VancouverOctober 19, 2011

104/19/23

TAP CVB Clients

Western Zone

• Albuquerque*• Denver• Los Angeles• Palm Springs*• Portland• Reno• Sacramento• Salt Lake*• San Diego• San Francisco• San Jose • Seattle• Spokane• Vancouver

Central Zone

• Arlington• Austin• Chicago• Dallas• Des Moines• Fort Worth• Houston• Kansas City• Madison• Memphis• Milwaukee• Minneapolis• Mobile• Nashville• New Orleans• Oklahoma City*• Omaha• Overland Park• San Antonio• St. Louis *

Eastern Zone

• Atlanta• Baltimore• Birmingham• Charlotte• Chattanooga*• Cincinnati• Fort Lauderdale• Grand Rapids• Indianapolis• Jacksonville• Lexington• Louisville• Northern Kentucky*• Montreal• Orlando• Philadelphia• Pittsburgh• Providence• Richmond• Tampa• Toronto• Virginia Beach• Washington DC

* Cities in start up phase

TAP Hotel Clients

San Diego• Hard Rock Hotel• Hilton San Diego Gaslamp• Hilton San Diego Bayfront• Holiday Inn Express Downtown• Marriott San Diego Gaslamp• San Diego Marriott Marquis• Manchester Grand Hyatt• Omni San Diego• Sheraton Hotel San Diego• U.S. Grant Hotel• W Hotel • Westin San Diego• Westin San Diego Gaslamp

Dallas• Fairmont Dallas• Hilton Anatole• Hyatt Regency Downtown• Omni Dallas (opens 11/11)• Sheraton Dallas

Portland• Doubletree Hotel Portland• Embassy Suites Portland• Hilton Portland/Exec. Tower• Marriott Portland Downtown• Hotel Monaco Portland• The Nines Portland• Red Lion on the River• Residence Inn Lloyd Center

Minneapolis• Hilton Minneapolis• Hyatt Regency Minneapolis• Marriott City Center• Millennium Hotel Minneapolis• Radisson Plaza Minneapolis

Cincinnati• Hilton Netherlands Plaza• Hyatt Regency • Millennium Hotel• Westin Cincinnati• Garfield Suites Hotel

Start Up Cities• Albuquerque• Atlanta• Baltimore• Louisville• Sacramento• San Antonio• Toronto

Fort Lauderdale•Westin Beach Resort & Spa•Sheraton Ft. Lauderdale•Embassy Suites•Harbor Beach Marriott•Hyatt Regency Pier 66•Hilton Ft. Lauderdale Marina•Renaissance Hotel•Riverside Hotel

Spokane•Doubletree City Center•Red Lion Hotel at the Park•The Davenport Hotel •Mirabeau Park Hotel •Northern Quest Resort & Casino

Vancouver

• Current Industry Trends• Smith Travel Research• National/Regional Pace/Market Share Reports• Room Night/Event Metrics• Strategic Transactional Decisions

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Vancouver

Current Industry Trends

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Vancouver

Smith Travel Research Data

STR

604/19/23

U.S. Demand Percent Change January 2008 – August 2011U.S. Demand Percent Change January 2008 – August 2011

Following 19 months of consecutive decline, demand is now consistently on the rise

RevPAR Shows Steady Growth with ADR Improvement

3.0%

5.2%

U.S. Occupancy/ADR/RevPAR Percent ChangeU.S. Occupancy/ADR/RevPAR Percent ChangeTwelve Month Moving Average – 2009 to August 2011Twelve Month Moving Average – 2009 to August 2011

8.4%

Occ: ▲ 4.8%ADR: ▲ 5.4%

RevPAR: ▲ 10.5%

Occ: ▲ 6.2%ADR: ▲ 2.4%

RevPAR: ▲ 8.8%

Occ: ▲ 2.7%ADR: ▲ 3.2%

RevPAR: ▲ 5.9%

Occ: ▲ 5.5%ADR: ▲ 2.7%

RevPAR: ▲ 8.2%

Occ: ▲ 5.1%ADR: ▲ 3.2%

RevPAR: ▲ 8.5%

Occ: ▲ 2.9%ADR: ▲ 3.1%

RevPAR: ▲ 6.2%

Occ: ▲ 4.2%ADR: ▲ 2.5%

RevPAR: ▲ 6.9%

Occ: ▲ 2.5%ADR: ▲ 4.9%

RevPAR: ▲ 7.4%

TOTAL US

Occ: ▲ 4.4%ADR: ▲ 3.5%

RevPAR: ▲ 8.1%

Occ: ▲ 3.9%ADR: ▲ 3.4%

RevPAR: ▲ 7.4%

August 2011 YTDAugust 2011 YTD

OCC & ADR % Change, YTD August 2011OCC & ADR % Change, YTD August 2011

Convention Industry Trends

• Some Positive Growth/Transient Segments

• Chains/Owners Pushed 8%-15% Growth 2011 over 2010

• 2012 Most Looking For 5%-9% over 2011

• North America Booking Pace Trending Up

• Pace Trend Suggests Pent Up Demand Short Term

• 2011 Aggressive Approach VS. Future Years

• Economic Indicators Ride Roller Coaster

• Meeting Planners Can Afford To Wait It Out

• Peer Set Cities Have Shifted

• Smaller Cities Feeling The Pain

• CVB’s Still VERY Competitive

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Vancouver

Regional Trends

Pace/Market Share Reports

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13

Report Region: North America MarketPeriod Ending: June 30, 2011

Total Room Nights 2011 2012 2013 2014 2015 2016 2017 2018 TotalDefinite R/N 22,398,236 17,416,560 13,299,219 10,318,338 8,341,462 6,176,367 4,716,231 3,602,429 86,268,842

Pace Targets 22,663,970 18,203,222 14,845,619 12,103,600 9,563,215 7,413,267 5,734,976 4,478,210 95,006,079

Consumption Benchmark 23,602,447 23,602,447 23,602,447 23,602,447 23,602,447 23,602,447 23,602,447 23,602,447 188,819,576

Pace Percentage 99% 96% 90% 85% 87% 83% 82% 80% 91%

Pace Percentage 3/31/11 97% 93% 87% 84% 85% 81% 79% 81% 89%

Total Demand 86,456,646 72,781,681 54,309,907 41,529,199 33,261,432 22,437,703 16,019,356 16,619,121 343,415,045

Lost R/N 64,058,410 55,365,121 41,010,688 31,210,861 24,919,970 16,261,336 11,303,125 10,676,692 254,806,203

Conversion Percentage 26% 24% 24% 25% 25% 28% 29% 22% 25%

Tentative R/N 1,870,904 7,925,793 9,119,149 8,265,714 8,116,318 7,578,859 5,608,536 5,235,893 53,721,166

Total EventsDefinite Events 17,855 5,895 2,615 1,486 891 536 315 208 29,801

Pace Targets 17,694 6,427 3,271 1,966 1,216 767 503 355 32,199

Consumption Benchmark 20,934 20,934 20,934 20,934 20,934 20,934 20,934 20,934 167,472

Pace Percentage 101% 92% 80% 76% 73% 70% 63% 59% 93%

Pace Percentage 3/31/11 99% 84% 76% 72% 69% 66% 60% 59% 88%

Total Demand Events 41,319 18,848 9,579 5,519 3,278 1,814 986 648 81,991

Lost Events 23,464 12,953 6,964 4,033 2,387 1,278 671 439 52,189

Conversion Percentage 43% 31% 27% 27% 27% 30% 32% 32% 36%

Tentative Events 3,554 6,828 3,856 2,379 1,554 1,062 603 450 20,286

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Report Region: East RegionPeriod Ending: June 30, 2011

Total Room Nights 2011 2012 2013 2014 2015 2016 2017 2018 Total

Definite R/N 10,039,263 7,804,881 5,521,103 4,167,438 3,405,075 2,530,836 1,973,364 1,544,494 36,986,454

Pace Targets 10,214,113 7,936,546 6,411,449 5,187,672 4,067,521 3,149,609 2,439,502 1,891,509 41,297,921

Consumption Benchmark 10,751,394 10,751,394 10,751,394 10,751,394 10,751,394 10,751,394 10,751,394 10,751,394 86,011,152

Pace Percentage 98% 98% 86% 80% 84% 80% 81% 82% 90%

Pace Percentage 3/31/11 97% 95% 83% 79% 84% 78% 78% 80% 88%

Total Demand 37,564,751 32,949,043 24,365,997 19,327,236 15,679,780 10,831,104 7,835,382 9,291,619 157,844,912

Lost R/N 27,525,488 25,144,162 18,844,894 15,159,798 12,274,705 8,300,268 5,862,018 5,407,125 118,518,458

Conversion Percentage 27% 24% 23% 22% 22% 23% 25% 17% 23%

Tentative R/N 838,854 3,517,962 3,642,794 3,690,656 3,738,065 3,676,982 2,934,936 2,659,487 24,699,736

Total Events

Definite Events 8,011 2,418 1,053 577 370 209 130 85 12,853

Pace Targets 7,684 2,579 1,298 779 487 308 200 138 13,473

Consumption Benchmark 9,292 9,292 9,292 9,292 9,292 9,292 9,292 9,292 74,336

Pace Percentage 104% 94% 81% 74% 76% 68% 65% 62% 95%

Pace Percentage 3/31/11 103% 85% 76% 69% 72% 63% 64% 60% 91%

Total Demand Events 17,410 7,516 3,862 2,234 1,376 758 446 285 33,887

Lost Events 9,399 5,098 2,809 1,657 1,006 549 316 199 21,033

Conversion Percentage 46% 32% 27% 26% 27% 28% 29% 30% 38%

Tentative Events 1,722 3,095 1,556 931 644 459 288 211 8,906 04/19/23

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Report Region: Mid-West RegionPeriod Ending: June 30, 2011

Total Room Nights 2011 2012 2013 2014 2015 2016 2017 2018 Total

Definite R/N 6,841,564 5,464,744 4,543,501 3,584,012 2,611,986 1,742,971 1,113,851 960,164 26,862,793

Pace Targets 7,088,572 5,836,338 4,706,905 3,750,066 2,824,065 2,045,776 1,448,317 1,059,519 28,759,558

Consumption Benchmark 7,293,369 7,293,369 7,293,369 7,293,369 7,293,369 7,293,369 7,293,369 7,293,369 58,346,952

Pace Percentage 97% 94% 97% 96% 92% 85% 77% 91% 93%

Pace Percentage 3/31/11 96% 91% 96% 97% 91% 84% 77% 87% 92%

Total Demand 26,362,135 22,150,970 17,000,105 12,314,906 8,944,920 5,778,795 3,451,839 2,882,831 98,886,501

Lost R/N 19,520,571 16,686,226 12,456,604 8,730,894 6,332,934 4,035,824 2,337,988 1,922,667 72,023,708

Conversion Percentage 26% 25% 27% 29% 29% 30% 32% 33% 27%

Tentative R/N 655,879 2,645,539 3,026,931 3,023,991 2,898,088 2,432,603 2,022,671 1,583,296 18,288,998

Total Events

Definite Events 5,251 1,905 882 522 303 166 88 55 9,172

Pace Targets 5,204 2,141 1,125 666 393 236 145 101 10,011

Consumption Benchmark 6,052 6,052 6,052 6,052 6,052 6,052 6,052 6,052 48,416

Pace Percentage 101% 89% 78% 78% 77% 70% 61% 54% 92%

Pace Percentage 3/31/11 99% 82% 78% 77% 75% 68% 59% 57% 89%

Total Demand Events 12,906 6,254 3,323 1,870 1,032 543 236 141 26,305

Lost Events 7,655 4,349 2,441 1,348 729 377 148 86 17,133

Conversion Percentage 41% 30% 27% 28% 29% 31% 37% 39% 35%

Tentative Events 1,113 2,154 1,330 896 569 362 222 148 6,794

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Report Region: West RegionPeriod Ending: June 30, 2011

Total Room Nights 2011 2012 2013 2014 2015 2016 2017 2018 Total

Definite R/N 5,517,409 4,146,935 3,234,615 2,566,888 2,324,401 1,902,560 1,629,016 1,097,771 22,419,595

Pace Targets 5,361,285 4,430,338 3,727,265 3,165,862 2,671,629 2,217,882 1,847,157 1,527,182 24,948,600

Consumption Benchmark 5,557,684 5,557,684 5,557,684 5,557,684 5,557,684 5,557,684 5,557,684 5,557,684 44,461,472

Pace Percentage 103% 94% 87% 81% 87% 86% 88% 72% 90%

Pace Percentage 3/31/11 100% 90% 83% 78% 81% 82% 83% 77% 87%

Total Demand 22,529,760 17,681,668 12,943,805 9,887,057 8,636,732 5,827,804 4,732,135 4,444,671 86,683,632

Lost R/N 17,012,351 13,534,733 9,709,190 7,320,169 6,312,331 3,925,244 3,103,119 3,346,900 64,264,037

Conversion Percentage 24% 23% 25% 26% 27% 33% 34% 25% 26%

Tentative R/N 376,171 1,762,292 2,449,424 1,551,067 1,480,165 1,469,274 650,929 993,110 10,732,432

Total Events

Definite Events 4,593 1,572 680 387 218 161 97 68 7,776

Pace Targets 4,806 1,707 848 521 336 223 158 116 8,715

Consumption Benchmark 5,590 5,590 5,590 5,590 5,590 5,590 5,590 5,590 44,720

Pace Percentage 96% 92% 80% 74% 65% 72% 61% 59% 89%

Pace Percentage 3/31/11 93% 85% 74% 69% 60% 68% 55% 59% 85%

Total Demand Events 11,003 5,078 2,394 1,415 870 513 304 222 21,799

Lost Events 6,410 3,506 1,714 1,028 652 352 207 154 14,023

Conversion Percentage 42% 31% 28% 27% 25% 31% 32% 31% 36%

Tentative Events 719 1,579 970 552 341 241 93 91 4,586

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Vancouver Room Night/Event Metrics

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18

Report City: VancouverPeriod Ending: August 31, 2011 Actual Consumption Benchmark

Vancouver R/N 2011 2012 2013 2014 2015 2016 2017 2018 TotalDefinite Room Nights 312,775 215,633 143,251 85,066 197,641 94,724 8,350 16,460 1,073,900

Pace Targets 239,527 201,096 141,778 97,904 55,077 31,594 14,368 4,962 786,306

Variance 73,248 14,537 1,473 (12,838) 142,564 63,130 (6,018) 11,498 287,594

Consumption Benchmark 241,453 241,453 241,453 241,453 241,453 241,453 241,453 241,453 1,931,624

Pace Percentage 131% 107% 101% 87% 359% 300% 58% 332% 137%

Total Demand 1,048,085 898,786 580,666 338,207 613,684 282,976 82,369 35,560 3,880,333

Lost Room Nights 735,310 683,153 437,415 253,141 416,043 188,252 74,019 19,100 2,806,433

Conversion Percentage 30% 24% 25% 25% 32% 33% 10% 46% 28%

Tentative R/N 5,092 40,714 116,705 150,734 91,866 127,086 60,700 130,363 723,260

Vancouver EventsDefinite Events 186 106 44 19 14 14 1 2 386

Pace Targets 171 86 39 20 8 0 0 0 324

Variance 15 20 5 (1) 6 14 1 2 62

Consumption Benchmark 180 180 180 180 180 180 180 180 1,440

Pace Percentage 109% 123% 113% 95% 175% 1400% 100% 200% 119%

Total Demand Events 436 279 142 69 54 32 9 3 1,024

Lost Events 250 173 98 50 40 18 8 1 638

Conversion Percentage 43% 38% 31% 28% 26% 44% 11% 67% 38%

Tentative Events 18 46 45 42 19 17 6 12 205

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Report City: VancouverPeriod Ending: August 31, 2011 Higher Consumption Benchmark

Vancouver R/N 2011 2012 2013 2014 2015 2016 2017 2018 TotalDefinite Room Nights 312,775 215,633 143,251 85,066 197,641 94,724 8,350 16,460 1,073,900

Pace Targets 328,557 275,842 194,477 134,298 83,944 48,152 21,898 7,563 1,094,731

Variance (15,782) (60,209) (51,226) (49,232) 113,697 46,572 (13,548) 8,897 (20,831)

Consumption Benchmark 331,200 331,200 331,200 331,200 368,000 368,000 368,000 368,000 2,796,800

Pace Percentage 95% 78% 74% 63% 235% 197% 38% 218% 98%

Total Demand 1,048,085 898,786 580,666 338,207 613,684 282,976 82,369 35,560 3,880,333

Lost Room Nights 735,310 683,153 437,415 253,141 416,043 188,252 74,019 19,100 2,806,433

Conversion Percentage 30% 24% 25% 25% 32% 33% 10% 46% 28%

Tentative R/N 5,092 40,714 116,705 150,734 91,866 127,086 60,700 130,363 723,260

Vancouver EventsDefinite Events 186 106 44 19 14 14 1 2 386

Pace Targets 171 86 39 20 8 0 0 0 324

Variance 15 20 (5) (1) 6 14 1 2 62

Consumption Benchmark 180 180 180 180 180 180 180 180 1,440

Pace Percentage 109% 123% 113% 95% 175% 1400% 100% 200% 119%

Total Demand Events 436 279 142 69 54 32 9 3 1,024

Lost Events 250 173 98 50 40 18 8 1 638

Conversion Percentage 43% 38% 31% 28% 26% 44% 11% 67% 38%

Tentative Events 18 46 45 42 19 17 6 12 205

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Report City: Vancouver Period Ending: August 31, 2011

Vancouver R/N 2011 2012 2013 2014 2015 2016 2017 2018 TotalDefinite R/N 312,775 215,633 143,251 85,066 197,641 94,724 8,350 16,460 1,073,900

Pace Targets 328,557 275,842 194,477 134,298 83,944 48,152 21,898 7,563 1,094,731

Variance (15,782) (60,209) (51,226) (49,232) 113,697 46,572 (13,548) 8,897 (20,831)

Consumption Benchmark 331,200 331,200 331,200 331,200 368,000 368,000 368,000 368,000 2,796,800

Pace Percentage 95% 78% 74% 63% 235% 197% 38% 218% 98%

Total Demand 1,048,085 898,786 580,666 338,207 613,684 282,976 82,369 35,560 3,880,333

Lost R/N 735,310 683,153 437,415 253,141 416,043 188,252 74,019 19,100 2,806,433

Conversion Percentage 30% 24% 25% 25% 32% 33% 10% 46% 28%

Tentative R/N 5,092 40,714 116,705 150,734 91,866 127,086 60,700 130,363 723,260

Vancouver EventsDefinite Events 186 106 44 19 14 14 1 2 386 Pace Targets 171 86 39 20 8 0 0 0 324 Variance 15 20 (5) (1) 6 14 1 2 62

Consumption Benchmark 180 180 180 180 180 180 180 180 1,440

Pace Percentage 109% 123% 113% 95% 175% 1400% 100% 200% 119%

Total Demand Events 436 279 142 69 54 32 9 3 1,024

Lost Events 250 173 98 50 40 18 8 1 638

Conversion Percentage 43% 38% 31% 28% 26% 44% 11% 67% 38%

Tentative Events 18 46 45 42 19 17 6 12 205

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Strategic Alignment

• CONVERSION PERCENTAGE

• CONVERSION PERCENTAGE

• CONVERSION PERCENTAGE

•CONVERSION PERCENTAGE

21

Vancouver Demand Analysis8/31/11

Vancouver Demand Analysis8/31/11

24

Report City: Vancouver Period Ending: August 31, 2011 Convention Center Events Only

Vancouver R/N 2011 2012 2013 2014 2015 2016 2017 2018 TotalDefinite R/N 211,709 150,932 105,670 77,635 187,030 85,726 8,350 16,460 843,512

Pace Targets 138,322 134,221 108,807 82,754 50,233 31,068 14,049 5,016 564,470

Variance 73,387 16,711 (3,137) (5,119) 136,797 54,658 (5,699) 11,444 279,042

Consumption Benchmark 138,423 138,423 138,423 138,423 138,423 138,423 138,423 138,423 1,107,384

Pace Percentage 153% 112% 97% 94% 372% 276% 59% 328% 149%

Total Demand 598,217 520,476 446,744 270,892 508,493 266,539 78,945 35,560 2,725,866

Lost R/N 386,508 369,544 341,074 193,257 321,463 180,813 70,595 19,100 1,882,354

Conversion Percentage 35% 29% 24% 29% 37% 32% 0% 46% 31%

Tentative R/N 0 15,627 76,092 109,220 69,071 113,559 56,208 114,916 554,693

Vancouver EventsDefinite Events 22 19 13 12 7 8 1 2 84

Pace Targets 17 17 12 6 5 0 0 0 57

Variance 5 2 1 6 2 8 1 2 27

Consumption Benchmark 18 18 18 18 18 18 18 18 144

Pace Percentage 129% 112% 108% 200% 140% 800% 100% 200% 147%

Total Demand Events 74 73 52 34 35 22 7 3 300

Lost Events 52 54 39 22 28 14 6 1 216

Conversion Percentage 30% 26% 25% 35% 20% 36% 36% 67% 28%

Tentative Events 0 3 8 9 9 10 3 10 52

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Report City: Vancouver Period Ending: August 31, 2011

Vancouver R/N 2014 Jan Feb Mar Apr May Jun

Definite R/N 0 1,830 0 1,818 18,767 26,800

Pace Targets 2,684 3,545 8,451 16,401 21,001 22,098

Variance (2,684) (1,715) (8,451) (14,583) (2,234) 4,702

Consumption Benchmark 5,472 7,412 18,339 36,539 48,881 53,915

Pace Percentage 0% 52% 0% 11% 89% 121%

Total Demand 1,560 1,830 42,025 24,548 32,157 32,878

Lost R/N 1,560 0 42,025 22,730 13,390 6,078

Conversion Percentage 0% 100% 0% 7% 58% 82%

Tentative R/N 25,250 47,417 3,510 10,247 5,160 3,865 Vancouver 2014 Events

Definite Events 0 1 0 2 3 3 Pace Targets 1 1 2 2 3 3 Variance (1) 0 (2) 0 0 0

Consumption Benchmark 5 8 13 19 23 26

Pace Percentage 0% 100% 0% 100% 100% 100%

Total Demand Events 1 1 4 10 7 8

Lost Events 1 0 4 8 4 5

Conversion Percentage 0% 100% 0% 10% 14% 12%

Tentative Events 1 2 3 6 5 3 04/19/23

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Report City: Vancouver Period Ending: August 31, 2011

Vancouver R/N 2014 Jul Aug Sep Oct Nov Dec

Definite R/N 2,847 3,400 2,380 17,150 9,996 78

Pace Targets 14,752 11,152 9,678 16,910 6,872 754

Variance (11,905) (7,752) (7,298) 240 3,124 (676)

Consumption Benchmark 37,476 29,440 25,683 46,006 19,360 2,677

Pace Percentage 19% 30% 25% 101% 145% 10%

Total Demand 35,277 50,847 30,874 48,446 37,687 78

Lost R/N 32,430 47,447 28,494 31,296 27,691 0

Conversion Percentage 8% 7% 8% 35% 27% 100%

Tentative R/N 2,840 7,535 7,272 35,563 2,075 0

Vancouver Events 2014

Definite Events 1 2 1 3 2 1 Pace Targets 2 1 2 2 1 0 Variance (1) 1 (1) 1 1 1

Consumption Benchmark 16 11 22 23 11 3

Pace Percentage 50% 200% 50% 150% 200% 100%

Total Demand Events 5 9 7 10 6 1

Lost Events 4 7 6 7 4 0

Conversion Percentage 20% 11% 14% 20% 17% 100%

Tentative Events 2 5 7 7 1 0 04/19/23

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Report City: Vancouver Period Ending: August 31, 2011

Vancouver Data 2011 2012 2013 2014 2015 2016 2017 2018 Total

Definite R/N 312,775 215,633 143,251 85,066 197,641 94,724 8,350 16,460 1,073,900

Pace Targets 328,557 275,842 194,477 134,298 83,944 48,152 21,898 7,563 1,094,731

Consumption Benchmark 331,200 331,200 331,200 331,200 368,000 368,000 368,000 368,000 2,796,800

Pace Percentage 95% 78% 74% 63% 235% 197% 38% 218% 98%

Total Demand R/N 1,048,085 898,786 580,666 338,207 613,684 282,976 82,369 35,560 3,880,333

Lost R/N 735,310 683,153 437,415 253,141 416,043 188,252 74,019 19,100 2,806,433

Conversion Percentage 30% 24% 25% 25% 32% 33% 10% 46% 28%

Tentative R/N 5,092 40,714 116,705 150,734 91,866 127,086 60,700 130,363 723,260

Peer Set Data: Vancouver, Montreal, Toronto

Definite R/N 967,752 605,435 419,888 369,105 483,124 184,106 141,548 39,942 3,210,900

Pace Targets 1,084,496 815,326 567,761 429,741 299,688 200,254 109,811 60,887 3,567,964

Consumption Benchmark 1,098,913 1,098,913 1,098,913 1,098,913 1,135,713 1,135,713 1,135,713 1,135,713 8,938,504

Pace Percentage 89% 74% 74% 86% 161% 92% 129% 66% 90%

Total Demand R/N 3,189,393 2,777,859 1,951,169 1,433,589 1,785,405 770,977 479,882 272,659 12,660,933

Lost R/N 2,221,641 2,172,424 1,531,281 1,064,484 1,302,281 586,871 338,334 232,717 9,450,033

Conversion Percentage 30% 22% 22% 26% 27% 24% 29% 15% 25%

Tentative R/N 26,126 150,944 317,358 329,898 242,739 418,203 190,009 198,940 1,874,217

Peer Set Benchmark Data                

Definite R/N Share % 32% 36% 34% 23% 41% 51% 6% 41% 33%

Demand R/N Share % 33% 32% 30% 24% 34% 37% 17% 13% 31%04/19/23

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Report City: Vancouver Period Ending: August 31, 2011

Vancouver Data 2011 2012 2013 2014 2015 2016 2017 2018 TotalDefinite Events 186 106 44 19 14 14 1 2 386

Pace Targets 171 86 39 20 8 0 0 0 324

Consumption Benchmark 180 180 180 180 180 180 180 180 1,440

Pace Percentage 109% 123% 113% 95% 175% 1400% 100% 200% 119%

Total Demand Events 436 279 142 69 54 32 9 3 1,024

Lost Events 250 173 98 50 40 18 8 1 638

Conversion Percentage 43% 38% 31% 28% 26% 44% 11% 67% 38%

Tentative Events 18 46 45 42 19 17 6 12 205

Peer Set Data: Vancouver, Montreal, TorontoDefinite Events 979 341 148 80 53 34 13 5 1,653 Pace Targets 922 363 157 88 47 21 11 2 1,611 Consumption Benchmark 1,002 1,002 1,002 1,002 1,002 1,002 1,002 1,002 8,016

Pace Percentage 106% 94% 94% 91% 113% 162% 118% 250% 103%

Total Demand Events 1,711 851 453 258 168 86 45 22 3,594

Lost Events 732 510 305 178 115 52 32 17 1,941

Conversion Percentage 57% 40% 33% 31% 32% 40% 29% 23% 46%

Tentative Events 87 241 154 106 61 65 20 20 754

Peer Set Benchmark Data                

Definite Event Share % 19% 31% 30% 24% 26% 41% 8% 40% 23%

Demand Event Share % 25% 33% 31% 27% 32% 37% 20% 14% 28%

04/19/23

Vancouver Sample Strategic Planning Calendar

RED – Clearly Need MonthGreen – Clearly Strong Month

Blue – Case By Case Basis

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Vancouver 2014 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTALDefinite Room Nights 0 1,830 0 1,818 18,767 26,800 2,847 3,400 2,380 17,150 9,996 78 85,066 Pace Targets 2,684 3,545 8,451 16,401 21,001 22,098 14,752 11,152 9,678 16,910 6,872 754 134,298 Consumption Benchmark 5,472 7,412 18,339 36,539 48,881 53,915 37,476 29,440 25,683 46,006 19,360 2,677 331,200Pace Percentage 0% 52% 0% 11% 89% 121% 19% 30% 25% 101% 145% 10% 63%Total Demand Room Nights 1,560 1,830 42,025 24,548 32,157 32,878 35,277 50,847 30,874 48,446 37,687 78 338,207Lost Room Nights 1,560 0 42,025 22,730 13,390 6,078 32,430 47,447 28,494 31,296 27,691 0 253,141Conversion Percentage 0% 100% 0% 7% 58% 82% 8% 7% 8% 35% 27% 100% 25%Tentative Room Nights 25,250 47,417 3,510 10,247 5,160 3,865 2,840 7,535 7,272 35,563 2,075 0 150,734 Peer Set R/N: Vancouver, Montreal, TorontoDefinite Room Nights 1,000 4,430 21,240 36,734 46,327 93,475 43,864 41,250 45,590 21,412 13,705 78 369,105 Pace Targets 12,050 11,372 25,119 39,259 68,070 72,885 57,692 39,541 34,059 47,448 19,967 2,279 429,741 Consumption Benchmark 26,272 26,281 56,130 92,293 166,452 180,189 154,589 104,547 94,154 133,559 57,685 6,762 1,098,913Pace Percentage 8% 39% 85% 94% 68% 128% 76% 104% 134% 45% 69% 3% 86%Total Demand Room Nights 12,986 16,110 79,891 167,063 166,789 204,504 203,117 168,497 154,256 157,000 103,298 78 1,433,589Lost Room Nights 11,986 11,680 58,651 130,329 120,462 111,029 159,253 127,247 108,666 135,588 89,593 0 1,064,484Conversion Percentage 8% 27% 27% 22% 28% 46% 22% 24% 30% 14% 13% 100% 26%Tentative Room Nights 30,750 50,149 26,256 12,847 9,532 22,643 56,880 33,682 23,037 41,455 22,667 0 329,898 Vancouver 2014 EventsDefinite Events 0 1 0 2 3 3 1 2 1 3 2 1 19 Pace Targets 1 1 2 2 3 3 2 1 2 2 1 0 20 Consumption Benchmark 5 8 13 19 23 26 16 11 22 23 11 3 180Pace Percentage 0% 100% 0% 100% 100% 100% 50% 200% 50% 150% 200% 100% 95%Total Demand Events 1 1 4 10 7 8 5 9 7 10 6 1 69Lost Events 1 0 4 8 4 5 4 7 6 7 4 0 50Conversion Percentage 0% 100% 0% 20% 43% 38% 20% 22% 14% 30% 33% 100% 28%Tentative Events 1 2 3 6 5 3 2 5 7 7 1 0 42 Peer Set Events: Vancouver, Montreal, TorontoDefinite Events 1 2 7 12 14 12 7 8 5 5 6 1 80 Pace Targets 5 5 7 10 13 12 7 4 9 10 5 1 88 Consumption Benchmark 40 48 64 100 131 136 82 60 114 128 82 17 1,002Pace Percentage 20% 40% 100% 120% 108% 100% 100% 200% 56% 50% 120% 100% 91%Total Demand Events 4 5 17 34 32 33 28 25 26 26 27 1 258Lost Events 3 3 10 22 18 21 21 17 21 21 21 0 178Conversion Percentage 25% 40% 41% 35% 44% 36% 25% 32% 19% 19% 22% 100% 31%Tentative Events 4 3 13 8 10 10 7 15 17 11 8 0 106 Peer Set Benchmark DataDefinte R/N Share % 0% 41% 0% 5% 41% 29% 6% 8% 5% 80% 73% 100% 23%Demand RN Share % 12% 11% 53% 15% 19% 16% 17% 30% 20% 31% 36% 100% 24%Definte Event Share % 0% 50% 0% 17% 21% 25% 14% 25% 20% 60% 33% 100% 24%Demand Event Share % 25% 20% 24% 29% 22% 24% 18% 36% 27% 38% 22% 100% 27%

Vancouver 2014 R/N JAN FEB MAR APR MAY JUNDefinite Room Nights 0 1,830 0 1,818 18,767 26,800 Pace Targets 2,684 3,545 8,451 16,401 21,001 22,098 Consumption Benchmark 5,472 7,412 18,339 36,539 48,881 53,915Pace Percentage 0% 52% 0% 11% 89% 121%Total Demand Room Nights 1,560 1,830 42,025 24,548 32,157 32,878Lost Room Nights 1,560 0 42,025 22,730 13,390 6,078Conversion Percentage 0% 100% 0% 7% 58% 82%Tentative Room Nights 25,250 47,417 3,510 10,247 5,160 3,865 Peer Set R/N: Vancouver, Montreal, TorontoDefinite Room Nights 1,000 4,430 21,240 36,734 46,327 93,475 Pace Targets 12,050 11,372 25,119 39,259 68,070 72,885 Consumption Benchmark 26,272 26,281 56,130 92,293 166,452 180,189Pace Percentage 8% 39% 85% 94% 68% 128%Total Demand Room Nights 12,986 16,110 79,891 167,063 166,789 204,504Lost Room Nights 11,986 11,680 58,651 130,329 120,462 111,029Conversion Percentage 8% 27% 27% 22% 28% 46%Tentative Room Nights 30,750 50,149 26,256 12,847 9,532 22,643 Vancouver 2014 EventsDefinite Events 0 1 0 2 3 3 Pace Targets 1 1 2 2 3 3 Consumption Benchmark 5 8 13 19 23 26Pace Percentage 0% 100% 0% 100% 100% 100%Total Demand Events 1 1 4 10 7 8Lost Events 1 0 4 8 4 5Conversion Percentage 0% 100% 0% 20% 43% 38%Tentative Events 1 2 3 6 5 3 Peer Set Events: Vancouver, Montreal, TorontoDefinite Events 1 2 7 12 14 12 Pace Targets 5 5 7 10 13 12 Consumption Benchmark 40 48 64 100 131 136Pace Percentage 20% 40% 100% 120% 108% 100%Total Demand Events 4 5 17 34 32 33Lost Events 3 3 10 22 18 21Conversion Percentage 25% 40% 41% 35% 44% 36%Tentative Events 4 3 13 8 10 10

Vancouver 2014 R/N JUL AUG SEP OCT NOV DEC TOTALDefinite Room Nights 2,847 3,400 2,380 17,150 9,996 78 85,066 Pace Targets 14,752 11,152 9,678 16,910 6,872 754 134,298 Consumption Benchmark 37,476 29,440 25,683 46,006 19,360 2,677 331,200Pace Percentage 19% 30% 25% 101% 145% 10% 63%Total Demand Room Nights 35,277 50,847 30,874 48,446 37,687 78 338,207Lost Room Nights 32,430 47,447 28,494 31,296 27,691 0 253,141Conversion Percentage 8% 7% 8% 35% 27% 100% 25%Tentative Room Nights 2,840 7,535 7,272 35,563 2,075 0 150,734 Peer Set R/N: Vancouver, Montreal, TorontoDefinite Room Nights 43,864 41,250 45,590 21,412 13,705 78 369,105 Pace Targets 57,692 39,541 34,059 47,448 19,967 2,279 429,741 Consumption Benchmark 154,589 104,547 94,154 133,559 57,685 6,762 1,098,913Pace Percentage 76% 104% 134% 45% 69% 3% 86%Total Demand Room Nights 203,117 168,497 154,256 157,000 103,298 78 1,433,589Lost Room Nights 159,253 127,247 108,666 135,588 89,593 0 1,064,484Conversion Percentage 22% 24% 30% 14% 13% 100% 26%Tentative Room Nights 56,880 33,682 23,037 41,455 22,667 0 329,898 Vancouver 2014 EventsDefinite Events 1 2 1 3 2 1 19 Pace Targets 2 1 2 2 1 0 20 Consumption Benchmark 16 11 22 23 11 3 180Pace Percentage 50% 200% 50% 150% 200% 100% 95%Total Demand Events 5 9 7 10 6 1 69Lost Events 4 7 6 7 4 0 50Conversion Percentage 20% 22% 14% 30% 33% 100% 28%Tentative Events 2 5 7 7 1 0 42 Peer Set Events: Vancouver, Montreal, TorontoDefinite Events 7 8 5 5 6 1 80 Pace Targets 7 4 9 10 5 1 88 Consumption Benchmark 82 60 114 128 82 17 1,002Pace Percentage 100% 200% 56% 50% 120% 100% 91%Total Demand Events 28 25 26 26 27 1 258Lost Events 21 17 21 21 21 0 178Conversion Percentage 25% 32% 19% 19% 22% 100% 31%Tentative Events 7 15 17 11 8 0 106

The TAP Report

For more information please contact:

Jeff Eastman

Trends Analysis Projections LLC

12313 West 125th Terrace

Overland Park, KS 66213

Telephone: 913-261-8465

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E-mail: jeastman@tapreport.com

3304/19/23