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    Cairo university

    Faculty of commerce

    Business administration department

    MBA program-second year-English

    Organization Development

    Value Based

    Organization [VBO]Definitions and process

    Mohamed Ahmed Mohamed Salem

    12/8/2009

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    Value Based Organization [VBO]

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    Values Based Organization [VBO]

    Definitions

    Values are traits or qualities that are considered worthwhile; they

    represent an individuals highest priorities and deeply held driving

    forces.

    Value statements are grounded in values and define how people want

    to behave with each other in the organization. They are statements

    about how the organization will value customers, suppliers, and theinternal community. Value statements describe actions that are the

    living enactment of the fundamental values held by most individuals

    within the organization.

    Vision is a statement about what the organization wants to become. The

    vision should resonate with all members of the organization and help

    them feel proud, excited, and part of something much bigger than

    themselves. A vision should stretch the organizations capabilities and

    image of itself. It gives shape and direction to the organizations future.

    Mission/Purpose is a precise description of what an organization does. It

    should describe the business the organization is in. It is a definition of

    "why" the organization exists currently. Each member of an organization

    should be able to verbally express this mission.

    Strategies are the broadly defined four or five key approaches the

    organization will use to accomplish its mission and drive toward thevision. Goals and action plans usually flow from each strategy.

    One example of a strategy is employee empowerment and teams.

    Another is to pursue a new worldwide market in Africa. Another is to

    streamline your current distribution system using lean management

    principles.

    We recommend that we start developing this strategic framework by

    identifying our organizations values. Create an opportunity for as many

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    people as possible to participate in this process. All the rest of our

    strategic framework should grow from living these.

    What are Values?

    The following are examples of values. We might use these as the starting

    point for discussing values within our organization.

    ambition, competency, individuality, equality, integrity, service,

    responsibility, accuracy, respect, dedication, diversity, improvement,

    enjoyment/fun, loyalty, credibility, honesty, innovativeness, teamwork,

    excellence, accountability, empowerment, quality, efficiency, dignity,

    collaboration, stewardship, empathy, accomplishment, courage,

    wisdom, independence, security, challenge, influence, learning,

    compassion, friendliness, discipline/order, generosity, persistency,

    optimism, dependability, flexibility

    Why Identify and Establish Values?

    Effective organizations identify and develop a clear, concise and shared

    meaning of values/beliefs, priorities, and direction so that everyone

    understands and can contribute. Once defined, values impact everyaspect of our organization.

    We must support and nurture this impact or identifying values will have

    been a wasted exercise. People will feel fooled and misled unless they

    see the impact of the exercise within our organization.

    If we want the values that we identify to have an impact, the following

    must occur.

    People demonstrate and model the values in action in their personalwork behaviors, decision making, contribution, and interpersonal

    interaction.

    Organizational values help each person establish priorities in theirdaily work life.

    Values guide every decision that is made once the organization hascooperatively created the values and the value statements.

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    Rewards and recognition within the organization are structured torecognize those people whose work embodies the values the

    organization embraced.

    Organizational goals are grounded in the identified values. Adoption of the values and the behaviors that result is recognized in

    regular performance feedback.

    People hire and promote individuals whose outlook and actions arecongruent with the values.

    Only the active participation of all members of the organization willensure a truly organization-wide, value-based, shared culture.

    Values form the foundation for everything that happens in our

    workplace. It permeates the workplace. We naturally hire people who

    share our values. Whatever our value, will largely govern the actions of

    our workforce.

    Sample Workplace Value-based Actions

    If we value integrity and we experience a quality problem in our

    manufacturing process, we honestly inform our customers of the exact

    nature of the problem. We discuss our actions to eliminate the problem,

    and the anticipated delivery time the customers can expect. If integrity isnot a fundamental value, we may make excuses and mislead the

    customers.

    If we value and care about the people in our organization, we will pay

    for health insurance, dental insurance, retirement accounts and provide

    regular raises and bonuses for dedicated staff. If we value equality and a

    sense of family, we will wipe out the physical trappings of power, status,

    and inequality such as executive parking places and offices that grow

    larger by a foot with every promotion.

    Whatever our Value Is What we Live in our Organization

    I know, as an individual, what I personally value. However, most of us

    work in organizations that have already operated for many years. The

    values, and the subsequent culture created by those values, are in place,

    for better or worse.

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    If we are generally happy with our work environment, we undoubtedly

    selected an organization with values congruent with our own. If we're

    not, watch for the disconnects between what we value and the actions

    of people in our organization.

    As an HR professional, we will want to influence our larger organization

    to identify its core values, and make them the foundation for its

    interactions with employees, customers, and suppliers. Minimally, we

    will want to work within our own HR organization to identify a strategic

    framework for serving our customers that is firmly value-based.

    Strategic Framework

    Every organization has a vision or picture of what it desires for its future,

    whether foggy or crystal clear. The current mission of the organization

    or the purpose for its existence is also understood in general terms.

    The values members of the organization manifest in daily decision

    making, and the norms or relationship guidelines which informally

    define how people interact with each other and customers are also

    visible. But are these usually vague and unspoken understandings

    enough to fuel our long term success? I dont think so.

    Every organization has a choice. We can allow these fundamental

    underpinnings of our organization to develop on their own with each

    individual acting in a self-defined vacuum. Or, we can invest the time to

    proactively define them to best serve members of the organization and

    its customers.

    Many successful organizations agree upon and articulate their vision,

    mission or purpose, values, and strategies so all organization members

    can enroll in and own their achievement.

    Process

    Values exist in every workplace. Our organizations culture is partially

    the outward demonstration of the values currently existing in our

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    workplace. The question we need to ask is whether these existing values

    are creating the workplace we desire.

    Do these values promote a culture of extraordinary customer care by

    happy, motivated, productive people? If not, we need to launch amajor culture program, with the following steps:

    1. Identify the values that currently exist in our workplace;2. Determine (assess)if these are the right values for our

    workplace; and

    3. Change the actions and behaviors by which the values aredemonstrated, if necessary.

    To really make a difference in our organization, we need to do all the

    three above.

    Values Development Process

    How to develop and articulate shared workplace values? While the focus

    is on values identification and alignment, we can use this process to

    develop any product or course of action that needs widespread support,

    enrollment in, and ownership from our staff. It is used successfully tohelp organization develop mission statements, visions for the future,

    relationship guidelines and norms, prioritized action plans, and

    departmental goals.

    Steps in a Values Identification Process

    To identify organization values, we bring together our executive group

    to:

    Learn about and discuss the power of shared values; Obtain consensus that these leaders are committed to creating a

    value-based workplace;

    Define the role of the executives in leading this process; and Provide written material the executives can share with their reporting

    staff.

    http://humanresources.about.com/cs/strategicplanning1/a/strategicplan_2.htmhttp://humanresources.about.com/cs/strategicplanning1/a/strategicplan.htmhttp://humanresources.about.com/cs/performancemanage/a/goalsetting.htmhttp://humanresources.about.com/cs/performancemanage/a/goalsetting.htmhttp://humanresources.about.com/cs/performancemanage/a/goalsetting.htmhttp://humanresources.about.com/cs/strategicplanning1/a/strategicplan.htmhttp://humanresources.about.com/cs/strategicplanning1/a/strategicplan_2.htm
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    The Team Culture and Training Team, a cross-functional group of

    employees from every level of the organization, asked the executive

    group to initiate and lead this process.

    Where possible, acting on a desire for change that is percolating from allcorners of an organization, is a powerful assurance of success.

    Design and schedule a series of values alignment sessions in which all

    members of the organization will participate. Schedule each member of

    the organization to attend a three-four hour session. (If the group is

    small, it is most effective for all members to meet in one session

    together.)

    These sessions are most effective when led by a trained facilitator. This

    allows each member of our organization to fully participate in the

    process. Alternatively, train internal facilitators who lead one session,

    and participate in another.

    Prior to the values identification and alignment sessions, each leader

    must do the following:

    Share any written materials as well as the spirit and context of theexecutives values discussion with every individual in your reporting

    group.

    Promote the rationale for, need for, and desired organizational impactof the process.

    Make certain our reporting staff members understand the importanceof their participation in the process.

    Assure that every member of our reporting group is signed up for andattends a session.

    Answer questions and provide feedback about any staff concerns tothe rest of the executive or cross-functional group leading the

    process.

    Values Identification Workshop Overview

    The facilitator begins the sessions with a brief overview, since the

    rationale and process have already been communicated by organization

    leaders. Key concepts include the following.

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    Each person brings his or her own set of values to the workplace. Sharing similar or agreed upon values at work helps clarify:

    --expected behavior and actions to each other and customers,

    --how decisions are made, and

    --exactly what is important in the organization.

    Steps in Workplace Values Identification

    During the workplace values identification session, participants begin by

    identifying their own individual values. These are the five-ten most

    important values they hold as individuals and bring to the workplace

    every day. It is the melding of all of the values of the members of our

    workforce that creates our current work environment.

    This process will be most effective when participants work from the list

    of possible values we mentioned above. People voluntarily post the

    values that each person has identified as their most important. Then,

    everyone in the session walks around to look at the various lists.

    This is a learning opportunity and can provide great insight into the

    beliefs and needs of coworkers. we can ask people to verbally talk about

    their list of values with another individual in a mutual sharing.

    Participants then work with a small group of people, from across the

    organization, to identify which of their personal values are the most

    important for creating the environment the group wants to live in at

    work. Participants in the small groups then prioritize these identified

    values into a list of five-six they most want to see expressed at work.

    When the small groups have completed their task, they share their

    prioritized lists with all session participants. Generally, some of the

    values appear on each small group list.

    In a larger organization, these prioritized lists are tallied across all

    sessions for frequency and meaning. In a small organization, in which

    everyone is participating simultaneously, prioritize and reach agreement

    on the most important values.

    Value Statements

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    During this session, or in an additional session, participants discuss how

    and whether these values are currently operational in our workplace.

    People then define each value by describing what they will see in

    behaviors and actions when the value is truly incorporated into theorganization belief system and culture. The more graphic we can make

    these statements, the better for producing shared meaning. Several

    examples of these value statements follow:

    Integrity: We maintain credibility by making certain our actions always

    match our words.

    Respect: We respect each patient's right to be involved, to the greatest

    extent possible or desired, in making informed decisions about his or her

    health and plan of care.

    Accountability: We accept personal responsibility to efficiently use

    organization resources, improve our systems, and help others improve

    their effectiveness.

    Now we know how to identify workplace values and value statements.

    Follow-up Process for Workplace Values Identification

    Using the work and insights from each values identification session,

    volunteers from each session meet to:

    Reach consensus on the values; develop value statements for each of the prioritized values; and Share the value statements with all staff for feedback and refinement.Staff will discuss the draft value statements during organization-wide

    meetings, where possible. The total group adopts the values by voting

    when the organization believes the value statements are complete.

    Problems might encounter the implementation (resistance to change)

    No matter how well designed and planned our change program is, not

    everyone will be singing its praises.

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    Employees resist change for a wide variety of reasons, ranging from a

    straightforward intellectual disagreement over facts to deep-seated

    psychological prejudices.

    Some of these reasons for employee resistance may include: belief that the change initiative is a temporary fad belief that fellow employees or managers are incompetent loss of authority or control loss of status or social standing lack of faith in their ability to learn new skills feeling of change overload (too much too soon) lack of trust in or dislike of managers loss of job security loss of family or personal time feeling that the organization is not entitled to the extra effort

    For some people resisting change, there may be multiple reasons.

    Adding to this complexity is the fact that sometimes the stated reason

    hides the real, more deeply personal reason. We will also need to

    recognize that people work through a psychological change process as

    they give up the old and come to either embrace or reject the new.

    Typically, they may experience an initial denial, and then begin to realize

    that the change cannot be ignored. Strong feelings may emerge, such as

    fear, anger, helplessness and frustration. Finally, the person accepts the

    change either negatively, with feelings of resignation and complacency,

    or positively, with renewed enthusiasm to capitalize on the changes.

    Watch out for employees who get stuck in one phase. Offer our

    support. Allow space for people to work through the stages. Give

    employees time to draw breath and listen with empathy.

    Who are your resisters and how are they resisting?

    Change recipients who are dead against the change will either resist

    overtly, voicing their objections loudly and often, or covertly. Covert

    resisters operate from the underground, masking their defiance, but

    posing us a much more serious challenge. We have identified four basic

    types of reaction to organizational change. Where do our change

    recipients sit?

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    EnthusiastsThese change recipients are intrinsically

    wedded to the change idea. They may

    agree dispassionately that the change will

    be of benefit to the organization, or they

    may stand to receive some personal gain

    from the change, such as a guarantee of

    job security, more status or a higher

    salary. Enthusiasts will use opportunities

    to broadcast approval for the change and

    will try to convince others of its merits.

    They will also model the new behavior

    early and will volunteer for membership

    of teams. These early adopters may alsomake good choices as trainers and

    coaches during the implementation

    process.

    FollowersFollowers range from those that are

    generally compliant, wishing to take the

    path of least resistance, to those that are

    initially reticent to adapt, but eventually

    do so once they accept the inevitability ofthe change. These change recipients will

    do what is required, but no more.

    ObjectorsObjectors will display their resistance to

    change whenever the opportunity arises.

    They may disrupt meetings, not attend

    training, take unapproved leave and

    refuse to carry out instructions. Objectors

    will continue to use superseded systems

    and processes when others are taking up

    the new ways of doing things. They are

    not averse to arguing with managers and

    fellow workers and will try to convince

    others to continue with the old ways. In a

    unionized environment, resistance can

    take the form of strikes, lockouts, work

    to rule, legal challenges and boycotts.

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    UndergroundChange recipients working for the

    underground have solid motivations for

    not making their resistance public. They

    may fear direct punishment, such as

    termination or fines, or more personal

    costs, such as ridicule or loss of status and

    authority. Managers who are against the

    change but need to be seen to be in

    support of it are prime candidates for

    promoting underground resistance. This

    style of resistance is, by its nature, always

    covert and can take many forms. Common

    among these are falsifying reports,inputting incorrect data, stealing,

    damaging infrastructure and equipment,

    using sarcasm, spreading rumors,

    excessive absences, shoddy work and go

    slow.

    What can we do now? One thing we can do in managing resistance is

    work with our key employees to construct a Force Field analysis diagram

    using Kurt Lewins Force Field Analysis technique. This will give us a

    powerful indication of where we will need to devote our energies.

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    Example of a Force Field analysis diagram

    Tips for Overcoming Resistance to Change

    Treating the forces against change is a more productive use of resourcesthan simply reinforcing the forces for change. Choose the most powerful

    of the restraining forces and devote time and energy to weakening

    these.

    Think of how we could apply the drivers for change we identified in our

    analysis to either weakening or eliminating an opposing force.

    Show the fiercest resisters whats in it for them. Appeal to them either in

    terms of personal gain (such as status, salary bonus, recognition, and soon) or loss avoided (such as financial loss or job outplacement

    prevented).

    Get customers or suppliers to explain to change resisters face to face

    how the current situation disadvantages them in concrete terms.

    Put resisters on teams that allow them to play some decision-making

    part in the change process, however small.

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    Defuse political power plays amongst managers and other employees by

    conducting broad-based meetings where goals and tactics are openly

    discussed and introduce processes that leave little room for individual

    discretion.

    Endeavor to look at the world through the eyes of the change resister.

    Listen openly and honestly to what they are trying to say. Examine our

    own basic beliefs and assumptions. Through engaging resisters, be

    prepared to change ourselves.

    The Leaders' Role Following the Workplace Values Process

    Following the values identification and alignment sessions and

    agreement on the values, leaders, with staff, will:

    Communicate and discuss the mission and organizational valuesfrequently with staff members;

    Establish organizational goals that are grounded in the identifiedvalues;

    Model personal work behaviors, decision making, contribution, andinterpersonal interaction that reflect the values;

    Translate the values into expectations, priorities, and behaviors withcolleagues, reporting staff, and self;

    Link participation in the adoption of the values and the behaviors thatresult, to regular performance feedback and the performance

    development process;

    Reward and recognize staff members whose actions andaccomplishments reflect the values in action within the organization;

    Hire and promote individuals whose outlook and actions arecongruent with these values; and

    Meet periodically to talk about how the group is doing via living theidentified values.

    Make This Workplace Values Process Not Just another Exercise

    Cautions:

    Dont oversell the process. Always anchor, or relate the values expressed to real world problems.

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    Encourage people to identify examples where there is a gap betweenvalues, or beliefs, and behavior.

    Remember that you are not going to alter a person's values andbeliefs by talking about them. Values clarification exercises are, at

    best, an opportunity to share them, not change them.

    If we want our investment in this workplace values identification and

    alignment process to make a difference in our organization, the

    leadership and individual follow-up is critical.

    The organization must commit to change and enhance work behaviors,

    actions, and interactions. Reward and recognition systems and

    performance management systems must support and reward new

    behaviors. Consequences must exist for behaviors that undermine the

    values agreed upon.

    Examples of Workplace Values

    Integrity Belonging/Caring Helping/Contributing Inner Harmony, Peace of Mind Personal Growth, Learning, and Self-Actualization Achievement /Accomplishment Financial Stability Accountability Respect Excellence Fun