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Ve In te ra ct ive I 2
Timeline
Development of core process -VeCapture
First product -Ve Contact Launched
Acquired dynamic advertising provider adGenie
Acquired media trading company GDM
Acquired data visualization company qunb
Asian offices established
Dedicated engineering hubs established
USA office established
Brazil office established
Multiple European offices established
Featured in FT as a “unicorn” tech company with a $2.8b valuation
Offices in 21 countries
2009 2010 MAY 2011 2012 2013 2014 2014
JUN2014NOV
2015JUN
Ve In te ra ct ive I 3
Interactive today…
120,000,000Consumer User Journeys
US$1,000,0000,000Attempted Transaction per Hour
15% Of World’s Online Purchases
US$1,000,0000,000Recovered Sales in 2014
Ve In te ra ct ive I 4
The eCommerce Challenge
5%Natural Return Rate
4,000,000,000,000 Revenue left in shopping carts
Sources: Business Insider 2014, eMarketer 2014
545,000,000,000Spent on paid media
13.625%Natural Return Rate
Ve In te ra ct ive I 5
Calculated Abandonment Rates
86%Travel
70%Software
75%Retail
69%Finance
Source: Ve Interactive worldwide
Ve In te ra ct ive I 6
Conversion Apps
Home BasketProduct Order
Traffic Generation
Traffic Recovery
Checkout
ü Simple copy/paste implementation via VeConnect container tagü Free to install, no fixed fees and no long term obligations
Bounce Rate Reduction
Site ExitReduction
Basket AbandonmentReduction
CheckoutExit
Ve In te ra ct ive I 7
Maximizes Online Performance
On-site EngagementSegmented on-site engagement unique to the user
RemarketingRe-engage users through email remarketing and display ad retargeting
New TrafficProgrammatic ad buying for quality traffic
Ve In te ra ct ive I 8
VeAds Traffic and Awareness
Drive quality new traffic to your site with display advertising. Deliver successful ad campaigns that meet all advertiser KPIs.
ü Campaigns focused on a data-led buying model
ü Pre-campaign analysis to determine targeting
ü Behavioural templates based on current customers
ü Drive a wider audience group to your site
ü Collective learning of behavioural templates
ü Continuous optimisation of your campaigns
Ve In te ra ct ive I 9
Scale and Reach
ü VeAds has access to all major
exchanges and networks
ü Access impressions to target your
audience across connected devices
ü Access over 90% of inventory – Not
just Google Display Network
Ve In te ra ct ive I 1 1
Retargeting
Retargeting:
ü Unconverted users enter into retargeting strategy
ü Retargeting strategies are created based on
interaction
ü Bespoke strategies ensure optimum performance
ü Dynamic creative maximise relevance and
engagement
ü Frequency capping and audience exclusions
ensure brand safety
Ve In te ra ct ive I 1 2
VeAds Overview
Drive new TrafficGenerate brand awareness through programmatic display advertising
Brand SafeTarget ads that are in the right place and brand safe
In ViewEnsure ads are in view on webpages, ensure that impressions are in view by users
Frequency cappingTarget your audience at the right time with the right creative
SiteTarget specific key sites of relevance
SocialTarget users across Facebook with news feed and right hand side creative
TimeDeliver ads when consumption is highest on the most relevant channels
CategoryOver 400 categories target ads to relevant categories to ensure your ads are targeted to the most relevant audience. E.g. Cosmetics, Beauty, Skincare
Location Geo location targeting to cities and towns and geo fence for mobile ads
KeywordsTarget keywords such as “make-up” or “skin care”, ads will appear on content that contains your keyword for the highest relevance
Ve In te ra ct ive I 1 3
Assist
VeAssist reduces your bounce rate, which can often be as high as 50%
ü Self-learns site’s entire product categories and index
ü With visible keywords, nearest match logic is applied
ü Displays exact product match logic through search terms
ü Powerful auto-fill inventory search box and easy navigation for fast product referencing
Ve In te ra ct ive I 1 4
Prompt/ Chat
Re-engage your customers before they abandon your site with VePrompt website overlays.
ü Dynamically delivers targeted messaging based on customer behaviour and advanced criteria filters
ü Delivers promo codes for increasing conversions
ü Design layer is fully adaptable to your brand
ü Full control of when the overlays fire including exit click, intent to exit and idle time
Ve In te ra ct ive I 1 5
Contact
Responsive email. Encourage people back to your site
ü Personalised content for each email including subject line, images and product information
ü Criteria filtering enables unlimited data segmentation and simultaneous delivery of multiple-targeted campaigns
ü Send multiple variations of your email via cascade function
ü Deliver responsive, device-agnostic, cross-platform campaigns
Ve In te ra ct ive I 1 6
Insight
Actionable Analytics improve customer experience and help optimize your product offering
Funnel AnalysisField By Field
Basket AnalysisDay by Day
Product Analysis Product By Product
Ve In te ra ct ive I 1 7
Call to Action
USPü Suite of Applications in One Platform
ü Simple Integration
ü Dedicated Account Manager
ü Unlimited Criteria Filtering
ü Unlimited Creative Update
ü Sector-Specific Knowledge
ü Performance Model
ü Enterprise Model with VeAds!
Benefitü Easier management & pay only once
ü Continuous incremental revenue through continual optimization
ü Better performance with relevant information for your customers
ü Seasonal updates and promotions
ü Optimize to better the industry
ü Risk free, ROI guaranteed cost model
ü Drive highly targeted, high volume traffic for revenue increase