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www.vansonbourne.com 1 Overview & Credentials

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Page 1: VB Intro PPT

www.vansonbourne.com 1

Overview & Credentials

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A global technology market research provider

About Us

• Independent, trusted and specialist• Over 20 years of research experience• Delivering great insight and value for money• Research with real statistical rigour• Expertise in sampling, design and assured project

management

Helping vendors and PR agencies better understand and communicate in their markets

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Recent clients

Graham Opie
could do with a refresh
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Why Vanson Bourne?

Our demonstrable track record of with technology companies. We have the experience and expertise that you need.

Our collaborative and pragmatic approach. We work to ensure that we understand your needs and objectives. We work to deliver solutions that are robust, credible, achievable and cost-effective.

We go beyond the numbers, providing the insights and market context essential for effective technology marketing.

Our common-sense, jargon-free business style guarantees the clarity and certainty you need to keep your marketing plans on track.

Our Vanson Bourne Business Panel guarantees access to a wide community of qualified IT professionals, buyers and users. This means we can test research ideas quickly, so that we know the research themes are correct.

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What Our Clients Say

“Building thought leadership was the research’s key driver. This approach ensured that we can base our go-to-market activities on primary data and Vanson Bourne as an independent market research specialist challenged our main hypothesis in its methodology. We obtained deep market insights that are shaping our marketing plans and helping us deliver our growth strategy.”David Carmichael,Director of Service Line Marketing, Avanade

“This project with Vanson Bourne has given us real insight into market readiness for this technology and the appetite for it has been central to developing our business strategy. It has given us a platform to go out and be a thought leader in this space.”Rachel Godwin,Senior Manager, Press and Analyst Relations, EMEA, Progress Software

"You guys are great! Utterly professional, quick to grasp the objectives and help us achieve them, committed to the best possible service and always there to bounce ideas off.”Alison O'Leary,Senior Vice President, Racepoint Group

“This research from Vanson Bourne has been of tremendously high value. In fact I’d say it has been of value to both the market as well as the Cloud Industry Forum. It was a project aimed at finding out the who, what, why, when and how of cloud based services according to the people that matter – the end users and the channel – and as such it has been incredibly valuable.”Richard Merrin,Managing Director, Spreckley Partners

“Our Cloud computing study has shown real insights into the market dynamics of Cloud adoption and firms’ risk tolerance when innovating in IT. The research has been well received by the different geographical regions and provided vital trends information for local media.” Gavin Bradbury,Senior Vice President, Global Marketing, NTT Com Security

“Vanson Bourne’s approach was very professional and helpful. They were easy to work with and very responsive on anything from research themes to presenting results back to us as well as fact-checking on our press materials.” Grant CurrieHead of Technology Practice, Porter Novelli

Continuous customer feedback shows our current NPS score at 68% and we have a 79% client retention rate.

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Vanson BourneNewbury House

Kings Road WestNewbury

RG14 5XR

Tel: +44 (0) 1635 550 449

Email: [email protected]

Web: www.vansonbourne.com

www.twitter.com/vansonbourne