Variables That Affect Mobile Phone Consumption

8/7/2019 Variables That Affect Mobile Phone Consumption

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V A R I A B LE S T H A T A F F E C T M O B I L E

P H O N E C O N S U M P T I O N / BU Y I N G

B E H A V IO R

ARTICLE # 1: SOCIAL REFERENCE GROUP INFLUENCE ON MOBILE

PHONE PURCHASING BEHAVIOUR - A CROSS-NATION

COMPARATIVE STUDY

CHAN AND CHEN (2003)

y The quality of signal transmissiony Product shapey Color choicey Sizey Weighty Pricey Associated service feey Ease of usey Web-based support system

MOSCHIS, 1976

y Reference groups (such as friends, family, work associates and etc.)

Note:The rest of the literature review of the article dealt with the reference groups (I thought it was

not related.

ARTICLE # 2:EXPLORING ADDICTIVE CONSUMPTION OF MOBILE

PHONE TECHNOLOGY

FABER, OGUINN AND KRYCH (1992, P. 466)

y Anxietyy Preoccupation


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MARKS, 1990

y Need for moreBIANCHI AND PHILLIPS (2005)

y Tolerancey Escapey High social use of the device

ARTICLE # 3: FACTORS AFFECTING CONSUMER CHOICE OF MOBILE

PHONES - TWO STUDIES FROM FINLAND

BEATTY AND SMITH, 1987; MOORTHY, RATCHFORD AND TALUKDAR, 1997

y Limited information search activityALBA AND HUTCHINSON, 2000; CHERNEV, 2003; COUPEY, IRWIN AND PAYNE, 1998;

SLOVIC, 1995

y Without detailed evaluation of the other alternativesLAROCHE, KIM AND MATSUI, 2003

y Conjunctive(Conjunctive heuristics means that a consumer selects a brand only if it meetsacceptable standards, the so-called cutoff point on each key attribute consumer regards as

important (Assael, 1995, p. 249; Solomon, 2001, p. 280)

y Disjunctivey Lexicographicy Linear additivey Geometric compensatory

RIQUELME (2001)

y Telephone featuresy Prior experiencey Features

JONES, 2002

y Enhance their personal time planningy E-mail servicesy Gamingy Gambling


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y Synchronization with PCsSTAT/MDR, 2002; LIU, 2002; OKEEFE, 2004

y Built-in camerasy Better memoryy Radioy Messaging servicesy Color displays

LIU (2002)

y Brandy Capacityy Screen Size

KARJALUOTO ET AL., 2003A; KARJALUOTO ET AL., 2003B

y PriceARTICLE # 4: MOBILE HANDSET BUYING BEHAVIOR OF DIFFERENT

AGE AND GENDER GROUPS

SAAKSJARVI, 2003

y Self-imagey Life style

SAHAY ANDWALSHAM, 1997

y Status consciousMAXWELL (2001)

y cross-cultural price/brand effect

FUNK AND NDUBISI (2006)

y ColorBARAK AND GOULD (1985)

y Fashiony Style


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y Self-confidenty Less hesitant in brand switchingy Opinion leadery Comforty Convenience

CARRIGAN AND SZIMIGIN, 1999

y Relevance between product and the messageSHARMA, 2004

y Try new productsy Seek greater informationy More self-confident in decision-makingy

Innovations

DITTMAR ET AL, 1996

y GenderDARLEY AND SMITH, 1995

y Social PressureVANKATESH AND MORRIS (2000)

y Agey Ease of usey Usefulnessy Task effectiveness

WILLIAMS (2002)

y Social Class

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Variables That Affect Mobile Phone Consumption