VariPlay HD GAMES™

©2021 Scientific Games Company Confidential. All Rights Reserved. 1

VariPlayColorado Two Cents PanelMay 2021

Study Overview

© Scientific Games Company Confidential. All Rights Reserved. 2

This research was fielded in the Colorado Lottery’s Two Cents Panel in May of 2021 and received 393 responses with an additional 21 partial completes .

The purpose of this research was to determine the appeal and purchase intent of Scientific Games’ VariPlay HD instant game family duo supported by a second-chance promotion featuring an animated wheel-spin.

Players were initially asked to rate the ticket shown in this slide, and then shown the HD symbols, and the second chance promotion.

They were then asked to rate the game with these additional features in mind and asked a series of questions about the second chance promotion and animated wheel-spin.

Data breakouts for different player groups include monthly+ MyLottery Players & Second Chance Players.

N=414

Key Takeaways

Most panel members feel very positively about Cats vs Dogs, VariPlay, the HD symbols and Second Chance component. This game should be strongly considered for a future launch in Colorado and could be a great way to direct players for an expansion of rewards and online engagement programs.

The game initially scored overwhelmingly positive with over 80% of players indicating they were at least somewhat likely purchase the game. The lowest score was 74% of players feeling positively about the appeal of this game.

Monthly+ Second Chance Players and MyLottery Drawing Players initially scored Cats vs Dogs Variplay an average of 6.8% higher than the general sample in top-3-box scores. These players should be considered a priority when looking at target audiences for any VariPlay game.

After the full reveal of the online component and explanation of VariPlay, scores among the general sample increased significantly and scores among our target groups increased somewhat.

51% of players indicated they would be more likely to purchase a VariPlay game like the one shown in this research over another comparably priced game.

The second-chance drawing was players favorite aspect of the game with 54% of players selecting this characteristic and 45% of players liked the animated wheel spin.

80% of players indicate that they liked the promotion and would enter it with 42% indicating they would buy the ticket because of the promotion. A majority of players (90%) feel positively about the second chance promotion and interactive component of the wheel spin.


N=414

Play Frequency


28%

43%

13%

5% 3%6%

2%

23%

40%

8% 7%

1%

7%

14%15%

37%

12%8%

3%

9%

15%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

More than once perweek

About once per week About once per month About once every 2-3months

About once every 4-6months

Once per year or less Never

Scratch-off Second Chance Drawings Mylottery Drawings/Events

N=410

84% of panel members are playing scratch-offs at least once per month. 71% of panel members are participating in Second Chance drawings at least once per month. 64% of panel members are participating in MyLottery drawings and events at least once per month. Data breakouts for monthly+ Second Chance Players & MyLottery Drawings are included in this report and should be

considered when looking at the performance VariPlay.

VariPlay Initial Ratings


3%

5%

2%

3%

1%

1%

2%

2%

3%

3%

2%

3%

19%

11%

11%

10%

43%

30%

32%

33%

19%

37%

35%

37%

12%

13%

15%

12%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

This game is Appealing.

I would purchase this game.

Unique/Different

Overall

1-Very low 2 3 Neutral 5 6 7-Very high

Before we get into more details about the game, please use a scale from 1 to 7 to rate this game, where 1 = A Very Low rating, and 7 = A Very High rating.

N=408

74%

80%

82%

82%

Players were shown initial artwork for the Cats vs Dogs Variplay game with no explanation or details about the game and were asked to rate the game based on the attributes included in the table above.

The game scored overwhelmingly positive with over 80% of players indicating they were at least somewhat likely purchase the game.

The lowest score was 74% of players feeling positively about the appeal of this game.

Initial Ratings- Top-3-Box Player Comparisons


74%80% 82% 82%

76%89% 89% 89%

77%

90% 91% 90%

0%10%20%30%40%50%60%70%80%90%

100%

This game is Appealing. I would purchase this game. This is Unique/Different Overall, how would you rate this game?

You can click the image to enlarge it for reference. Before we get into more details about the game, please use a scale from 1 to 7 to rate this game, where 1 = A Very Low rating, and 7 = A Very High rating.

N=410

Full Sample Second Chance Players MyLottery Drawing Players

408 290 265

Monthly+ Second Chance Players and MyLottery Drawing Players scored Cats vs Dogs Variplay an average of 6.8% higher than the general sample in top-3-box scores. These players should be considered a priority when looking at target audiences for any VariPlay game.

Cat vs Dogs VariPlay game scored well across player groups and our general sample, considering the core game features have not been revealed this is very encouraging for potential success of the game.

It should be noted that panel members are generally some of the most engaged lottery players, so this should be considered when looking at any games performance when tested in a panel.

34%30%

25%

13%9%

2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

It has a second-chance onlinepromotionalcomponent

It has high-definitionplay symbols

It has different winningsymbols that are

visible on the ticket

It has a higher topprize than most $5

games

I didn’t notice anything different about this

game choice

Other, please specify

Notable Differences


What, if anything, did you notice that was different about the game you just saw vs. most other Colorado Lottery Scratch games?

“Animal pictures are different.”

“Different dogs and cats.”

“The animal names were

different on the 2 game pieces.”

N=406

Next, players were shown two versions of the game to demonstrate the different winning animals that are a core feature of the game. We asked that players note any differences they saw about this game artwork.

34% of players noticed the second-chance component of the game and 30% noticed that high-definition play symbols.

Only 25% of players indicated that the game had different winning symbols.

Full Concept Reveal


Players were shown initial ticket artwork and asked to rate the game based on the initial images. Afterwards, players were given a more detailed description of the full game, the different HD symbols, and

the second chance component and online spin-based game, with full instructions. After players were given the full scope of the game, a series of new ratings and questions were asked.

Post Concept Reveal Ratings


2%

3%

2%

3%

2%

2%

1%

2%

2%

1%

1%

1%

19%

9%

4%

6%

34%

27%

32%

28%

23%

39%

35%

42%

18%

19%

25%

18%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

This game is Appealing.

I would purchase this game.

Unique/Different

Overall

1-Very low 2 3 Neutral 5 6 7-Very high

Now that you have this additional game information, please use a scale from 1 to 7 to rate this game, where 1 = A very low rating, and 7 = A very high rating.

N=402

88%

92%

85%

75%

After the reveal of the online component and explanation of VariPlay, scores among the general sample increased significantly.

We see a jump of in top-3-box scores with +6% in the overall score, +10% in uniqueness, +5% in purchase intent, and 1% in appeal.

Post Concept Reveal Ratings Top-3-Box Player Comparisons


75%84%

92% 88%75%

91% 95% 93%

75%

92% 95% 94%

0%10%20%30%40%50%60%70%80%90%

100%

This game is Appealing. I would purchase this game. This is Unique/Different Overall, how would you rate this game?

Now that you have this additional game information, please use a scale from 1 to 7 to rate this game, where 1 = A very low rating, and 7 = A very high rating.

Full Sample Second Chance Players MyLottery Drawing Players

410 287 263

Among monthly+ Second Chance Players and My Lottery Players we see an increase in scores from the initial ratings everywhere except appeal, which slightly decreased (-1-2%).

Among the improved scores we see an average increase among monthly+ Second Chance Players and My Lottery Players of +2.5% in purchase intent, +5% in uniqueness, & +4% in overall score.

Considering how positive the initial scores were, seeing an increase in most categories is impressive and speaks to the potential performance of Cats vs Dogs and VariPlay in general.

Purchase Likelihood


When thinking about all aspects of the game you saw in this questionnaire, which of the following is most true with regards to these types of games?

I would be more likely to purchase

these types of tickets than other

tickets that cost the same.51%

I would be less likely to purchase these

types of tickets than other tickets that cost the same.

25%

I would purchase these types of

tickets the same as other tickets that cost the same.

18%

Not sure.6%

N=402

51% of players indicated they would be more likely to purchase a VariPlay game like the one shown in this research over another comparably priced game.

An additional 18% said that they would purchase a VariPlay game the same as other types of games.

Popular Features


What is it that you like most about this game? Select all that apply.

54%

45% 43%

36%30% 30%

1%0%

10%

20%

30%

40%

50%

60%

I like the Bonus ScratchDraw (second-chance)

promotion.

I like the animatedwheel spin

I like the way the ticketlooks or the theme.

I like the high-definitionplay symbols.

I like that you see adifferent winning symbol

on each ticket.

I like the way the ticketplayed.

Other, please specify.

N=302

The second-chance drawing was players favorite aspect of the game with 54% of players selecting this characteristic and 45% of players liked the animated wheel spin.

The top two most popular features of this game involve the second chance and online component of the game, likely driven by the high number of frequent second chance and MyLottery players.

Disliked Features


You answered that you would be less likely to purchase these types of tickets than other tickets that cost the same. Why? Select all that apply.

N=197

The most frequently selected reasons that players said they would be less likely to purchase a VariPlay game were that it was too much effort (21%), it was too confusing (19%), and that they didn’t like the look or theme of the ticket (18%). An additional 16% said they didn’t like the way the ticket played.

The look, and theme of the ticket can be reworked or modified.

21%19% 18%

16%

12%10%

9%

0%

5%

10%

15%

20%

25%

It seems like too much effort. It was too confusing. I didn’t like the way the ticket looked or the theme.

I didn’t like the way the ticket played.

I don’t like the high-definition symbols.

I wouldn’t enter the Bonus Scratch Draw promotion.

I think that having a BonusScratch Draw promotion takesaway from other prizes in the

game.

Second Chance Impressions


With regards to the online, second-chance promotion, which of the following statements best applies to how you feel about the games shown to you today?

Using a scale from 1 to 7, where 1 = A Very Low rating, and 7 = A Very High rating, how much do you like the online, second-chance promotion on this ticket?

1%2%1%6% 15% 49% 26%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

1- Very low 2 3 4- Neutral 5 6 7- Very high

I really like the promotion and I

would buy the ticket because of it.

42%

I like the promotion and would enter, but

it would not be a reason for me to buy

the ticket.38%

I do not like or dislike the promotion.

17%

I do not like the promotion and I

would not buy the ticket because of it.

3%

N=400

80% of players indicate that they liked the promotion and would enter with 42% indicating they buy the ticket because of the promotion.

A majority of players (90%) feel positively about the second chance promotion and interactive component of the wheel spin.

Likelihood of Purchase- Different Price Points


If two games like this were to be launched at different prices (example: $2 & $5 scratch-offs), how likely would you be to purchase both of the tickets?

20%

41%

21%

9%

4%6%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

I would definitely purchaseboth of these games

I might purchase both ofthese games

I may or may not purchaseboth of these games

I would purchase one ofthese games

I might purchase one ofthese games

I would not purchase eitherof these games

N=399

20% of players said they would definitely purchase both games if multiple price points were offered, with an additional 41% that indicated they might.

Only 19% of players indicated they would only purchase one or none of the VariPlay games indicating that a launch at multiple price points is a very feasible option, given players high ratings of the game and second-chance components.

Open Ended Questions


What is it that you liked about the online

promotion?

“A second chance gives hope to win something.”

“I like that it gives another chance on your purchase. I also like that it can be checked through. the app.”

“It gives me more chances to win.”

“I feel like you get to play twice for the

same amount.”

“It’s easily accessible.”

“Always great and exciting to have a second chance

to win money.”

“Very interesting and cool.”

“I like that you can use your phone for the second chance.

I would definitely use it.”

“I like that you can use your own device to see instantly whether

or not you won the bonus.”

“I like that it offers more ways to win instead of just throwing your ticket away you have a second

chance to win something.”

“Different than the normal second chance drawings. It gives you more entries. It extends how the game is

played which is very cool.”

“I always like a second chance to win and being

able to spin for more than one entry is appealing.”

“That it has a wheel, wheels are fun.”

“Spinning the wheel for extra drawing

chances.”

“Playing games online is fun.”

“I would enjoy the spinning. you could sell a lot more of these if a percentage went

to help animal rescue.”

“I like the wheel and that there is another option not

just the scratch off.”

“I like the idea of spinning the wheel!” “I like the images.”“The spin the

wheel promo on the app.”

“The animated interaction.”


What is it that you didn’t like about the online

promotion?

“Too much effort for the return I always get!”

“Just seems too gimmicky and doesn’t seem to

improve or increase my odds of winning.”

“It seems like too much work to have to go online and enter.”

“Fussy & complicated, I don't want to go through

that much effort.”

“Complex.”

“Another gimmick to get people to gamble.”

“I'm not going to go through the extra effort to go online for the drawing,

so it is a waste to me.”

“If I buy a scratch ticket, I just want to scratch it

and be done.”“I hate that it is on

a smartphone.”

“I hardly ever play the scratch games and this promotion

doesn’t capture my attention.”

“I don't like having to do it on my phone - I hate stupid apps and other

things on that itsy-bitsy screen.”

“I wouldn’t enter online. I buy physical tickets to

win from them.”

“There isn't anything that I disliked about

the online promotion.”

“Seemed too busy with lots of details to read about.”

Open Ended Questions

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