Vega Belgaum

Fun to be No.1 EXECUTIVE SUMMARY

The study was conducted with respect to the “Organization Study” at Vega Auto

Accessories Pvt.Ltd., Belgaum.

The report initiates with the brief introduction to the entire helmet industry, its history

and its current scenario.

The report also consists of a brief study about the company profile of Vega Auto

Accessories Pvt.Ltd. The entire company is under the management of Chandak family.

The product profile consists of varieties of helmet models, its price etc. Vega has the

highest market share in the premium segment Indian market. There are no local

competitors for the company. It has only a few big competitors in India. Vegas products

have passed the stringent test of the Department of Transport –USA (DOT). They are

now associated with Compact Composite (Italy) for high quality of fiber glass.

The company is into both B2C and B2B Marketing of its products. Helmet

manufacturing at Vega is basically on a large scale and the products are marketed and

sold to both domestic and international clients under the brand name of Vega helmets.

Vega Auto has a tall organization structure. It has 8 departments with good

manpower & other resources. The report consists brief information about the various

departments of the company with job responsibilities of each member in the hierarchy. It

also consists the SWOT analysis of the company.

Finally this report includes the findings, observation and suggestions followed

by the conclusion.

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 1

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GENERAL INTRODUCTION

INDIAN HISTORY OF HELMETS

The usage of helmets in India can be traced by from the ages of Dwaparyug. A helmet

has been usage as a protective and safety tool. Discovery of plastic, polymer and viscous

liquid changed the outlook of helmets in India. Prior to independence the usage of helmet

in India as part of travelling requirement was significantly less. So helmets were mostly

imported from England.

India’s first helmet manufacturer Steel Bird (1964), entered with wide variety of

helmets at premium pieces (starting from Rs.750). Later on many companies followed the

suite, few the mention are Concord Helmets (1965), Stud’s Helmet (1968), Vega Helmets

(1981) and many other companies.

As per the section 129 of Motor Vehicles Act 1988 (India),

“PROTECTIVE HEAD GEAR” means a helmet which by virtue of its shape, material

and construction, could reasonably expected to afford person driving or riding on a motor

cycle a degree or protection from injury in the event of an accident and is securely

fastened to the head of the wearer by means of straps or other fastenings of provided on

the headgear. Helmet industry has gained a widespread importance since last two decade

or so this is mainly because of the importance given by the concerned regulatory

authorities in various states and central government.

In India helmet industry is growing at a rate of 24% (2009-2010). And which many

state governments implement compulsory use of helmet shall contribute higher growth

rate in terms of helmets.

More recently Delhi, Tamil Nadu, Kerala, Andhra Pradesh, Maharashtra and many

others have implemented compulsory use of helmets while using two-wheelers.


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Following are the list of Companies (Organized) in Indian markets:

Helmet Industry in India is categorized into organized. Due to cheap and easy

availability on road side, many small scale manufacturers have able to perform very well

and are quite successful in making better profit. Today only 10%of the total 6million

helmets

Sold in the country go through the organized channels and are ISI-marked. The

organized players in the industry do not have the capability so many helmets meet the

expected stock requirements at various two-wheeler dealerships across the country.

VISION, MISSION AND QUALITY POLICIES OF THE COMPANY

VISION:

“Our vision is to create brand and to provide right products to the exacting demands of

the quality conscious customers at a competitive pricing structure. Vega appreciates

commitment for teamwork, continuous improvement and developing mutually beneficial

relationship with the customers”.

MISSION:


Sl

No

COMPANY PLACE

1 Vega Auto Accessories Pvt.Ltd Belgaum

2 Studs Accessories Pvt.Ltd Hyderabad

3 Steel Bird Hi-tech India Ltd New Delhi

4 Aerostar Helmets Ltd Kolkata

5 MPA Helmets Ltd Mumbai

Fun to be No.1 Our mission is “customer satisfaction” through continuous efforts on always finding

better ways to do things and protect the interest of our customers by selling exclusively to

the both industrial and two-wheelers users. We appreciate the opportunity to earn our

customer safety by providing quality products recognized by Bureau of Indian Standards

(ISI).

Vega=Quality + Products

QUALITY POLICY:

Vega is committed to provide consistent quality products to esteemed customers

worldwide. To achieve this objective management on its part fully committed to quality

and provides all resources to accomplish this task. The company is approved by Bureau

of Indian Standards (ISI) 4151 standards and specifications vide 9526-1980.We are

committed to continuously improve the effectiveness of the quality management system

so as to, Reduce cost, customer complaints and analyze the customer feedback to

improve customer satisfaction. Improve productivity by effective utilization of work

force and facilities. Manufacture best quality helmets and other related accessories

according to the National and International standards. Excellence and cost effectiveness

by doing right work at first time.

LOGO AND BASELINE

Logo:

Baseline:

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Meaning of the name Vega: “Great One”

COMPANY PROFILE


Fun to be No.1 Name of the Company: Vega Auto Accessories Pvt. Ltd

Founded: 1981

Address: BEMCILE, Industrial area Udyambag

BELGAUM -560016 (KARNATAKA)

INDIA.

Capital: 25crores

Total area: 160000sq.feet

Type of business: Manufacturers and Exporters

Chairman of the comapany: Mr.Premraj.Z.Chandak

Managing director and Chief executive: Mr.Dilip.Chandak

Directors: Mr.Giridhar.P.Chandak

Mr.Suhas.P.Chandak

Mr.Uttam.P.Chandak

Monthly Production Capacity: 45000

Staff: 50

Workers: 280

Bankers: HDFC, SBI, State bank of Mysore

Web site: www.Vegaauto.com

PRODUCT PROFILE


http://www.Vegaauto.com/

Fun to be No.1 Vega Auto Accessories Pvt.Ltd. is one of the leading Helmet manufacturing industries in India.

It also produce caps, T-shirts, bags, and also markets the small parts of Helmet like locks, visors,

Helmet stickers.

Vega Auto Accessories have mainly two types of Helmets.

1. OPEN FACE HELMETS

2. FULL FACE HELMETS

1. OPEN FACE HELMETS:

Rally Genesis

Laser ii

Genesis

Pulsar

2. FULL FACE HELMETS

Integra

Extreme

Turbo

Voyager

Interior

Galacit

Phalanx

Street hawk

Dominator

Dirt track

Formula hp

The company has 34 types of models 5 in open face and 12 in Full face. These models can be

painted in different 11 colors.

OPEN SPACE HELMET


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FULL FACE HELMET

Sizing Chart Proper Helmet Fit


Fun to be No.1 Measuring your head is a starting point for the entire sizing procedure. Due to varying shapes, heads that are apparently the same size when measured by a tape may not necessarily fit the same size helmet.

A cloth tape measure may be used to make your initial measurements. The circumference of your head should be measured at a point approximately one inch above the eyebrows in front and at a point in the back of the head that results in the largest possible measurement. Take several measurements to make sure you have the largest one.

ADULT SIZES - Approximate Measurements

Helmet SizesHead Circumference

InchesHead Circumference

MetricHat Sizes

2XS 18 1/8" - 19" 46 - 49 cm 5 3/4 – 6

XS 19 1/8 "- 20" 49 - 51 cm 6 1/8 - 6 3/8

S 20 1/8" - 21" 52 - 54 cm 6 1/2 - 6 5/8

M 21 1/8" - 22" 54 - 56 cm 6 3/4 – 7

L 22 1/8" - 23" 57 - 59 cm 7 - 7 ¼

XL 23 1/8" - 24" 59 - 61 cm 7 3/8 - 7 5/8

2XL 24 1/8" - 25" 62 - 64cm 7 3/4 – 8


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Sizing Chart Proper Helmet Fit

Helmet SizesHead Circumference

InchesHead Circumference

MetricHat Sizes

S 17 5/8" - 18" 45 - 46 cm Infant/Toddler

M 18 1/8" - 18 1/2" 46 - 47 cm Toddler/Youth

L 18 5/8" - 19" 48 - 49 cm Youth

CHILDREN'S SIZES - Approximate Measurements

Colour Combination

Helmet Base Colours............................................................

Black Dull Black Silver Red Dull Red

Blue Dull Blue White Antrasite Graphic Colours............................................................

Silver Red Blue


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VEGA AUTO ACCESSORIES PVT.LTD.

PLOT NO.12B, 3Y.NO 342, BEMCIEL, INDUSTRIAL ESTATE,

UDYAMBAG

BELGAUM,

KARNATAKA,

INDIA.


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INFRASTRUCTURE FACILITIES

Vega Auto Accessories is an amalgam of latest technologies advanced software and

excellent manpower aimed to deliver an exclusive range of highly secured helmets to its

clients. Vega Auto accessories total build up area is 40000sq feet, with 200 manpower

capacity. It has acquainted itself with various department like, HRD, Production,

Marketing, Finance, packaging ect.

The company provides Hospital and Ambulance facilities for its workers, and there is

special Aqua guard facility for drinking water.

The following is a small detail of our infrastructural abilities.

Latest CAD/CAM tool from Delcam

Latest power shape software for modeling

PS-Moldmark and PS-rander software to deliver perfect finishing touch

Delcam’s powermill and ArtCam for designing Exclusive products.

The company has a special guest house to entertain its guest. It has meeting hall and

separate hall for training the employees.


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A BRIEF GENERAL INTRODUCTION ON VEGA AUTO

ACCESSORIES

Vega Auto Accessories Pvt.Ltd was started in the year 1981 the plant is located in the

heart of the industrial area at Udyambag in Belgaum. Vega is owned by the

‘CHANDAK’. The founder and the chairman of the company is Mr.Premraj.Z.Chandak

has given a new dimension to the helmet manufacturing in the initial years of its

inception. The initial investment of the company is Rs. 10lacks.

Vega is private Ltd and export oriented company and it is one of the leading

manufacturers and exporters of helmets and related accessories. Vega has achieved a

great success in delivering quality helmets and related accessories. Vega is one of its kind

it has its unique style of carrying on manufacturing process in an efficient manner.

Vega rings the bell in every automobile enthusiast’s mind as one of the leading brands

in the premium segment in the helmet trade, the company with ideology of safety and

fashion has become a pioneer in promoting helmets as designer head gear apart from

being a means of safety with their vast range entirely approved by the Bureau of Indian

Standards (ISI). Quality and not quantity has always been the motto of Vega to conquer a

position in the market as a brand of synonym quality, the quality features have been

reinforced their association with compact composite.


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Designation Functional Heads

Chairman Mr.Premraj.Z.Chandak

Managing Director Mr.Dilip.P.Chandak

Director Marketing Mr.Giridhari.P.Chandak

Director Finance Mr.Dilip.P.Chandak

Director of Human Resource Mrs.Sangeetha.Chandak

Director Production Mr.Suhas.P.Chandak

Vega with its network of over 320 dealers crisscrossing the country has not only established

itself nationwide but also has been able to mark its presence in overseas market also like

USA,UK,GERMANY,ISRAIL,ITALY and many more other countries. Vega has a capacity of

manufacturing of 2000 helmets per day. The manufacturing process of the helmets involves the

various types of molding like FRP hand lay up’s, RTM, Balloon molding, Plastic injection

molding etc. a high tech paint shop with polyurethanes and Ultra violate (UV) coating systems.

Highly equipped stitching machine Units and the vacuum metalizing machines and Deep coating

plant gives best finish of chrome and nickel on helmets and various shades of mercury coating on

visors. The testing lab is designed to test the toughest safety standards in the world like ISI, DOT

and ECE etc. The entire development and production is contrived in 50000sq.feet area of

beautiful building with the state of Art and Technology.

NATURE OF BUSINESS CARRIED

Vega Auto Accessories is a manufacturing unit. The company is into both B2C and B2B

marketing of its products. Helmet manufacturing at Vega is basically on a large scale and

products are marketed and sold to both domestic and international clients under the brand name

of Vega helmets. Vega is also in the business of auto accessories.

Type of Business Manufacturing


Fun to be No.1Type of Products Mass Production

Target Markets National International

IDEOLOGY OF VEGA

Promotion of helmets as a designer headgear apart from safety element.

Bring out a vast range of helmets to cater to the demands of customers.

Compliance with the norms of the bureau of Indian Standards (ISI). Believe in “unity is strength.

STRUCTURE OF VEGA AUTO ACCESSORIES Pvt.Ltd

Structure is the organization chart and associated with the information that shows who reports

whom and how tasks are both divided up and integrated. In other words, the structure describes

the hierarchy of authority and accountability in an organizations unit’s relate to each other:

centralized, functional divisions (top to down); decentralized (the trend in larger organizations);

matrix, network, holdings etc. these relations are frequently diagrammed in organizational charts.

Most organization use some mix of structures matrix or network and pyramidal to accomplish

their goals.


CHAIRMAN

MANAGING DIRECTOR

Director Administration \

Finance \ Marketing

Director Production

Director Research &

Development

Human Resources Development

Marketing Manger

Account Manager

Purchase Quality Control

Legal Consultan

t

HR Manager

Recruitment

House Keeping

Production Team

Account section

Sale Force

Fun to be No.1 ORGANIZATIONAL HIERARCHY


Fun to be No.1 STUDY OF FUCTIONAL DEAPRTMENTS

Vega Auto Accessories basically comprises of the following departments :

1. Marketing department.

2. Production department.

3. Human resource department.

4. Purchase and stores departments.

5. Research and developments department.

6. Finance department.

7. Assembly and Quality control department.

8. Packaging and dispatching department.

1. MARKETING DEPARTMENT

Vega is engaged under manufacturing and marketing of auto accessories and safety equipments.

Their helmets brands have national as well as international recognition. All types of safety

equipments are marketed. The helmets with visors, without visors, half face, full face, off-road,

open face and novelty helmets are manufactured. The department is headed by

Mr.Giridhar.P.Chandak. Marketing department has well qualified assistance and sales force

employees who assess the requirements of customer and accordingly provide needed service to

customers.

Vega is only a wholesale marketing of 95% and least concentrated on retail marketing of only

5%.

The company has participated in various national levels exhibitions like:

Sl

no.

Name of the exhibition Place Year

1 Vaahan Yatra Bangalore 2004


Fun to be No.12 National motor cross championship Goa 2004

3 The 4th Mumbai auto show Mumbai 2004

4 National motocross championship Goa 2005

5 Team Rally Day Goa Goa 2005

E- Marketing

Online marketing has been started at Vega, E-marketing is handled by the marketing managers in

the Vega. Online marketing manager is Mr. Arun.Bhavan.

E- Marketing is marketing the products online. Anybody, from any corner of the world can

purchase the Vega helmets.

Distribution Channel:

Vega has an immense network of distribution channels; it has a network of around 320 dealers.

The organization appoints only one single dealer in a particular area This is done in order to

prevent unhealthy competition.

Target customers: Youths and Youngsters.

Director marketing and marketing manager- Mr.Giridhar.P.Chandak.

Assistant marketing manager-Mr.Vishal.Gitte and Mr.Vishal.Gavas.

Distribution channel of Marketing Department:


Vega Manufacturers

Dealers

Customers

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2. PRODUCTION DEPARTMENT

The production process starts when the units gets job card which contains the details of the

product such as Model, color and design of the helmets.

Director of the Production - Mr.Suhas.P.Chandak

Production manager - Mr.Nagesh.Belagaukar.

WORK FLOW


Business segmentation

DealerDistribution

RetailPRODUCER

Business

Consumer

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Production process:

The helmet production process is divided into three different units such as-

Molding Unit.

Tailoring Unit.

Assembly Unit.

MOLDING UNIT:

1) Making moulds:


MOLDING LINE REMOVING

CUTTING & FILLING

DRILLING & SLOT

PRIMER FIRST PUTTY PV SANDING FIRSTPUTTY SANDING

PAINTING FINAL INSPECTION

SANDING TOUCH UP

SANDINGSTICKER & LOGO

LACQUERINSPECTION

ASSEMBLY PACKAGING & DISCHARGE

Fun to be No.1 The moulds are prepared of the fiber glass paper. The R&D Department gives the design

as per the customer requirement. If it is an export the importer supplies the designs.

2) Making of Helmet shell:

After the fiber glass is stitched in the moulds with the help of the resin and the

hardness is added to the resin. It is also important one.

3) Drying:

After 20-30 minutes in the atmosphere to get dry. If the climate is cold then the heating

bulbs are used to dry the molds.

4) Cutting the shell:

Once the shell is dried it is opened and extra fiber glasses cut to get a proper shape.

5) Sanding:

The sanding paper is used to level the shells.

6) Lambi:

This is a paste that covers the tiny holes on the helmet shell.

7) Sanding:

The sanding paper is used to remove the extra lambi paste on the helmet shell. This is

done when the lambi is dried.

8) Cutting and drilling:

The helmet shell is cut as per the design and the holes are drilled for the ventilation

9) Lambi:

This is a paste that covers the tiny holes on the helmet shell.

10) Sanding:

The sanding paper is used to level the shells.

11) Primer:

The primer is applied on the helmet shell to have a smooth surface.

12) Polishing:

The helmet shell is polished with the help of the polishing machine to give more

smoothness to the surface. These helmet shells are transferred to the assembly unit for the further

process.

Tailoring unit:

1) Gumming:


Fun to be No.1The thermocol of a helmet shape are gummed and kept for a day.

2) Grinding:

The thermocol is cut into proper size with the help of the grinding machine so that fit

properly in the shell.

3) Cutting foam:

The foam is cut as per the models in different pieces

4) Stitching:

Different parts of the foam are stitched. Ex. Belt etc.

5) Pasting:

The foam is pasted to the thermocol shell. Then the lining cloth is used to cover the foam.

These thermocol shells are then send to the assembly unit.

Assembly unit:

1) Sanding:

The helmet shell which comes from the molding unit are leveled by sanding.

2) Painting:

The helmet shells are painted as per the specifications given in the job card. The painted

shell is kept for a day to get dry. If there are two or more colors then it takes long time to get the

helmet painted.

3) Stickers:

The stickers are stitched on the helmet that has the model name the logo of the company.

4) Laser:

This is like a polishing liquid that is sprayed on the helmet shell to give the shine. It

makes the surface water proof and stickers and paints are protected.

5) Beading:

The rubber ring is used to cover the helmet Connors and then the thermocol shell is

pasted in the helmet shell. The locks are attached to it. The last process is to attach the visor if

the helmet is full face. Finally these helmets are ready for packaging.

3. HUMAN RESOURCE DEPARTMENT

Human resource management at Vega is taken care by Human Resource Department.


Fun to be No.1Director HR and HR manager : Mrs.Sangeeta.D.Chandak.

Senior manager : Mr.Parashuram.M

List of workers table

P-Permanent

T-Temporary

4. PURCHASE AND STORES DEPARTMENT

Mr.Giridhari.P.Chandak manages the purchase and stores department. The store department

will be responsible for holding all the necessary tools, spares, raw materials, brought out items

and equipments required to service the manufacturing process.

Major suppliers of raw materials are:


Unit Molding Tailoring Assembly Total

Type of worker P T P T P T

Male 2 20 2 34 18 12 88

Female 8 62 0 4 4 34 112

Total 10 82 2 38 22 46 200

Fun to be No.1Name of the supplier Raw materials supplied Place

Ashirwad polymers ABS Bombay

Graphica

Serry prints

Stickers Pune

Haininge Hongfa

Malo laminates

Fabric glass China

Ahmadabad

Sheela foams Foams Delhi

Prajacta industries Helmet locks, screws, fabrics

etc.

Satara

Color bond Paint Mumbai

Goa thermo pack Thermocol Goa

5. Research and developments department.

The most important unit for the production management cell is the research and development

engineer which looks in to the safety and support standards of the products. This department

functions under the control of Mr.Uttam.P.Chandak. This unit is key for the Vega.

There is a separate laboratory facility where all the tests for quality takes place like ISI etc. this is

also called as quality control unit comes under R and D department.

Director of R and D: Mr.Uttam.P.Chandak.

R and D manager: Mr.Yousuf.Jakati

6. FINANCE DEPARTMENT


Fun to be No.1 Mr.Dilip.P.Chandak, the MD and CEO, heads the finance department. All the financial affairs

related to the company are delt with through this department. This department is fully

computerized, therefore it’s very easy to maintain the accounts. The finance department takes

care of all the finance requirement of all departments of the organization. This department

maintains a balance between the finance requirement and profitability of the organization.

Director of Finance: Mr.Dilip.P.Chandak.

Finance manager : Mr.Prakash.Saraf.

The bank transactions of Vega are carried through STATE BANK OF INDIA.

Turnover (2010): 13.5crore.

Assets of the company: 3.5crore.

Net profit: 15%.

7. QUALITY CONTROL DEPARTMENT

Quality control department is managed by Mr.Suhas.P.Chandak. Quality control is the main

thing which is required by the production company. The Vega has ISO 9000 – 200 I quality

marks and it products ISI quality helmets.

The quality control department is emphasis on quality maintenance at the every stage of the

production.

The products are produced according to the specification and the quality is maintained at every

stage.

Manufacturing the specified quality and quantity of helmets given by clients by and customers.

There are supervisors who regularly check every helmet so that quality is maintained.

After each process is finished the supervisor check the product and it is not standard then they

reject the sample.

At last the final testing is done and the product is passed to selling it of the desired quality.

8. PACKAGING AND DISPATCHING


Fun to be No.1 Once the helmet is completely manufactured and inspected, the helmets are put in the cotton

bags and then packed into individual card board boxes to prevent any damages to goods. These

individual boxes are further packed into master boxes one master boxes consists of 12 individual

helmet boxes, these master boxes are sent in to the dispatching unit. And these boxes are

dispatched to transport.

Packing and dispatching manager: Mr.Rafiq

Requirements in packing:

Labeling:

Here the company label stickers are put on the product for the identification of brand.

Trade mark:

In this process the trademark like ISI are sticked on the product for its guarantee, for its

reliableness by the known authority.

Bar-coding:

Here the code which is only read by the company machines are labeled.

Packing-I:

Here the first packing is done ie plastic cover packing

Packing-II:

Here the second packing means the first plastic covered products are put in the boxes for its

safety.

Packing-III:

Here the third packing means the second plastic covered item are then packed in for Box its

parcel to out side the country.

SWOT ANALYSIS FOR VEGA AUTO ACCESSORIES

PVT.LTD


Fun to be No.1 A SWOT analysis is a tool, used in management and strategy formulation. It can help to

identify Strengths, Weakness, Opportunities and Threats of particular company.

Strength and weakness are internal factors that create value or destroy value. They can include

assets, skills or resources that a company has at its disposal, compared to its competitors. They

can be measured using internal assessment or external benchmarking.

Opportunities and strengths are internal factors that create value or destroy value. A company

cannot control them. But they emerge from either the competitive dynamics of the

industry/market or from demographic, economic, political, technical, social, legal or cultural

factors.

STRENGTH

Vega helmet has got good image in India as well as in foreign market.

Vega has good export capability for foreign market.

Vega products are high quality and follows latest unique style.

Vega adopts modern technology and high tech equipments and machineries.

WEAKNESS

Less focus on domestic market.

There is no facility of canteen

No definite selection and recruitment procedure.

OPPORTUNITIES

Good tie up with motorcycle manufacturers and dealers.

Adopt e-marketing technique to increase the sales volume.

Globalization in market.

Scope in making the company fully machineries.

Well maintained value for the business.

THREATES


INTERNAL EXTERNAL

Strength Opportunity

Weakness Threat

Fun to be No.1 Increasing number of competitors.

No permanency of design accepted by the customer.

Foreign companies are trying to enter in the Indian market.

The major threat for the company is from local manufactures, who sell the helmet for half

price.

STATEMENT OF THE PROBLEM

“What are the various parameters that determine the satisfaction and Loyalty; customer

perception for Vega helmets vis-à-vis its competitors?.”

Need for the study

Helmet industry in India is growing gradually. The demand for two wheeler has directly

influenced the demand for helmets and other reasons for safety regulations followed by High

courts for compulsory usage in many states across the country.

A Vega, the marketing department wants to know,

What customers think about Vega vis-à-vis its competitors?

What is the need of the customers in Vega helmet?

What all consumers expecting from Vega helmet?

OBJECTIVE OF THE STUDY

The objective of the study is

A study on consumer level of satisfaction towards Vega helmets.

To identify the loyalty of the customers towards Vega helmets.

To measure the specific reason for satisfaction and dissatisfaction with Vega helmets.

To identify the recommendation of Vega helmets to other by existing customers.

To know the recent trend in helmet market.

SCOPE OF THE STUDY

The scope of the study is


Fun to be No.1 The scope of the study is mainly to know the current level of customer satisfaction.

Scope of the study knows loyalty of the customer towards the company.

To give suggestion regarding improvement of performance standard of the company.

To inform the management about the current level.

METHEDOLOGY

Research design:

The objective of the study has been achieved by using both primary and secondary data’s. The

data’s obtained for the study was primarily from field investigation carried out among the helmet

users.

Data collection method:

Primary data

Questionnaire was filled by the respective customer in order to collect information related to

the “customer satisfaction towards Vega Auto Accessories”.

Secondary data

Secondary data was collected through company records, websites, auto magazines.

Sampling

Sample design is a definite plan for obtaining a sample from a given population. It refers to the

technique or the procedure the researcher would adopt in selecting items for samples.

The samples are studied for the population who are the customers of Vega Accessories Pvt.Ltd.

Research design is needed because it facilitates smooth railing of the various research operations

there by making research as effective as possible yielding maximum information with minimal

expenditure of effort.

Sample

The sample size of the research is 100 respondents.

Analysis for “Customer satisfaction towards Vega helmets”.

A brief introduction of respondents:


Fun to be No.1Gender:

Gender Frequency Percent valid Cumulative

Percent

Male

Female

Total

90

10

100

90.0

10.0

100.0

90.0

10.0

100.0

90.0

100.0

85 %

15 %

Gender:

MaleFemale

Age:

Age Frequency Percent Valid

Percent

Cumulative

Percent


Fun to be No.116-22

23-30

30-45

46-above

Total

58

30

10

2

100

58.0

30.0

10.0

2.0

100.0

58.0

30.0

10.0

2.0

100.0

58.0

88.0

98.0

100.0

Age:

16-2223-3030-4548

Occupation:

Frequency percent Valid percent Cumulative percent


Fun to be No.1Student

Employee

Business

House wife

Total

60

21

18

1

100

60.0

21.0

18.0

1.0

100.0

60.0

21.0

18.0

1.0

100.0

60.0

81.0

99.0

100.0

occuaption:

StudentEmployeeBusinessHouse wife

Vehicle you use:

Frequency Percent Valid Cumulative Percent


Fun to be No.1Percent

Motorcycle

Scooter

Moped

Eco-Bike

Total

64

16

13

7

100

64.0

16.0

13.0

7.0

100.0

64.0

16.0

13.0

7.0

100.0

64.0

80.0

93.0

100.0

Vehicle you use:

MotorcyclescooterMopedeco-bike

1. You use your Helmet while riding vehicle?

Helmet while riding:Frequency Percent Valid Cumulative Percent


Fun to be No.1percent

Yes

No

Total

59

41

100

59.0

41.0

100.0

59.0

41.0

100.0

59.0

100.0

Yes No0

10

20

30

40

50

60

Helmet While Riding:

Helmet While Riding

Interpretation:

The above table shows that 59% of the respondents use the Helmet while riding on vehicle.

On the other hand 41% of the respondents don’t use the helmet while riding on vehicle

Majority of the respondents uses the Helmet while riding on vehicle(All respondent’s responses are taken into consideration)

2. Do you use VEGA HELMET?

Use Vega Helmet:


Fun to be No.1Frequency Percent Valid Percent Cumulative Percent

Yes

No

Total

50

50

100

50.0

50.0

100.0

50.0

50.0

100.0

50.0

100.0

Yes No0

5

10

15

20

25

30

35

40

45

50

Use vega helmet:

Interpretation:

The above table shows that 50% of the respondents use the VEGA HELMET. On the other hand

50% of the respondents use the other company Helmets.

3. How long have you been a customer of VEGAHELMET?

Frequency Percent Valid Cumulative


Fun to be No.1Percent percent

From last 6 month

From last 18 month

From last 12 month

From last 24 months

More than 24 month

Not marked

total

13

9

19

8

2

49

100

13.0

9.0

19.0

8.0

2.0

49.0

100.0

13.0

9.0

19.0

8.0

2.0

49.0

100.0

13.0

22.0

41.0

49.0

51.0

100.0

From last 6 month

From last 18 month

From last 12 month

From last 24 month

More than 24 month

Not marked05

101520253035404550

Customer of vega

Interpretation:

The above table shows that 13% respondents use vega helmet from last 6 months. Next 9% says

from last 8 months. Next 19% says from last 12 months. Next 8% says from last 24 months. And

final 2% says last more than 24 months.

4. What type of helmet you use?


Fun to be No.1

Type of helmet usedFrequency Percent Valid

Percent Cumulative percent

Full face

Open face

Off road

Other

Not marked

Total

31

14

1

6

48

100

31.0

14.0

1.0

6.0

48.0

100.0

31.0

14.0

1.0

6.0

48.0

100.0

31.0

45.0

46.0

52.0

100.0

Full face open face off road other Not marked0

5

10

15

20

25

30

35

40

45

50

Type of helmet used

Interpretation:

The above table shows that 31% of the respondents use the full-face helmet. Next 14% use the

open-face helmets. Next 1% use the off-road helmets. And final 6% use the other type of helmets

5. Would you purchase Vega helmet again?

Purchase vega helmetFrequency Percent Valid Cumulative


Fun to be No.1Percent percent

Definitely

Probably

Not sure

Probably not

Definitely not

Total

45

32

15

3

5

100

45.0

32.0

15.0

3.0

5.0

100.0

45.0

32.0

15.0

3.0

5.0

100.0

45.0

77.0

92.0

95.0

100.0

Definitely Probably Not sure Probably not

Definitely not

0

5

10

15

20

25

30

35

40

45

Purchase vega helmet

Purchase vega helmet

Interpretation:

The above table shows that 45% of the respondents definitely purchase Vega helmets again.

Next 32% probably purchase again. Next 15% are not sure about purchase. Other 3% probably

not purchase again. Final 5% says definitely not purchase.

6. Would you recommend your friends to purchase VEGA HELMET?

Recommend friends


Fun to be No.1Frequency Percent Valid


Definitely

Probably

Not sure

Probably not

Definitely not

Total

42

39

14

2

3

100

42.0

39.0

14.0

2.0

3.0

100.0

42.0

39.0

14.0

2.0

3.0

100.0

42.0

81.0

95.0

97.0

100.0

Definitely Probably Not sure Probably not Definitely not0

5

10

15

20

25

30

35

40

45

Recommend friends

Interpretation:

The above table shows that 42% of the respondents definitely recommend purchasing vega

helmet to their friends. 39% probably recommend. 14% respondent not sure. Next 2% probably

not recommends. Final 3% is respondents definitely not.

7. How satisfied you are with the price & quality of VEGA HELMET?


Fun to be No.1

Characteristics of Vega (price & quality)Frequency Percent Valid


Very dissatisfied

Dissatisfied

Neither satisfied nor dissatisfied

Satisfied

Very satisfied

Total

1

6

11

34

48

100

1.0

6.0

11.0

34.0

48.0

100.0

1.0

6.0

11.0

34.0

48.0

100.0

1.0

7.0

18.0

52.0

100.0

Very dissatisfied Dissatisfied Neither satisfied nor Dissatisfied

satisfied very satisfied05

101520253035404550

price & quality

Interpretation:

The above table shows that 48% respondents are very satisfied with the following characteristics

of vega helmet. 34% of the respondent are satisfied with the following characteristics of the vega

helmet.11% are neither satisfied nor dissatisfied with the characteristics of the vega helmet. Nect

6% are dissatisfied with the characteristics of vega helmet. Final 1% is very dissatisfied with the

vega helmet.

8. How satisfied you are with your Helmet?

Satisfied with your helmet




Very satisfied

Satisfied

Neutral

Dis-satisfied

Very dis-satisfied

Total

31

45

18

5

1

100

31.0

45.0

18.0

5.0

1.0

100.0

31.0

45.0

18.0

5.0

1.0

100.0

31.0

76.0

94.0

99.0

100.0

Very satisfied Satisfied Netural Dis-satisified Very -satisfied0

5

10

15

20

25

30

35

40

45

satisfied with your helmet

Interpretation:

The above table shows that 31% respondents are very satisfied with their helmet. 45% are

satisfied with helmet. 18% are neutral with their helmet. Next 5% are dissatisfied with their

helmet. Final 1% are very dissatisfied with their helmet.

9. Please rate your level of agreement with the following statements?

A. level of agreements (increased loyalty towards Vega)




Completely disagree

Disagree

Neutral

Agree

Completely agree

Total

21

13

22

23

21

100

21.0

13.0

22.0

23.0

21.0

100.0

21.0

13.0

22.0

23.0

21.0

100.0

21.0

34.0

56.0

79.0

100.0

Completely Disagree

Disagree Neutral Agree Completely agree

0

5

10

15

20

25

Increased loyalty towards Vega

Interpretation:

The above table shows that 21% of the respondents says completely agree 23% of the

respondents says agree 23% of the respondents says neutral 13% of the respondents says

disagree.21% of the respondent says they disagree.

B. level of agreement (deserves loyalty)

Frequency Percent Valid Percent

Cumulative percent


Fun to be No.1Completely disagree

Disagree

Neutral

Agree

Completely agree

Total

19

21

16

18

26

100

19.0

21.0

16.0

18.0

26.0

100.0

19.0

21.0

16.0

18.0

26.0

100.0

19.0

40.0

56.0

74.0

100.0

Completely Disagree

Disagree Neutral Agree Completely agree

0

5

10

15

20

25

30

Increased loyalty towards Vega

Interpretation:

The above table shows that 26% of the respondents says completely agree. 18% of the

respondents say agree. 16% of the respondents say neutral.21% of the respondents says

disagree.19% of the respondents say they disagree

10. What specifically are you satisfied or dissatisfied with your Vega Helmet?


Fun to be No.1

Reasons for satisfaction of respondent with Vega Helmet are

Quality

Safety

Comfort

Varity of product

Keeping customer fully informed

Design

Interpretation:

Various reasons are given by the customers for the satisfaction like quality of the helmet, design,

safety, comfort while using it, availability of huge rand of products and keeping customer fully

informed about its new products etc

Reasons for the dissatisfaction of respondents with Vega Helmet are

No company showrooms

Lack of advertisements

Price

Interpretation:

Various reasons are given by customers for dissatisfaction like no company showrooms, lack of

advertisements, price etc. The company need more focused approach for satisfying the

customers.

11. Do you think Helmet should make compulsory?

Helmet should be made compulsory


Fun to be No.1Frequency Percent Valid percent Cumulative

percentYes

No

Total

85

15

100

85.0

15.0

100.0

85.0

15.0

100.0

85.0

100.0

Yes No0

10

20

30

40

50

60

70

80

90

Helmet should made compulsory

Interpretation:

The above table shows that 85% respondents are in the favor that helmet should made

compulsory. On the other hand 15% respondents are not in the favor

FINDINGS

Vega Auto Accessories Pvt.Ltd. has one of the highest distribution network in India well as foreign countries i.e. it has a network of around 320 dealers across the world.


Fun to be No.1 Vega is the one of the good helmet manufacturing company in India.

Quality id the most important factor concerned at Vega.

Vega is now planning to expand the business.

Vega has excellent infrastructure and modern machineries.

There is a good relationship of employee with their superior management.

Vega Auto Accessories provides good quality products to the customers.

Company workers are well discipline and attend their duties in time.

The organization is not providing more welfare facilities to the employees

because there is huge number of temporary workers.


There are no canteen facilities to their worker.

The company has fully implemented TQM in the organization.


Working environment in the company is good.

SUGGESTIONS


Fun to be No.1 Helmets can be promoted by placing TV advertisement to grab more market share.

Customer incentives. Give customers a reason to return to your business.

Provide Safety measures to employee.

Arranging motivational programs to employee.

Provide canteen facilities to their workers.

Provide Safety measures to contact and temporary employee.

CONCLUSION

Vega is the no1 helmet export company in India with all modern technologies and a good

infrastructure facility. The purpose of the research was to measure the factors that influence

customer satisfaction and customer loyalty in market.


Fun to be No.1 The factors with the significance on customer satisfaction are quality, design, color etc and the

factors with the significance impact on customer loyalty are service after sales, quality and

promotion.

The study was conducted in Belgaum. This may inhibit the generalizability of the findings, yet

it is sufficient indication of satisfaction and loyalty variables.

It is very necessary to look in to the new technology on manufacturing of efficient and large

number of helmets. There is a constant stream of light weight and new type of helmets being

introduced for consumers.

ANNEXURE

Vega Auto Accessories Pvt.Ltd Vega Helmets cares your Head


Fun to be No.1 Customer’s details

1. Name-

2. Gender- Male Female

3. Age-

16-22

23-30

30-45

46 Above

4. Occupation-

Student

Employee

Business

House wife

5. Vehicle you use-

Motorcycle

Scooter

Moped

Eco bike

Vega Auto Accessories Pvt.Ltd. “Customer Satisfaction towards Vega Auto Accessories Pvt. Ltd.

1. You use your Helmet while riding the Vehicle?


Fun to be No.1 Yes No

2. Do you use VEGA HELMET? Yes No

3. How long have you been a customer of VEGA HELMET? From last 6months from last 1year From last 2years more than 2years

4. What type of helmet you use? Full face Open space

Off road other

5. Would you purchase VELMET HELMET again? Definitely Probably not sure Definitely not probably not

6. Would you recommend your friends to purchase VEGA HELMET? Definitely Probably not sure Definitely not probably not

7. . How satisfied you are with the price & quality of VEGA HELMET?

Features Very satisfied

Satisfied Neither satisfied nor dissatisfied

Dissatisfied Very satisfied

Price& quality

8. How satisfied you are with your Helmet? Very satisfied Satisfied Neutral Dissatisfied Very satisfied

9. Please rate your level of agreements with the following statement? (Scale is with 1-5, 5 being completely agree and 1being completely Disagree)

1 2 3 4 5a Over the past years my loyalty increased towards

company

b I believe the company VEGA Auto accessories Pvt. Ltd deserves my loyalty


Fun to be No.110. What specially are you satisfied or dissatisfied with your Vega Helmet? ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 11. Do you think that Helmet should make compulsory? Yes No 12. Any suggestion from you to improve the product?------------------------------------------------------------------------------------------------------------------------------------------------------------------------------THANKS FOR YOUR FEEDBACK WE ARE LISTENING AND YOUR RESPONSE WILL HELP US TO IMPROVE THE QUALITY OF YOUR MISTAKE

BIBLOGRAPHY

Company reports.


Fun to be No.1 Company records.

Company website : www.vegaauto.com

Company catalogue.

Reference books: Philip .Kotler


http://www.vegaauto.com/

Documents

Vega Belgaum