VARNA FREE UNIVERSITY VARNA FREE UNIVERSITY “CHERNORIZEC HRABAR”“CHERNORIZEC HRABAR”

VARNA FREE UNIVERSITY VARNA FREE UNIVERSITY “CHERNORIZEC HRABAR”“CHERNORIZEC HRABAR”

PROJECT MEETINGPROJECT MEETINGNetwork of competence centres for the development of cruise tourism in the Black Sea region (Georgia and

Ukraine) 543681-TEMPUS-1-2013-1-DE-TEMPUS-JPHES - CruiseTCruiseT

Bulgaria, Varna, 18.04.2015 – 25.04.2015

PROJECT MEETINGPROJECT MEETINGNetwork of competence centres for the development of cruise tourism in the Black Sea region (Georgia and

Ukraine) 543681-TEMPUS-1-2013-1-DE-TEMPUS-JPHES - CruiseTCruiseT

Bulgaria, Varna, 18.04.2015 – 25.04.2015

VFU project proposalVFU project proposal

““Development of Development of Black Sea tourist cluster”Black Sea tourist cluster”

ВАРНЕНСКИ СВОБОДЕН УНИВЕРСИТЕТВАРНЕНСКИ СВОБОДЕН УНИВЕРСИТЕТ““ЧЕРНОРИЗЕЦ ХРАБЪРЧЕРНОРИЗЕЦ ХРАБЪР””

ВАРНЕНСКИ СВОБОДЕН УНИВЕРСИТЕТВАРНЕНСКИ СВОБОДЕН УНИВЕРСИТЕТ““ЧЕРНОРИЗЕЦ ХРАБЪРЧЕРНОРИЗЕЦ ХРАБЪР””

PROJECT GOALPROJECT GOAL

Development and strengthening of expert networks among the key partners in education, science and tourist business in Black Sea region.

Expert networks for development of

sustainable tourist destinations in Black Sea

region

Education Science

Social and business

partnership

National and local

authorities

Project Results Project Results Development of sustainable tourist

destinations and establishment of a new Black sea brand

Strengthening of cooperation betweenuniversities and all stakeholders

in Black sea region

Integrated development of alternative tourism forms

Establisment of regional expert networks

Cross-border cooperation

Education models’ change in partner universities in the region

European added value and transfer to Asian countries

Academic partnership

Goals:

System knowledge accumulation and development

of Black sea tourist cluster;

Development of cooperation networks in a

tourist branch in a Black Sea region;

Realization of unity policy set in Bologna

process and complete involvement of countries in

Black sea region in it.

Potential of academic partnershipPotential of academic partnership::

• synergy of academic and scientific resources,

• accelerating and expanding the space for the knowledge, science and technology transfer;

• mutual acquaintance of national cultures and tourism varieties;

• establishment of Black Sea brand;

• overcoming socio-cultural, ethnic, religious and language barriers;

• dissemination and enrichment of good practices;

• knowledge and skills formation in real conditions of the tourist business, institutions and markets;

• Expansion and system actualization of training information base.

Scientific research, innovation, technology transfer in

tourism field

Education activities –

qualification and training of

human resources

Black Sea tourist cluster

Society

Branch organizations Business

organizations

UniversitiesUniversities

InstitutionsAuthorities

Project partnersProject partners

TargetsTargets::

Development of suitable

educational and scientific infrastructure in

a Black Sea region

Scientific support of

sustainable management of

tourist destinations in a

Black Sea region

Scientific providing and

acceleration of innovation and

technology transfer in tourist branch in a Black

Sea region

Training of competent

humanresources

according to professional

fitness criteria

1. Creation of new knowledge and updating of academic knowledge

Possible academic partnerships:Possible academic partnerships:

2. The presence of the Black Sea region in the global interactivepresentation of scientific knowledge - Networking

3. Synchronization of the qualification frameworks of professions and specialties

4. Studying the socio-cultural characteristics of the environment for human resources’ development of the region

5. Transfer of science, technology and good practice between key partners in the Black Sea region

7. Mobility, joint student artistic and sports events

6. Education and research for a formation of The Black Sea tourist identity

8. Coordination of procedures for recognition of prior education and lifelong learning

9. Linguistic training

Formation of a transnational space for practices, Formation of a transnational space for practices,

internships, internships, introductionintroduction of cultural heritage, socio-cultural of cultural heritage, socio-cultural

features and linguistic trainingfeatures and linguistic training

professional skills

regional trails history, culture, art, style of

living

linguistic training

Where do we go?

Coordination of training methods, recognition of

training and quality assessment;

Joint preparation and implementation of courses with

direct orientation to the labor market;

Working contacts with European institutions;

Joint lobbying to ensure European funding of activities

for creating Black Sea tourist cluster.

Where do we go?Where do we go?

Specialized Training (University)

and experience (tourist organization)

NetworkNetwork / / AcademyAcademy//““Black SeaBlack Sea tourist cluster”tourist cluster”

1 semester in 4 universities (total: 4 semesters)

Total number of credits - 240

Basic Universirty Education

– 4 semesters

NetworkNetwork / / AcademyAcademy//““Black Sea tourist cluster”Black Sea tourist cluster”

1 semester in 2 universities

Level of qualification:

MASTER – 3 semesters; – 2 semesters.

Total number of credits - 90

University 2 and experience

(tourist organization)

Level of qualification – Bachelor and Master

Level of qualification – Level of qualification – BachelorBachelor::

Management of Cultural Tourism in the Balkans;Management of Cultural Tourism in the Black Sea Region; Management of alternative tourism;Business Administration in Tourism.

Level of qualification – Master:Level of qualification – Master:BA in Cruise Industry;

Cruise HR Management;

Management of Cruise Restaurants;

Touroperating in Cruise management;

Animation of artistic and cultural heritage;

Marketing, management and protection of cultural heritage.

Summer schools and Summer schools and LLL courses:

Cultural and historical heritage and the

languages of cultural tourism

Preservation of the cultural heritage in the

Black Sea region

Sustainable development of cruise tourism

Black Sea Brand management

Team Building and Operation management

Public private partnership in cruise tourism

An Example of Functioning of the Network

•Partner university 1

•Tourist organization.

•Partner university 2

•Tourist organization.

•Partner university 3

•Tourist organization.

•Partner university 4

•Tourist organization.

VFU

Task for specialized training and internshipTask for specialized training and internship

Working in real business environment

Getting to know the tourism resources of each country

Learning the language of the host country

Working in a business team

Advantages for studentsAdvantages for students

1

They get a strong theoretical background at the university, where their training begin

2

They become familiar with the tourism business practice in different countries

3

They become familiar with the specifics of tourist services in the partner countries

4

They study the tourism resources of at least four countries in the Black Sea region

5

They get vocationally oriented knowledge of the languages and cultures of the countries concerned

Advantages for Advantages for professors, scientists, and researchersprofessors, scientists, and researchers

1

Joint educational programs, scientific research and innovation activities

2

Experts consultancy services

3

Transfer of best practices

4

International project teamwork on the priority areas of the countries

Building a common space for scientific research and education in the Black Sea region

Advantages for Advantages for the businessthe business

1

Qualified workforce during the active tourist season

2

Involvement of partner universities students in advertising and promotional campaigns

3 Staff with enhanced capabilities who are aware of the demands and socio-cultural characteristics of tourists

4

Human resources professionally suitable for participation in cross-border tourism projects

Creating sustainable tourist destinations