that you focus on for your business?Who are your target customers (or demographic)?What are the main services or products that you offer where you’d like to see an increase in revenue?How many more customers/clients are you looking to take on each month?

Thank you sharing that information with me. I just want to make sure I have everything correct here.

You provide (Service) in (Area) and would like to see an increase of (#) clients per month. Is that right?

So _(blank)_ if I can show you how we can get you # of clients per month, can we do business today?

RECAP

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Are you familiar with pay-per-response? What you’re paying for with the program are the direct responses that you get from the ad. Meaning when someone takes the next level of interest and clicks on the link to go to your website or when they click on that call button to call you directly, it’s going to generate a small cost which will come out of your monthly budget.

Based on the information you’ve given me, I suggest a starting investment of $_(blank)_ a month with a minimum commitment period of _(blank)_ in order to generate _(blank)_ additional customers/clients per month.

$ _(blank)_ is going directly into your Google bank account and $_(blank)_ covers your management fee, which pays us to make sure everything is functioning accordingly with your ad. Each time somebody clicks or calls, it will generate a small cost and it will be deducted from your budget. So you’re only paying for the direct responses. Does that make sense?

Now keep in mind, we don’t charge you per keyword, search, or phrase. Those keywords and phrases are unlimited to you. You’re also not paying just to be seen, so if someone sees your ad, and they scroll past it, you don’t pay for that at all.

There’s a one time setup fee of $_(blank)_ that pays to build your Ad. That covers the initial Ad build. It’s going to get you live across all Google supported devices, and it also pays for your traffic reporting. So after you’ve been live for 5 days, you will receive your first traffic report along with your Keyword List from our Customer Service department. If you would like to add on any keywords or phrases to that list or make any changes to your campaign, you can contact us at any time.

EXPLAINING THE BUDGET

(Transition to CLOSE)

Your Customized Ad is going to be featured on the front page of Google, in the sponsored Ad location.

When someone does a search for anything key related to _(blank)_ or _(blank)_, what they’re going to see is your business name, a direct link to your website, and a little bit of Ad text explaining the products and services that you provide.

Now, from the mobile side, the Ad will be featured exactly the same, but there will be a Call icon over to the right hand side of your business name that the customer can click on and call you directly.

So again, there’s two ways for your customers to reach out to you. They can click on the link and go directly into your website, or they can click on the call icon and call you directly. Does that make sense?

Now keep in mind, you’re getting all of the top searched and most frequently used keywords and phrases for your industry. So anyone searching for anything related to _(blank)_ is going to be able to see your ad.

Because you focus in the _(blank)_ area, we will target your ad specifically for that location. So anyone searching in or for that area will be able to see your ad.

Because you need an increase in _(blank)_ and _(blank)_ , we can specifically tailor it by adding in just those keywords or we can also specify it in the ad text that you specialize in these products.

Do you have any other questions on how this works?

CLOSING WITH SOLUTIONS

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SOCIAL MEDIA

Facebook is one of the most popular websites on the Internet. With approximately 1.28 billion monthly active users, Facebook is the 2nd-most visited website on the Internet (behind Google). All those eyeballs mean plenty of exposure for your ads.

Facebook offers targeted advertising. Facebook allows advertisers to target a specific group of people based on age, personal interests, income, career, relationship status, likes and more. Facebook can even comb through user profiles to place your ads only on pages that mention a specific keyword.

You can increase customer loyalty through a Facebook fan page. Countless businesses have created Facebook fan pages that users can join. These pages allow your business to interact directly with your customers so that you can build loyalty and brand image.

Offer special promotions through your Facebook fan page. Your fan page can also be used as a platform to promote new products or ad campaigns. Updates on new product launches keep your customers more informed and up-to-date on what products or services you offer.

Facebook ads are more flexible than Google Ads. Compared to Google Ads, Facebook offers image-based ads and additional character length for ad descriptions.

Facebook users offer heightened audience engagement. Facebook users visit the website not only to consume information, but also to create it. This results in a higher retention rate that improves ad visibility.

Facebook facilitates multiple ad views. Your ad has a better chance of getting noticed or having a positive effect when seen multiple times. A high number of Facebook users visit the site several times a day.

Advertising on Facebook is inexpensive. Thanks to the targeted nature of Facebook advertising, your online campaign can reach your target market for a fairly affordable price.

Ability to reach smartphone users. Facebook is accessed via smartphones worldwide every single day. This means advertisers not only have the ability to reach people on their computers, but also people out in the world as well.

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WEB DEVELOPMENT& DESIGN

Booking ToolThe following is an example of an ecommerce store that has been turned into a booking tool for hotels http://wis-host.com/_bookingTemplate. Login to the admin panel and check it out! We utilize the same platform as the standard ecom-merce, with additional modifications which in-clude: booking by date or hour, paying only a percentage upfront of your total cost, and blogs.

WordpressWhile we prefer to use the above to build web-sites, in special cases a client needs a CRM to maintain blogs or update the site on a regular ba-sis. If so, wordpress is the best option.

Custom ProjectIf the client has something special in mind, sched-ule a time for them to speak with the web team.

Website design is the visual interpretation of what you want your website to look like; how you want it to interact with the various users that come and visit. Website development is taking the look and feel established by the design and implementing it. All websites are responsive, mobile friendly, and built to meet search engine standards.

We work with various different web platforms trying to meet the needs of our clients, with a strong emphasis on HTML and eCommerce websites. If the client is insistent upon using a CRM we can build Wordpress sites.

HTMLHand coded websites that give us full range over the client’s website and allow for the most cus-tomization with the fastest turnaround time for site builds. Best sold when a client wants a basic website to promote their business. Meaning they aren’t wanting a lot of special tools like stores, user logins, blogs, and so forth.

EcommerceOur ecommerce platform is very versatile and uti-lizes Authorize.net payment portals. We can cre-ate basic online stores to booking tools for vaca-tion rentals. All ecommerce stores come with an SSL certificate to be installed upon completion. The following is an example of a standard ecom-merce store http://actionmining.com.

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PRICINGProducts Add On Pricing

WEBSITE CREATION

Commitent Period(Month to Month therafter)

Basic HTML Website

WordPress Website

eCommerce Website

Hosting

Home Page $200.00 N/A

WEBSITE BUNDLE PACKAGES

Domain

Realtor IDX/MLS Website - IDX tool must be purchased by client at http://www.idx-broker.com/idx_broker#lite

SSL Certificate

Each Additional Page

Up to 5 pages + (Terms and Conditions Page or Policy Page automatically included for free)

$150.00

$300.00

$250.00

$1,295.00

$1,295.00

$250.00

$10.00

$100.00

$100.00

Look on GoDaddy.com to see if domain is available- Add $10.00 to GoDaddy Price

Per Month

Per Year

Adding eCommerce for preexisting sites

Each Additional Page

Per Year

Per Year

5 page site

Each Additional Page

Home Page

Each Additional Page N/A

N/A

N/A

N/A

N/A

$100.00

$1,295.00

Year to year

Year to year

Month to month

N/A

N/A

N/A

48 months $50 / month

Professional:Up to 5 pagesHTML Website Design and Devel-opment Includes website maintenance, changes to images and textIncludes hostingIncludes domain name registered for the duration of lease

12 months

24 months $75 / month

$100 / month

$75 / month

$100 / month

$125 / month

48 months ONLY

24 months ONLY

12 months ONLY

48 months ONLY

24 months ONLY

12 months ONLY

Executive:Up to 10 pages HTML or WordPress (CMS)Includes website maintenance, changes to images and text Includes hostingIncludes domain name registered for the duration of the lease

VP:E-Commerce websiteOr HTML more than 10 pagesIncludes website maintenance, changes to images and text Includes hostingIncludes domain name registered for the duration of the lease

$100 / month

$150 / month

$200 / month

*ANYTHING ABOVE 15 PAGES, SEE A MANAGER

48 months ONLY

24 months ONLY

12 months ONLY

Year to year

48 months

12 months

24 months

48 months

12 months

24 months

(For eCommerce websites only)

(only when they are asking for a specific CMS site)

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PRICINGWEBSITE MAINTENANCE PACKAGES

SEO MARKETING

AVAILABLE DISCOUNTS

SEM MARKETING

6 months $120 / monthProfessional: image updates, text updates, and link updates 12 months $100 / month

$220 / month

6 month min

12 month min

6 month min12 month min

6 month min12 month min

$200 / month

$320 / month$300 / month

6 months12 months

6 months12 months

Executive: Everything in Pro-fessional plus blog updates

VP: Everything in Executive plus eCommerce product updates

Search Network(Google Ad)

Display Network (Google Banner Ad)

Facebook Ad

Facebook Creation Page

Ad Budget

MGMT Fee

Set Up Fee

Ad Budget

MGMT Fee

Set Up Fee

Ad Budget

MGMT Fee

Set Up Fee

Use Keyword Planner Min $200 / month

N/A

month to month

30% of budget Min $200 / month

3 month min / except Seasonal

3 month min / except Seasonal

$100.00

Use Display Planner Min $200 / month

30% of budget Min $150 / month$199.00

month to month

N/A

$100.00

Use Facebook Planner Min $150 / month

30% of budgetNo Min / month

month to month

month to month

N/A

$150.00

$150.00

N/A

N/A

Search Engine Optimization(May give up to a 20% discount, if needed)

Professional Package

Executive Package

VP Package

$800.00

$1,200.00

$1,600.00

3-6 month min

3-6 month min

3-6 month min

Google + and Map Listing Creation

Management Fee

Introductory SEO package

Budget of $2000 - $4000

3 months or more pre-paid

Budget of $4000+

6 month contract

12 month contract Get the 11th & 12th month FREE (2 months FREE)

Get the 6th month FREE(1 month FREE)

25% of budget20% of budget

Purchasing 2 products

Purchasing 3 products

Purchasing 4 products

5% discount

10% discount

15% discount

20% discount

Does not include hard budget

Does not include hard budget

Does not include hard budget

Does not include hard budget

Products Add On Pricing Commitent Period(Month to Month therafter)

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COMMON OBJECTIONS

Objection Rebuttal

** Remember: If you get a “Yes” with no objections, you have yourself a “No”. Learn to love objections! The ones that give you objections are the ones truly con-sidering a sale. Objections mean that they are interested.

Too much money

I understand that Google might seem costly. Most of my clients felt the same way until they found out how lucrative this program was for their business. In this day and age, you really can’t afford not to advertise on Google.I understand how you feel, most of my clients felt the same way but what they found out is on Google, you are meeting people at the exact moment they are searching for your product of service. This program places you above your competition. And the best part about it, is that you are ONLY spending money on individuals that are taking that next level of interest by either clicking on the link to go to your website or calling you directly. Wouldn’t you agree that gaining quality visibilty and clients is worth the investment?

No money

Let’s say money was no issue. Would our ad campaign help solve your problem? Will price keep you from getting what you really want?

I don’t havethe time

What don’t you have time for? If someone walked in your office and said I’ll give you $100 for 10 mins of your time, would you have time for them? Give me 10 minutes, and I will show you how to build your revenue.

I don’t have money to waste either. I don’t know one business person who has disposable income to throw away, right? But every good business person has a little set aside to invest in themselves for the right program. Let me show you this is the right investment for you.

Partner

I completely understand. I have to consult with my partner when I am spending money as well. But, I never have to ask for permission to make more money, and that is exactly what this investment is set up to do.

Lead quality

How many business decision do you make everyday? I’m sure you do not consult your partner on every transaction and decision you make throughout the day. That’s because you and your partner are in business together because you have a mutual trust that the other will make decisions in the best interest of the company. Do you believe this program will help your business or hurt your business?

I understand how you feel. Let’s go ahead and get your partner on the phone so we can go over it together.

Not everyone who clicks on your ad will buy, that’s not how any advertisement works. When you make an advertising investement, would you rather put yourself in front of 100 random people or 100 people that you know are in need of your particular service?

The great thing about Google is that you are meeting people at the specific moment they are searching for your specific service. Their interest in your service is required for them to see your ad. (The great thing about Facebook is you are putting yourself in front of your chosen targeted demographic.)

I can be like every other sales person you’ve ever talked to, and I can try to sell you something you may or may not need. But the reason I am so successful is that I know I can benefit you and your business. Without any external input, I want you to tell me what you want and if I can’t do it, then I won’t waste your time or mine.

Don’t want to answer Discovery ?s

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COMMON OBJECTIONS

Don’t want to answer Discovery ?s

Objection Rebuttal

I don’t know what kind of marketing professional wouldn’t have you advertising on the number one marketing platform in the world.

For the same reason you hire a real estate agent to sell your house instead of selling it on your own. Google (Facebook, SEO) is a complicated system. Most people think you can just set up an ad, and it will run perfectly. With Google, that’s not the case. We have a whole team of Google experts here that will be continually optimizing your ad to make sure you are getting a good return on your investment. Not to mention, these campaigns take time, and the more time you spend setting up your Google account and making sure that it runs smoothly, the less time you have to focus on your business and your customers.

That’s a great problem to have. Let’s get you set up with an ad for hiring new employees.The best time to run SEO is when business is high.

If you find yourself overwhelmed with business you can always pause the ad and pick it back up when business slows down. Some of my clients also collect a referral fee for the business that they contract out to other companies.Google is a proven system, that’s why it is the number one advertising platform in the world. The program is set up to give you a return on your investment. The nice thing is that we can make changes any time throughout the campaign. If something is not working for you, let us know, and we will find a solution.Life is about taking chances. If you worried about everything not panning out exactly as you want it, you wouldn’t own a successful business today. Give this partnership a chance to be a great business investment.

I already have a marketing person / Let me get

you together with my marketing person

Why shouldn’t I just set this up myself?

I have too much business

What if itdoesn’t work?

I absolutely can send you an email. Just be aware that because of the exclusivity with this program, I more than likely will not have the position available next time we speak.Can you send me

an email? At the end: I am going to send you everything in writing through a digital approval, so that you have the opportunity to approve before any payment information is taken. I just have a couple of questions....fill out paperwork. (Send contact information from your email.)

Not Interested

I don’t expect you to be interested until we can show you a value in our service.I completely understand. But just like me, and every other business person out there, I DO know that you are interested in expanding revenue and clientele, and that is why I’m calling.

I need to thinkabout it

Let’s think about this together. When Benjamin Franklin was unsure about a decision, he would make a list of the pros and cons of that decision and whichever list had more is the one he would go with. Let’s make a list together. You tell me all the reasons you believe this is not for your business and I will give you a list of all the positives this has to offer your business. If I have more positives than you have negatives, you should give it a shot, right?What is there to think about? Is there a reason you are holding back from this opportunity?

Can you sendme references?

Our privacy policy does not allow us to give our personal client information. You are more than welcome to have a look at our Google reviews and the Testimonials on our website.

Our customers prefer us to protect their privacy, that’s why they chose our company. And they are too busy with their own customers to take reference calls because our program has worked so well for them. You are more than welcome to have a look at our Google reviews and the Testimonials on our website.

19

PAPERWORKOpen Velocity Merchant Receipt Form in Foxit Reader. Complete the form as outlined below. When complete, print the form using Foxit Reader PDF printer. You can do this by clicking CTL P, and select Foxit Reader PDF printer. Make sure to save the document where it is accessible to you.

. m Date of Sale: INBOUND OUTBOUND Rep:

MERCHANT INFORMATION Merchant Name: Phone #:

CELL #:

URL:

Company Name:

PAYMENT INFORMATION Card Number:

Expiration:

CVV Code:

Card Member Name: *Include Relationshipif different CardMember

Billing Address: PHYSICAL ADDRESS

_____________________________________________________________________ ADDRESS

_________________________________________________ _____ ___________ CITY STATE ZIP

CAMPAIGN INFORMATION ❏ PREPAY 3MOS 6 MOS 12MOS OTHER

Hours, Radius, Keywords (Implementation Purposes)

SERVICE TYPE

Itemized

CHARGE TODAY Itemized

MONTHLY RECUR Itemized

PENDING DATE: SET UP $

Merchant Signature: Total Today $ .

Email:

Date:Powered By American Payment Systems, LLC 2711 Centerville Rd. Ste. 400 Wilmington DE 19808

10250 SW Greenburg Road Ste. 200 Portland, OR 97223

Merchant Receipt Form

BILLING PROCESSING NOTES:

1 of 4

Routing Number:

Account Number:

Bank Name:

Merchant confirms that he/she is an agent of the specified business or business person and is authorized to act on their behalf. Velocity Marketing Partners ("VMP"), will provide Merchant with the specified products or services. Merchant’s use of such Services shall be deemed to be Merchant’s acceptance and acknowledgment to abide by this Agreement that includes the Merchant Receipt Form Terms and Conditions attached hereto and available on the VMPHQ.com website, and are hereby incorporated by reference. The Merchant Receipt Form Terms and Conditions may be updated from time to time, but billing, payment, and cancellation terms shall not change without Merchant’s express written consent. Merchant hereby expressly authorizes American Payment Systems, LLC, (“APS”) to perform the service of collecting payments for the products and services listed on page one of the Agreement. And Merchant expressly assents and understands that APS will perform the collection of payments for VMP. In the event products or services are specified as recurring, or monthly, Merchant understands they will be billed monthly on the same day of each month beginning on the date contract is signed or the corresponding business day following such date, at the corresponding amounts set forth on page one. Those fees will be collected via the Authorized Clearing House (“ACH”) from the bank account set forth on page one or any other account authorized by merchant in writing, and will continue each subsequent month, unless and until Merchant notifies APS in writing at least three business days before the monthly billing date. Fax the request to (503) 972-1875 or email to customerservice@vmphq.com. Merchant agrees that all of the above is accurate, and accept these terms, all terms for VMP which can be found at www.vmphq.com/terms, and any subsequent agreements set forth in writing. Merchant agrees to pay all collection costs and attorney's’ fees related to any amount owed and for any dispute related to this agreement. All sales are final.

20

Merchant Receipt Form

21

Go to https://secure.echosign.com/public/loginPassword and Sign-In information will be provided to you by your manager. Select ‘Get a Document Signed’Before adding any information un-click ‘I need to sign’Upload your saved PDF Velocity Merchant Receipt Form. (The title name will automatically match what you have saved your document as. This can be changed if needed.)Enter in the email address.Make sure ‘preview, position signatures, or add form fields’ IS checked.Click ‘Next’Only IF the client needs to enter their own payment information: click on the top right button (looks like a page with a folder corner) ‘Apply form field layer template to document. Click on drop down menu for ‘select form field template’ and select the bottom choice ‘VMP MRF 08162016’. This will fill in any payment information and the signature and initial placements. If there are placements filled that you do not need, you will right click and delete those payments. Click and drag ‘signature’ to signature placements and click and drag ‘initial’ to initial placements. Do not use ‘signature block’.

Paperwork

Merchant Reciept FormPAGE 2 PAGE 3

PAGE 4

Echo Sign Steps

22

Paperwork

What to Expect After A SaleBilling will automatically receive your signed contract from Adobe E-Sign.When the payment captures, you will be notified by billing via IM.You will send out a receipt to the client immediately after payment captures. Receipts must be saved as a PDF before sending. Respective departments will automatically receive a copy of the contract and begin working.Search Ads, Display Ads, and Facebook ads will take 24-72 hours to build. When the ad is live, our Implementation department will call the client directly to inform them that their ad is up and receiving traffic.Websites, Facebook, and SEO Sales: Clients will receive a welcome email from the Project Coordinator within 24 business hours.

Search Ads, Display Ads, SEO and Facebook will get regular traffic reports 1 per month before the recur date, so that the client can see their investment at work.

What to Put in the Body of the Receipt Email

EMAIL RECEIPT TEMPLATE “MONTHLY”:FILL IN THE “X’s” BELOW - DELETE ME

Hi NAME

Congratulations and welcome to Velocity, Certified Google Representatives & Microsoft Ad Center! In addition to the services we discussed, my Certified Ad Specialist will also cross reference your website and use keywords that will help produce additional clicks! I have attached a copy of the receipt with the terms of the agreement for your records/convenience. Thank you again, and we look forward to working with you! Your payment of $XXX.XX will be billed on the XXXX day of each month moving forward for our services on XXXXXXX(Google, Facebook, SEO etc.). If you choose to cancel with Velocity, you must do so in writing (Fax: 503.972.1875) or via email (to: support@govelocity.com) 3 business days prior to your above referenced billing date. All sales are final. Thank you for your business and please do not hesitate to call directly at 844.998.6747 or email support@govelocity.com with any questions regarding your account.

We look forward to speaking with you soon!

(CONTINUED)

23

EMAIL RECEIPT TEMPLATE “60 - 90 - 180 DAY CONTRACT”:FILL IN THE “X’s” BELOW - DELETE ME

Hi NAME,Congratulations and welcome to Velocity, Certified Google Representatives & Microsoft Ad Center! In addition to the services we discussed, my Certified Ad Specialist will also cross reference your website and use keywords that will help produce additional clicks! I have attached a copy of the receipt with the terms of the agreement for your records/convenience. Thank you again, and we look forward to working with you!

Your payment of $XXX.XX will be billed on the XXXX day of each month for a XX day period moving forward for our services on XXXXXXX(Google, Facebook, SEO etc.). After this period is over, recurring services will continue monthly until cancelled. If you choose to cancel with Velocity, you must do so in writing (Fax: 503.972.1875) or via email (to: support@govelocity.com) 3 business days prior to your above referenced billing date. All sales are final. Thank you for your business and please do not hesitate to call directly at 844.998.6747 or email support@govelocity.com with any questions regarding your account.

We look forward to speaking with you soon!

EMAIL RECEIPT TEMPLATE PAID IN FULL:FILL IN THE “X’s” BELOW - DELETE ME

Hi NAME,Congratulations and welcome to Velocity, Certified Google Representatives & Microsoft Ad Center! In addition to the services we discussed, my Certified Ad Specialist will also cross reference your website and use keywords that will help produce additional clicks! I have attached a copy of the receipt with the terms of the agreement for your records/convenience. Thank you again, and we look forward to working with you!

Your payment of $XXX.XX will be billed on the XXXX day of each month (beginning XX/XX/XXXX) moving forward for our services XXXXXXX (Google, Facebook, SEO etc.). After the initial XX month period is over, recurring services will continue monthly until cancelled. If you choose to cancel with Velocity, you must do so in writing (Fax: 503.972.1875) or via email (to: support@govelocity.com) 3 business days prior to your above referenced billing date. All sales are final. Thank you for your business and please do not hesitate to call directly at 844.998.6747 or email support@govelocity.com with any questions regarding your account.

We look forward to speaking with you soon!

What to Put in the Body of the Receipt Email

24

Dear CUSTOMER,

Thank you for choosing Velocity! We look forward to helping your business increase its visibility and customer base. This table summarizes your current invoice activity. Please review this information and let us know if you have any questions.

Business Name: Business NameAddress: 1234 My Street RD. My Town, USA 12345

Invoice Due Date: xx/xx/2015Invoice Amount: $ Invoice Balance Due: $0

Itemized charges:SetUp Fee $Google Click To Call Mobile/Desktop Service* $Bing/Yahoo Click To Call Mobile/Desktop Service* $Facebook Advertising $Website Design/Deployment $Search Engine Optimization (locally) $Video Marketing/Design $ Map Placement Optimization $Website Hosting $Management Fee *Search Radius – As Per Customer’s Request*

Payment Information: Your payment of $XXX will be billed on the XXth day of each month for a XX day period for our Google-Click-to-Call Mobile/Desktop Service. After this period is over, recurring services will continue monthly until canceled. Annual Data Security and Risk Reduction fee of $99.99 billed once every 12 months unless merchant provides proof of PCI, EMV, and regulatory security compliance to Velocity. All cancellation requests must be received in a timely manner by Velocity in writing at least three (3) business days prior to the monthly billing date. You must cancel in writing by faxing the request to (503) 972-1875 or via email to support@govelocity.com.

Please do not hesitate to call directly at 844-998-6747 or email support@govelocity.com with any questions regarding your account. Only a written notice of cancellation to the above listed fax number or email address will be considered valid, so please follow this policy. You agree that all of the above is accurate, and accept these terms, including any subsequent agreements set forth in writing. You agree to pay all collection costs and attorneys’ fees related to any amount owed and for any dispute related to this agreement.

In an effort to consolidate our Search, SEO, Social Media, Website, and Video marketing services for our clients, our parent company is currently restructuring our brand as one fully integrated digital marketing agency. While we are in the restructuring process, our new name may not be reflected on all invoices to both new and current clients. Please be aware that some invoices may reference the former company names of Wholesale Internet Solutions (WIS) and Velocity Marketing Partners (VMP) while most will reference the new company name of Velocity. All companies are different divisions under the same parent company; however, this restructure will have no impact on our clients’ campaign delivery, performance, or quality of client service. Thank you for your patience and cooperation as we transition to a broader suite of new digital media products and services to provide you.

Thank you for choosing Velocity. Please feel free to contact our office toll free: (844) 998-6747, fax: (503) 972-1875, or email: support@govelocity.com with questions at any time.

Receipt Template

25

Introduction to Online Advertising & AdWords

Google & Third-Party Partners

ADVERTISER GUIDE

AdWords is Google’s advertising product, which displays your ads to people looking for products or services similar to those that you offer on Google or its partner sites. Advertising with AdWords allows you to reach new customers at the precise moment they’re searching for your type of products and services. You can choose to be charged for clicks, impressions, or conversions, depending on the type of campaign you run.Once your ads are running, we provide performance data so your third-party partner

can track what’s working and what’s not. AdWords is highly accountable, helping you understand precisely the return on your advertising investment and allowing your third-party partner to make adjustments to optimize for the best possible return.In addition to Google search, you can also run ads on Google’s network of partner sites (places where you may have seen the “Ads by Google” message) – including YouTube. On this network, you can take advantage of other ad formats, such as image ads and video ads.

We believe that AdWords can help your business succeed. However, you might not have the time or resources to devote to building – and regularly maintaining – a successful AdWords account. Or maybe you’d just like some help from an expert.That’s where our third-party partners come in. There are many different types of third parties out there, from the largest advertising agency and yellow page publisher to the one-person web consultant. To help you select a third-party partner, we’ve developed our Partner

Programs. Third parties participating in these programs will display a badge on their website and have taken and passed certification exams. Two badges that you’ll probably see most often are AdWords Certified Partner and Premier SMB Partners. See the badges and learn about our Partner Programs at www.google.com/adwords/partnerprograms.To confirm that a company is certified within our Partner Programs, click the badge on their website. If they’re certified, you’ll be taken to the company’s profile page on Google.com.

26

Advertiser GuideADVERTISER GUIDE

Here Are Five Quick Tips For Being A Savvy Customer:

How To Work With A Third-Party Partner

5. Evaluate Your Performance: Unless you’re focused on branding, what matters most about AdWords is the return on your advertising investment (i.e. the number of new customers coming in the door). So take some time each month to measure what you’re investing, and the results you’re receiving from that investment.

1. Be Selective: When selecting a third-party partner to work with, look for companies that display a Certified Partner or a Premier SMB Partners badge. You can use Google Partner Search to verify that a company is certified, or to search for certified partners. As part of your selection process, be sure that you understand and are comfortable with the length of the contract you’re entering into with the partner. There are a few other criteria to help you choose the right third-party partner for you: Has this third-party partner worked with businesses in your area before? What about businesses with similar budgets or target audiences? What other services can they provide – alongside AdWords – to grow your business?

2. Pick One Partner: You may be tempted to divide your budget among multiple third parties to see which one drives the best results. You’re welcome to do this as long as you test them one at a time. Google doesn’t display more than one ad for a business on a page of search results, so you’ll find it difficult to test multiple third parties at once.

3. Educate Yourself: Understanding AdWords at an advanced level can take time, but it doesn’t take much time to learn the basics. Review the “AdWords basics” section below or visit the AdWords Help Center at adwords.google.com/support/aw to learn more. Understanding AdWords will help you make more informed decisions with your third-party partner.

4. Trust Experience: If you’re working with a company that’s managed hundreds of AdWords accounts, then it’s likely that they’ve developed expertise with AdWords. If they tell you that certain industries have historically higher online-advertising costs or certain keywords might not work for your business, they’re probably speaking from experience.

An AdWords third-party partner can save you and your business a lot of time and energy. For best results, we encourage you to stay informed, involved, and up-to-speed on your ad campaigns, and let your partner handle the time-consuming work.

Third-party partners will often charge a fee in addition to the cost of your advertising. Remember, they’re providing a valuable service by managing your AdWords campaigns, providing you with reporting, answering your questions, and optimizing your campaigns, among many other things. We believe it’s important for you to understand the total cost of your AdWords advertising, including any fees your third-party partner charges. Use this amount to determine your return on investment (ROI).

27

What To Watch Out ForWe believe that it’s important for you to have a great experience with AdWords. If this isn’t the case, please let us know. Be sure to first work with your third-party partner to try to resolve any issues before contacting us.Many third parties have earned our trust by representing the best interests of their advertisers. There are some third parties that are not acting in this way. Here are some activities to watch out for and let us know about:

Not sharing the cost and performance of AdWords campaigns: You have a right to know, at a minimum, the number of clicks, impressions, and cost of your AdWords advertising.

Guaranteeing ad placement, either on a specific advertising channel or in a specific position: It’s not possible to guarantee a specific ad position on Google.com search results pages. AdWords ad position is determined by an auction and changes dynamically with every new search. Some third parties may only charge you if they achieve your desired ad placement, but those that guarantee a specific position (i.e. the top position every time a user searches for your keyword) are misrepresenting how AdWords works.

Claiming to be from Google: Ask this person for their name and to email you from their Google.com email address.

Harassing or bullying you into signing up: Only you can remove your business from the natural or organic search results on Google.com.

Deceptive pricing: The agency may not use the correct advertising budget as agreed with you -- make sure that you get an official copy of your agreement in writing.Claiming AdWords will affect your organic or natural ranking: AdWords advertising has no impact on your organic or natural ranking in the search results; the two are completely separate.

AdWords BasicsKeywords: The words or phrases you select – when users search for those words on Google, your ad may appear next to or above the search results.

Clicks: The number of times users clicked your ad.

Impressions: The number of times your ad appeared.Clickthrough Rate (CTR): The number of clicks divided by the number of impressions, shown as a percentage. A good CTR can improve your average position.

Average Position: The average position that an ad appears in when it’s triggered. An average position of 1-8 generally means that the ad is appearing on the first page of search results.

Cost: The total amount you spend with AdWords.

Conversion: The action that your advertising results in, such as a phone call, lead, or sale. This is usually a good metric to use to measure the success of your advertising.

Advertiser Guide

28

Basic Definitons &Words of Wisdom

ClicksWhen a user interacts with your ad by click-ing on it, typically they are showing an inten-tion to learn more about what you offer.

ImpressionsImpressions indicate how often your ad has appeared on a search results page or website on the Google Network.

CTRClick Through Rate is the number of clicks your ad receives divided by the number of times your ad is shown.

Average PositionAVG. Pos. helps explain where your ad ranks in comparison to other ads. As long as the number is between 1 and 9, the ad is on the first page placement (whether it is top or side placement isn’t disclosed though).

Advertising Is An InvestmentIt’s getting your business in front of peo-ple that are specifically searching for your business. Unlike a billboard type ad where everyone sees it and they’re not necessarily interested in the type of service you provide, this advertising is catered to a demograph-ic predisposed to buying your products and services. It’s no longer the age of Billboards - it’s the age of instant gratification from internet placement. There is no way to guarantee the outcome of any advertising, but that is why we pro-vide Google’s tracking of the account upon your request, so there is tangible proof that the ads are being seen.

Advertiser Guide

29

INSIDE SALES ONLY.

COMMISSION SHEET

New Account Existing Account

Purchase

48M Lease

InitialInclusions

Ongoing Inclusions

Target $7,233.33Floor

Pricing

Commissions

Pricing

Commissions

Development

Design

Payments

eCommerce

Passive SEO

Maintenance

Platform

TargetFloor

$4,133.33

$362$207

$19,633.00$12,400.00

$982$620

TargetFloor

TargetFloor

$175$100

$350$200

HTML

$475$300

$950$600

OpenCart or Word-press+WonCommerce

Web Pages

Blog Pages

Hosting

Secure SSL Encryption

Domain Acquisition Allowance

Payments Integration

Up to 5

No

Full lease term

Full lease term

Up to $10

Remote Checkout

Persona based user designMobile responsiveness

Logo

Graphics + Images

Yes

Yes

1 Word Mark

Open Source Images

Yes

Yes1 Word Mark10 purchased Stock Images

Merchant Account

BusinessTrack account by First DataGateway

Physical terminal

30 BP + $.15/trans + $30/mo

NoAuthorize.net

VX520 Refurbished

12 BP + $.12/trans + $30/mo

Optional

ACH payment option

Reoccuring payments

Passthrough cost

No

Authorize.netFD130/VX520/Clover MiniPassthrough cost

Yes

Up to 10

Up to 1

Full lease term

Full lease term

Up to $70

Full API Integration

Inventory platform development

Shopping cart integration/setup

No

No

Configuring item attributes

eCommerce training

No

N/A

Yes

Yes

Yes

2 hours

Social media icons for siteSitemap submissions (Google/Bing)

YesYes

Google Analytics (install/setup)Metags (images/descriptions/pages)

No

No

YesYes

Yes

Yes

Image SwappingBlog Entries (not writing)

Link UpdatingText Swapping

Up to 5/monthUp to 1/month

UnlimitedUnlimited

UnlimitedUnlimited

Up to 20/monthUp to 5/month

Optional Inclusions Custom Project

Rates

SEO

Social Media

Data EntryGraphic Design

Development/Coding

Advanced SEO

Setup PackageMedia management

Social Feed/Review Aggregation

$60$75

$150

$800

Optional: Additional

$50 per account (one-time)

$50 per account per month

$50/mo

HourlyHourly

HourlyCode Optimization (code/content/load speeds/links)6 industry and location keywordsOptional+100/mo per additional keyword

Yelp, Facebook, Google+, Google Maps, Apple Maps, 1x content writing/cura-tion and postJuicer.io feed display in waterfall, collage, or wall

31

Hello _(blank)_, my name is _(blank)_, and I’m calling from Velocity. We’re a certified partner with Google. First off, how are you doing today? Great, glad to hear that. Well the reason I wanted to get in touch with you today is to talk about a new advertising campaign we’re offering. Now are you still _(blank)_ out in the _(blank)_ area? Perfect! The reason I ask is because we’ve seen a lot of people searching on Google for _(blank)_ in your area and what we are looking for is a business like yours that provides those industry-specialized services so that our campaign can direct an untapped client demographic towards a business like yours.

Have you ever heard of Google Connect? No? Oh, well, I’ll be happy to explain. (OR) Yes? Awesome, so you understand that what we want to be able to do for you is allow a prospective client of yours who is in your area, searching for something related to _(blank)_. Our job is to have them view your business while conducting that search versus your competitors. In order to do that, we build you an ad campaign and place specific ads on all Google supported devices. That means everything from desktops, laptops, tablets, iPads, smart phones, iPhones, and so on. As a result, when someone searches on any device, they will be able to access you with your ad on their smartphone, whether that’s an iPhone or an Android. We will be able to feature your ad with a call icon located next to your name, so that when people search on their smartphones, all they will have to do is click that call button to contact you directly. The idea is that you want to be in front of your potential customers when they are ready to buy instead of your competitors, correct?

Now the people who are searching for you, they already want and needs your services/products, and they just need to be exposed to you before they see your competitors. So we are here to take the guesswork out of being able to make that connection on your behalf. By enrolling in our campaign, you can increase the likelihood and probability that you will reach the clients who are already searching for your industry solutions and business. The more exposure and longevity of your ad running, the better the chances and the more prime the opportunity becomes for your business to make the best and first impression on prospective customers who are predisposed to wanting to sign up for your services because they are the ones searching for you preemptively. This is an investment that pays off the longer you are enrolled. Tenureship is what will ultimately work in your favor.

How we put this into action is quite simple and effective. We use industry-specific and most commonly searched and frequently used keywords for your area and industry, contingent on what industry your business provides. I have a campaign strategist who specializes in your industry who can use their expertise and field/industry history and knowledge/experience to suggest the most effective and efficient course of action for you. Would you like to receive a quote?

Self-Generated Account Executive Closing Script for Google Connect

32

Hello _(blank)_? It’s _(blank)_ with Velocity. How are you?

I’m reaching out to small to medium businesses to discuss online digital advertising. With the right online platform you have the ability to grow your revenue and expand your clientele. You always have time to make more money, right?

DISCOVERY:How long have you been in business?What are you doing currently for advertising?How would you like to see that improve?What is your targeted demographic?How do your customers find you online?On a scale of 1 - 10 how satisfied are you with the amount of business you do?You have a website, right? What is the URL?

Thank you for sharing that information with me. Let me get this right…you have been in business for _(blank)_ years, you are currently doing _(blank)_ for advertising and would like to see _(blank)_ improvements. Your target customer is _(blank)_ and on a scale from 1 - 10 you would rank the amount of business you do at a _(blank)_. Did I get that all correct?

Let me tell you a little bit about our company. Our mission is to help business owners, like yourself, to increase revenue by increasing your online presence. We are Google Partners, meaning that we have received Google’s stamp of approval to manage their advertisements. My support team is individually certified to build HTML/wordpress/ecommerce websites, perform SEO, and run a number of Google and Social Media campaigns.

Now if I were able to show you how to increase your revenue and take your (#) to a 10, would you do business with me today?

We begin our process with your website because that is the online storefront or first impression to your business. Don’t you agree that first impressions are important?I’m just running a few tests on your website. (Explain results.)There are 3 different website packages that we offer. (Explain packages) Each package includes website maintenance, hosting, and your registered domain name for the time of service. $_(blank)_ a month is very affordable, wouldn’t you agree?

You will work together with my website development team. We want you involved in the process, so that we make sure you are getting everything you need. Our project coordinator will be in touch with you later today or tomorrow to welcome you to the team and get you started with the information you want on your site. Which package did you want to get started on today?

Perfect. I’m just going to gather a few pieces of information from you and we will have you set up and ready to go!

General Script