Veiklos analitikos vystymosi tendencijos ir

ką jums duoda Oracle BI

Viktoras Bulavas, Affecto Lietuva Veiklos analizės sprendimų departamento direktorius

2011 October 27

Radisson Blue Hotel

Vilnius

The following is intended to outline our general service direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.

The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Affecto as an Oracle Platinum Partner

Affecto is a Platinum partner for

Oracle in all countries around

the Baltic sea

Provides customers with

professional services such as:

- BI Consulting

- BI Implementation

- BI Training

- BI Support

Affecto is ISO 9001 and ISO

27001 compliant

3

Strictly Confidential

Business Intelligence strategy – a concrete plan for getting the best results with BI

Prioritizing the BI applications,

steering the development and

maintaining the information services

- Roles, responsibilities, best practice

- Synergy in BI development

- Good service management assures

the usability and further

development

- Roadmap for development

Target architecture, where

- Same things are not developed and

maintained in several places

- Information is easier to access and

use

- - Cost efficiency in the architecture

and competence requirements

5

BI Business Advisory

BI strategy

BI architecture

BI Implementation

BI Training, Support & Application Service Management

Affecto BI solutions for customers

Full coverage on Business Intelligence value chain and

Oracle BI and DWH products

BI development and best practices in Affecto

Affecto has developed and

documented the best practices and

methodologies for implementing BI

solutions:

Best practices for data warehousing

and reporting & analytics (DW&BI),

corporate performance management

(CPM) and master data management

(MDM).

Based on general methodologies and

knowledge gathered from

implementations in practice

Descriptions for activities like tasks,

working methods, deliverables.

Experiences and knowledge gathered

through Affecto group.

7

Cornerstones of our operations

8

Strong

specialization

Strong

local presence

Sales

Common processes: Service delivery

Management

Brand

Common platform: Competence development

IT systems

Affecto largest BI customers in 2011

9

Agenda with Oracle BI

LEVERAGE INFORMATION AS AN ASSET

DELIVERED AS A REAL-TIME SERVICE

MANAGED AS A MISSION CRITICAL ENVIRONMENT

THAT CAN INCREMENTALLY BE ACHIEVED

The Race to Gain Insight

25% 26%

28%

50%

2007

2008

2009

2014

BI USAGE WILL DOUBLE BY 2014 CONSUMERIZATION BEING THE DRIVING

FORCE

Market Drivers and Technology Enablers

• Better decisions

• Productivity

• Efficiency

• Simplicity

• BI Adoption

Market Drivers

Technology Enablers

Consumerization

of BI

In-Memory

Analytics

Embedded

Intelligence

Engineered

Systems

Business Analytics From Storage To Scorecard

Oracle Hyperion Performance Management Applications

Oracle Business Intelligence Applications

Oracle Business Intelligence Foundation

Oracle Exalytics

Oracle Data Integrator

Oracle Golden Gate

Oracle Exadata

Oracle Data Mining

Oracle OLAP, Paritioning

Oracle Data Quality

#1

What’s Your Analytics Ambition Level?

Level of Ambition

Added Value

TRANSFORMATIONAL

Enabling new things

EFFECTIVENESS

Doing the right things

EFFICIENCY

Doing current things right

Reduced HR report generation time from 6 weeks to 10 seconds, and projects $5.3M

savings over next 5 years

Shortened it’s financial reporting cycle from over 35 hours to less

than 4 hours.

Ohio State University Medical Center reduced

clinic wait time from 120 minutes to 26

minutes

Greater Efficiency Through Analytics

Agility Logistics General Dynamics OSU Medical Center

Faster, Smarter Decisions

Access All Your Enterprise Data Sources Common Enterprise Information Model

Data Warehouse Oracle, PeopleSoft, JD Edwards, Seibel Hyperion, SAP, other

XML Files

Business Process

OLAP Cubes

Unstructured Data

MODEL ONCE, DEPLOY ANYWHERE

Enable Self Service Business Intelligence

Easy Report Authoring

― Semantic model

― Wizards & templates

Rich End User Control

of Dashboard Views

― Prompts, filters, radio

buttons, sliders

― Master detail linking

Use the Right Visualization for Your Message

“About eighty percent of all data stored in corporate databases has a

spatial component”

Franklin, C. An Introduction to Geographic Information Systems: Linking Maps to Databases. Database, April, pp. 13-21

Spatial data is everywhere!

Location Intelligence Boosts traditional Decision Making

Reveals spatial relationships, trends, clusters and patterns

undetectable with traditional BI.

Detect links, patterns and trends depending on the spatial context.

BI provides the

WHO, WHAT & WHEN

Geospatial provides the

WHERE

Integrate Analytics

With Operational Processes

Integration with operational processes

0%

Data mining and advanced algorithms

In-memory analysis

Collaborative support for group-based

analysis

Mobile device support

Open source software

Ability to write to transactional applications

Big data

Software-as-a-service and “could

computing”

20% 40% 60% 80% 100%

Unimportant Somewhat important Very important Critical

Source: 2011 Wisdom of the Crowds Business Intelligence Market

Study™,

Dresner Advisory Services, LLC

Use Analytics to Power

Intelligent Business Processes

3 How to Optimize

Across Alternatives?

1 What Happened

2 Why Did It Happen?

4 What Does What?

Turn Insights to Action

IDENTIFY THE CAUSE SPOT ISSUES SEE RECOMMENDED ACTIONS INITIATE ACTION RECEIVE CONFIRMATION OF COMPLETION

2011 Predicts body of research, Gartner

By 2013, 33 percent of BI functionality will be consumed

via handheld devices

Make Analytics Available Wherever You Are

Gartner

Oracle Business Intelligence Mobile

An option / feature of Oracle BI 11g

Enables iPads and iPhones to

become another 1st class BI channel

Delivers mobile BI instantly,

leveraging existing BI Foundation

NEW

Oracle Business Intelligence Mobile Prerequisites

• Foundation Requirements

– Oracle BIEE 11g 11.1.1.5.0 • Need licensing for components used

(Dashboards, Answers, Delivers, Scorecard, Publisher)

• App Requirements

– Downloadable from Apple iTunes App Store

– Single binary for iPhone & iPad

– Devices supported

• iPhone 3GS, 4

• iPad

– Smartphone OS

• iOS 4.2.1, 4.3

Mobile Analytic Applications

Over 30 ERP, CRM and industry

specific mobile analytic

applications

Pre-build for faster time to value

Support for Oracle eBS,

PeopleSoft, Siebel, JD Edwards

and SAP

What’s Your Analytics Ambition Level?

Level of Ambition

Added Value

TRANSFORMATIONAL

Enabling new things

EFFECTIVENESS

Doing the right things

EFFICIENCY

Doing current things right

Share Insights and Collaborate

Third Party

Repositories CRM ERP Legacy Apps BI

Data

Sources

Enterprise Portals Composite Apps Team Spaces Dashboards

ENTERPRISE PORTAL PLATFORM

Recent Activities

Conferencing

Messaging

Discussions

RSS

Blogs

Linking

Presence Tagging

Social Networking

Learn From Real World Implementations Best Practice Analytic Applications

ETL

Oracle BI Applications Warehouse

Siebel

Oracle

EBS

PSFT

JDE Syndicated

Universal

SAP

Financials

Human Resources

Procurement & Spend

Supply Chain & Order Management

Projects

Sales

Service & Contact Center

Marketing

Price

BI APPLICATIONS

• Embedded best practice calculations

• Metrics

• KPIs

• Dashboards, reports & alerts by business function and role

• Pre-built data integration from multiple sources

Oracle Procurement and Spend Analytics

enabled Black and Decker to identify

seven figure supplier rebates within weeks of

going live

Oracle Financial Analytics, Procurement and Spend Analytics, and Project Analytics

enabled CAE to improve it’s global collection process. Reduced

spend by supplier will result in $14M savings over the next 5 years.

Regal Beloit implemented four

Oracle BI Applications in just seven days,

gaining immediate and significant savings from

visibility into order status and worldwide

finished goods inventory

Doing the Right Things

Black & Decker CAE Regal Beloit

Using analytics to uncover high impact activities

Leverage BI Applications for ERP

Upgrades & Incremental Module Additions

Spot opportunities for

improving current processes

before starting your upgrade

Maintain consistent view of

your business as your

application strategy evolves

BI Apps upgraded to OBIEE 11g

Oracle BI Applications Certified for Oracle Business Intelligence 11g

Adopts OBI 11g Presentation Features

― Master Detail Linking

― Chart Sliders & Zooming

― Hierarchical Columns

― View prompts

― Cascading Prompts

Adopts 11g Security Model

― Role based, not group based

Mobile-ready

NEW

Analyze the Future Model, Forecast, & Discover

Visually explore and discover

Model scenarios

Forecast and plan

Using sensitivity and scenario analysis to forecast financial

performance under varying economic

conditions, Woodside completed an

ambitious expansion program while

prudently managing financial position and

performance

Brand managers perform volume forecasting on

30,000 base products with up to 15 scenarios.

Iterative “what if” modeling quickly restates all

products of an entire division’s forecast

Clorox sales teams model the impact of trade

promotion spending to understand the impact on

product volume and revenue.

Doing the Right Things

Woodside General Mills Clorox

Using analytics to uncover high impact activities

What’s your Analytics ambition level?

Level of Ambition

Added Value

TRANSFORMATIONAL

Enabling new things

EFFECTIVENESS

Doing the right things

EFFICIENCY

Doing current things right

Predictive Analytics Enable New Opportunities

Current

Data Volumes

Historic Time

Patterns &

Trends

Segmentation

Profiling

Predictive Models

Continuous Learning

Real Time Decision Management

Store

eCommerce

Call Center

More Profitable Customer Interactions

Predictive Analytics At Dell Better Service, Higher Revenues & Margins

Sales Reps

Service Reps

Centers

Countries

Languages

Orders per day

Service Requests per day

Close Rate

Margin per call

Revenue per call

Projected Revenue per day

Business Transformation Requires Alignment Link Strategy to Execution

Set strategy …aligned with plans & budgets

…and operational metrics

…to achieve results

Innovation Excellence in

Performance Management

• Leading global education company with

34,000 employees in over 60 countries

• Oracle Innovation Award Winner

• Achieved unified & consistent view across

SAP, Oracle, & other transaction systems

using Oracle Business Intelligence &

Hyperion Enterprise Performance

Management

• Driver-based models inform strategic,

workforce & financial plans

• Rolling forecasts and operational

dashboards serve 1,800 knowledge workers

• Integrated planning, operational BI,

financial close and reporting

Oracle Exadata

Fastest for Data Warehouse & OLTP

Best Data Warehouse & OLTP Cost / Performance

Best for Database Consolidation

100% Fault Tolerant & Scalable On-Demand

Introducing Oracle Exalytics BI Machine Extreme Insights into Business Performance

First Engineered System for Analytics Extreme performance with lower TCO

Smarter Analytic Applications Lowers application migration risk

Visualization Without Limits See what you think anytime, anywhere

Oracle Exalytics

• Tested together

• Certified together

• Packaged together

• Deployed together

• Upgraded together

• Managed together

• Supported

together

Evolution to Oracle’s Engineered Systems Strategy

Data Warehousing

and Database

Consolidation

Cloud Computing

and Application

Consolidation

Business Intelligence

and

EPM Applications

Oracle Exalytics: Under the Hood

In-Memory Analytics Software

Memory Optimized Essbase

TimesTen for Exalytics

Adaptive In-Memory Tools

1 TB RAM

40 Processing Cores

High Speed Networking

In-Memory Analytics Hardware

Optimized Oracle Business Intelligence Foundation Suite

Introducing Oracle Exalytics BI Machine Extreme Insights into Business Performance

First engineered system to combine:

• proven in-memory technology

• advanced analytics

• unconstrained data visualization

•Oracle’s Sun Fire server featuring 1 Terabyte of RAM and the Intel Xeon E7-4800 processor with a total of 40 cores.

Oracle Exalytics

• Super fast R-OLAP and M-OLAP

• Super fast Financial & Operational Planning

• Optimized Hardware • Memory: 1 Terabyte DRAM • Processors: 40 Intel Cores

• Software Breakthroughs • Adaptive In-Memory Caching

• In-Memory Columnar Compression • Optimized Storage Block Access

• Free Form Data Exploration • High Density Visualizations

• Optimized for Exadata

• Best Cost/Performance

Oracle Exalytics

Speed-of-Thought Analysis at Enterprise Scale

- 20x better response times

- Sub-second performance enables speed-of-thought analytics

- Grow to 50,000 enterprise users on one appliance

What-if Analysis and Forecasting

- 16x better response times

- More accurate – use more detail, include more scope, evaluate wider operations

- More scale – more users and higher volumes at busy periods

- Greater agility – do daily instead of monthly

Enterprise Planning

- Reduce planning cycle times with 5x better response time and 6x better throughput

- Run more planning models with finer grained operational detail to improve accuracy

- Extend beyond Finance to every LOB, with 10,000 Planning users on one appliance

Extreme Performance for Enterprise Analytics

BI and EPM Applications Run Better with Exalytics

No application changes required

• Financials

• HR

• Procure & Spend

• Projects

• Supply Chain

• Order Management

• Logistics

• Sales

• Marketing

• Service

• Contact Center

• Price

• Loyalty

• Planning & Forecasting

• Profitability Management

• Financial Services

• Communications

• Healthcare

• Retail

Oracle Exalytics Impressive Results from Early Customer Benchmarks

• Largest mortgage provider in Denmark, major private bond issuer in Europe • Need to deliver outstanding performance for summary and transaction grain

analysis • 35x to 70x faster with Exadata + Exalytics

• Supplies automotive industry with market intelligence “PolkInsight” • Need highly interactive dashboards and visualizations for global analyst

community • > 10x faster on average and up to 100x faster in specific cases

• Large oilfield services company with about ~860 rigs deployed around the world

• Need to drive usage of packaged BI Applications across the organization • 5x shorter time to develop; 50x faster than a custom report (without tuning)

• Large cloud infrastructure services company • Need highly interactive visualizations for large numbers of individual analyst

data sets • Consistent Sub-second interactivity on par with desktop tools down from

~30 secs

• Global consumer pre-packaged foods company • Need more frequent planning and budgeting cycles for 2000+ users • 6x faster cycle time - 4 hours down from more than 24 hours

A Global CPG

Company

In-Memory Analytics

Heuristic Adaptive In-Memory Cache

- Decides what gets stored in-memory

- Adapts to changes in analytic workload

- Optimizes performance for best

responsiveness

In-Memory Databases

- Parallel TimesTen Database

- Parallel Essbase

- Advanced Columnar Compression

- In-Memory Analytic Functions

1 TB RAM

TimesTen In-Memory Database

for Exalytics

Heuristic In-Memory

Cache

End-user Experience with Exalytics

Speed of Thought Interactive Analysis

• Highly Interactive Analysis

• Free Form Data Exploration

• High Density Visualizations

• View Auto Suggestions

• Contextual Actions

• All on Mobile

Immersive Mobile Experience with Exalytics

• Exalytics user experience extended to iPad

• All BI content instantly available to mobile users with zero extra development

• Speed-of-thought analysis available anywhere

Fastest Time to Mobile Value. No Additional Development

Agenda

LEVERAGE INFORMATION AS AN ASSET

DELIVERED AS A REAL-TIME SERVICE

MANAGED AS A MISSION CRITICAL ENVIRONMENT

THIS CAN INCREMENTALLY BE ACHIEVED

Real Time Analytics Demands

High Performance Data Integration

EMP EMP

Heterogeneous

Sources

EMP EMP

SOURCE 1

SOURCE 2

EMP DEPT

ODI

FACT

DIM

DIM DIM

DIM

Data Movement

Transformation Integration

ODS Schema DW Schema

GoldenGate

Real Time Marketing Campaign Analytics

• Mobile telecommunications provider is able

to monitor and adjust marketing campaigns

with real time integrated view of customer,

location, party, subscriber, and invoice

• 10X increase in query performance

• 33% improvement in ETL performance

• Compressed data from 40TB to 10TB

• Oracle Exadata, Oracle Data Integration,

Oracle Business Intelligence

• Oracle Innovation Award Winner

Agenda

LEVERAGE INFORMATION AS AN ASSET

DELIVERED AS A REAL-TIME SERVICE

MANAGED AS A MISSION CRITICAL ENVIRONMENT

THIS CAN INCREMENTALLY BE ACHIEVED

Building Your Own Analytics Roadmap Start Anywhere, Modular Deployment

Operational Reporting

Interactive Dashboards

Predictive Analytics

Scenario Analysis

Strategic Scorecards

Process Integration

Reduce TCO With Industry Standard Middleware

Deploy According to Your Needs

PUBLIC CLOUD

PRIVATE CLOUD

ON PREMISE

HYBRID

Oracle Positioned in Leaders Quadrants

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is

intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.

Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2011” by Rita L. Sallam, Bill Hostmann, James Richardson, John Hagerty. 27 January 2011

Gartner, Inc., “Magic Quadrant for CPM Suites, 2011 “ by Neil Chandler, John E. Van Decker, 8 March 2011

Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2011” by Donald Feinberg, Mark A. Beyer, 28 January 2011

Magic Quadrant for Business Intelligence

Platforms, 2011

Magic Quadrant for CPM Suites, 2011

Magic Quadrant for Data Warehouse Database

Management Systems, 2011