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8/8/2019 Vasu Final Report
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BRAND IMAGE OF YAMAHA & ITS COMPETITORS
Bhubaneswar
SUBMITTED BY:
Vasu Sharma
P.G.D.M (2009-2011)
INDUSTRY GUIDE FACULTY GUIDE
Mr. Mitesh Kumar Bizoara Mr. Anant Jyoti
(H.O.D)
Assistant Manager Centre for Management Technology
(Product Planning & Brand Management) Greater Noida
India Yamaha Motor
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CERTIFICATE
This is to certify that the project titled ³ India Yamaha
Motor Pvt.Ltd. ´ is an original work of Mr. Vasu Sharma, a
student of Centre For Management Technology, Greater Noida
and is being submitted in partial fulfillment of the
requirements for the award of the degree of Post Graduate
Diploma in management degree of AICTE, New Delhi. The
summer project report has not been submitted earlier to this
University/Institution for the fulfillment of the requirement of
a course of study .
Date: Mr. Anant jyoti (HOD)
Place: Greater Noida ( Name and Signature )
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DECLERATION
I, Vasu Sharma, the undersigned, student of the Centre for Management
Technology, Greater Noida declare that this project report tittled
³ BRAND IMAGE OF YAMAHA & Its COMPETITORS ´, a work
done in Bhubaneswar, is submitted in partial fulfillment of the
requirement for the summer project during the Post Graduate Diploma in
Management, awarded by the Centre for Management Technology ,
Greater Noida. This is my original work and has not been previously
submitted as part of any other degree, diploma of another Business
school or University. The findings and conclusions of the data in this
report are based on my personal study, during the tenure of my summer
internship.
Vasu Sharma
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ACKNOWLEDGEMENT
Sincere gratitude is due to industry guide Mr. Mitesh Kr. Bizoara, Asst. Mgr. (Product
Planning and Brand Management), India Yamaha Motor, Surajpur Plant, Greater Noida(U.P.) for mentoring. It is the result of his esteemed guidance that this project culminated.
Special thanks are due to all the team of Product Planning and Brand Development for their guidance.
Sincere gratitude is due to Prof. Anant Jyoti (academic guide for this project).
Vasu Sharma
Student: - P.G.D.M
C-MAT, Greater Noida.
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TABLE OF CONTENTS
Chapter No. Subject Page No.
Objectives 7
Ch.-1.0 Executive Summary 8
1.1 Society of Indian Automobile Manufacturers 10
1.2 Other major motorcycle companies in Indian Market 13
1.3 Sales Figures of motorcycle companies in Indian Market 15
Ch.-2.0 Industry & Company Profile
2.1 Industry Profile 162.1.1 Two Wheeler Market Globally 162.1.2 Two Wheeler Market: The Indian Scenario 172.1.3 Rise of a Product: The motorcycles 182.1.4 Market Segment for Motorcycles 19
2.2 Company Profile 202.2.1 India Yamaha Motor Private Limited2.2.2 Vision 212.2.3 Mission 212.2.4 Core competencies 222.2.5 Manufacturing process 23
2.3
Ch.-3.0 Research Methodology 25
3.1 Problem Definition 263.2 Research Design 273.3 Sample Design. 283.4 Sample size 293.5 Scope of the Study 303.6 Limitations 303.7 Conclusion 313.8 SWOT Analysis 32
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Ch.-4.0 Data Collection 34
4.1 Primary Data 34
4.1.1 Questionnaire 35
4.1.2 Questionnaire Design Process 36
Ch.-5.0 Findings & Data Analysis 37
Ch.-6.0 Conclusion 69
Ch.-7.0 Recommendation 70
Ch.-8.0 References 71
Ch.-9.0 Bibliography 72
Ch.-10.0 Annexure 73
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OBJECTIVES
To measure the brand image of Yamaha & Non Yamaha in the mindsof the customers.
To know customer¶s likings & disliking. To measure the source of awareness for motorcycles. To measure the bike brand awareness. To measure the source of influence. To know the reasons for rejecting a particular brand.
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Chapter 1
EXECUTIVE SUMMARY
Some of the major players that dominate the global Motorcycle market are Honda,
Yamaha, Suzuki, Kawasaki, and Kinetic. Whereas the Indian market shows dominance of
players likes Hero Honda, Honda, Bajaj Auto Ltd, TVS motors and Yamaha.
The focus of the study is INDIA YAMAHA MOTORS which holds approximately 3.5 %
market share in the Indian Motorcycle industry whereas it is the second biggest player in
the International Motorcycle Industry.
India Yamaha Motor (IYM) is a 100% subsidiary of Yamaha Motor Corporation of
Japan. Its manufacturing unit is in Surajpur while Faridabad Plant mainly caters to spare
parts and paint shop. These two plants support the production of motorcycles for
domestic as well as overseas market. Presently 8 models roll out of these two plants. The
infrastructure at both the plants supports production of motorcycles and its parts for the
domestic as well as overseas market. At the core are the 5-S and TPM activities that fuel
lean Manufacturing Processes. The plants have In-house facility for Machining, Welding
processes as well as finishing processes of Electroplating and Painting till the assembly
line. The stringent Quality Assurance norms ensure that their motorcycles meet the
reputed International standards of excellence in every sphere.
The purpose of the project was to study the positioning of brand image in the minds of
the customers and also to study the color preferences of the motorcycle customers.
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Consumers should have favorable awareness of brand. Brand awareness and the ensuing
positioning in the minds of consumers differentiate successful organization from failed
organization. Harley Davidson has a sort of cult following among its customers. It is only
because the company has successfully ingrained its brand awareness in the psyche of people. To succeed, in today¶s rapidly evolving market place organizations should strive
continuously to increase awareness of their brands for the good.
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The country's largest motorcycle maker Hero Honda registered a growth of 11.74% in its
sales at 4, 01,320 units in May 2010.
Sales in rival Bajaj Auto also shot up by 68.73% to 1, 91,726 units, while Chennai-based
TVS Motor Company posted a 21.21% growth at 52,319 units in May. Honda
Motorcycle & Scooter India (HMSI) saw its bike sales jump by 52.24% to 55,110 units.
In the scooter segment, the total sales in May jumped by 45.45% to 1, 57,509 units as
against 1, 08,291 units sold in the corresponding month last year, SIAM said.
HMSI's scooter sales were up by 28.03% at 76,980 units, while TVS Motor's scooter
sales grew by 40.19% in May to 30,567 units. Hero Honda's scooter sales jumped 23,738
units, an increase by 61.21% from last year .
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Domestic Market Share for 2009-10
Automobile Domestic Sales Trends (Numberof
Vehicles)Category 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
PassengerVehicles 902,096
1,061,572
1,143,076
1,379,979
1,549,882
1,552,703
1,949,776
Commercial Vehicles 260,114 318,430 351,041 467,765 490,494 384,194 531,395
ThreeWheelers 284,078 307,862 359,920 403,910 364,781 349,727 440,368
TwoWheelers
5,364,249
6,209,765
7,052,391
7,872,334
7,249,278
7,437,619
9,371,231
GrandTotal
6,810,537
7,897,629
8,906,428
10,123,988
9,654,435
9,724,243
12,292,770
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1.2OTHER MAJOR MOTORCYCLE COMPANIES IN THE INDIANMARKET
Hero Honda
The country's largest two-wheeler maker, Hero Honda, has reported 17.35 per cent rise insales at 414,638 units in the month of march, the best-ever figure reported by thecompany for the month of March. The company had sold 353,342 units during March lastyear, Hero Honda Motors Ltd (HHML) said in a statement.
HHML registered cumulative sales of 4,600,130 units during 2009-10, against 3,722,000units in the previous fiscal, up 23.59 per cent. Hero Honda is recognized today as one of the most successful joint ventures in the world .
Bajaj
The Bajaj Group is amongst the top 10 business houses in India. The group's flagshipcompany, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer .The country's second largest two- wheeler maker Bajaj Auto has reported85.12 percent jump in its motorcycle sales at 244,828 units in March,2010. The companyhad sold 132,253 units in March last year. During the entire 2009-10 financial year, thecompany sold 2,506,749 units in the motorcycle segment, a jump of 31.39 percent over 1,907,853 units in the year-ago period, it added.BAL attributed the growth to robust salesof Pulsar and Discover range of bikes.
In March, total two-wheeler sales jumped by 84.57 percent to 244,889 units compared to132,683 units in the same period a year ago, the statement said.
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TVS
TVS Motor Company is the third largest two-wheeler manufacturer in India and oneamong the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group. Motorcycle segment registered a growth of 7 % in March 2010 with sales of 64,120 unitsin March 2010 when compared to 59,796 units in the same month of the year,2009 .
SUZUKI
SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED is a subsidiary of Suzuki Motor Corporation Suzuki Motorcycle India reported a jump of 76.13 per cent in its sales inMarch at 21,752 units, on the back of good response to its new products.The company had sold 12,350 units during March 2009,
Honda Motorcycle and Scooters India Ltd
Factory was established in January 2001. Motorcycle segment sales jumped63.25 per cent to 65,888 units in March, against 40,360 units in thecorresponding period a year ago.The company reported a robust growth of 88.89 per cent in scooter sales at78,400 units in the said month, compared with 41,505 units in the year-ago
period
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1.3
SALES FIGURE OF MOTORCYCLE COMPANIES IN THE INDIANMARKET
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Chapter 2
Industry and Company Profile
2.1 Industry Profile
The Two Wheeler Market Globally
The two-wheeler industry is concentrated in the developing world, especially China and
India, which together account for over half the total worldwide sales of two-wheelers.The Japanese manufacturers, Honda, Yamaha, Suzuki and Kawasaki, dominate the two-
wheeler industry globally. Currently, all major two wheeler markets, except India, are
dominated either by Japanese firms or their joint ventures.
Hero Honda Motor Cycles Limited, an Indian motorcycle company is the world leader by
sales.
Motorcycles are used for many different purposes. Some use it for daily commuting(especially in developing and under-developed worlds) and for hobby pursuits (in
developed world). Harley Davidson, Royal Enfield, BMW, Yamaha etc are the
companies that satisfy this hobby pursuit of the people, the world over.
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Two Wheeler Market: The Indian Scenario
The Indian two-wheeler industry can be divided into three broad categories: scooters,
motorcycles and mopeds. Each of these categories can be further segmented on the basis
of several variables, like price, engine power, type of ignition, and engine capacity.
Today, India is the second largest producer and customer of two-wheelers in the world.
The Indian two-wheeler industry has undergone a significant change over the past 10
years with the preference changing from mopeds to scooters, and more recently, from
scooters to motorcycles. With the reduction in the price differential between scooters and
motorcycles, there has been a perceptible shift towards motorcycles because of their
better styling, higher fuel efficiency, and higher load carrying capacity.
Of late, scooters have made resurgence. Honda Motors and Scooters India Limited is the
market leader in the scooter segment. Also female centric two-wheelers like Pep have
gained major portion of the market.
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Rise of a Product: The Motorcycles
Motorcycles are the most expensive of all two-wheelers. They are more powerful than
scooters and mopeds, have the highest load carrying capacity (which is essential for rural
areas), are fuel-efficient, have better road grip, and are also the most expensive. Besides,
motorcycles are viewed as ³trendy´ in the urban areas as compared with scooters and
mopeds.
The fortunes of the motorcycle industry changed after the announcement of the liberal
licensing policy in 1982 where by foreign collaboration were allowed. In 1982, the
Government allowed foreign players to enter the industry through joint ventures. Within
four years, the TVS Group tied up with Suzuki, the Hero Group with Honda, the Escorts
group with Yamaha and Bajaj Auto Limited (Bajaj Auto) with Kawasaki. TVS & Suzuki
introduced Ind-Suzuki in 1984, Hero Honda Motors Limited (HHML) launched CD100
in 1985, and both Escorts and Bajaj Auto launched their models in 1986-87.
Also, new entrants have entered the market by introducing their products at lower price
points, while the existing players have announced price cuts. This has led to price
competition in the domestic market.
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Market Segment for Motorcycles
The motorcycle market in India can be segmented on the basis of price and power. The
motorcycle market is divided into five segments. Basic category models priced between
Rs.30, 000 - Rs.40, 000. Here the focus is, by and large, on price and fuel efficiency. In
this category, Bajaj Auto has Platina, HHML has CD-Deluxe and Yamaha has Crux. In
the standard category i.e. Between Rs.31, 000 ± Rs.42, 000, Bajaj Auto has Platina-125,
HHML has Splendor and Splendor NXG and Yamaha has Alba and GS-5.
Executive category models priced between Rs.43, 000 and 55,000. These are models
with Japanese and European standards of engineering, styling, manufacturing and riding
comfort. This segment has strong brand such as Victor (TVS), Passion Pro and Super
Splendor (HHML), Discover (Bajaj Auto), Gladiator (Yamaha), Stunner and Shine
(HMSI) and Zeus (Suzuki). Deluxe category (Rs.56, 000 ± Rs.67, 000) includes FZ-S
and FZ-16 (Yamaha), Hunk and CBZ Xtreme (HHML), Pulsar150 and 180 (Bajaj),
Apache (TVS), Unicorn (HMSI) and GS-150 R (Suzuki). Premium category models
priced above Rs. 65,000. Bajaj Auto has the Pulsar 200 and 220, Apache- RTR EFI
(TVS) and R15 (Yamaha) and Karizma (HHML). HHML is the market leader in the
motorcycles segments. Since Honda has always been one of the global pioneers in
developing fuel-efficient engine technology, the unique selling propositions of all HHML
motorcycles are fuel efficiency and ease of maintenance. Motorcycles are positioned as
performance oriented, economy oriented and more recently, as products offering a mix of
performance and economy.
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2.2 Company Profile
India Yamaha Motor Private Limited
India Yamaha Motor (IYM) is a 100% subsidiary of Yamaha Motor Corporation of
Japan. The company has its manufacturing unit in Faridabad and Surajpur, which
supports the production of motorcycles for domestic as well as overseas market.
Presently 10 models roll out of this two plant.
Year of Establishment July 1, 1955 (Yamaha Japan)
Industry Motorcycle manufacturing
International Headquarter 2500 Shingai, Iwata-shi Shizuoka-ken, Japan
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Vision
We will establish YAMAHA as the "exclusive & trusted brand" of customers by
"creating Kando" (touching their hearts) - the first time and every time with world class
products & services delivered by people having "passion for customers".
Mission
Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of
YAMAHA products, focusing on serving our customer where we can build long term
relationships by raising their lifestyle through performance excellence, proactive design& innovative technology. Our innovative solutions will always exceed the changing
needs of our customers and provide value added vehicles.
Build the Winning Team with capabilities for success, thriving in a climate for action and
delivering results. Our employees are the most valuable assets and we intend to develop
them to achieve international level of professionalism with progressive career
development. As a good corporate citizen, we will conduct our business ethically and
socially in a responsible manner with concerns for the environment.
Grow through continuously innovating our business processes for creating value and
knowledge across our customers thereby earning the loyalty of our partners & increasing
our stakeholder value.
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Core competencies
1. Customer #1
Yamaha put customers first in everything they do. They take decisions keeping the
customer in mind.
2. Challenging Spirit
Yamaha strive for excellence in everything they do and in the quality of goods & services
they provide.
3. Team-work
They work cohesively with the colleagues as a multi-cultural team built on trust, respect,
understanding & mutual co-operation.
4. Frank & Fair Organization
Yamaha Motor is a company that has worked ever since its founding to build products
defined by the concepts of ³high-quality and high-performance´ and ³light weight and
compactness´ as they have continued to develop new technologies in the areas of small
engine technology and FRP processing technology as well as control and component
technologies.
It can also be said that their corporate history has taken a path where ³people´ are the
fundamental element and their product creation and other corporate activities have
always been aimed at touching people¶s hearts. Their goal has always been to provide
products that empower each and every customer and make their lives more fulfilling by
offering greater speed, greater mobility and greater potential.
As a company that makes the world its field and offers products for the land, the water,
the snowfields and the sky, Yamaha Motor strives to be a company that ³offers new
excitement and a more fulfilling life for people all over the world´ and to use our
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ingenuity and passion to realize peoples¶ dreams and always be the ones they look to for
³the next Kando.´
Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense
excitement that people experience when they encounter something of exceptional value.
Manufacturing process
IYM's manufacturing facilities comprises of 2 state-of-the-art Plants at - Faridabad
(Haryana) and Surajpur (Uttar Pradesh). Currently 10 models roll out of the two Yamaha
Plants. The infrastructure at both the plants supports production of motorcycles and its parts for the domestic as well as oversees market. At the core are the 5-S and TPM
activities that fuel agile Manufacturing Processes. They have In-house facility for
Machining, Welding processes as well as finishing processes of Electroplating and
Painting till the assembly line. The stringent Quality Assurance norms ensure that our
motorcycles meet the reputed International standards of excellence in every sphere. As an
Environmentally sensitive organization we have the concept of "Environment-friendly
technology" ingrained in our Corporate Philosophy. The Company boasts of effluentTreatment plant, Rain water - Harvesting mechanism, a motivated forestation drive. IYM
Ltd. is IS0-14001 certified. All our endeavors give us reason to believe that sustainable
development for Yamaha will not remain merely an idea in pipeline.
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Yamaha's Motorcycle operations in India
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Chapter3
RESEARCH METHODOLOGY
Random Survey was used for the primary data collection. The period of survey was from19-06-2010 to 5-07-2010.
The questionnaire consisted of 18 questions in all.
Sample size was limited to 78.
MOTORCYCLE BRANDS CONSIDERED
Only the brands actively present in the Indian motorcycle were considered namely-
1. Hero Honda Motorcycles Limited.2. Bajaj Auto Limited.3. India Yamaha Motor Private Limited.4. Honda Motors and Scooters Limited.5. T.V.S. Motor Limited.6. Suzuki Motorcycle Limited.7. µOthers¶ was used as a generic category for all other brands.
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3.1 Problem Definition
Random Sampling was used for the surveying for the purpose of primary data collection.
Purpose of the survey was to study the following in particular:
y To understand the Brand Image of Yamaha vs. its competitors so as to help the
company to focus on its marketing plan and strengthen its future positioning.
y The target group of Yamaha is youngsters so the target group for our study is
mainly young people mainly in the age group of 18-35 years so that we can know
about their view and perception about Yamaha.
y To check the quality of awareness of Yamaha and its competitors among the
Indian customers.
y To check the present performance of the companies and study the attributes which
are liked and considered by people and also to know about the reputation of
company in market.
y To study the parameters which people associate with a certain Brand.
y
To check the effectiveness of present TVCF and other advertising and promotionalmedia.
y To study the chemistry behind preference of a particular bike preference.
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3.2 Research Design
The data obtained from the survey was sorted out in a proper sequence for analysis
purpose. Incomplete questionnaires were discarded. Analysis was done thereupon
using Microsoft Office Excel 2007 platform. Extensive use of bar-graphs, pie-charts was employed. Where there was more than more than one preference for a
given question, proper weightage was given to the different preferences
according to the order of preference.
Microsoft Office Excel 2007 is a general analysis platform from Microsoft
Corporation. U.S.A. Microsoft Office Excel has gained across industry
acceptance for the simplicity and completeness for analysis purposes.
The results obtained from the analysis using Excel platform are usually notdirectly applicable but nevertheless present the bare facts and data can thus be
deciphered.
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3.3 Sample Design
Basis of Sampling Plan and Sample Size
Sampling is the component of our research design. A Sample is a subgroup of the
population for participation in the study.
y Target population - Males between the age group of 18 ± 60 years
The target group of motorcycles is youngsters so the target group for our study is mainly
young people mainly in the age group of 18- 40 years so that we can know about their
view and perception about Yamaha. Age group above 40 till 60 was also considered so asto gain comprehensive picture of the Indian motorcycle market
y Sampling technique - Judgmental sampling was used.
Judgmental sampling is a type of non-probability sampling. Population elements are
selected on the basis of judgment of researcher. Researcher chooses elements to be
selected in the sample. Of all sampling types, convenience sampling is least expensive
and least time consuming. Non-Probability sampling procedure was used. Non-
Probability Sampling relies on the personal judgment of the researcher rather than chance
to select sample elements. Researcher decides which elements to take in the sample.
Because there is no way of determining the probability of selecting any particular
element for inclusion in the sample, the estimates obtained are not statistically projectable
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to the population. For data gathering purposes friends, relatives were surveyed. Also spot
surveys were conducted in the Vehicle parking stands of City Colleges.
y Sample size (N) ± 78
Sample size refers to the number of elements to be included in the study. Determining the
sample size is complex and involves several qualitative and quantitative considerations.
Import qualitative features that we considered in determining the sample size include:
1. Importance of the decision
2. Nature of the research
3. Number of variables
4. Sample sizes used in similar studied
5. Complication rates
6. Resource constraints
Extent (Area covered)
Bhubaneswar
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3.4 Scope of the Study
The project is concerned with the motorcycle customers of Bhubaneswar. It is aimed to
analyze the brand image of six major players of Indian motorcycle industry. The project
includes a detailed study of various parameters that people associate with a certain brand
and attributes which are liked and considered by people. It also aims to check the quality
of awareness of Yamaha and its competitors.
3.5 Limitations:
i) The survey was restricted.
ii) Inadequate time to follow the customer response.
iii) Lack of experience in handling surveys.
iv) Most of the respondents were having inadequate time for filling in the
questionnaire.
v) Unwillingness of respondent to provide information.
Inability of respondent to provide the exact information.
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Conclusion
As the auto industry witnessed yet another year of good sales, there is clear evidence that
the dynamics of the Indian two-wheeler industry has changed significantly over the last
few years. While everyone knows that there has been constant shift in demand towards
motorcycles from geared scooters. Various companies have entered into the two-wheeler
industry.
There are various competitors of Yamaha comes from Hero Honda. The driver of growth
for Hero Honda was the launch of entry level, value-for-money bike ³CD-Dawn´ and the
upgraded version of ³Splendor´ and ³Passion´. The company which had lost its market
share in FY02 has made a strong comeback and regained its share.
Secondly another company Bajaj is also leading in the two-wheeler in the market. The
success Bajaj¶s latest model Pulsar has helped the company to stay clear of adopting an
aggressive price reduction strategy. Besides, the recently launched CT100 had also
enjoyed a fair degree of success. TVS is also trying to capture the good market share by
introducing the different models of bikes. The industry has now acquired the traits of the
consumer durable industry, of price wars, celebrity endorsement and ever-increasing
sales and promotional out go. Earlier, Hero Honda and Bajaj Auto were the only
producers of four-stroke motorcycles. Now, TVS Motor is also jostling for space in the
four-stroke market.
India Yamaha Motor last year achieved a dramatic turnaround on the back of the success
of its 125cc Enticer and 106cc Libero models. IYM is also trying to retain their market
share by introducing different bikes. They have launched two bikes in 2004 as change
Libero and Fazer. In 2008, they have launched FZ-16 and R15. They have also launched
an upgraded version of FZ-16 i.e. FZ-S. Currently, Yamaha have a market share of about
3.5% in the Indian two-wheeler market.
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3.6 SWOT Analysis
STRENGTHS WEAKNESSES
y High quality products to exceedcustomer expectations.
y Attractive design and colors.
y Strong brand name all over theworld as well as in India.
y Availability of easy financeschemes from Bussan AutoFinance.
y Use of latest technology for production.
y Low maintenance and lowexpenses per kilometer.
y Now it comes with a changedhandlebar which is morecomfortable to drive.
y Availability of the product in the
market.y Broad and intensive distribution
network across the country.
y Yamaha has narrow product line in
Indian market.
y Few people are not satisfied with themileage of the bikes.
y Not giving promotional schemes for longer time periods.
y Poor advertisement of the product.
OPPORTUNITIES THREATS
y
The Sales may be increased if advertisements are made moreattracting to the young generationand the advertisement is madewith any celebrity.
y Targeting the upper-middle class
y
Low end cars like TATA Nano areeating away the share of high endmotorcycle manufacturers.
y Bajaj and TVS are also producingsame segment bikes at same price with
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people and the young generation.
y Retailer¶s motivation.
y Demand is increasing with the
time in the motorcycle segment.
y One of the best and popular brandsof the world, so company can useits brand image for advertising andattracting people.
y The vast rural market isopportunity in waiting by cateringto attractive financial schemes.
more powerful engine.
y Bajaj Pulsar is the strongest rival withhigh performance and frequentvariations and up gradations.
y Different effective promotionalschemes of competitors.
y Honda Motors & Scooters Limited is pursuing Indian Motorcycle Marketvigorously.
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Chapter 4
Data collection
Data collected is an elaborate process in which the researcher makes a planned search for
all the relevant data. Data is the foundation of all marketing research. It is the raw
material with which a researcher functions .
4.1 Primary Data
Primary Data is the original data collected by the researcher. It has a specific purpose of
addressing the problem at hand. One set of questionnaire was prepared. The structured
questionnaire consisted of closed ended questions. The questions were made simple and
easy to answer for the interviewer. The customers to be interviewed were selected by the
researcher... The respondents had to be in the age group between 18 ± 60 years and they
must own a two-wheeler in Bhubaneswar/Orissa.
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Methods of data Collection used:
Q uestionnaire: In personal interviews, respondents are face to face with the
interviewer, thus complex and varied questions could be asked.
Q UESTIONNAIRE DESIGN PROCESS .
Specify the information needed
Determine the content of individual questions
Specify the Type of interviewingmethod
1
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Design the questionnaire to overcome the respondent s inabilityand unwillingness to answer the questions
Determine the question wording
Decide on question structure
Arrange the questions in a proper sequence
Identify the form and layout
Reproduce the questionnaire
Eliminate bugs by pre-testing
1
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Chapter 5
Findings & Data Analysis
1. Model Owned by the Respondents:
Model name Respondents
Pulsar 150 9
Passion Plus 7
Splendor Plus 6
CBZ Xtreme 5
Splendor 4
Pulsar 200 3
Zeus 2
Victor 2
Shine 2
Passion Pro 2
Karizma 2
Hunk 2
Glamour 125 2
FZ ± 16 2
Fazer 2
Apache RTR 2
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Here we can see that as maximum no. of respondents is students & Office employees
thus maximum bikes with people are Pulsar 150 & passion plus.
N = 78, More popular models are taken into account.
2222222222
34
56
79
0 2 4 6 8 10
Apache RTR 160FazerFZ-16
Glamour 125Hunk
KarizmaPassion Pro
ShineVictor
ZeusPulsar 200
SplendorCBZ Xtreme
Splendor PlusPassion Plus
Pulsar 150
N = 78
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2. AGE OF THE RESPONDENTS
Age Group Figure PercentUnder 20 Years 6 8%21-25 Years 49 63%26-30 Years 9 11%31-35 Years 7 9%Above 35 Years 7 9%TOTAL RESPONDENTS 78 100.000%
All the possible age groups from 18 years of age till 60 years of age were
considered. Since youngsters are the major market for the motorcycles, age group
21-35 was aggressively surveyed. As is evident from the sample data, preference
for motorcycle goes on decreasing as the age limit crosses 35 years. To be a leader
in the motorcycle market, thus, every company should try to pursue 18-35 years of
age. Better still if the company is able to cater to distinguish between these sub-
segments.
21 - 2563%
26 - 3011%
31 - 359%
Above 359%
Under 208% Age Group
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3. RESPONDENTS PROFILE:
Occupation Figure Percent
Student 37 55%Office Employee 12 18%
Business Person 7 10%
Shop Owner 6 9%
Professional (lawyers, doctors) 3 5%
Farmer 2 3%
TOTAL RESPONDENTS 78 100%
All the occupation groups were tried to be covered. Majority of the sample was students,
the major market of motorcycles. Also this segment is most volatile. Yamaha can
leverage this segment by providing them certain motivations (like increased number of
2
3
6
7
12
37
0 5 10 15 20 25 30 35 40
Farmer
Professionals
Shop Owner
Business Person
Office Employee
Student
N = 78
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free services). Office goers come second. Distant third come professionals (doctors,
lawyers...). Together these three segments make for 85 percent of the motorcycle market
in the surveyed group. These segments should be holistically pursued to emerge a market
winner.
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4. Which motorcycle attracts you a lot?
Model Series1(1 st preference) Series2(2 nd preference)
Pulsar 220 16 7CBZ Xtreme 10 10Fazer 12 6Karizma ZMR 14 3Splendor Plus 14 0
Pulsar 200 8 1Royal Enfield 8 0Karizma 4 2Ducati 4 2Apache 4 26VMAX 4 0Passion Pro 4 0
Series1= first preference Series 2= second preference
1st Preference= (series1)*2, 2 nd Preference = (series2)*1
In the surveyed group, clearly Pulsar 220 is the first preference. CBZ Xtreme is
the second most preferred brand. Yamaha Fazer is the third most popular bike.
44444
88
41414
1210
16
00122
01
70
3
610
7
0 5 10 15 20 25
Passion ProVMAX
ApacheDucati
KarizmaRoyal Enfield
Pulsar200Passion Plus
Splendor PlusKarizma ZMR
FazerCBZ Xtreme
Pulsar220
1st Priorty
2nd Priorty
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5. These motorcycles belong to which companies.
Aware Not Aware
Suzuki GS 150R 38 40
HMSI CBF STUNNER 51 27TVS Apache RTR 67 11
Yamaha Fazer 71 7
Bajaj Pulsar 135 75 3
Hero Honda Karizma ZMR 77 1
Bajaj YamahaHeroHonda TVS HMSI Suzuki Others
Apache RTR 3 2 3 67 3
Pulsar135 75 2 1
Karizma ZMR 3 1 77
Fazer 2 71 1 4
GS150 R 1 16 3 38 18
CBF Stunner 1.44% 3 7 1 51 15
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The most striking feature of this question was its outcome. Major/ new brands from
all the stables are well known, irrespective of the age of the respondents. Also Pulsar
and Karizma ZMR are well known brands as no µother¶ option was ticked for these
two bikes. Also, there were some percentages of the µother¶ options for all other bikes.
This calls for further positioning on part of these companies.
38
51
67
71
75
77
40
27
11
7
3
1
0% 20% 40% 60% 80% 100%
Suzuki GS 150R
HMSI CBF Stunner
TVS Apache RTR
Yamaha Fazer
Bajaj Pulsar 135
Hero Honda Karizma ZMR
Aware
Not Aware
N = 78
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6. Which Brand you like most?
Company RespondentsSuzuki 1
TVS 3Honda 5Bajaj 13Yamaha 21Hero Honda 35
Hero Honda Motorcycles Limited (the world leader in sales) tops the list. Next comes
India Yamaha Motorcycles Ltd. Followed by Bajaj Auto Limited. Yamaha far
outweighs its major rivals (big brothers in the Indian market)-TVS, Honda. This
establishes the fact that Yamaha needs to promote its bikes aggressively. It is very
much feasible for Yamaha to become number two in the Indian market. This also
establishes the fact that consumers prefer Yamaha bikes as an efficient bike
manufacturer with the capability to satisfy their inherent biking needs. Also since
youth segment was the aggressively pursued brand, this bodes well for Yamaha. Some
stimulus is needed to gain the pocket share of consumers compared to TVS and
HMSI.
1
3
5
13
21
35
0 5 10 15 20 25 30 35 40
Suzuki
TVS
Honda
Bajaj
Yamaha
HeroHonda
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7. Specify your source for awareness of motorcycles.
Source RespondentsTVCF 16
Magazine 15Family/ Friends 11Showroom 11Internet 9
Newspaper 9Road Show 8Hoardings 1
Interestingly TVCF tops the major source of awareness for motorcycles. This was
specifically true in the case of students. Thus positioning itself as a µmanufacturer
of safety first¶ bikes, companies targeting this company stand a good chance to be
the market leader. But also, this is the most style conscious segment. Thus it is
imperative to maintain the style quotient in the models. Magazine comes as the
second best source of awareness. Thus this source of advertisement cannot beneglected. This calls for more aggressive advertising on part of Yamaha.
Family/Friends come at third place.
1
8
9
9
11
11
15
16
0 5 10 15 20
Hoarding
Road Show
Newspaper
Internet
Showroom
Family/Friends
Magazine
TVCF
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8. What/Who influenced you for purchasing of your Motorcycle?
Factors Respondents
Family/ Friends 40Personal Experience 24Girl Friend 6Resale Value 2Test Drive 2Show off 2Hoardings 2
Across all age groups, family and friends was the most influencing factor in the
purchase of motorcycles. Also since students (youth) are the major market for
motorcycles, favorable positioning as a value brand, the motorcycle manufacturer can
gain acceptance. In the age of nuclear families, parents are the main source of
influence. Thus motorcycle companies should position themselves as a ³safety first´
bike manufacturers. For all other age groups, personal experience is the main
influencing factor. Quality is imperative to gain acceptance. Satisfied customers
spread a positive word for the brand. Also tend to become repeat buyers. Thus
2
2
2
2
6
24
40
0 10 20 30 40 50
Hoardings
show Off
Test Drive
Resale Value
Girl Friend
Personal Experience
Friends/Family
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satisfying the needs in a better way than competitors will catapult Yamaha to be the
market leader in the Indian market.
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9. Company you associate with racing?
Manufacturer RespondentsYamaha 34
Suzuki 14Hero Honda 12Honda 11Bajaj 6
TVS 1
Yamaha is known as a racing bikes manufacturer. Yamaha¶s RX 100 is still
revered for its pick-up and speed. Speed Biking is mainly attributed to Yamaha. It
holds the record for maximum wins in Grand Prix. The Government of India is
investing heavily in roads and highways. Properly pursuing the inherent racing
tendency in youngsters by providing racing bikes will set Yamaha apart from its
competitors. Till now, no Indian manufacturer has provided the super bikes.
These bikes are mainly imported. Setting up speed bikes manufacturing will
provide Yamaha early mover advantage in the Indian market. Also this can be
competitive advantage for Yamaha. But caution must be provided to train safe
biking habits amongst the consumers.
1
6
11
12
14
34
0 5 10 15 20 25 30 35 40
TVS
Bajaj
Honda
HeroHonda
Suzuki
Yamaha
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10. Which bike you strongly associate with youth?
Manufacturer RespondentsYamaha 26Hero Honda 24Bajaj 20Honda 3TVS 3Suzuki 2
Yamaha is the bike of the youth. In the survey conducted, it far outweighed Bajaj and
Hero Honda. Most striking feature was that all the respondents, irrespective of the
age groups opted Yamaha as truly associated with youth. Youth being the major
market for motorcycles, it is a favorable outcome of Yamaha¶s µYouth Approaches¶.
FZ series and R15 are the bikes designed with youth in mind. Yamaha should further
explore this profitable segment and try to more than satisfy this segments needs.
2
3
3
20
24
26
0 5 10 15 20 25 30
Suzuki
TVS
Honda
Bajaj
HeroHonda
Yamaha
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11. Words/Statements that describes the following companies:-
Hero
Honda
Bajaj Yamaha TVS HMSI Suzuki
Traditional 56 11 6 2 1 1
Advanced/Technology 13 20 28 5 8 4
Reliable/Trust-Worthy 65 6 7 0 0 0
High Performance 26 12 32 2 3 3
Stylish/Sporty 9 18 37 6 2 6
Trend Setter 36 23 10 4 4 0
Innovative 21 17 26 1 8 4
Good Mileage 62 12 1 3 0 0
Passionate 24 22 22 5 3 2
Affordable Price 53 16 2 3 1 2
913
212426
3653
5662
65
0 10 20 30 40 50 60 70
Stylish/SportyAdvanced Technology
InnovativePassionate
High PerformanceTrend Setter
Affordable PriceTraditional
Good MileageReliable/ Trust-Worthy
H ero H onda
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611
1212
161718
20
2223
0 5 10 15 20 25
Reliable/ Trust-WorthyTraditional
High PerformanceGood Mileage
Affordable PriceInnovative
Stylish/SportyAdvanced Technology
PassionateTrend Setter
B ajaj
12
67
1022
2628
3237
0 5 10 15 20 25 30 35 40
Good MileageAffordable Price
TraditionalReliable/ Trust-Worthy
Trend SetterPassionateInnovative
Advanced TechnologyHigh Performance
Stylish/Sporty
Yamaha
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1
2
2
3
3
45
5
6
0 1 2 3 4 5 6 7
Innovative
Traditional
High Performance
Good Mileage
Affordable Price
Trend SetterAdvanced Technology
Passionate
Stylish/Sporty
TVS
1
1
2
3
3
4
8
8
0 2 4 6 8 10
Traditional
Affordable Price
Stylish/Sporty
High Performance
Passionate
Trend Setter
Advanced Technology
Innovative
H onda
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Interestingly for attribute (barring technology, performance and affordability)there seemed to be lack of customer satisfaction on other key attributes. These are
the attributes to be pursued religiously and conveyed to the consumers. These are
some of the attributes that can be positioned in the minds of consumers to satisfy
their unmet needs. Hero Honda dominates nearly all the attributes. This elucidates
the reason for its market leader position. Yamaha as a brand leads as being the
most innovative and most stylish bikes manufacturer. This supports the endeavor
of Yamaha as the µyouth centric¶. This makes it all the more likeable brand
among the youth, the major market for motorcycles. Yamaha should assiduously
pursue this segment to out-beat its competitors.
1
2
2
3
4
4
6
0 1 2 3 4 5 6 7
Traditional
Passionate
Affordable Price
High Performance
Advanced Technology
Innovative
Stylish/Sporty
Suzuki
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13. Reasons for rejecting particular brand:-
BajajAfter Sales Support 1Chain Problem 1
Comfort 1Doesn¶t likes 1Durability 1Engine 1Less no. Models 1Mileage 1Style 1Technology 1Maintenance 5
1111111111
5
0 1 2 3 4 5 6
After Sales SupportChain Problem
ComfortDosesn't Likes
DurabilityEngine
Less no. of ModelsMileage
StyleTechnology
Maintainance
B ajaj
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YamahaAvailability of spare parts 1Low performance 1Maintenance 1Service 1
1
1
1
1
0% 20% 40% 60% 80% 100%
Availability of Spares Parts
Low Performance
Maintainance
Service
Yamaha
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HondaDoesn¶t likes 1Heavy vehicle 1Less awareness 1More stylish 1Style 1Maintenance 3Mileage 3
1
1
1
1
1
33
0% 20% 40% 60% 80% 100%
Dosesn't Likes
Heavy Vehicle
Less Awareness
More Stylish
Style
MaintainanceMileage
H ONDA
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SuzukiDoesn¶t likes 1Less awareness 1
Not up to the mark 1Less no. of models 2Looks 2Style 2
Not Popular 3Maintenance 4
Several Reasons were attributed for rejection. We graphed top 15 reasons for thisrejection. Here some tandem was seen as per the market position of the top 2 players inthe Indian motorcycle segment. Both Hero Honda have no negative attributes & Yamahahas less negative attributes assigned to them. Improving on other attributes and theseattributes ingeniously can leverage Yamaha to much better market share. Also Yamaha isway ahead compared to other brands. This augments well for Yamaha. Yamaha shouldhone upon the mileage problem. Majority of the respondents complained about Yamaha¶slow average attribute. Also their bikes are positioned as costly. This presents unique
technical challenge for Yamaha. Costs should be regulated considering the demand.Powerful bikes guzzle petrol. Thus Yamaha should launch more economical bikes withoptimum mileage. Care should be taken that proper segmentation is positioned in theminds of consumers regarding power bikes and economical bikes.
1
1
1
2
2
2
3
4
0 1 2 3 4 5
Dosesn't Likes
Less Awareness
Not Up to the Mark
Less no. of Models
Looks
Style
Not Popular
Maintainance
Suzuki
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14. What is your Dream Motorcycle?
Model NameVMAX 19Thunder Bird 5Splendor Plus 4Royal Enfield 4RD 350 4R15 4R1 4Pulsar 220 3Pulsar 150 3Passion Pro 2Passion Plus 2
Ninja 2Karizma ZMR 2Karizma 2Hunk 2Honda Thunder Blade 2Honda CBR 1Hayabusa 1Harley Davidson 1FZ-S 1Fazer 1Enticer 1Ducati 1CBZ Xtreme 1CBZ 1CB Twister 1Apache RTR 1
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15. Top three channels you watch most1st Priority 2 nd Priority 3 rd Priority
Star Cricket 0 6 3Tensports 0 8 4Star Movies 0 8 4MTV 3 4 2Sahara Samay 3 6 3Zee Business 3 10 5ESPN 6 4 2B4u Music 6 4 2Utv Bindass 6 8 4Music India 21 4 2Zee News 21 10 5Zee TV 21 12 6Zoom 21 12 69 xm 24 4 2Zee Cinema 30 8 4
Weighted= (First priority)*3 + (Second priority)*2+ (Third priority)Here more popular channels are taken into account.Objective behind this question was to know the channels which will gainmaximum eyeballs to TVCF. Zee Cinema topped the list for entertainment9 xm is the number one viewed song channel. It far outstrips other news channels.Zoom, Zee TV & Zee News channels are the favorite of all age groups. Thus it
000
333
666
21212121
2430
68846
1044
84
1012124
8
344
23
522
42
566
24
0 10 20 30 40 50
Star CricketTenSports
Star MoviesMTV
Sahara SamayZee Business
ESPNB4U Music
UTV BindassMusic India
Zee NewsZee TVZoom9 xm
Zee Cinema
1st Priority2nd Priority
3rd Priority
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can be a very good source of brand promotion. ESPN tops the sports channels.During special sporting festivals like T20, companies should provide TVCFround the year on ESPN.Idiot box is the favorite source of past time for majority of Indians. Thus this
medium should be considered for maximum brand awareness.Also this can be a very good medium to influence parents as youth majorlydepend upon their family for their own motorcycles. If cleverly pursued, this can
be a major influence on elders regarding safety of bikes like on mothers whilethey are watching their favorite soaps.
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16. Which motorcycle company¶s advertisement you have watched most inlast one month?
HMSI 1Suzuki 2TVS 5Bajaj 16Yamaha 23HeroHonda
31
Here Hero Honda is company whose advertisement people have watched mostduring the month of May and June. After that comes Yamaha which means it hasleft other competitors far behind such as HMSI and Bajaj.
1
2
5
16
23
31
0 5 10 15 20 25 30 35
HMSI
Suzuki
TVS
Bajaj
Yamaha
Hero Honda
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17. Which Motorcycle model's/ company advertisement you like most?
Royal Enfield 1TVS 3Yamaha 16Bajaj 27Hero Honda 31
1
3
16
27
31
0 5 10 15 20 25 30 35
Royal Enfield
TVS
Yamaha
Bajaj
Hero Honda
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18. Reason why you finally purchased Motorcycle?
1st Priority 2 nd Priority 3 rd PriorityMileage 63 30 3Style/Design 78 10 3Pick up 30 18 4Low Maintenance 9 18 12Price 3 18 9Resale Value 12 10 4
New Technology 6 12 5Riding Comfort 6 6 8Reputation of Maker 12 4 4Power/ E.G Performance 0 10 5Controllability 6 2 2
Durability 0 6 3Color/Graphics 0 4 5Riding Position 3 4 2Quality 0 4 3After Sales 3 0 2Big Vehicle Size 3 0 2Others 0 0 2
033
03
00
60
1266
123
930
7863
000
4 4
46
210
46
1210
1818
1810
30
2223 2
532
54
85
49
124
33
OthersBig Vehicle Size
After Sales SupportQualityRiding Position
Colour/GraphicsDurability
ControllabilityPower,E/G performance
Reputation of MakerRiding Comfort
New TechnologyResale Value
PriceLow Maintainance
Pick UpStyle/Design
Mileage
1st Priority 2nd Priority 3rd Priority
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Here point method is being used and priority is being given to first choice and soon and some major reasons are taken into account.We can see that Mileage, Style/Design & Pick Up are the major reasons for which people buy their bikes.
Here N = 78 * 3.
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Chapter 6
CONCLUSIONS
(1) Yamaha is the most favorite brand amongst youths in the Indian market. (2) Yamaha is regarded as the original makers of racing bikes by the
respondents. (3) Yamaha is the third most preferred brand after Hero Honda Motorcycles Ltd.
And Bajaj Auto Ltd. (4) Youth (Students) are the major market for motorcycles in India. (5) Family/friends, TVCF and newspapers are the major source of awareness for
motorcycle brand awareness. (6) Major influencing factors in the purchase of bikes are-family/ friends,
personal experience and girl friend. (7) R15, Fazer, FZ-S from Yamaha are amongst the top ten favorite bikes in the
surveyed group. (8) Hero Honda and Bajaj are considered as brands with most consumer
favorable attributes. They are also the brands most likely to be preferred and recommended.
(9) Yamaha is way ahead in overall consumer favorable response compared toTVS, Suzuki, and HMSI.
(10) Majority of the Consumers prefer red and black color in general and also intheir bikes.
(11) Yamaha has maximum number of models in the dream bikes category. (12) Pulsar variants from the Bajaj stable are the most favorite model from any
company.
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Chapter 7
RECOMMENDATIONS
Based on research, following recommendations are made to Yamaha
(1) Yamaha should expand its FZ series. It should promote newer models. Yamaha isseen as the bike of youth. Also Yamaha is originally considered as the racing bikemanufacturer.
(2) Yamaha should sponsor youth festivals. It should consider every contact pointsthat can be made with the youth.
(3) Yamaha should also introduce bikes in the economical range. Poor mileage is seenas the major drawback associated with the Yamaha bikes.
(4) Yamaha should actively consider brand promotions. Yamaha lacks as far as brand
promotion is considered compared to other brands.(5) Yamaha has much favorable position in the minds of consumers as compared to
TVS, Suzuki and HMSI. Yet it comes distant fifth in the Indian motorcyclemarket. It shows lack of consumer¶s confidence. Directed promotions towards thisconcern should be vigorously held on the national scale.
(6) Company should focus on after-sales service. Proficient service will provideYamaha a leading edge.
(7) Yamaha should consider and project itself as a service oriented organization.Today consumers demand effective and prompt continuous service. Yamaha
should meet and exceed this want of consumers.
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Chapter 8
REFERENCE
www.suzukimotorcycle.co.in
www.honda2wheelersindia.com
www.herohonda.com
www.bajajauto.com
www.tvsmotor.in
www.icra.in/files/PDF/SpecialComments/2010-February-two-Wheeler.pdf
www.siamindia.com
http://www.ptinews.com
The Economic Times
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Chapter 10
ANNEXURE
Q UESTIONNAIRE
BRAND IMAGE OF MOTORCYCLES
P lace -
Model name -
1. Name . 2. Age .
3. What is your occupation?
1) Student 2) Office Employee 3) Factory Employee 4) Shop Owner
5) Business Person 6) Professionals (Dr., Lawyer...) 7) Farmer 8) others:
______________
4. Which motorcycle attracts you a lot? a.) _________________ b.) __________________
5. Which company the following motorcycle brand belongs ?
Bajaj Yamaha HeroHonda
TVS HMSI Suzuki Others
Apache RTR
Pulsar135
KarizmaZMR
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6. Which brand you like the most?
1.) Bajaj 2.) Yamaha 3) Hero Honda 4.) Honda 5.) TVS 6.) Suzuki
7. Please specify your source of awareness for motorcycles:
1.) TVCF 2.) Newspaper 3) Magazine 4.) Showroom 5.) Family/ Friends
6.) Internet 7.) Hoardings 8.) Road Show 9.)Others, plz specify««..
8. What/Who influenced you more for purchasing a motorcycle?1.) Friends/Family 2.) Girl Friend 3.) Hoardings 4.) Show off 5.) Personal
Experience
6.) Information from Dealer / Showroom 7.) Test Drive 8.)Resale value 9) Others, plz
specify
9. Which company you associate with racing?
1. Bajaj 2. Yamaha 3. Hero Honda 4. TVS 5. Honda 6.Suzuki
10. Which company you strongly associate with youth?
1. Bajaj 2. Yamaha 3. Hero Honda 4. TVS 5. Honda 6.Suzuki
11. Which of the words/statements you think best describes the following companies?
HeroHonda
Bajaj Yamaha TVS HMSI(Honda) Suzuki
Traditional
Advanced Technology
Reliable/ Trust-worthy
High Performance
Fazer
GS150R
CBF stunner
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Stylish/ Sporty
Trend setter
Innovative
Good Mileage
Passionate
Affordable Price
12. Which Brand you will never buy?
1. Bajaj 2. Yamaha 3. Hero Honda 4. TVS 5. HMSI 6.Suzuki
13. Reason for rejecting this particular brand.
14. What is your dream motorcycle? Model Name - .
15. Top 3 channels you watch most.. 1«««««.. 2««««««. 3««««««.
16 . Which motorcycle company advertisement you have watched most in last one month?
1. Bajaj 2. Yamaha 3. Hero Honda 4. TVS 5. Honda 6.Suzuki
17. Which motorcycle model s/ company advertisement you like most? ..18. What was the reason why you finally purchased your MC? (Top 3)
1) Style/Design 2) Mileage 3) Resale value 4) Reputation of maker
5) Riding Comfort 6) Pick up 7) Controllability 8) New Technology
9) Maneuverability 10) Riding position 11) Quality 12) Color/Graphics
13) Big Vehicle Size 14) Durability 15) Price 16) Low Maintenance
17) After Sales Support 18) Power, E/G performance 19) others please specify: _______
In the order of descending
Priorities.
Code
1st: .
2nd: .
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PRODUCTS1.
V MAX
Engine type 4-stroke, DOHC, 4-valve, V-type 4-cylinder
Engine Cooling Liquid cooledDisplacement 1,679cc
Bore & Stroke 90.0 x 66.0 mm
Compression ratio 11.3:1
Maximum power 147.2 kW (200 PS) @ 9,000 rpm
Maximum torque 166.8 Nm (17.0 kg-m) @ 6,500 rpm
Lubrication system Wet sump
Fuel system Fuel injection
Starter system ElectricClutch type Wet, multiple-disc diaphragm spring
Ignition system T.C.I
Transmission system Constant mesh, 5-speed
Final transmission Shaft drive
Primary ratio 1.509
Secondary ratio 3.082
Gear ratio-1st gear 2.375
Gear ratio-2nd gear 1.810Gear ratio-3rd gear 1.400
Gear ratio-4th gea 1.115
Gear ratio-5th gear 0.935
Fuel tank capacity 15 litres
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Oil tank capacity 5.9 litres
Aluminum, Diamond-shaped
Front suspension Telescopic forks, Ø 52 mmFront travel 120 mm
Rear suspension Swing arm (Link-type suspension)
Rear travel 110 mm
Caster angle 31°
Trail 148 mm
Front brake Dual wave discs, Ø 320 mm
Rear brake Single wave disc, Ø 298 mm
Front tyre 120/70 R18M/C (59V)
Rear tyre 200/50 R18M/C (76V)
Length 2,395 mm
Width 820 mm
Height 1,190 mm
Seat height 775 mm
Wheelbase 1,700 mmMinimum ground clearance 140 mm
Service weight 310 kg
2. MT 01
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Engine type Air-cooled, 4-stroke, V-twin, OHV,4valves per cylinder
Displacement 1,670 ccBore & Stroke 97.0 x 113.0 mm
Compression ratio 8.4:1
Maximum power 66.3 kW (90 PS) @ 4,750 rpm
Maximum torque 150.3 Nm (15.3 kg-m) @ 3,750 rpm
Carburetor/fuel supply Twin-bore, Electronic Fuel Injection
Starting system Electric
Lubrication Dry sump
Clutch type Wet, multiple discIgnition system T.C.I
Transmission type Constant mesh, 5-speed
Final transmission Chain
Frame type Aluminum CF die-cast, double cradle
Front suspension Telescopic forks
Front wheel travel 120 mmRear suspension Swing arm (link suspension)
Rear wheel travel 117 mm
Front brake Dual discs, . 310 mm
Rear brake Single disc, . 267 mm
Front tyre 120/70 ZR17 M/C (58W)
Rear tyre 190/50 ZR17 M/C (73W)
Overall length x width x height 2,185mm x 800mm x 1,105mmSeat height 825mm
Wheelbase 1,525mm
Minimum ground clearance 145mm
Dry weight 243kg
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Fuel tank capacity 15 litres
Oil tank capacity 5.0 litres
3. YZF R1
Engine type Liquid-cooled, 4-stroke, forwardinclined parallel 4-cylinder, 4-valve,DOHC
Displacement 998 cc
Bore & Stroke 77.0 x 53.6 mm
Compression ratio 12.7:1
Maximum power 132.4 kW (180 PS) @ 12,500 rpm*139.0 kW (189 PS) @ 12,500 rpm**
Maximum torque 112.7 Nm (11.5 kg-m) @ 10,000 rpm*118.3 Nm (12.1 kg-m) @ 10,000rpm**
Starting system Electric
Lubrication wet sump
Carburetor/Fuel supply Fuel injection
Clutch type Wet multiple-disc coil spring
Ignition system T.C.I
Primary / Secondary reduction ratio 3.042 / 3.000
Transmission type Constant mesh, 6-speed
Final transmission Chain
Frame type Aluminum die-cast Delta box
Front suspension Telescopic forks, . 43 mm
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Front wheel travel 120 mm
Rear suspension Swing arm
Rear wheel travel 130 mm
Front brake Dual discs, . 310 mm
Rear brake Single disc, . 220 mm
Front tyre 120/70 ZR17MC (58W)
Rear tyre 190/50 ZR17MC (73W)
Overall length x width x height 2,060mm x 720mm x 1,110mm
Seat height 835mm
Wheelbase 1,415mm
Minimum ground clearance 135mmDry weight 177kg / 131kg
Fuel tank capacity 18 litres
Oil capacity 3.83 litres
4. YZF R15
Engine type Liquid-cooled, 4-stroke, SOHC, 4-valve
Cylinder arrangement Single cylinder
Displacement 149 .8cc
Bore & Stroke 57×58.7mm
Compression ratio 10.4:1
Maximum power 17PS / 8,500rpm
Maximum torque 15 N.m / 7,500rpm
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Starting system Electric Start
Lubrication wet sump
Engine oil capacity 1.0 liters
Fuel tank capacity 12 liters
Fuel supply system Electronic fuel injection
Ignition system T.C.I
Primary / Secondary reduction ratio 3.042 / 3.000
Clutch type Constant-mesh wet multi-plate
Transmission type Return type 6-speed
Gear ratios 1st=2.833, 2nd 1.875, 3rd:=1.364,4th=1.143, 5th=0.957, 6th=0.84
Frame type Delta box Frame
Caster / Trail 26° / 100mm
Tire size (Front / Rear) 80/90-17 / 100/80-17
Brake type (Front / Rear) Hydraulic, single disc (Front / Rear)
Suspension type (Front / Rear) Telescopic / Linked type Monocross
Headlight 12V35W / 35W 35W
Overall length x width x height 1,995mm x 670mm x 1,070mmSeat height 790mm
Wheelbase 1,290mm
Minimum ground clearance 160mm
Dry weight / Curb weight 120kg / 131kg
5. FAZER
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Engine type Air-cooled, 4-stroke, SOHC, 2-valve
Displacement 153.0cm3
Maximum power 14PS / 7500 rpm
Maximum torque 14 Nm / 6000 rpm
Starting system Electric start
Fuel tank capacity 12 litres
Transmission type Return type 5-speed
Brake type(front/rear) Hydraulic single disc / drum
Headlight 12V35W/35W+35W
Overall Length × Width × Height 1,975mm × 770mm × 1,045mm
Seat height 790mm
Wheelbase 1,335mm
Minimum ground clearance 160mm
Dry weight/Kerb weight 130 kg / 141 kg
6. FZ - S
Engine type Air-cooled, 4-stroke, SOHC, 2-valve
Displacement 153.0ccBore & Stroke 58.0 × 57.9mm
Compression ratio 9.5:1
Maximum output 14PS / 7500 rpm
Maximum torque 14 N.m / 6000 rpm
Starting method Electric start/Kick start (optional)
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Lubrication type Electric start/Kick start (optional)
Fuel Supply BS26
Clutch type Multiplate wet type
Ignition type C.D.I. with 3 dimension digital
Primary/secondary reduction ratio 3.409 / 2.857
Transmission type Return type 5-speed
Gear ratio 1st=2.714 2nd=1.789 3rd=1.3184th=1.045 5th=0.875
Cylinder layout Single Cylinder
Frame type Diamond
Suspension (front/rear) Telescopic / Monocross
Wheelbase 1,335mm
Brake type(front/rear) Hydraulic single disc / drum
Tire size (front/rear) 100/80-17 / 140/60-R17
Headlight 12V35W/35W+35W
Overall Length × Width × Height 1,970mm × 770mm × 1,085mm
Seat height 790mm
Wheelbase 1,335mmMinimum ground clearance 160mm
Kerb weight 135 kg
Fuel tank volume 12 liters
Engine oil volume 1.2 liters
7. FZ
Engine type Air-cooled, 4-stroke, SOHC, 2-valve
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Displacement 153.0cc
Bore & Stroke 58.0 × 57.9mm
Compression ratio 9.5:1
Maximum output 14PS / 7500 rpm
Maximum torque 14 N.m / 6000 rpm
Starting method Electric start/Kick start (optional)
Lubrication type Electric start/Kick start (optional)
Fuel Supply BS26
Clutch type Multiplate wet type
Ignition type C.D.I. with 3 dimension digital
Primary/secondary reduction ratio 3.409 / 2.857
Transmission type Return type 5-speed
Gear ratio 1st=2.714 2nd=1.789 3rd=1.3184th=1.045 5th=0.875
Cylinder layout Single Cylinder
Frame type Diamond
Suspension (front/rear) Telescopic / Monocross
Wheelbase 1,335mm
Brake type(front/rear) Hydraulic single disc / drum
Tire size (front/rear) 100/80-17 / 140/60-R17
Headlight 12V35W/35W+35W
Overall Length × Width × Height 1,970mm × 770mm × 1,045mm
Seat height 790mm
Wheelbase 1,335mm
Minimum ground clearance 160mm
Kerb weight 135 kgFuel tank volume 12 liters
Engine oil volume 1.2 liters
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8. SZ - X
Engine type Air-cooled, 4-stroke, SOHC
Displacement 153 cc
Bore & Stroke 58.0 × 57.9 mm
Compression ratio 9.5:1
Maximum power 12.1PS / 7,500 rpmMaximum torque 12.8N.m / 4500 rpm
Starting system Electric Start/Kick Start
Lubrication wet sump
Cylinder layout Single cylinder
Clutch type wet, multiple disc
Ignition system C.D.I
Fuel supply Carburetor
Battery 12 V, 5 AH (10 AH)Headlight Halogen bulb (12 V, 35/35 W)
Primary/Secondary reduction ratios 3.409/3.000
Transmission type 5 gear constant mesh
Caster/Trail 26 degree/99 mm
Gear ratios 1st=2.714, 2nd 1.789, 3rd=1.318,4th=1.045, 5th=0.916
Frame type DiamondFront suspension Telescopic
Rear suspension Swing arm
Front brake Drum(150 mm)
Rear brake Drum (130 mm)
Front tyre 2.75-17 41P
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Rear tyre 100/90-17 55P
Overall length x width x height 2,050mm x 730mm × 1,100mm
Kerb Weight 132 kg
Wheelbase 1,320mm
Minimum ground clearance 165mm
Engine oil volume 1.0 litres
Fuel tank capacity 14 liters
Seat Height 802 mm
9. SS125
Engine type Air cooled, 4-stroke, SOHC
Cylinder layout Forward-inclined single cylinder
Displacement 123cc
Bore & Stroke 54.0 x 54.0 mm
Compression ratio 10.0:1
Maximum output 11 PS/7500 rpm (8 KW@7500rpm)
Maximum torque 10.4 Nm/6,500 rpm
Lubrication system Wet sump
Fuel supply Carburetor Starting method Electric starter and kick starter
Clutch type Wet, multiple-disc
Ignition type CDI
Transmission type 5-gear Constant mesh
Primary/Secondary reduction ratio Prim r = 68/20 (3.400); sec r = 45/14
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(3.214)
Gear ratios 1st - 33/11 (3.000) 2nd - 32/18 (1.778)3rd - 25/19 (1.316) 4th - 23/22 (1.045)5th - 21/24 (0.875)
Frame type Diamond tubular type
Suspension (front/rear) Telescopic fork, Swing arm
Brake type (front/rear) Disk, drum
Tyre size (front/rear) 2.75-18.4PR, 3.00-18.6PR
Battery 12V-5AH
Caster/Trail 26.0 degree/90.0 mm
Headlight 12V 35/25W Halogen bulb
Overall length x width x height 1995 x 730 x 1110 mm
Seat height 795 mm
Wheelbase 1,295 mm
Minimum ground clearance 155 mm
With oil and fuel 125 kg
Fuel tank capacity 13.6 litres
Engine oil volume 1 litres
10. YBR 125
Engine type Air-cooled, 4-stroke, SOHC
Displacement 123 cc
Bore & Stroke 54.0 × 54.0 mm
Compression ratio 10.0:1
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Maximum power 10.88PS@7,500 rpm
Maximum torque 10.40N.m / 6,500 rpm
Starting system Electric Start
Lubrication wet sump
Cylinder layout Forward inclined Single cylinder
Clutch type Wet, multiple disc
Ignition system DC CDI
With Oil and Fuel 126kg
Fuel Supply Carburetor
Primary/Secondary reduction ratio 3.400/3.214
Transmission Type Constant mesh 4-speed
Gear ratios 1st=3.000, 2nd 1.687, 3rd:=1.200,4th=0.875
Caster/Trail 26.4 degree/90 mm
Frame type Diamond
Battery 12 V, 5.0 Ah
Headlight 12 V, 35W/35 W x 1
Suspension(Front/Rear) Telescopic/Swing armBrake Type(Front/Rear) Drum/Drum
Tyre size(Front/Rear) 2.75-18" 4PR/3.00-18 6PR
Seat Height 795mm
Overall length x width x height 2,065mm x 730mm × 1,100mm
Wheelbase 1300mm
Minimum ground clearance 180mm
Engine oil volume 1.1 liters
Fuel tank capacity 13.6 liters
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Overall length x width x height 2,000mm x 730mm × 1,050mm
Kerb Weight 123 kg
Wheelbase 1,290mm
Minimum ground clearance 173mm
Engine oil volume 1.1 liters
Fuel tank capacity 13 liters
12. Crux
Engine type Air-cooled, 4-stroke, SOHC, 2-valve
Cylinder arrangement Single cylinder
Displacement 105.6cc
Bore & Stroke 49.0 x 56.0mm
Compression ratio 9.0:1
Maximum power 7.6PS (5.59kW) / 7,500rpm
Maximum torque 7.85N.m / 6,000rpm
Starting system Kick start
Lubrication wet sump
Carburetion VM17Ignition system C.D.I.
Primary / Secondaryreduction ratio
3.722 / 3.143
Clutch type Wet multi-plate coil spring
Transmission type 4-speed constant mesh
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Gear ratios 1st=3.00, 2nd 1.688, 3rd:=1.200,4th=0.875
Frame type Double cradle type, steel
Caster / Trail 26.4° / 83.4mm
Tire size (Front / Rear) 2.50 x 18" 4PR / 2.75 x 18" 6PR
Brake type (Front / Rear) Drum (130mm Dia) / Drum(130mm Dia)
Suspension type (Front / Rear) Telescopic / Swing arm
Battery capacity / Type 12V-2.5Ah
Headlight 12V 35/35W
Overall length x width x height 2,000mm x 735mm x 1,075mm
Seat height 780mm
Wheelbase 1,260mm
Minimum ground clearance 160mm
Dry weight / Kerb weight 103kg / 113kg
Engine oil capacity 1.0 liters
Fuel tank capacity 11 liters