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8/6/2019 Varun Daahal - Coke
1/23
* All the data is collected from Internet. I don't hold any ownership. Analysis is purely based on my understanding and perception
Varun Daahal (MD 8017)
8/6/2019 Varun Daahal - Coke
2/23
Brief History
The Coca-Cola Company was originally established as the J. S.
Pemberton Medicine Company, a co-partnership between Dr. John
Stith Pemberton and Ed Holland.
In 1884, the company became a stock company and the name was
changed to Pemberton Chemical Company.
Finally in October 1888, the company received a charter with an
authorized capital of $50,000
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Mission
Our Roadmap starts with our mission, which is enduring. It
declares our purpose as a company and serves as the standard
against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
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Vision
Our vision serves as the framework for our Roadmap and guides
every aspect of our business by describing what we need toaccomplish in order to continue achieving sustainable, quality
growth.
People: Be a great place to work where people are inspired to be
the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands
that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helpingbuild and support sustainable communities.
Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving
organization.
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SWOT Analysis
Strengths
Coca Cola is an extremely recognizable company. Popularity
is one of its superior strengths that is virtually incomparable.
Coca Cola is known very well worldwide.
It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and
collectible memorabilia.
Without a doubt, no beverage company compares to Coca
Cola's social popularity status.
Some people buy coke, not only because of its taste, but
because it is widely accepted and they feel like they are part of
something so big and unifying.
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Weakness
Word of mouth is probably a strength and weakness of everycompany. While many people have good things to say, there are
many individuals who are against Coca Cola as a company, and
the products in which they produce.
Another aspect that could be viewed as a weakness is the lack
of popularity of many of Coca Colas drinks. Many drinks that
they produce are extremely popular such as Coke and Sprite but
this company has approximately 400 different drink types
Another weakness that has been greatly publicized is the
health issues that surround some of their products. It is known
that a popular product like coke is not very beneficial to your
body and your health.
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Opportunities
An opportunity that we have seen being put to use before isthe ability for Coca Cola to buy out their competition
Coca Cola also has the opportunity to advertise its less popular
products.
Coca Cola is known well throughout 90% of the worldpopulation today.
Coca Cola has an opportunity to continue to widen the gap
between them and their competitors.
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Threats
Despite the fact that Coca Cola dominates its market, it still has
to deal with many threats.
Even though Coca Cola and Pepsi control nearly 40% of the
entire beverage market, the changing health-consciousness
attitude of the market could have a serious effect on Coca Cola.
In todays world, people are constantly trying to change their
eating and drinking habits. This could directly affect the sale of
Coca Colas products.
Other threats are of course the competition.
Coca Cola needs to be careful that Pepsi does not grow to be a
more successful drink.
Other product such as juices, coffee, and milk are threats.
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Internal And External
Analysis
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Internal Factors
STRENTHS
Inventory management
Employee moral
Customer loyalty
Expertise
Expands product line
Collaboration Advertisements
Global expansion
RATING
3
4
3
4
3
2
4
3
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Internal Factor
Weaknesses
Weak in non carbonated
sector
Obesity issue
Less control over the
management
More trend towards
healthy eating and
drinking
Rating
2
3
3
4
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External Factors
Opportunities
Untapped snacks market
Favorable trade regulation
Global culture
Presence in many market
Rating
1
4
4
4
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External FactorThreats
Ban of soft drinks in
public schools
Low value of dollar incompetitive market
Majority of coke
revenues come from
outside ofUS
Competitors already in
snacks market
Health conscious
Rating
3
3
4
4
2
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SummaryThe Coca-Cola Company is the world's largest
beverage company, largest manufacturer,
distributor and marketer of non-alcoholic
beverage concentrates and syrups in the
world, and one of the largest corporations in
the United States. Coca-cola can enter into
the snacks market as coke has many
favorable conditions as its in different
product line as well as expertise.
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Porters 5 forces
Entry Barriers are HIGH
Rivalry among competitors HIGH
Bargaining power of suppliers Moderate
Bargaining power of Consumers Moderate
Threat of substitute - Moderate
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Facts about Coca-cola
Coca-cola was first green color
Coca-Cola is called Coca-Cola because of the
original ingredients used in the medicine, Coca
leaves and Kola seeds
It was made for a hangover
cure & cure for headaches
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Coca-Cola' is the most recognized trademark,
recognized by 94% of the world's population
In a competition who can drink the most coke in
one go one drank 8 bottles of coke and died on
the spot
coca-cola means to make mouth happy in
Chinese
In Hong Kong it is sometimes served hot as aremedy for colds!
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Competitor Profile Matrix
Pepsi co
Cadbury Schweppes PLC
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Critical Success Factors
Product Line
Advertisement
Financial Position
Product Quality
Global Expansion
Relations (Employee/Union)
Market Share
Experience/Expertise
Ranking
4
3
3
3
3
3
2
3
* 1=Major Weakness, 2= Minor weakness, 3= Minor strength, 4=Major strength
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Critical Success Factors Ranking
4
3
3
3
2
3
4
3
Product Line
Advertising
Financial Position
Product Quality
Global Expansion
Relations (Employee/Union)
Market Share
Experience/Expertise
* 1=Major Weakness, 2= Minor weakness, 3= Minor strength, 4=Major strength
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Conclusion
Even though Pepsi & Cadbury are market
challengers& followers, most of their
revenues(60%) are from the Snack market. This
gives them an advantage in Earnings, investment
in diversified product lines
Coke entering into snack market provides an
advantage of more revenue generation
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Thank You
Any Queries?