STUMULUS PACKAGE

With

Crizal UV

Key Program Information

• When?

– March 4 – April 12, 2013

• What Products are eligible?

– ANY Varilux S Series product WITH any Crizal UV

• Who is eligible?

– Any ECP purchasing Varilux S Series with Crizal UV

• Which labs are participating?

– All Essilor Base and Partner labs

How the Program Works

• ECP orders a pair of Varilux S Series product with Crizal Alize UV, Crizal Avance UV or Crizal Sapphire UV and receives a $40 instant rebate on the Crizal product

• ECP orders a pair of Varilux S Series product with Crizal Easy UV and receives a $35 instant rebate on Crizal Easy UV

• $40 / $35 instant rebate will show on the lab invoice as a “credit”– No rebate checks will be issued

FAQ

• Do I need to enroll my ECP in the program?

– No, any ECP can participate

• Is there a baseline for this program?

– No, the instant rebate is paid on every eligible job

• Who should I target with this program?

– Any ECP currently selling: Varilux, Varilux S Series, Crizal, Competitive digital products

– Any ECP with a Visioffice

Sales Force Action

Action:

• Target and call on current low volume Vx S Series accounts for incremental jobs

• Leverage as a tool to acquire new accounts

WIIFM:

• Vx S Series Bonus - A minimum of 7 JPD per in March will earn you $2 per pair

• Booster Incentive - Get additional lift towards achieving your goal