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Virtual Eyes is an Creative Advertising & Marketing Engagement Agency based at Gurgaon
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&
Creating an Active Impact
“ CAMPAIGNTHAT REALLY
WORKS ”
Creating an Active Impact
Creating an Active Impact
“ CAMPAIGNTHAT REALLY
WORKS ”
CREATE
COMMUNICATE
ENGAGE
Creating an Active Impact
THAT’S WHAT WE DO
Virtual eyes is an integrated agency with a
equal leverage in Advertising and Engagement
Marketing, in short we make sure your brand is
seen, heard and felt so to get people talking
about you.
MARKETING NEEDS SHARP IDEAS AND ACTION THAT IS ACTIVE
AGENCY
PR
INT
TRADE
MARKETIN
GCO
RPO
RAT
EFI
LMSC
AM
PAIG
NS
PRODUCT
PACKAGING
EXPERIENTIALMARKETING
MEDIA
CONSUMER
ACTIVATION
CORPORATEBROCHURES
KEY INFLUENCERACTIVATION
SOC
IAL MED
IA
MARKETIN
G
DIGITA
L
CAMPA
IGNS
ELECTR
ON
ICN
EWS
LETTERS
BR
AND
IDEN
TITY
RA
DIOPO
INT
OF
SALE
OUT OF
HOME
PRESENTATIONS
TELEVISION
COMMERCIALS
POINT OF
PURCHASE
CREATIVE
AD
VE
RT
ISIN
G
ENGAGEM
ENT
CORE IDEA
We’re boutique but we’re perfectly in shape
and can put together a good fight in both
o�ine and online mediums. Combining
advertising, film, design, digital, activation, and
every other skill in our armory, to help our
clients connect to their consumers through
their brand proposition, ideology & business
model.
We believe that if soul of any advertising
campaign is precise communication along
with striking visuals, great design philosophy &
strong consumer connect program, the
message will be delivered to the desired Target
Group very e�ectively. Hence the integration
of services is all the more essential, without
which your campaign looses its vigor.
ACTIVELY CREATING & DEVELOPINGBRAND AND MARKETING COMMUNICATIONUSING SHARP & CLEAR IDEAS
Creating an Active Impact
THE TEAM
WHEN A TEAM OUTGROWSINDIVIDUAL PERFORMANCE,EXCELLENCE BECOMES A REALITY
Established in 2009, Virtual Eyes was born
out of an urge to excel with an aim of
exploring the impact of e�ective marketing
communication & brand engagement.
Founded by Amit Jain, Virtual Eyes came into
existence with a will to prove that creative
communication & marketing engagement
both complement each other and together
they have the potential to create a complete
brand experience. His strategic vision helped
numerous brands to build up from scratch
and successfully establish them within their
brand-positioning matrix. Virtual Eyes today is
a Team of heterogeneous mix of talent who
have been scouted from both marketing and
creative stream from leading agencies around
and is committed to revise its own
benchmarking standard regularly and actively.
Team Behind
Amit JainFounding Director & Creative Head
Partho BoseDirector Business Strategy
PulakArt Director & Illustrator
PankajAssistant Manager Execution & Operations
ShrutiCopywriter
HimanshuSr. Art Director
AswiniArt Director
SaritGraphic Designer
Vivek Graphic Designer
Akash Chief Strategy Head
Ritika Client Servicing Manager
PrabudhStrategic Business Manager & Client Servicing
OUR APPROACH
ACTIVELY COMMUNICATING BRAND ESSENCE, MARKETING OBJECTIVE ANDPOINT BLANK MESSAGES
Your Campaign Plan
Brand ImageTarget PositioningIntegrated CommunicationsMedia Budge
Campaign Evaluation
What Needs To Change
EngagementPositioningChannelBehaviorTargetingAudience
Where You Are Today
Brand AuditEnvironmentAssess MarketResearchMarket Share
Making Change HappenWhere You Want To Be
Brand ObjectivesCampaign ObjectivesBudgetBusiness Objectives
CreativeStrategyInnovationTechnology
Your Campaign
AudienceMarket shareLoyaltyEquityMedia
CreativeCommunicationDigitalBrand Engagement
Creating an Active Impact
CORE COMPETENCY
ACTIVELY ENGAGING TARGET GROUP USINGCREATIVE COMMUNICATION, CONSUMER ACTIVATION AND DIGITAL MARKETING
A distinct brand identity & design
philosophy that stands out from the
crowd in a meaningful way.
activ creativefresh ideas that work.
We thoroughly analyze market conditions,
current trends, competitor analysis &
opportunities ... to recommend a winning
brand strategy.
activ brandbrand that recalls.
A direct connect between your brand and
consumer by using innovative and
creative ways of marketing engagement.
activ impactmarketing in action.
We develop online strategies from ground
up or work up in tandem with you to
enhance the performance of your existing
online activity
activ digithe new age brand DNA.
When targeting the volatile Indian market, the only choice the brand has, is to create
noise, loud noise. And believe us we are very good at producing that noise.
WE DO
ACTIVELY DELIVERING SERVICES THAT ARE CORE FOR YOUR BRANDING & MARKETING NEEDS
PR
INT
TRADE
MARKETIN
GCO
RPO
RAT
EFI
LMSC
AM
PAIG
NS
PRODUCT
PACKAGING
EXPERIENTIALMARKETING
MEDIA
CONSUMER
ACTIVATION
CORPORATEBROCHURES
KEY INFLUENCERACTIVATION
SOC
IAL MED
IA
MARKETIN
G
DIGITA
L
CAMPA
IGNS
ELECTR
ON
ICN
EWS
LETTERS
BR
AND
IDEN
TITY
RA
DIOPO
INT
OF
SALE
OUT OF
HOME
PRESENTATIONS
TELEVISION
COMMERCIALS
POINT OF
PURCHASE
CREATIVE
AD
VE
RT
ISIN
G
ENGAGEM
ENT
CORE IDEA
DigitalEngaging the netizen with your brand using various
social, viral, direct, SMM, Analytics, PPC tools
Integrated Communication
creating a common sync with Integration of o�ine
and online communication message that can
directly a�ect the brand perception & provide top
the mind position of the target consumer.
In shop display- Designing in shop
displays, PoS materials in the most e�ective
yet innovative manner.
Trade Marketing– Innovative marketing
programs for brands that are more focused
towards B2B and would engage with their
business associates, channel partners in
order to increase and sustain the brand
loyalty.
Key In�uencer activation– For
brands, whose end sale is influenced by third
persons as Engineers, Architects, Doctors,
Interior Designers, and all other such
professionals need to be engaged with the
brand to e�ect sales and profitability.
Brand Strategy: Insightful creative strategy
to successfully achieve your marketing
objectives.
Creative Designing & Identity: A
distinct brand identity & perception that stands
out from the crowd in a meaningful way.
Campaign strategy– A campaign strategy
to e�ectively circulate the core communication
in the most e�ective manner through the most
optimum medium to the target audience.
Advertising– Designing core
communication message that can sync
creatively and can be delivered using various
ATL & BTL mediums.
Creating an Active Impact
ACTIVE DIGI
Creativity is in our DNA as VEPL was founded as a creative agency 4 years
back and since then we have been nurturing creativity to a next level of
evolution. This gives us an edge over other website development agencies as
our creative team features professionals with great zest for creativity who can
render an impeccable, innovative, visually appealing, and interactive yet user
friendly website.
Functional Areas
Strategic consulting | Content Development | Online Advertising | Social Media Marketing | Web Designing and Development
Digital marketing has become more sophisticated, so have consumers and
thus brands are looking for ways to make their advertising more impactful
without losing the branding they have strived to achieve.
We conceptualize
interactive digital drama to your brand by
developing online strategies that accentuate the
online presence and feel of the brand.
ONLINE BRAND ENGAGEMENT
CLIENTS Creating an Active Impact
FNS
Background: Client is into branded
Tableware Cutlery, wanted to expand the reach
and also wanted to position the brand in super
premium segement.
Budget Outlay – 3.5 Crore
Solution: Research, Strategy,
Communication, Campaign (Print, Outdoor),
Digital, Consumer Activation, Collaterals.
Creating an Active Impact
Background: Communication campaign to announce launch of hair straightener and dryer in Indian market. Create brand recall with cutting-edge consumer engagement activities in retail. Push the brand positioning of the parent brand and its range of beauty accessories products.
Solution: Strategy, Identity, Communication, Campaign(Print, Outdoor), Digital, Packaging, Collaterals.
Budget Outlay – 3 Crore
VEGA
Background: Established client into skin care
and cosmetics, wanted a complete change in
packaging of retail products and professional range.
Solution: Strategy, Retail Packaging,
Professional range Packaging
NATURE’S ESSENCE Creating an Active Impact
Background: Client has 11 stores in Delhi/NCR
of female ethnic wear, was facing a sti� competition
from other retail brands, wanted a clear brand
identity & establish the brand into Sarees, apart from
SKDs
Solution: Strategy, Identity, Communication,
Campaigns (Print, Outdoor, Radio), Digital,
Collaterals designing, Packaging
Budget Outlay – 3 Crore
BOMBAY SELECTIONS
Macbook Air
Background: Established color cosmetic
brand wanted to tap the super premium cosmetic
market and wanted premium positioning
Solution: Strategy, Communication, Identity,
New sub-brand launch, Packaging.
COLORESSENCE PERFECT 24 Creating an Active Impact
Background: Client is into super premium
decor items, Figurines, etc. wanted a distinct brand
identity in a highly unorganized market and wanted
a future business strategy.
Budget Outlay – 2 Crore
Solution: Strategy, Communication, Identity,
New sub-brand launch, Campaign (Print), Digital,
Collaterals
D’MART EXCLUSIF
MOHANI GOOD TIME TEA
Background: Client is the seventh largest
brand of Tea in India, wanted new markets entry
with repositioning of the brand and share in the
premium segement.
Budget Outlay – 6 Crore
Solution: Research, Strategy, Communication,
Identity, New brand variants launch, Packaging,
Campaign (Print, TVC Outdoor), Collaterals.
Creating an Active Impact
Background: Client is into steel Re-Bars
launched a new brand variant of higher quality steel
and wanted to position it in the premium segement
in the market.
Budget Outlay – 2.5 Crore
Solution: Strategy, Communication, New
Brand Launch, Campaign (Print, Outdoor),Digital,
Trade Marketing, Key Influencer Activation.
DEFENDO
Background: Established client into building
materials ventured into manufacturing of Pavers &
Blocks and wanted complete brand identity design
and new brand launch
Solution: Strategy, Communication, Identity,
New Brand Launch, Collaterals, Campaign
(Print, Outdoor).
PAVCON
Budget Outlay – 1.5 Crore
Creating an Active Impact
Background: Client is into manufacturing of
steel long products, with multiple units at U.P &
Rajasthan, wanted to expand the reach among
consumers, Business Associates, Key Influencers
Budget Outlay – 8 Crore
Solution: Strategy, Communication, Campaigns (Print, Outdoor, TVC, Radio), Trade marketing, Key Influencer Activation, Collaterals
PREMIER
Background: Client has two integrated steel
plants, wanted to expand the market area, and
create brand awareness among end consumers &
key influencer group
Budget Outlay – 2.5 Crore
Solution: Strategy, Communication,
Campaign (Print, Outdoor) Trade Marketing, Key
Influencer Activation (Architects, Engineers,
Masons), Canter Activation
GALLANTT Creating an Active Impact
SHOWREEL
CAMPAIGNS
TVC RADIO
DIGITAL
CAMPAIGNS
ENGAGEMENT
DIRECTMARKETING
OOH
CREATIVES
Creating an Active Impact
&
For Business & Career queries | 28A ,N-3 | Dlf phase-II | Gurgaon,
T : 91 124 4045822 | F : +91 124 4011521
E : [email protected] | Web : thevirtualeyes.com
facebook .com/virtualeyes twitter.com/virtualeyes
Creating an Active Impact