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Vancouver Courier - 2011 Promotional Calendar
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Why Frequency in Advertising Works
Vancouver’s Favourite Newspaper Since 1908
Promotional Calendar & Planner
2011
The power of repetition reinforces the advertiser’s message• A common mistake in advertising is to stop a campaign before it’s had a chance to work. An advertising campaign is a planned appeal to the client’s potential customers, using the power of repetition.
• Advertising is like dating. One encounter does not make a relationship. You have to invest time to reap any benefit. We all know that you have to see an ad a few times before you recognize the company and what it’s advertising.
• Advertisers who run individual ads miss the opportunity to have all of their ads work together in a sustained campaign to win ever-lasting customers.
• New advertisers often have unrealistic expectations for advertising. They expect to run one or two ads, and double their business. Advertising is an investment which must be well planned and consistent.
• Consistency, plus frequency, equals payoff for your business!
To reserve your space, or for more information, please call
604-738-1412Feel free to visit our website:
www.vancourier.com
Sizzling Section Samplers
WEEKEND EDITIONVol. 101 No. 27 • Friday, April 2, 2010
Established 1908 photo Dan Toulgoet
WEST
YOUR SOURCE FOR LOCAL NEWS, WEATHER AND ENTERTAINMENT! WWW.VANCOURIER.COM
13
26Lightweight Love List
Japanese invasion
Talking Turkey
A group of Vancouver residents hope their
joint effort with the park board will revitalize
the 40-year-old Bloedel Conservatory, home
to hundreds of plant species and tropical
birds, and ensure its survival
—story by Sandra Thomas
The greatindoors
25
WEDNESDAY, SEPTEMBER 1, 2010 THE VANCOUVER COURIER EW21
Seniors SEPTEMBER 2010SPECIAL ADVERTISING FEATURE
by Helen Peterson
Statistics Canada reports that increasing
numbers of seniors are taking university
classes and other programs, and there are
several reasons for this.
People in the 60-plus age group may be semi-
retired or retired and have time on their hands
during the day. Plus, there are so many interest-
ing and informative courses, workshops, speaker
series and assorted interactive educational oppor-
tunities available locally.
As they do each year, Simon Fraser University
offers seniors programs geared at the golden set.
Julian Benedict is the coordinator of the SFU
Seniors Program, and he says lifelong learning is
one of the best ways to stay healthy, active and
engaged in later life.
He’ll be hosting a presentation on Saturday,
Sept. 25 with the Mature Women’s Network that
will offer an overview of the program. It allows
seniors to explore the many different courses, free
forums and outreach programs that will be offered
in the fall at the SFU downtown campus. And it’s
in the daytime, for the convenience and safety of
seniors.Benedict not only manages the courses for the
seniors program, he regularly writes articles on
lifelong learning for various publications, and is
a real expert on the subject. Anyone interested
in pursuing classes and lectures in the fall would
benefit from attending this informative work-
shop.“Exploring the Benefits of Lifelong Learning”
takes place at the 411 Seniors Centre on Dun-
smuir from 12:30 to 3 pm on the 25th, and the
cost to attend is $4. Call 604-681-3986 for regis-
tration details.
See next page for a small sampling of the upcom-
ing curriculums.
LEARNING CURVEFUN FALL COURSES
LEARNING IS GOOD FOR YOU, AT ANY AGE!
HealthwiseSPECIAL ADVERTISING FEATURE
AUGUST 2010
WEDNESDAY, AUGUST 18, 2010 THE VANCOUVER COURIER EW23
compiled by Helen Peterson
Fitness of any kind that is tailored to your health needs and your desires is all good. If you like to ride your bike, do a 10k run, swim, go to the gym daily, or take in pilates and yoga classes regularly, that’s great.Whatever your niche, there is a fit-ness program out there to suit. So there are no excuses for not finding your “perfect fit.” For those who want a little extra artistry in their program, here are a few options:
The 30 Minute Hit was created to accommodate the busy lives of mod-ern day women. This exhilarating and challenging circuit consists of tech-niques taken from boxing, kickboxing, general self-defence and core stability training. At 30 Minute Hit, each of 13 stations lasts for a two-minute interval and when the ladies are not hitting the bags, they are working hard with the Swiss balls and medicine balls. Interval training is an excellent way to burn fat as well.Instructor Charmaine Hendrickson says, “Most of our clients have had zero boxing or kickboxing experience. For your first workout we have a qualified trainer to take you through the circuit and stay with you while you find your stride.
“From there, our trainers provide consistent instruction and motivation every step, kick and punch of the way. It’s like having a personal trainer without the pressure, commitment or expense.”The studio is located at 1261 East 2nd Ave. (at Clark). Call 604-254-4269 or e-mail: [email protected] for details.
Zumba Fitness is a fitness class based on dance styles. It combines high ener-
gy and motivating music with unique moves and combinations that allow the Zumba participants to dance away their worries and achieve long-term health benefits. Zumba is considered a “feel-happy” workout that is great for both the body and the mind.Zumba is a fusion of Latin and Inter-national music - dance themes that create a dynamic, exciting, effective
fitness system. The routines feature aerobic/fitness interval training with a combination of fast and slow rhythms that tone the body. Zumba utilizes the principles of fit-ness interval training and resistance training to maximize caloric output, fat burning and total body toning. It is a mixture of body sculpting movements with easy-to-follow dance steps.
Zumba’s workout classes take place at a number of halls and community centres throughout the city. Go to www.zumbavancouver.ca for info.Now, for all you Karen Kain admirersout there, you can achieve long, leanmuscles, great posture and most likelyinner peace – with The Dailey Method!(see next page for details).
INSTRUCTORS PERFORM MOVES BY THE DAILEY METHOD, A BALLET BARRE FORM OF EXERCISE.
WORK IT, GIRL: FITNESS MEETS FINESSE
WEDNESDAY, NOVEMBER 17, 2010 THE VANCOUVER COURIER EW23
NOVEMBER 2010
STYLEreport
PARTY GIRL
Romantic ‘SpaDay’
For Two - Group VIP - dding
by Helen Peterson
photos by Manon Paradis
The dress is back. You say it never left? Well,
now it’s knocking down doors with abandon.
A plain black dress with a few rhinestones is fine,
too. Oh, you wore that last year? And the year
before?Get out of the staid and tried and true this year.
Infuse some colour, some layers, beautiful pleats and
fabrics and depth.
Need inspiration? Local fashion designer Malene
Grotrian is hosting an “Open Studio Day” on Tuesday,
Nov. 23, from 11 am to 7 pm at #910-207 West Hast-
ings St. (The Malene Grotrian Studio Boutique).
Drop by anytime throughout the day; she’ll be fea-
turing designer shoes, clutches, jewellery, clothing
and a few more surprises! Go to www.malenegrotrian.
com for details.
compiled by Helen Peterson
With a holiday calendar jam-
packed with social obligations and
last minute party invites, men and
women can feel frazzled trying
to get from one event to the next
looking their dazzling best in a
hurry. “No one likes to be rushed,” says
Peter Papapetrou, style expert for News
Canada.
Preparing your holiday wardrobe is
like finding the right foundation, says
Papapetrou. “I recommend stocking up
on the basics, like a white button down
shirt, well-tailored blazers and classic
trousers for both men and women.
“There are quick solutions to help
jazz up a look with maximum impact
and minimum stress, by keeping a few
staple items at the office or in the car so
you’re ready to go on the fly,” he says.
For women, adding a bold acces-
sory or an animal print scarf
will add flare to any out-
fit. But for a night on the
town or for attending a
lavish party or ball, visit
your local mall or street
boutique for that breath-taking,
one-of-a-kind party dress. Be
the belle of the ball this
year… and don’t for-
get to get your photo
taken!
RIGHT: FITTED DRESSES ACCENTUATE EVERY BEAUTIFUL CURVE.
LET YOUR KIM KARDASHIAN SIDE OUT WITH THIS TEXTURED
SKIMMER BY GROTRIAN.
FAR RIGHT: GROTRIAN’S RICH TAFFETA NUMBER, ADORNED
WITH A KICK OF BRIGHT RED FOOTWEAR, MAKES A GRAND
ENTRANCE THIS SEASON.
PHOTOS: RUNWAY SHOW AT FMA FASHION WEEK, VANCOUVER.
HOLIDAY DAZZLE
SPECIAL ADVERTISING FEATURE
THE FESTIVE SEASON IS OFTEN YOUR ONE CHANCE
ANNUALLY TO SHINE. DRESS IT UP - GEMSTONE
BRIGHTS MAKE THE CITY GIRL DAZZLE. PHOTO: STOCK
IMAGE.
A PAIR OF SATIN PUMPS
ARE A GIRL’S BEST
FRIEND THIS SEASON.
PHOTO: NEWS
CANADA.
WEDNESDAY, NOVEMBER 24, 2010 THE VANCOUVER COURIER EW25
NOVEMBER 2010NOVEMBER 2010SPECIAL ADVERTISING FEATURE
by Helen Peterson
The holiday décor theme for homes
this year is classic meets meaningful.
Rather than your home looking like
a big-box store exploded all over
the interior, fi nding a theme that means a lot to
your family, and will illicit oohs and aahs from
visitors, is all the rage.
It’s all about defining a theme, and incor-
porating a blend of homemade items (one-
of-a-kind baubles and ornaments, baked
goods, real boughs and eco-friendly lighting
touches) to present a home that is warm,
friendly and cozy.
Looking for inspiration for your holiday
décor this year? Look no further than the
upcoming Homes for the Holidays tour. Pro-
ceeds will support the counselling services of
Kids Help Phone (KHP), which is now in its
21st year.Prominent interior designers have partnered
with local home décor retailers to create five
distinctly themed holiday showcases.
Raising funds for the organization takes
effort, and as well as soliciting donations
throughout the year, the Kids Help Phone’s
local chapter is now in its the sixth year of pre-
senting the Homes for the Holidays tour.
As visitors step inside one of the five fea-
ture homes, they’ll see décor ideas and themes
that will warm the heart, and will know that
their ticket to see these delightfully presented
abodes is helping a bigger cause. A committee
of hard-working elves (a.k.a. the KHP board,
event sponsors and volunteers), make it all
happen, and they need your support.
(All proceeds will support Kids Help Phone,
Canada’s only toll-free, 24-hour, bilingual and
anonymous professional phone and web coun-
selling, referral and information service for
children and youth.)
Homes for the Holidays is a self-guided tour, and
takes place Nov. 27 and 28, from 11 am to 4 pm.
Tickets ($50) are available from retailers featured
on the website, online or by calling 604-267-7057;
www.kidshelpphone.ca.
THE CLARKE LIVING ROOM’ DÉCOR IS SIMPLE, YET REFINED.
ALL ‘HOMES’ PHOTOS BY: CLAUDETTE CARRACEDO.
HEARTFELTHOLIDAYHOMES
festiveISSUETHE
{ THE ULTIMATE GUIDE TO DOMESTIC BLISS IN VANCOUVER }
y SaleSALE
EXTENDEDdue to
January 2011:WEDNESDAY 5/FRIDAY 7 • Seniors Citywide
FRIDAY 7 • Kidz Beat Citywide
FRIDAY 14 • Financial Sense Citywide
• Style Report Citywide
WEDNESDAY 19/FRIDAY 21 • Health Citywide
FRIDAY 21 • Wedding Planner East/West
WEDNESDAY 26/FRIDAY 28 • Chinese New Year East/West/Downtown
• At Home East/West
February 2011:WEDNESDAY 2/FRIDAY 4 • Seniors Citywide
FRIDAY 4 • Kidz Beat Citywide
FRIDAY 4 • Financial Sense Citywide
FRIDAY 11 • Style Report Citywide
WEDNESDAY 16/FRIDAY 18 • Health Citywide
FRIDAY 18 • Financial Sense Citywide
• Centre Stage Citywide
WEDNESDAY 23 • At Home East/West
FRIDAY 25 • Your Legacy Citywide
• City Life Citywide
March 2011:WEDNESDAY 2/FRIDAY 4 • Seniors Citywide
FRIDAY 4 • Kidz Beat Citywide
FRIDAY 11 • Financial Sense Citywide
• Style Report Citywide
WEDNESDAY 16/FRIDAY 18 • Health Citywide
WEDNESDAY 16 • Visit Us On… East
WEDNESDAY 30 • At Home East/West
April 2011:WEDNESDAY 6/FRIDAY 8 • Seniors Citywide
FRIDAY 8 • Kidz Beat Citywide
FRIDAY 15 • Style Report Citywide
WEDNESDAY 20 • Visit Us On… East
• Live Green East/West
WEDNESDAY 20/FRIDAY 22 • Health Citywide
WEDNESDAY 27 • At Home East/West
FRIDAY 29 • Your Legacy Citywide
May 2011:WEDNESDAY 4/FRIDAY 6 • Seniors Citywide
FRIDAY 6 • Kidz Beat Citywide
FRIDAY 13 • Style Report Citywide
WEDNESDAY 18/FRIDAY 20 • Health Citywide
WEDNESDAY 25 • South Hill Fest. East
• At Home East/West
June 2011:WEDNESDAY 1/FRIDAY 3 • Seniors Citywide
FRIDAY 3 • Kidz Beat Citywide
• High School Wrap Up Citywide
FRIDAY 10 • Your Legacy Citywide
• Style Report Citywide
WEDNESDAY 15/FRIDAY 17 • Health Citywide
• Visit Us On… East
FRIDAY 24 • Canada Day Downtown
WEDNESDAY 29 • Canada Day East/West
• At Home East/West
July 2011:WEDNESDAY 6/FRIDAY 8 • Seniors Citywide
FRIDAY 8 • Kidz Beat Citywide
FRIDAY 15 • Style Report Citywide
WEDNESDAY 20/FRIDAY 22 • Health Citywide
• Visit Us On… East
WEDNESDAY 27 • At Home East/West
FRIDAY 29 • BC Day Citywide
August 2011:WEDNESDAY 3/FRIDAY 5 • Seniors Citywide
FRIDAY 5 • Kidz Beat Citywide
FRIDAY 12 • Style Report Citywide
WEDNESDAY 17/FRIDAY 19 • Health Citywide
WEDNESDAY 31 • At Home East/West
September 2011:FRIDAY 2 • Labour Day Citywide
WEDNESDAY 7/FRIDAY 9 • Seniors Citywide
FRIDAY 9 • Kidz Beat Citywide
FRIDAY 9 • Fall Centre Stage Citywide
FRIDAY 16 • Style Report Citywide
WEDNESDAY 21/FRIDAY 23 • Health Citywide
WEDNESDAY 28 • Drift on Main East
• At Home East/West
October 2011:WEDNESDAY 5/FRIDAY 7 • Seniors Citywide
FRIDAY 7 • Kidz Beat Citywide
WEDNESDAY 12 • Live Green East/West
FRIDAY 14 • Style Report Citywide
WEDNESDAY 19 • Visit Us On… East
WEDNESDAY 19/FRIDAY 21 • Health Citywide
WEDNESDAY 26 • At Home East/West
November 2011:WEDNESDAY 2/FRIDAY 4 • Seniors Citywide
FRIDAY 4 • Kidz Beat Citywide
• Remembrance Day Downtown
WEDNESDAY 9 • Remembrance Day East/West
FRIDAY 11 • Style Report Citywide
WEDNESDAY 16 • Visit Us On… East
FRIDAY 18 • Gift of Ent. Citywide
• Health Citywide
WEDNESDAY 23 • At Home - Festive East/West
December 2011:FRIDAY 2 • Your Legacy Citywide
WEDNESDAY 7 • Xmas On the East East
WEDNESDAY 7/FRIDAY 9 • Seniors Citywide
FRIDAY 9 • Kidz Beat Citywide
FRIDAY 16 • Style Report Citywide
WEDNESDAY 21/FRIDAY 23 • Health Citywide
FRIDAY 23 • Seasons Greetings Citywide
Publication Dates 2011 Every Friday: Travel & Dining