1

818 mm

195 mm 211 mm 211 mm 195 mm

280 mm

65 5

THE ETERNAL MOVEMENT

Dual TimeUnique time zone

ulysse-nardin.com

LEONARDODICAPRIO

GLOBAL HERO

Photo: Dani Brubaker/Contour by Getty Images

TEXT JUDKA STRITTMATTER

Mr. Perfect

De

utsc

he

Ba

nk

We

alth

Ma

na

ge

me

nt

Th

e m

ag

azin

e fo

r min

d, m

on

ey

& p

erso

na

lities

The magazine for mind, money & personalities

04 – 2016

Leonardo DiCapriois a man with two faces.

He is one ofHollywood’s greatestactors. He is also a

genuine environmental-ist who is committedto climate protectionand ending hunger andwar in the world. He

is a global hero.04 – 2016 APA

C

VA L U E S VA L O R I

VA L U E S VA L O R I

WERTE

N°1

N°2

N°3

Issues N° 1–3

Global Hero: Elon Musk

Global Hero: Bill and Melinda Gates

Global Hero: Sergey Brin and Larry Page

Global Heroes change the world with their ideas and deeds. Or as Steve Jobs once put it: “They leave a dent in the universe”. If youare interested in our previously published portraits of global heroes and/or wish to read the first three issues of WERTE, we will behappy to send them to you. Simply send us an e-mail to redaktion.werte@db.com

Das Magazin für Geist, Geld & Gesellschaft

03 – 2015 / 16

SERGEY BRINGLOBAL HEROES +

VA L U E S VA L O R I

Wenige Konzernehaben das moderne

Leben so verändert unddurchdrungen wie

Google. Larry Page undSergey Brin sind abernoch lange nicht fertig.Die Google-Gründerwollen die Zukunft

erfinden – und dabeiauch gleich einige der

grössten Probleme derMenschheit lösen.+ LARRY PAGE

Fotos: Kim Kulish / Corbis; David Black

Int.04_EN_Titel_Folder_08_LP_090816_APAC.indd CF_G1 08.09.16 16:01

M E D I A D AT E N / M E D I A K I T

W E RT E I N T E R N AT I O N A L I S T D A S G L O B A L E M AG A Z I N

D E S DE U T S C H E B A N K W E A LT H M A N AG E M E N T.

NEU3 Sprachen

5 Kontinente 20 000 Hefte

64 Seiten

W E RT E / MEDIADATEN 2017 W E RT E / MEDIA KIT 2017

2 3

I.DEUTSCHE BANK

WEALTH MANAGEMENT

Das Wealth Management betreut die vermögendsten Kunden weltweit. Diese Ultra

High Net Worth Individuals verfügen meist über mehr als 30 Millionen Dollar und wer-

den persönlich von einem der 6000 Mitarbeiter an 120 Standorten in 40 Ländern be-

treut. Regionale Schwerpunkte liegen dabei auf Asien (China, Japan, Singapur), Europa

(Schweiz, Italien, England), Naher Osten (Saudi Arabien) und USA.

II. MAGAZIN

Das internationale WERTE-Magazin erscheint in drei Sprachen – deutsch, englisch und

italienisch –, in einer Gesamtauflage von 20 000 Exemplaren und steht unter dem Motto

»think global – act local«. Es transportiert Werte und Ziele von Bank und Kunden, indem

es außergewöhnliche Menschen und ihre außergewöhnlichen Leistungen, Ideen und In-

novationen vorstellt.

WERTE ist dabei von herausragender journalistischer Qualität. Design, Haptik und

Foto-Opulenz stehen für Eleganz und klassische Moderne. Die Themen werden exklusiv

produziert. Ein Highlight ist der achtseitige Titelklapper, der von einem Menschen er-

zählt, der die Welt mit seinen Ideen und Visionen positiv verändern kann.

I. DEUTSCHE BANK

WEALTH MANAGEMENT

Wealth Management serves the wealthiest customers worldwide. These ultra high net

worth individuals usually own more than 30 million dollars and are advised personally

by one of the 6,000 employees at 120 locations in 40 countries. Separate emphases focus

on Asia (China, Japan, Singapore), Europe (Switzerland, Italy, England), the Middle East

(Saudi Arabia) and USA.

II. MAGAZINE

The international magazine WERTE appears in three languages – German, English and

Italian -, in a print run of 20,000 copies, and is dedicated to the mission “think global – act

local”. The magazine communicates the values and aspirations of the bank and its clients.

It portrays extraordinary men and women and their extraordinary achievements, ideas

and innovations.

The magazine is of superior quality. Design, dimensions, tactile experience and pho-to-

graphic opulence suggest elegance and modern spirit. All topics are produced exclusively.

One highlight is the eight-page cover text that tells of one person, who may change the

world for the better through ideas and visions.

195 mm 195 mm211 mm 211 mm65 5

818 mm

280 mm

creasingly more compelling in their roles and shine in every respect in the heavens of idolization, only come along in his guild once in a blue moon. Cary Grant was one such individual, along with Hum-phrey Bogart and Robert de Niro. Good men, even if they played bad guys. Good men, even if they had been bad guys in real life. But being

a do-gooder was never a prere quisite for hero worship. Besides intelligence, DiCaprio’s secret also lies in am-

bition and solidity – perhaps the ultimate consequence of growing up in modest circumstances in Los Angeles, when the poverty, prostitution, and drug dealing that surround you in the neighborhood both toughen you up and scare you at the same time. Or when the German grandmother, once a mineworker in the Cologne region, treats you no differently to the other grandchildren, even though you already have one foot firmly in the door of the dream factory. And it is well documented that this was his one real aim ever since he appeared in his first television commercials at the age of 14. He took the dream factory by storm without having to scrabble around for success for years, peppered it with quality work, and never bowed down to it. He ruthlessly cast off his mantle as “panty dropper” after “Titanic” and turned toward more masculine roles: soldier, undercover agent, slaveholder – not easy in Hollywood, where people are intent on pigeonholing actors. “Leo nardo DiCaprio wants to secure his place in film history,” wrote the Swiss magazine “Weltwoche” a few years ago, “not be a pin-up in girl’s bedrooms.”

Above all else – now that he has turned 40, more than settled down, and has the film world’s biggest acco-lade in the bag – he wishes to be seen as an environmen-talist. As a person who compares his life to a lottery win and wants to give something back out of common de-cency. To this end, he uses almost all of his rare public appearances to make no bones about the fact that he is serious about environmentalism and conservation. His Oscar acceptance speech was no exception. “Let us not take this planet for granted,” he told the auditorium, “I do not take tonight for granted.”

When, as a child, you grow up not with posters of Disney characters hanging above your bed, but instead a reproduction of Hieronymus Bosch’s “The Garden of Earthly Delights”, which depicts life in the Garden of Eden in all its glory as well as its perdition and the abyss of hell, then it tends to stick in your memory. Furthermore, when you have a gift for keeping your family entertained and amused with your perky manner, then there are really only two options open to you in the future: You either become a conservationist or an actor. Or both. Leonar-do DiCaprio decided at a very early age to be both – and at a particularly high level.

Pretty much the whole of humanity knows that he is one of Hollywood’s greats at the age of almost 42. And now he knows it as well. That’s because on February 28 this year, the never-ending story of DiCaprio missing out on the Oscar yet again finally came to an end and the man who was denied the trophy for so long finally got to take it home with him. It was long overdue – and everybody knew it, even his colleagues in the Dolby Theater in Los Angeles that evening who gave him a standing ovation usually reserved for recipients of the Academy Award for Lifetime Achievement. It was Di-Caprio’s sixth nomination in 22 years; he received his first at just 19 years of age. There has never been so much sympathy for a nominee: People all over the world were betting, pro-Leonardo satires were posted on so-cial media, and there were rumors among his fans that the Academy Award jury only overlooked him for so long because it wanted to spur him on to deliver a top performance. It seems to have worked anyway.

In “The Revenant” DiCaprio portrays a trapper’s re-lentless battle for survival in South Dakota around 1800 – a tour de force of emotions. It is a film that seals the coming of age of a boyish and exceptional actor, who perhaps lacks the rugged presence of a Chris Hemsworth or the grounded fatherliness of a Tom Hanks, yet overall has that little bit more. Whatever that may be. If charisma were a formula, it would be possible to calculate it. But individuals like him, who become in-

It wasn’t just the Hieronymus Bosch in his bedroom that motivat-ed him to head in the direction of environmental activism, but also an encounter with the politician, environmentalist, and Nobel Prize-winner Al Gore in 1998 at the White House. Shortly after-wards, DiCaprio, just 24 years old at the time, founded the Leonardo DiCaprio Foundation. A great deal has happened since then; he has invested around 45 million dollars in 70 projects in 40 countries and has tirelessly campaigned for his cause. He is committed to protect-ing the Siberian tiger, the wolves in Oregon, and the rhinos in Tanza-nia. He also wishes to protect the world’s oceans and provide clean drinking water. To do this, DiCaprio, who doesn’t live in the media like some other celebrities, is really going out of his way. Does any-one remember when he appeared on the cover of the Green Issue of “Vanity Fair” in 2007? He was pictured amid Icelandic glaciers and alongside the long since deceased polar bear Knut from Berlin Zoo.

In order to remain well informed, DiCaprio is brought up to date with the latest research by environmental scientists in private tuto-rials and also keeps a silent reminder of his commitment at his pri-vate bungalow in LA: a huge fossil collection. He has, as “The Guard-ian” reported this year, “become a fixture at events focused on global challenges.” He marched through the streets of Manhattan with 400,000 demonstrators on the People’s Climate March, is the official UN Messenger of Peace, and he delivered a blistering speech at the Climate Summit in 2014. In 2016 he flew to Davos, where he was presented with the Crystal Award by the World Economic Fo-rum. He invests in sustainable companies and is always working on various documentary films that testify to the sell-out of nature and the effects of meat consumption and have names such as “The 11th Hour” or “Cowspiracy.” He has expressed his concerns to the Pope and has secured the film rights to the story of the VW emissions scandal. He has bought the island known as Blackadore Caye off the coast of Belize, where he wishes to build an eco-resort by 2018. The list just goes on and on.

He should be proud of himself. Yet he often also comes across to friends and acquaintances as contrite and pessimistic; the activist Di-Caprio is not a ray of sunshine in every respect. “He is a perfection-ist,” says acting colleague Mark Ruffalo, who works with his friend Leo on the Solutions Project, where celebrities and scientists get together to move America in the direction of renewable energy. Yet he also gets into scrapes. Not every environmental mission is a walk in the park for him; the DiCaprio entourage cannot always eliminate every difficulty. During a flight to a World Wildlife Fund event in St. Petersburg, for instance, his plane burst into flames after hitting a flock of geese. It had to make and emergency landing. On another occasion, he was filming a documentary about coral reefs in the Galapagos Islands when his tank suddenly ran out of oxygen under-water. Fortunately his acting colleague and friend Ed Norton was with him in the water and saved his life.

Other colleagues and other organizations also do a great deal for the climate, but because he is so popular, nobody is as influential as DiCaprio. Veterans of the environmental movement affirm time and again how helpful he is to the cause. “When he says something, peo-ple listen,” says researcher Enric Sala from “National Geographic”, who has worked with DiCaprio.

It may all be calculated – the work of a good advisor – but even if that were the case, he is actually doing something. He doesn’t do the rounds with gossip and tittle-tattle, but instead uses his good name

to generate clicks and quotes with sensible messages. And that is not easy to do when many journalists are only interested in prying into his private life, whether while partying at the Coachella Valley Music and Arts Festival in California, taking a vacation on the yacht of bil-lionaire Vladimir Doronin, or taking a stroll with his current model girlfriend. “Mr. Environment”, as they call him in Hollywood, likes to counter yellow press questions by listing endangered species. And other than that? He has never claimed to be a saint. And, of course, Hollywood is an artificial habitat, where the reasons for getting in-volved in good causes are not necessarily being expressed ever loud-er. Accordingly, it is only right when sections of the media that are critical of him continue to work out his ecological footprint, which is, of course, rather bad. Leonardo DiCaprio owns too many houses around the world for it to be otherwise; he also enjoys the odd piece of meat, although he is officially a vegetarian. And he travels too often by helicopter or private jet to events where he then talks about how resources are being wasted, about the greed of the political class, and the hardship of the underprivileged. But does this make him a hybrid, like his Lexus? And must every admonisher also refrain from doing absolutely everything?

Even for someone like him, the policy of little steps should apply. And the solar collectors on his bungalow in Malibu should also be taken into consideration, as should the bike that he often uses, or his electric cars, the Tesla and the Fisker Karma. Even his stake in the Formula E racing team Venturi somehow rounds off the picture, or his e-cigarettes, whose vapor exudes the scent of maple syrup. Any-one who has ever met DiCaprio rhapsodizes about the eloquence and verve with which he sells environmental protection. An actor, yes, but also a human being who has no reason to hoodwink people when it comes to climate protection. Credibility is clearly a major part of his charismatic formula. It appears to be as follows: DiCaprio is striving to leave some kind of legacy. It may look very similar to that of Paul Newman, who he revered and whose charity he seeks to emulate. Newman did a great deal for children suffering from cancer as well as young people suffering from the effects of drug use and he dedicated his life to campaigning for nuclear disarmament.

“The Revenant” is also about man’s relationship with nature; it is about the eradication of other races, the plundering of nature. And by some kind of coincidence, the film not only crowned an acting career, but also served as a torch for DiCaprio’s cause. It became proof that climate change “is not hysteria, but a fact,” as he succinct-ly put it at the UN Climate Summit in New York. The year 2015, in which “The Revenant” was released in movie theaters, was not only the hottest on record; the entire film crew had to travel to the southernmost tip on the planet to find snow for the film shoot.

Continued on foldout at back of magazine

“Climate change is not hysteria,

it’s a fact!”Leonardo DiCaprio

uses his popularity in the battle against hunger,

war, and climate change.

In September 2014 on the People’s Climate March in Manhattan – DiCaprio spear-heading the environmental movement.

Leonardo DiCaprio at the pinnacle of his career: In February 2016 he received the Oscar for his role in “The Revenant”. Photo below: The actor with his mother Irmelin Indenbirken.

LEONARDO DICAPRIO on September 23, 2014,

addressing the UN General Assembly. WLeonardo DiCaprio – cinematic milestones

“The Basketball Diaries”

“Romeo + Juliet”

“Titanic”

“The Beach”

“Shutter Island”

“Aviator”

1995

1997

2000

2010

2013

2004

1996

“The Wolf of Wall Street”Actor and environ-

mentalist Leonardo DiCaprio – as a star in “The Revenant” and on the cover of the Green Issue of “Vanity Fair”.

Photos: Kevin Winter/Getty Images; Kevork Djansezian/Getty Images; picture-alliance / dpa; imago/United Archives; Getty Images; Moviestore Collection/face to face; Face to Face (2); Interfoto/NG Collection

Photos: Timothy A. Clar y/AFP/Getty Images (2); Interfoto / NG Collection; Vanity Fair

Int.04_EN_Titel_Folder_08_LP_090816.indd CF_G2 08.09.16 16:29

195 mm 195 mm211 mm 211 mm65 5

818 mm

280 mm

creasingly more compelling in their roles and shine in every respect in the heavens of idolization, only come along in his guild once in a blue moon. Cary Grant was one such individual, along with Hum-phrey Bogart and Robert de Niro. Good men, even if they played bad guys. Good men, even if they had been bad guys in real life. But being

a do-gooder was never a prere quisite for hero worship. Besides intelligence, DiCaprio’s secret also lies in am-

bition and solidity – perhaps the ultimate consequence of growing up in modest circumstances in Los Angeles, when the poverty, prostitution, and drug dealing that surround you in the neighborhood both toughen you up and scare you at the same time. Or when the German grandmother, once a mineworker in the Cologne region, treats you no differently to the other grandchildren, even though you already have one foot firmly in the door of the dream factory. And it is well documented that this was his one real aim ever since he appeared in his first television commercials at the age of 14. He took the dream factory by storm without having to scrabble around for success for years, peppered it with quality work, and never bowed down to it. He ruthlessly cast off his mantle as “panty dropper” after “Titanic” and turned toward more masculine roles: soldier, undercover agent, slaveholder – not easy in Hollywood, where people are intent on pigeonholing actors. “Leo nardo DiCaprio wants to secure his place in film history,” wrote the Swiss magazine “Weltwoche” a few years ago, “not be a pin-up in girl’s bedrooms.”

Above all else – now that he has turned 40, more than settled down, and has the film world’s biggest acco-lade in the bag – he wishes to be seen as an environmen-talist. As a person who compares his life to a lottery win and wants to give something back out of common de-cency. To this end, he uses almost all of his rare public appearances to make no bones about the fact that he is serious about environmentalism and conservation. His Oscar acceptance speech was no exception. “Let us not take this planet for granted,” he told the auditorium, “I do not take tonight for granted.”

When, as a child, you grow up not with posters of Disney characters hanging above your bed, but instead a reproduction of Hieronymus Bosch’s “The Garden of Earthly Delights”, which depicts life in the Garden of Eden in all its glory as well as its perdition and the abyss of hell, then it tends to stick in your memory. Furthermore, when you have a gift for keeping your family entertained and amused with your perky manner, then there are really only two options open to you in the future: You either become a conservationist or an actor. Or both. Leonar-do DiCaprio decided at a very early age to be both – and at a particularly high level.

Pretty much the whole of humanity knows that he is one of Hollywood’s greats at the age of almost 42. And now he knows it as well. That’s because on February 28 this year, the never-ending story of DiCaprio missing out on the Oscar yet again finally came to an end and the man who was denied the trophy for so long finally got to take it home with him. It was long overdue – and everybody knew it, even his colleagues in the Dolby Theater in Los Angeles that evening who gave him a standing ovation usually reserved for recipients of the Academy Award for Lifetime Achievement. It was Di-Caprio’s sixth nomination in 22 years; he received his first at just 19 years of age. There has never been so much sympathy for a nominee: People all over the world were betting, pro-Leonardo satires were posted on so-cial media, and there were rumors among his fans that the Academy Award jury only overlooked him for so long because it wanted to spur him on to deliver a top performance. It seems to have worked anyway.

In “The Revenant” DiCaprio portrays a trapper’s re-lentless battle for survival in South Dakota around 1800 – a tour de force of emotions. It is a film that seals the coming of age of a boyish and exceptional actor, who perhaps lacks the rugged presence of a Chris Hemsworth or the grounded fatherliness of a Tom Hanks, yet overall has that little bit more. Whatever that may be. If charisma were a formula, it would be possible to calculate it. But individuals like him, who become in-

It wasn’t just the Hieronymus Bosch in his bedroom that motivat-ed him to head in the direction of environmental activism, but also an encounter with the politician, environmentalist, and Nobel Prize-winner Al Gore in 1998 at the White House. Shortly after-wards, DiCaprio, just 24 years old at the time, founded the Leonardo DiCaprio Foundation. A great deal has happened since then; he has invested around 45 million dollars in 70 projects in 40 countries and has tirelessly campaigned for his cause. He is committed to protect-ing the Siberian tiger, the wolves in Oregon, and the rhinos in Tanza-nia. He also wishes to protect the world’s oceans and provide clean drinking water. To do this, DiCaprio, who doesn’t live in the media like some other celebrities, is really going out of his way. Does any-one remember when he appeared on the cover of the Green Issue of “Vanity Fair” in 2007? He was pictured amid Icelandic glaciers and alongside the long since deceased polar bear Knut from Berlin Zoo.

In order to remain well informed, DiCaprio is brought up to date with the latest research by environmental scientists in private tuto-rials and also keeps a silent reminder of his commitment at his pri-vate bungalow in LA: a huge fossil collection. He has, as “The Guard-ian” reported this year, “become a fixture at events focused on global challenges.” He marched through the streets of Manhattan with 400,000 demonstrators on the People’s Climate March, is the official UN Messenger of Peace, and he delivered a blistering speech at the Climate Summit in 2014. In 2016 he flew to Davos, where he was presented with the Crystal Award by the World Economic Fo-rum. He invests in sustainable companies and is always working on various documentary films that testify to the sell-out of nature and the effects of meat consumption and have names such as “The 11th Hour” or “Cowspiracy.” He has expressed his concerns to the Pope and has secured the film rights to the story of the VW emissions scandal. He has bought the island known as Blackadore Caye off the coast of Belize, where he wishes to build an eco-resort by 2018. The list just goes on and on.

He should be proud of himself. Yet he often also comes across to friends and acquaintances as contrite and pessimistic; the activist Di-Caprio is not a ray of sunshine in every respect. “He is a perfection-ist,” says acting colleague Mark Ruffalo, who works with his friend Leo on the Solutions Project, where celebrities and scientists get together to move America in the direction of renewable energy. Yet he also gets into scrapes. Not every environmental mission is a walk in the park for him; the DiCaprio entourage cannot always eliminate every difficulty. During a flight to a World Wildlife Fund event in St. Petersburg, for instance, his plane burst into flames after hitting a flock of geese. It had to make and emergency landing. On another occasion, he was filming a documentary about coral reefs in the Galapagos Islands when his tank suddenly ran out of oxygen under-water. Fortunately his acting colleague and friend Ed Norton was with him in the water and saved his life.

Other colleagues and other organizations also do a great deal for the climate, but because he is so popular, nobody is as influential as DiCaprio. Veterans of the environmental movement affirm time and again how helpful he is to the cause. “When he says something, peo-ple listen,” says researcher Enric Sala from “National Geographic”, who has worked with DiCaprio.

It may all be calculated – the work of a good advisor – but even if that were the case, he is actually doing something. He doesn’t do the rounds with gossip and tittle-tattle, but instead uses his good name

to generate clicks and quotes with sensible messages. And that is not easy to do when many journalists are only interested in prying into his private life, whether while partying at the Coachella Valley Music and Arts Festival in California, taking a vacation on the yacht of bil-lionaire Vladimir Doronin, or taking a stroll with his current model girlfriend. “Mr. Environment”, as they call him in Hollywood, likes to counter yellow press questions by listing endangered species. And other than that? He has never claimed to be a saint. And, of course, Hollywood is an artificial habitat, where the reasons for getting in-volved in good causes are not necessarily being expressed ever loud-er. Accordingly, it is only right when sections of the media that are critical of him continue to work out his ecological footprint, which is, of course, rather bad. Leonardo DiCaprio owns too many houses around the world for it to be otherwise; he also enjoys the odd piece of meat, although he is officially a vegetarian. And he travels too often by helicopter or private jet to events where he then talks about how resources are being wasted, about the greed of the political class, and the hardship of the underprivileged. But does this make him a hybrid, like his Lexus? And must every admonisher also refrain from doing absolutely everything?

Even for someone like him, the policy of little steps should apply. And the solar collectors on his bungalow in Malibu should also be taken into consideration, as should the bike that he often uses, or his electric cars, the Tesla and the Fisker Karma. Even his stake in the Formula E racing team Venturi somehow rounds off the picture, or his e-cigarettes, whose vapor exudes the scent of maple syrup. Any-one who has ever met DiCaprio rhapsodizes about the eloquence and verve with which he sells environmental protection. An actor, yes, but also a human being who has no reason to hoodwink people when it comes to climate protection. Credibility is clearly a major part of his charismatic formula. It appears to be as follows: DiCaprio is striving to leave some kind of legacy. It may look very similar to that of Paul Newman, who he revered and whose charity he seeks to emulate. Newman did a great deal for children suffering from cancer as well as young people suffering from the effects of drug use and he dedicated his life to campaigning for nuclear disarmament.

“The Revenant” is also about man’s relationship with nature; it is about the eradication of other races, the plundering of nature. And by some kind of coincidence, the film not only crowned an acting career, but also served as a torch for DiCaprio’s cause. It became proof that climate change “is not hysteria, but a fact,” as he succinct-ly put it at the UN Climate Summit in New York. The year 2015, in which “The Revenant” was released in movie theaters, was not only the hottest on record; the entire film crew had to travel to the southernmost tip on the planet to find snow for the film shoot.

Continued on foldout at back of magazine

“Climate change is not hysteria,

it’s a fact!”Leonardo DiCaprio

uses his popularity in the battle against hunger,

war, and climate change.

In September 2014 on the People’s Climate March in Manhattan – DiCaprio spear-heading the environmental movement.

Leonardo DiCaprio at the pinnacle of his career: In February 2016 he received the Oscar for his role in “The Revenant”. Photo below: The actor with his mother Irmelin Indenbirken.

LEONARDO DICAPRIO on September 23, 2014,

addressing the UN General Assembly. WLeonardo DiCaprio – cinematic milestones

“The Basketball Diaries”

“Romeo + Juliet”

“Titanic”

“The Beach”

“Shutter Island”

“Aviator”

1995

1997

2000

2010

2013

2004

1996

“The Wolf of Wall Street”Actor and environ-

mentalist Leonardo DiCaprio – as a star in “The Revenant” and on the cover of the Green Issue of “Vanity Fair”.

Photos: Kevin Winter/Getty Images; Kevork Djansezian/Getty Images; picture-alliance / dpa; imago/United Archives; Getty Images; Moviestore Collection/face to face; Face to Face (2); Interfoto/NG Collection

Photos: Timothy A. Clar y/AFP/Getty Images (2); Interfoto / NG Collection; Vanity Fair

Int.04_EN_Titel_Folder_08_LP_090816.indd CF_G2 08.09.16 16:29

818 mm

195 mm

211 mm

211 mm

195 mm

280 mm

65 5

THE ETERNAL MOVEMENT

Dual TimeUnique time zone

ulysse-nardin.com LEONARDODICAPRIO

GLOBAL HERO

Photo: Dani Brubaker/Contour by Getty Images

TEXT JUDKA STRITTMATTER

Mr. Perfect

De

uts

ch

e B

an

k W

ea

lth M

an

ag

em

en

tT

he

ma

ga

zin

e fo

r m

ind

, mo

ne

y &

pe

rso

na

lities

The magazine for mind, money & personalities04 – 2016

Leonardo DiCapriois a man with two faces.

He is one of Hollywood’s greatest actors. He is also a

genuine environmental-ist who is committed to climate protection and ending hunger and war in the world. He

is a global hero.

04

– 2

016

EM

EA

VA L U E S VA L O R I

VA L U E S VA L O R I

WERTE

N°1

N°2

N°3

Issues N° 1–3

Global Hero: Elon Musk

Global Hero: Bill and Melinda Gates

Global Hero: Sergey Brin and Larry Page

Global Heroes change the world with their ideas and deeds. Or as Steve Jobs once put it: “They leave a dent in the universe”. If you

are interested in our previously published portraits of global heroes and/or wish to read the first three issues of WERTE, we will be

happy to send them to you. Simply send us an e-mail to redaktion.werte@db.com

Das Magazin für Geist, Geld & Gesellschaft03 – 2015 / 16

SERGEY BRIN

GLOBAL HEROES

+

VA L U E S VA L O R I

Wenige Konzerne haben das moderne

Leben so verändert und durchdrungen wie

Google. Larry Page und Sergey Brin sind aber noch lange nicht fertig. Die Google-Gründer wollen die Zukunft

erfinden – und dabei auch gleich einige der grössten Probleme der

Menschheit lösen.

+ LARRY PAGE Fotos: Kim Kulish / Corbis; David Black

Int.04_EN_Titel_Folder_08_LP_090816.indd CF_G1

08.09.16 16:29

818 mm

195 mm

211 mm

211 mm

195 mm

280 mm

655

THE ETERNAL MOVEMENT

Dual Time

Unique time zone

ulysse-nardin.com

LEONARDO

DICAPRIO GLOBAL HERO

Photo: Dani Brubaker/Contour by Getty Images

TEXT JUDKA STRITTMATTER

Mr.

Perfect

De

uts

ch

e B

an

k W

ea

lth M

an

ag

em

en

tT

he

ma

ga

zin

e fo

r min

d, m

on

ey

& p

ers

on

alitie

s

The magazine for mind, money & personalities

04 – 2016

Leonardo DiCaprio

is a man with two face

s.

He is one of

Hollywood’s greatest

actors. H

e is also a

genuine environmental-

ist who is co

mmitted

to climate protection

and ending hunger and

war in the world. He

is a global hero.

04

– 2

016

EM

EA

VA L U E S VA L O R I

VA L U E S VA L O R I

WERTE

N°1

N°2

N°3

Issues N° 1–3

Global Hero: Elon Musk

Global Hero: Bill and Melinda Gates

Global Hero: Sergey Brin and Larry Page

Global Heroes change the world with their ideas and deeds. Or as

Steve Jobs once put it: “

They leave a dent in the universe”. If y

ou

are interested in our previously p

ublished portraits of global heroes and/or wish to read the first

three issues of WERTE, we will be

happy to send them to you. Sim

ply send us an e-mail to

redaktion.werte@db.com

Das Magazin für Geist, Geld & Gesellschaft

03 – 2015 / 16

SERGEY BRIN GLOBAL HEROES +

VA L U E S VA L O R I

Wenige Konzerne

haben das moderne

Leben so verändert und

durchdrungen wie

Google. Larry Page und

Sergey Brin sind aber

noch lange nicht fertig.

Die Google-Gründer

wollen die Zukunft

erfinden – und dabei

auch gleich einige der

grössten Probleme der

Menschheit lösen.

+ LARRY PAGE

Fotos: Kim Kulish / Corbis; David Black

Int.04_EN_Titel_Folder_08_LP_090816.indd CF_G1

08.09.16 16:29Der achtseitige Titelklapper präsentiert den Global Hero.

Eight pages of cover text present the Global Hero.

W E RT E / MEDIADATEN 2017 W E RT E / MEDIA KIT 2017

4 5

THINK GLOBAL

Each volume focusses on one main topic; the first volume was dedicated to »creativity«.

The topic is mirrored in editorial pieces like the essay by Pixar‘s founder Ed Catmull or

the portrait of the Italian fashion modiste Brunello Cucinelli.

ACT LOCAL

The magazine connects people and ideas of local and global importance. The British po-

litician Zac Goldsmith and the Chinese founder of Lenovo, Yang Yuanqinq, for instance.

The notion “Act Local” is showcased in craft businesses (e.g. Boodles, Sprüngli) and regi-

onal trends with global potential (Slow Food, craft beer, etc.).

THINK GLOBAL

Jede Ausgabe steht unter einem Oberbegriff, im ersten Heft war es »Kreativität«.

Der Begriff spiegelt sich in Thinkpieces wieder, etwa in einem Essay des Pixar-Gründers

Ed Catmull oder im Porträt des italienischen Mode-Unternehmers Brunello Cucinelli.

ACT LOCAL

Das Magazin verbindet Menschen und Ideen von lokaler und globaler Bedeutung. Das

sind z. B. der britische Politiker Zac Goldsmith und der chinesische Lenovo-Gründer Yang

Yuanqing. Für »Act Local« stehen Manufakturen (z. B. Boodles, Sprüngli) und regionale

Trends mit globalem Potzenzial (SlowFood, Craft Beer etc.).

W E RT E / MEDIADATEN 2017 W E RT E / MEDIA KIT 2017

6 7

III.VERLAG

Für Konzeption und Inhalt des deutschen und des internationalen Magazins WERTE

zeichnet BEHNKEN & PRINZ verantwortlich. Der Verlag ist auf hochwertige Bücher

und Kundenmagazine mit maßgeschneidertem Content spezialisiert.

Wolfgang Behnken ist einer der meist ausgezeichneten Art Direktoren Deutschlands,

er war über zehn Jahre in der Chefredaktion des »Stern« für die Optik verantwortlich.

Leonard Prinz ist Journalist, arbeitete als Autor für SPIEGEL TV und in leitender Position

bei verschiedenen Magazinen. Behnken und Prinz sind die Chefredakteure von WERTE.

Das WERTE-Magazin ist wiederholt mit dem Best of Corporate Publishing Award und

dem German Design Award ausgezeichnet worden. Mehr Informationen über den Verlag

finden Sie unter www.behnkenprinz.com.

III. PUBLISHER

BEHNKEN & PRINZ are responsible for concept and content of the magazine. The

Hamburg firm specializes in premium books and magazines.

Wolfgang Behnken is one of Germany’s most distinguished art directors; for more

than ten years he was responsible for the lay-out of the weekly magazine »stern«.

Leonard Prinz is a journalist; he has worked for »SPIEGEL TV« and has held leading posi-

tions with several magazines. Behnken and Prinz are editors-in-chief of WERTE.

WERTE garnered the Best of Corporate Publishing Award and was also awarded the

German Design Award. Additional information about BEHNKEN & PRINZ may be

found at www.behnkenprinz.com

IV. VERTRIEB

Das neue WERTE-Magazin erscheint zweimal im Jahr, in einer Auflage von je 20 000

Exemplaren und in drei Sprachen. 4 000 Hefte gehen in die USA, 7500 u. a. nach Frank-

reich, Spanien und Russland, 2100 nach Italien, 3500 in die Schweiz, 3500 nach Asien.

WERTE erreicht die vermögenden Kunden des Wealth Management ohne Streuverlust

direkt in deren privatem Umfeld.

IV. DISTRIBUTION

WERTE appears twice annually, in a print run of 20,000 and in three languages. 4,000

copies are shipped to the US, 7,500 to France, Spain and Russia, among others, 2,100 to

Italy, 3,500 to Switzerland and 3,500 are sent to Asia. The magazine reaches the monied

clients of Wealth Management within their personal sphere directly and without waste

circulation.

W E RT E / MEDIADATEN 2017 W E RT E / MEDIA KIT 2017

8 9

Produktteil: Achtseitiger Titelbogen

Format: 21 x 28 cm, Umschlag offen 80 x 28 cm (ohne Rücken)

Umfang: 8 Seiten

Druck: 4/4-farbig Euroskala

Material: Bilderdruck matt, LumiSilk 350 g/m²

Verarbeitung: Fadengebunden, Silberheißfolienprägung

Produktteil: Inhalt Kundenmagazin

Auflage: 20 000 Ex.

Format: 21 x 28 cm, Umschlag, offen 42,6 x 28 cm

Format + Beschnittzu-

gabe von 3 mm:

21,6 x 28,6 cm, Umschlag, offen 43,2 x 28,6 cm

Umfang: 64 Seiten gesamt

Druck: 4/4-farbig Euroskala, vollflächig DispSchutzlack; Bogenoffset

Material: Vorsatz: Bilderdruck matt, LumiSilk 135 g/qm

Inhalt: Bilderdruck matt, LumiSilk 135 g/qm

Endverarbeitung: Buchblock fadengeheftet, breit überklebt in 4-fach

gerillten Umschlag eingehängt, dreiseitig beschnitten

Component: Eight-page Magazine Cover

Dimensions: 21 x 28 cm, open 80 cm x 28 cm (without back)

Volume: 8 pages

Print: 4/4 color Euroscale

Jacket Material: Photo Print matte 350 gsm

Processing: Glue to the cover at the spine

Component: Content Corporate Magazine

Print Run: 20,000

Dimensions: 21 x 28 cm, jacket, open 42.6 cm x 28 cm

Dimensions +

trim of 3 mm:

21.6 x 28.6 cm, jacket, open 43.2 cm x 28.6 cm

Volume: 64 pages total

Print: 4/4-tone Euroscale + full surface protective finish, sheetfed

offset printing

Material: Cover: photo print matte 300 gsm

Content: photo print matte 135 gsm

Finishing: Stitch-bind signature, laminated broadly, inserted

into 4-scored cover, trimmed on three sides

V. TECHNISCHE DATEN

V.SPECIFICATIONS

W E RT E / MEDIADATEN 2017 W E RT E / MEDIA KIT 2017

10 11

Ausgabe Erscheinung AnzeigenschlussDruckunter- lagenschluss

WERTE No. 15 20. 03. 2017 20. 02. 2017 28. 02. 2017

WERTE No. 16 15. 11. 2017 20. 10. 2017 27. 10. 2017

Termine:

VI. MEDIADATEN

1/1 Seite (210 mm breit, 280 mm hoch)* Euro 9.000,-**

2/1 Seite (420 mm breit, 280 mm hoch)* Euro 18.000,-**

* 1/1 Seite zzgl. 1 mm Bundversatz; 2/1 Seite zzgl. umlaufend 3 mm Beschnittzugabe**zzgl. gesetzlicher Mehrwertsteuer. Der Anzeigentarif ist rabattfähig.

Anzeigenformate:

ab 2 Seiten: 3 % ab 3 Seiten: 5 % ab 6 Seiten: 10 %

Laufzeit: Jahresabschluss = 2 Ausgaben; auch in Kombination mit WERTE Deutschland buchbar.

Rabatte:

Life! Verlag GmbH & Co. KGGasstraße 18, D-22761 Hamburgwww.lifeverlag.de

Tom Melzer, Anzeigenleitung +49 (0)6102-2023885 tom.melzer@lifeverlag.de

Ansprechpartner Anzeigenvermarktung:

VI. MEDIA KIT

Verlag:

Lieferung der Anzeigendaten unter der Angabe »Werte + Ausgabe« an:

BEHNKEN & PRINZ GmbH & Co. KG, Hohe Bleichen 24, D-20354 Hamburg+49 (0)40-35016660, Fax: +49 (0)40-35016688info@behnkenprinz.com, www.behnkenprinz.com

Einsatz Creative Production GmbH & Co. KG, Pinnasberg Dock 47

D-20359 Hamburg, Tel.: +49 (0)40-37665674, j.grigoleit@einsatz.de

1/1 Page (210 mm wide, 280 mm high)* Euro 9,000,-**

2/1 Page (420 mm wide, 280 mm high)* Euro 18,000,-**

* 1/1 page plus 1 mm section off-set; 2/1 page plus 3 mm bleed difference** plus applicable statutory Value Added Tax. The advertising rates are discountable.

Advertisement Dimensions:

From 2 pages: 3 % from 3 pages: 5 % from 6 pages: 10 %

Term: Annual Account = 2 issues, may be booked in combination with WERTE Germany.

Discounts:

Supply advertisement data marked »Werte + Issue« to:

Einsatz Creative Production GmbH & Co. KG, Pinnasberg Dock 47

D-20359 Hamburg, +49 (0)40 37665-674, j.grigoleit@einsatz.de

Dates:

Life! Verlag GmbH & Co. KGGasstraße 18, D-22761 Hamburgwww.lifeverlag.de

Tom Melzer, Advertising Manager +49 (0)6102-2023885tom.melzer@lifeverlag.de

Contact advertisement acquisition:

Publisher:

BEHNKEN & PRINZ GmbH & Co. KG, Hohe Bleichen 24, D-20354 Hamburg Tel.: +49 (0)40-35016660, Fax: +49 (0)40-35016688info@behnkenprinz.com, www.behnkenprinz.com

Issue Date of IssueAdvertisement

DeadlineCopy

Deadline

WERTE No. 15 20. 03. 2017 20. 02. 2017 28. 02. 2017

WERTE No. 16 15. 11. 2017 20. 10. 2017 27. 10. 2017

W E RT E / MEDIADATEN 2017

12

AGB

Allgemeine Geschäftsbedingungen für Aufträge über Anzeigen, Beilagen oder technische Sonderaus-führungen in den von Behnken & Prinz (nachfolgend Verlag genannt) vermarkteten Druckerzeugnissen.

1. GELTUNGDer Verlag erbringt seine Leistungen im Zusam-menhang mit Anzeigenaufträgen und Aufträgen über die Veröffentlichung von Beilagen, Beiheftern, Bei-klebern etc. sowie sonstiger technischer Sonderaus-führungen des Kunden ausschließlich auf der Grundlage dieser Allgemeinen Geschäftsbedingungen. Die Allgemeinen Geschäftsbedingungen regeln die Vertragsbeziehungen zwischen dem Verlag und dem Kunden. Von diesen Allgemeinen Geschäftsbedin-gungen abweichende oder ihnen widersprechende Allgemeinen Geschäftsbedingungen oder sonstige Vertragsbedingungen des Kunden sind für den Verlag nicht verbindlich, es sei denn der Verlag hätte dies ausdrücklich schriftlich bestätigt. Im Übrigen haben Vorrang vor diesen Allgemeinen Geschäftsbedingungen nur zwischen dem Verlag und dem Kunden individuell ausgehandelte und schriftlich fixierte Vereinbarungen.

2. VERTRAGSGEGENSTANDGegenstand der mit dem Kunden auf Basis dieser Allgemeinen Geschäftsbedingungen geschlossenen Verträge sind die Veröffentlichung einer oder meh-rerer Anzeigen oder die Beifügung von sonstigen Werbemitteln, insbesondere von Beilagen, Beiheftern, Beiklebern, Print-Promotion oder Warenproben sowie von sonstigen technischen Sonderausführungen eines Werbungtreibenden oder sonstigen Inserenten in ei-ner oder mehreren Druckschrift(en) des Verlages zum Zwecke der Vervielfältigung und Verbreitung.

3. ZUSTANDEKOMMEN DES VERTRAGESDer Vertrag zwischen dem Verlag und dem Kunden kommt erst zustande, wenn der Kunde in Schrift- oder Textform eine Auftragsbestätigung des Verlages er-halten hat.

4. LEISTUNGSUMFANG(1) Der Umfang sowie die genaue Beschreibung der von dem Verlag zu erbringenden Leistungen ergibt sich aus der dem Kunden vom Verlag in Schrift- oder Textform übersandten Auftragsbestätigung oder dem Angebot des Verlages. (2) In der Regel schuldet der Verlag bei Abdruck einer Anzeige die für die belegte Druckschrift übliche durchschnittliche Druckqualität im Rahmen der durch die Qualität der Druckunterlagen gegebenen Möglich-keiten sowie die Verbreitung der Anzeige in der entsprechenden Druckschrift. Weitergehende Leis-tungen werden vom Verlag nur erbracht, wenn dies zwischen den Parteien gesondert vereinbart wurde. Eine vom Kunden gewünschte, bestimmte Farbqualität kann nur erbracht werden, wenn mit den Druck-vorlagen für Farbanzeigen auf Papier ein Farb-Proof vom Kunden geliefert wird. Ohne Farb-Proof, insbesondere bei ausschließlich digitaler Übermittlung der Druckvorlagen, sind Farbabweichungen unver-meidbar. Wurden keine Abdruckgrößen zwischen den Parteien vereinbart, so wird die nach Art der Anzeige übliche tatsächliche Abdruckhöhe der Berechnung zugrunde gelegt und vorgenommen. Der Verlag ist, soweit dies nicht zwischen den Parteien ausdrücklich vereinbart wurde, nicht verpflichtet eine bestimmte Rubrizierung oder Platzierung vorzunehmen.(3) Textteil-Anzeigen sind Anzeigen, die mit min-destens drei Seiten an den Text und nicht an andere Anzeigen angrenzen.(4) Der Verlag ist nicht verpflichtet Probeabzüge zu liefern. Sollten an den Kunden Probeabzüge geliefert werden, obliegt die rechtzeitige fristgemäße Rück-sendung und ordnungsgemäße, fehlerfreie Korrektur dem Kunden. Der Verlag berücksichtigt alle Fehler-korrekturen, die ihm innerhalb der bei Übersendung

des Probeabzugs an den Kunden gesetzten Frist mit-geteilt werden. Sendet der Kunde innerhalb der ge- setzten Frist den Probeabzug nicht zurück, wird die Anzeige entsprechend dem Probeabzug abgedruckt. Durch Rücksendung des Korrekturabzugs genehmigt der Kunde Form und Inhalt der Anzeige (Imprimatur).(5) Der Verlag liefert mit der Rechnung nur auf ausdrücklichen Wunsch des Kunden einen Anzeigen-beleg. Je nach Art und Umfang des Anzeigenauftrags werden Anzeigenausschnitte, Belegseiten oder voll-ständige Belegnummern geliefert. Kann ein Beleg nicht mehr beschafft werden, so tritt an seine Stelle eine rechtsverbindliche Bescheinigung des Verlages.(6) Druckunterlagen werden nur auf ausdrückliche Anforderung des Kunden zurückgesandt.Die Pflicht zur Aufbewahrung der Druckvorlagen durch den Verlag endet drei Monate nach Erscheinen der Anzeige oder Verbreitung des vom Kunden ge-lieferten Werbemittels (Beilagen etc.).(7) Der Kunde ist verantwortlich für den Inhalt und die rechtliche Zulässigkeit der gelieferten Text- und Bildvorlagen. Der Verlag ist nicht verpflichtet, die Druckunterlagen auf Vollständigkeit und Richtigkeit zu überprüfen. Der Verlag ist gegenüber dem Kunden nicht verpflichtet, Anzeigen, Beilagen und sonstige vom Kunden gelieferte Werbemittel auf ihre Recht-mäßigkeit und auf eine etwaige Verletzung von Rechten Dritter zu prüfen.(8) Anzeigen, die aufgrund ihrer redaktionellen Gestaltung nicht als Anzeige erkennbar sind, werden als solche vom Verlag mit dem Wort „Anzeige“ deutlich kenntlich gemacht.(9) Der Verlag behält sich vor, den Abschluss von Verträgen gemäß Ziffer 2. dieser Allgemeinen Ge-schäftsbedingungen – auch einzelne Abrufe im Rahmen eines Abschlusses – wegen des Inhalts, der Herkunft oder der technischen Form nach einheit-lichen, sachlich gerechtfertigten Grundsätzen des Verlages abzulehnen, insbesondere wenn deren Inhalt oder Gestaltung gegen Gesetze oder behördliche Bestimmungen verstößt oder deren Veröffentlichung für den Verlag aus anderen Gründen unzumutbar ist, zum Beispiel wegen eines Verstoßes gegen die verlegerische Grundhaltung, wegen der Erschöpfung des Anzeigenraums oder mangels technischer Reali-sierbarkeit. Dies gilt auch für Aufträge, die bei Ver-tretern aufgegeben werden. Keine Anzeige darf sich mit Produkten befassen, die für Kinder gesundheits-schädlich oder deren charakterlicher Entwicklung möglicherweise abträglich sind, so z.B. Tabakerzeug-nisse, alkoholische Getränke, Glücksspiele usw. Beilagenaufträge sind für den Verlag erst nach Vorlage eines Musters der Beilage und deren Billigung durch den Verlag sowie Übersendung einer Auftragsbestäti-gung bindend. Beilagen, die durch Format oder Aufmachung beim Leser den Eindruck eines Be-standteils der Zeitung oder Zeitschrift des Verlages erwecken oder Fremdanzeigen enthalten, werden nicht angenommen. Die Ablehnung eines Auftrages wird dem Auftraggeber unverzüglich mitgeteilt.(10) Anzeigen sind im Zweifel zur Veröffentlichung innerhalb eines Jahres nach Vertragsabschluss abzu-rufen. Ist im Rahmen eines Abschlusses das Recht zum Abruf einzelner Anzeigen eingeräumt, so ist der Auftrag innerhalb eines Jahres seit Erscheinen der ersten Anzeige durch den Abruf der restlichen Anzei-gen von Seiten des Kunden abzuwickeln, sofern die erste Anzeige innerhalb der in Satz 1 genannten Frist abgerufen und veröffentlicht wird. Nach Ablauf dieser Fristen wird der Verlag von seiner Leistungspflicht befreit, der Kunde bleibt jedoch zur Entrichtung der vereinbarten Gegenleistung verpflichtet. Bei Abschlüs-sen ist der Auftraggeber berechtigt, innerhalb der vereinbarten bzw. der in Satz 2 genannten Frist auch über die im Auftrag genannte Anzeigenmenge hinaus weitere Anzeigen abzurufen.(11) Der Verlag ist nicht verpflichtet, von dem Kunden nach Vertragsschluss geäußerte, von der Auftragsbes-tätigung abweichende Änderungsverlangen durchzu-führen. Hierzu bedarf es einer gesonderten schrift-lichen Vereinbarung sowie der Übernahme der zu sätzlich entstehenden Kosten durch den Kunden.

5. MITWIRKUNGSPFLICHTEN DES KUNDEN(1) Der Kunde ist verpflichtet, den Verlag bei der Erfüllung seiner vertraglichen Verpflichtungen in jeder Form zu unterstützen, insbesondere ist der Kunde verantwortlich für die rechtzeitige Lieferung des Anzeigentextes sowie einwandfreier, den Vorgaben des Verlages entsprechender Druckunterlagen sowie Beilagen und sonstiger zur Erfüllung des Auftrages erforderlicher Werbemittel und Unterlagen. Wurde über den Zeitpunkt der Lieferung der Unterlagen zwischen dem Verlag und dem Kunden keine beson-dere Vereinbarung getroffen, ist der in den Media-unterlagen genannte Anzeigenschlusstermin maßgeb-lich. Für offensichtlich ungeeignete oder beschädigte Druckunterlagen fordert der Verlag unverzüglich Ersatz an.(2) Sollten dem Kunden von dem Verlag vereinbarungs-gemäß Probeabzüge übersandt werden, ist der Kunde verpflichtet, diese innerhalb der vom Verlag gesetzten Frist zu korrigieren oder zu genehmigen und frei-zugeben und sie in der vereinbarten Form fristgemäß an den Verlag zurückzusenden.(3) Aufträge für Anzeigen und Fremdbeilagen, die erklärtermaßen ausschließlich in bestimmten Num-mern, bestimmten Ausgaben oder an bestimmten Plätzen der Druckschrift veröffentlicht und platziert werden sollen, müssen so rechtzeitig beim Verlag eingehen, dass dem Auftraggeber noch vor Anzeigen-schluss mitgeteilt werden kann, wenn der Auftrag auf diese Weise nicht auszuführen ist.(4) Der Kunde ist verpflichtet, digital übermittelte Druckunterlagen frei von so genannten Computer-viren, Würmern und sonstigen Schadensquellen zu liefern. Er ist insbesondere verpflichtet, zu diesem Zweck handelsübliche Schutzprogramme einzusetzen, die jeweils dem neuesten Stand der Technik zu entsprechen haben. Entdeckt der Verlag auf einer ihm übermittelten Datei Schadensquellen der vorbezeich-neten Art, wird der Verlag zur Schadensbegrenzung (insbesondere zur Vermeidung des Übergreifens der Schadensquelle auf die EDV-Anlage des Verlages) die Daten löschen, ohne dass dies den Kunden berechtigt, Schadensersatzansprüche geltend zu machen. Der Verlag behält sich vor, den Kunden auf Schadensersatz in Anspruch zu nehmen, wenn dem Verlag durch solche von dem Kunden infiltrierte Schadensquellen Schäden entstanden sind.(5) Der Kunde ist verpflichtet, das von ihm gelieferte Bild- und Textmaterial auf Vollständigkeit, Richtigkeit und Rechtmäßigkeit zu überprüfen. Sollte der Verlag von Dritten wegen der Rechtswidrigkeit des von dem Kunden gelieferten Text- und Bildmaterials für eine Anzeige oder der von dem Kunden zur Beifügung in den Druckschriften des Verlages gelieferten Werbe-mittel auf Unterlassung, Schadensersatz oder in sonstiger Weise in Anspruch genommen werden und hat der Verlag, seine Erfüllungsgehilfen oder ge-setzlichen Vertreter dies nicht durch eine Pflicht-verletzung zu vertreten, wird der Kunde den Verlag von allen Ansprüchen Dritter freistellen und dem Verlag den diesem entstandenen Schaden einschließ-lich der Kosten seiner Rechtsverteidigung (Anwalts-kosten, Gerichtskosten, Sachverständigenkosten, Zeu-gengelder etc.) erstatten. Der Verlag ist berechtigt, diesbezüglich einen angemessenen Vorschuss zu ver-langen. Der Verlag wird den Kunden unverzüglich von einer Inanspruchnahme oder Abmahnung durch einen Dritten in Kenntnis setzen und die Vorge-hensweise mit dem Kunden abstimmen. Sollte eine Einigungsbereitschaft des Kunden über ein gemein-sames Vorgehen aus Gründen der Eilbedürftigkeit, mangels der Einigungsbereitschaft des Kunden oder aus sonstigen Gründen nicht möglich sein, ist der Verlag berechtigt, sich gegen die Ansprüche des Dritten allein zu verteidigen und etwaige Ansprüche anzuerkennen.(6) Werbungsmittler und Werbeagenturen sind verpflichtet, sich in ihren Angeboten, Verträgen und Abrechnungen mit Werbungtreibenden an die Preis-liste des Verlages zu halten. Die vom Verlag gewährte Mittlungsvergütung darf an ihre Auftraggeber weder ganz noch teilweise weitergegeben werden.

Please contact the publisher if you need the general terms and conditions in the English language. © BEHNKEN & PRINZ