15

Ve Interactive - Scott Turecek

Embed Size (px)

Citation preview

Page 1: Ve Interactive - Scott Turecek
Page 2: Ve Interactive - Scott Turecek

ABOUT Ve

Ve is a world leading technology company whose platform is an essential component

for any online business to acquire, engage and convert customers.

30 OFFICES 800 + STAFF 10,000 + CLIENTS

Our local resource across the world helps

brands deliver truly effective global

campaigns

Our passionate and talented team is the fuel

behind our tech innovation and growth

In high demand, the popularity of the

VePlatform and our performance model

means this is ever growing

56 AWARDS INCLUDING

Page 3: Ve Interactive - Scott Turecek

GLOBAL

INTERACTION

GENERATING

REVENUEMonitoring over 15% of the world’s online

transactions

Ve has generated over $1.68 billion for its

customers

• Instant access to Ve Apps

• Cloud based solution

• Tracks site data 24/7

• Quick and easy activation via VeConnect tag

• Integrated with all leading ecommerce platforms

and tag solutions

Page 4: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

INTRODUCTION

• Campaigns focused on a data-led buying model

• Pre-campaign analysis to determine targeting

• Behavioural templates based on current customers

• Collective learning of behavioural templates

• Advanced audience modelling and augmentation

• Continuous optimisation of your campaigns

Page 5: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

SETUP

• Making consumer trends actionable

• Up to 100 data points per user

• Modelling consumer groups into behavioural templates

• Templates evolve in real time, reacting to trends

• DMP analysis accesses the best potential customers

Page 6: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

E X A M P L E B E H AV I O U R A L T E M P L AT E

Page 7: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

AUDIENCE MODELL ING

• Advanced Lookalike audience modelling

• Based on up to 100 data points

• Overlap reports augment audience

• Access to exclusive 2nd party audience models

• Verify 3rd party Interest and Intent segments

Page 8: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

RETARGETING

• Unconverted users enter into retargeting strategy

• Retargeting strategies are created based on interaction

• Bespoke strategies ensure optimum performance

• Dynamic creative maximise relevance and engagement

• Frequency capping and audience exclusions ensure brand

safety

Page 9: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

CAMPAIGN OPT IMISAT ION

• Data-led approach allows for on-going optimisation

• Targeting relevant consumers through constant analysis

• New audiences can be added and tested increasing scale

• Trader led budget optimisation increases efficiency

Page 10: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

FEATURES

• Self-learns site’s entire product categories and index

• With visible keywords, nearest match logic is applied

• Displays exact product match logic through search terms

• Powerful auto-fill inventory search box and easy

navigation for fast product referencing

Page 11: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

FEATURES

• Dynamically delivers targeted messaging based on

customer behavior and advanced criteria filters

• Delivers promo codes for increasing conversions

• Design layer is fully adaptable to your brand

• Full control of when the overlays fire including exit

click, intent to exit and idle time

Page 12: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

FEATURES

• Personalized content for each email including subject

line, images and product information

• Criteria filtering enables unlimited data segmentation

and simultaneous delivery of multiple-targeted

campaigns

• Send multiple variations of your email via cascade

function

• Deliver responsive, device-agnostic, cross-platform

campaigns

Page 13: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

FEATURES

• Report on key campaign performance data in one

centralized dashboard

• Understand and report across app campaigns

• Track revenue performance over time

• Optimize your campaigns based on insights

Page 14: Ve Interactive - Scott Turecek

A C Q U I R E • E N G A G E • C O N V E R T

In-house creative team providing optimised templates or bespoke designs

CREATIVE EXAMPLES

Page 15: Ve Interactive - Scott Turecek

VE INTERACTIVE LTD | 580 Harr ison Ave, BOSTON, MA 02127 | WWW.VEINTERACTIVE.COM

Thank you