VCs Pitch Deck Principles: What VCs Want. Part 1

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  • 8/14/2019 VCs Pitch Deck Principles: What VCs Want. Part 1.

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    GLOBALCAPITAL/Page 2

    Standard formattingmeaning do NOT cram two, three, four fiveparagraphs of text onto any page. Usually, a slide has three point with amaximum of three sub-points. Use one.

    If you ever use any font smaller than 14 points on a slide then we will huntyou down and wag a finger at you.

    Why? Well, as one of the panelists said, its like dating. Would you go out withsomeone who told you everything about your life in your first meeting? You need tomake it compelling by highlighting the essential points, that is, the points that will get theattention of the VC, so that you can get a meeting (or another meeting). And only thosepointsnot a dissertation on the points.

    The Slides:

    OK, so you have 15 slides. What should they say?

    1. Title Slide

    2. What Market We Are in

    3. What the Market Is and Will Be

    4. What We Do & How We Do It

    5. What We Do Uniquely/Differently (sorry for the grammar)

    6. Who the Competition Is and Will Be

    7. How We Differ from/Are Similar to the Competition and How We BeatThem

    8. Who our Management Team Is and Those We Will Need

    9. Who our Management Team Is and Those We Will Need (page 2)

    10. What It Will Cost11. How Much We Need

    12. How We Will Use that Money (including milestones)

    13. How We Will Use that Money (page 2)

    14. Bonus Slide

    15. Closing Slide (Thank You)

    Now, if you think about it, some of those slides are variations of the same topic and canbe combined (e.g., Slides #2 and #3; #4 and #5; #5 and #7). And, you can break out #4into two slides. You will notice that, actually, you could do it in something like 12 slides

    but we gave you two slides for a couple of topics and a bonus slide just because we're inthat kind of mood.

    Thats it. Those are the slides. Now, each slide does not have to be the exact topic listedin this list. This is our outline, not one necessarily sanctioned by VC's, but you get thepoint (we hope). You figure out the language, but that language should answer eachquestion (or, more to the point, explain the topic of each slide). And remember: nothingless than 14 points and only then if you are explaining subpoints. Or we'll find you andwag a finger.

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    GLOBALCAPITAL/Page 3

    And why is it that entrepreneurs don't follow this simple approach?

    And more to come in subsequent postings and articles . . .

    James C. Roberts IIIis the Managing Partner ofGlobal Capital LawGroup(www.globalcaplaw.com) and CEO of the strategic consulting firm, GlobalCapital Strategic Group (www.globalcapstrat.com). He heads the international,mergers & acquisitions and transactional practices and the industry practicesconcentrating on digital, media, mobile and cleantech technologies. He is currentlyinvolved in opening the Milan office. Mr. Roberts speaks English and French and, withany luck, Italian in the distant future. He received his JD from the University of Chicago Law School, his MA from Stanford University and his BS from the University ofCaliforniaBerkeley.

    The GLOBAL CAPITAL firms counsel domestic and international clients on strategic andlegal issues inherent in the deployment of intellectual & financial capitala merger oracquisition, foreign market expansion, a strategic alliance, a digital content license, amobile deal, foreign and domestic labor and employment policies, starting a new entityor raising capital. Clients range from global Fortune 100 corporations such as

    Deutsche Bank and News Corporation and its subsidiaries, MySpace.com and FoxInteractive Media, to start-ups. Industries represented include digital media, Internet,software, medical and biotechnology, nanotechnology, consulting firms, environmentaltechnology, advertising, museums and other cultural institutions and manufacturing.

    GLOBAL CAPITAL LAW GROUP P C

    GLOBAL CAPITALSTRATEGIC GROUP

    W W W .G L O B A L C A P L A W.CO M W W W .G L O B A L C A P S T R A T.C O M

    LO S AN G ELES | WA S H I N G T O N, DC | C O L O R A D O | M I L A N ( A S S O C I A T E D )

    http://www.globalcaplaw.com/http://www.globalcapstrat.com/http://www.globalcaplaw.com/http://www.globalcaplaw.com/http://www.globalcaplaw.com/http://www.globalcaplaw.com/http://www.globalcaplaw.com/http://www.globalcapstrat.com/http://www.globalcapstrat.com/http://www.globalcapstrat.com/http://www.globalcapstrat.com/http://www.globalcapstrat.com/http://www.globalcaplaw.com/http://www.globalcapstrat.com/http://www.globalcaplaw.com/http://www.globalcapstrat.com/