Embed Size (px)
Citation preview
Marketing & PR Manager Vasileios Tziokas 1
1up
stre
am
Since October 2010 I have been Creative Consultant and Marketing Manager at UPSTREAM.
1up
stre
am
I am offering a variety of marketing services…
1up
stre
am
Global scale account management covering stages from concept generation to media planning.
1up
stre
am
1up
stre
am
ATL & BTL Production
1up
stre
am
Here is a full list of successful productions for 2011-12:
ITALY TIM, ITALY Vodafone, NIGERIA Airtel, NIGERIA MTN , CAMEROON MTN, IVORY COAST MTN, BRAZIL Claro, SERBIA VIP, ROMANIA Vodafone, BRAZIL Vivo, GHANA Airtel, ZAMBIA Airtel,
GABON Airtel, UGANDA Airtel, TANZANIA Vodacom, KENYA Airtel, OMAN Nawras, GHANA MTN, VIETNAM Vinaphone,
ARGENTINA Personal, BRAZIL TIM, LIBERIA MTN, BRAZIL Oi, UGANDA MTN, COLOMBIA Comcel, SAUDI ARABIA STC, TUNISIA
Tunisiana
Or just visit Upstream’s YouTube page
1up
stre
am
Brand Identity and Positioning
1up
stre
am
Logo-based design proposal for Upstream’s technology platform webpage , 2011
1up
stre
am
Marketing material production for emerging markets.
1up
stre
am
Teaser promo poster for 8ta, South Africa’s first 4g mobile carrier, 2011. The promo grand winner would join a formula 1 racer as co-pilot on an especially designed two-man F1 car for a day, on the Kyalami Grand Prix Circuit track.
1up
stre
am
Print proposal, 2011 Ambient media proposal, 2011
1up
stre
am
PR and marcomms
1up
stre
am
Selected PR coverage
1up
stre
am
Global Events Organization like Mobile World Congress and CTIA
1up
stre
am
Upstream had recently grown from a small Greek mobile marketing agency to a truly global marketing technology and solutions provider. Serving top brands and mobile operators in over 40 countries, Upstream has offices in London, Rome, Athens, Redwood City California, Dubai, Singapore, Bucharest, and Rio de Janeiro. It has executed more than 160,000 campaigns and interacted with 500 million consumers worldwide for companies like Vodafone, T-Mobile, TIM, The Coca-Cola Company, BMW, BSkyB, Johnson & Johnson, Nestlé, Shell, Unilever, Verizon, and Skype. It’s proprietary marketing technology platform is built around maximizing consumer response through optimization, gamification, message contextualization and personalization, and advanced insights and analytics.
1up
stre
am
Upstream was a very exciting company by 2010.
1up
stre
am
But it didn’t look it...
1up
stre
am
One of my jobs was to change the look and feel in a way that reflected
the company’s inner character.
1up
stre
am
Corporate brochure opening page, 2012 Corporate brochure opening page, 2011
1up
stre
am
Upstream homepage, 2010
1up
stre
am
Upstream homepage, 2012
1up
stre
am
Upstream homepage, 2014
1up
stre
am
Case study powerpoint excerpt, 2011 Case study brochure page, 2012
1up
stre
am
Upstream’s approach to mobile marketing favors optimization vs
digital bombardment.
1up
stre
am
Powerpoint slide for corporate presentation, 2012
1up
stre
am
So I changed every single bit of Upstream’s communication that
failed to serve the company’s
“speak less - gain more” approach to mobile marketing.
1up
stre
am
Upstream banner, 2011 Upstream banner, 2012
1up
stre
am
Mural for Upstream’s stand at the Mobile World Congress, Barcelona 2012
1up
stre
am
Indoor posters at the Effective Mobile Marketing [EMMA] Awards, London 2012
1up
stre
am
Corporate gift, Chocolate Box cover design, 2012
1up
stre
am
Information Visualization was a big part of re-telling what Upstream had to say
1up
stre
am
Upstream had recently grown from a small Greek mobile marketing agency to a truly global marketing technology and solutions provider. Serving top brands and mobile operators in over 40 countries, Upstream has offices in London, Rome, Athens, Redwood City California, Dubai, Singapore, Bucharest, and Rio de Janeiro. It has executed more than 160,000 campaigns and interacted with 500 million consumers worldwide for companies like Vodafone, T-Mobile, TIM, The Coca-Cola Company, BMW, BSkyB, Johnson & Johnson, Nestlé, Shell, Unilever, Verizon, and Skype. It’s proprietary marketing technology platform is built around maximizing consumer response through optimization, gamification, message contextualization and personalization, and advanced insights and analytics.
Remember this bit?
1up
stre
am
Now it could be told like this:
1up
stre
am
Powerpoint slide for corporate presentation, 2012
1up
stre
am
Indoor poster for Upstream’s technology platform [MCS] at the EMMA Awards, London 2012
1up
stre
am
Corporate presentation slides, 2012
1up
stre
am
I introduced the use of infographics for publishing research results of
studies funded by Upstream.
1up
stre
am
Infographics proposals for “Mobile Marketing Consumer Attitudes” research results, 2011
1up
stre
am
Infographics can be a great way to grab attention.
1up
stre
am
Final approved draft, 2011
This one did:
http://econsultancy.com/uk/blog/7697-10-mind-blowing-mobile-infographics
http://econsultancy.com/uk/blog/7626-
smartphone-users-open-to-ads-infographic
1up
stre
am
Infographic, proposal for “Offers On Mobile: The U.S. Survey” research results, 2011
1up
stre
am
Final approved draft, 2011
1up
stre
am
Sometimes, the noble pursuit of putting all the data on a single
page can be taken too far.
1up
stre
am
Marketing Communications Suite [MCS] infographic, 2011
This was an attempt to explain all the functions of Upstream’s technology platform.
1up
stre
am
When the data runs too long...
1up
stre
am
Fold-out infographic for “Consequenses of Digital Bombardment” comparative study, conducted in U.K and U.S. in 2012
1up
stre
am
The recruiting game
1up
stre
am
1up
stre
am
A highlight of 2011 was working closely with Upstream Senior VP of Innovation
Guy Krief, in order to creatively solve the problem of sorting
through 10,000 job applications for the position
of Campaign Manager.
1up
stre
am
We decided to devise an online test that would screen applicants and rank them according to a set of gamified challenges that would
reveal a contestant’s relevant skills.
1up
stre
am
We called it the Upstream Challenge.
1up
stre
am
Opening page and screen 1, Upstream Challenge 2011
1up
stre
am
screen 2, Upstream Challenge 2011
1up
stre
am
screen 3, Upstream Challenge 2011
1up
stre
am
screen 3, Upstream Challenge 2011
1up
stre
am
Closing page, Upstream Challenge 2011
1up
stre
am
It got their attention, plus that of the media...
1up
stre
am
“At Upstream, some 700 people completed the 60-minute online test since it went online in late 2011. Upstream only notified those who scored beyond a certain level of points in order to discourage challenge-takers from assuming that participation would result in a job, Krief says. Those who scored well were contacted by phone, and four have been hired in recent weeks. Another two are in the pipeline, he adds.”
http://management.fortune.cnn.com/2012/04/10/games-
job-recruiting/
Fortune/CNN article, April 10, 2012
1up
stre
am
one Line marketing/
Persado
1up
stre
am
1up
stre
am Another focal point of my work at
Upstream has been the creation of a new brand entity,One Line
Marketing, or 1LM that was later transformed to Persado, a new
company. Persado is the only Greek company that has ever received
funding from Bain Capital. Very broadly, it refers to the use of
technology in the attempt to maximize the response rates of a
short, text-based sales message.
1up
stre
am
This interdependence between words and numbers had to be
apparent on the logo.
1up
stre
am
1 LINE MARKETING logo first draft, 2012
1up
stre
am
1 LINE MARKETING logo variations, 2012
1up
stre
am
1 LINE MARKETING logo, 2012
1up
stre
am
Corporate presentation slide, 2012
1up
stre
am
Last but not least, few more examples of the marketing material
I have supervised:
1up
stre
am
TIM Brazil, 2011
1up
stre
am
STC Saudi Arabia, 2012
1up
stre
am
Glo Nigeria, 2011
1up
stre
am
Of course, culturally relevant work is not reserved solely for remote
regions.
1up
stre
am
In-house invitation, 2012
1up
stre
am
In-house party invitation for the celebration of winning the Verizon account , 2013
1up
stre
am
So, that was Upstream
1up
stre
am
