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Salg og marketing under under pres

Eksternt Internt

Pres på marketing dokumenteres

88% af ceo's peger på S&M som løsningen 38% af alle omkostninger er s&M

600 CEOs og beslutningstagere, blev spurgt om deres syn på marketing 73 % sagde, at marketingchefen mangler forretningens troværdighed og evnen til at generere vækst 72 % er trætte af at blive spurgt om penge til markeds- føring uden at kunne se dokumenterede resultater

Kilde: Undersøgelse fra juni 2011 af Fournaise Marketing Group

En grundlæggende forandring Kundens købsproces er for altid ændret… men følger vi med?

“…customers’ buying processes have evolved”

Supplier Customer

Supplier Customer

Website

Content

Blogs

Search Engine

Whitepaper

Analysis

Webinars

Video

Reports

”Customers buying process has evolved during the last 5 years, but sales and marketing has stayed the same.”, Thomas Steward, Harvard Business Review

Marketing

Salg

Suspect Prospect MQ Leads SQ Leads SQ Opp. Ordre

3%

5%

37%

45%

33%

Den integrerede salgs- og marketingtragt

Closed Loop Reporting

Data Quality Digitale Footprint

Content Marketing Personalization

Digital Body Language

Suspect Prospect MQ Leads SQ Leads SQ Opp. Ordre

Data Quality Digitale Footprint

Content Marketing Personalization

Automation Lead Nurturing

1/1 Communication

Lead Scoring Lead Distribution CRM Integration

Sales Insight

Sales competence

3%

5%

37%

45%

33%

Den integrerede salgs- og marketingtragt

Closed Loop Reporting

Solution Architecture

AppCloud

Revenue Architect

Revenue Benchmark Index

Revenue Forward

Revenue Performance Indicators

REVENUE SUITE

AppCloud

Campaign Automation

Data Management

Email Marketing

Event Management

Lead Nurturing

Lead Scoring

Social/ Mobile

Targeting & Segmentation

Sales Enablement

MARKETING AUTOMATION

Campaign & Tactics Measurement

Revenue Insight

Digital Body Language

Marketing Messurement

Steven Woods