Value Proposition - Criteocriteo.investorroom.com/download/CRTO_2015... · Working with Criteo, we have been able to more than double conversions and revenue from our display campaign

Value Proposition

Eric EichmannPresident and COO

2

Safe harbor statement

Copyright © 2015 Criteo

This presentation contains “forward-looking” statements that are based on our management’s beliefs and assumptions and on information currently available to management. Forward-looking statements include information concerning our possible or assumed future results of operations, business strategies, financing plans, competitive position, industry environment, potential growth opportunities, potential market opportunities and the effects of competition.

Forward-looking statements include all statements that are not historical facts and can be identified by terms such as “anticipates,” “believes,” “could,” “seeks,” “estimates,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “should,” “will,” “would” or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our management’s beliefs and assumptions only as of the date of this presentation. You should read the Company’s most recent Annual Report as filed on Form 20-F, on March 27, 2015, including the Risk Factors set forth therein and the exhibits thereto, completely and with the understanding that our actual future results may be materially different from what we expect. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future.

This presentation includes certain non-IFRS financial measures as defined by SEC rules. As required by Regulation G, we have provided a reconciliation of those measures to the most directly comparable IFRS measures, which is available in the Appendix slides of the PDF version on our website.

Why Criteo?

Copyright © 2015 Criteo 3

Performance is everything


at givenROIat scaleincremental

salesdelivers

4

Driving incremental revenues for advertisers

$19B post-click salesin year ending

March 31, 2015


Value we bring to advertisers

1 Transparent ROI measurement

2 Unmatched reach

3 A complete product set

4 Simple end-to-end solution

5 User friendly

6


Transparent ROI measurement


1

Well established post-click attribution

model

Performance-based and transparent CPC model

Post click is a great proxy for

incremental sales

7


Unmatched reach

1.1Bunique users

worldwide#2 in global

reach

10,000+direct

publishersaccess

Copyright © 2015 Criteo1.1B reach desktop only, ComScore

2

8

A complete product set


Across all channels And all devices

ANDROID iOS

Display

Native

Email

Social 84%of our clients usedour multi-screen

solutionin Q1

3

9

Cross device is a must have today


60

70

80

90

100

110

120

130

140

12-7 am 7-10am 10-5pm 5-8pm 8-12am

Desktop Smartphone Tablet

Smartphones+20% during the early hours

TabletsUp to +29% in the evening

% Mobile Transactions by Device and Time of Day

Source: Criteo State of Mobile Commerce: Q1 2015 , ComScore

Shoppers switch between smartphone, tablet and desktop

3

10


SSP

DSP

DMPRTB

Nativeadvertising

Ad networks

Ad exchanges

Tradingdesks

Adservers

MobileVideo

CPM

CPA

CPC: $0.62

Sales $5.84M


Ad tech ecosystem Criteo

4Simple end-to-end solution

11


Consumer privacy leader since our inception


No PII dataControlTransparency

12

5

12


User friendly: Transparency and control


Criteo was the first to offer transparency &

control on every banner

in 2009

5

13


User friendly: Transparency and control


5

14

Specific solution for Apple user

We drive superior consumer engagement


7x+CriteoCTR

0.06% industry

CTR

SOURCE : Doubleclick display benchmark tool1515

16

The results


20%

30%

40%

50%

60%

70%

80%

90%

100%

Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015

3,8114,274

4,6315,072

5,567

6,1316,581

7,1907,832

The results

Client retention rate

Number of clients


90%+ client

retentionrate

17

Case study

2xConversion rate

YOY

Working with Criteo, we have been able to more than double conversions and revenue from our display campaign over the past two years. We’re very excited about the potential of leveraging their performance marketing platform across additional channels.

Genelle Lingua, Sony

18

Case study

60%+ROI over a month

Since we started working with Criteo, we have seen a 60% to 100% ROI increase month on month, which is fantastic. For me, working with Criteo makes my life easier and it also means that we can achieve more with our customers.

Alexandra Taylor, Secret escapes

19

130%

Case study

44%Conversion Rate Uplift in sales

When we implemented CRO, we saw a 130% increase in conversion that resulted in an extra 44% in sales. That was amazing performance. I always recommend working with Criteo because we’ve seen such great success.

Kylie Beals, Clarks, America


Documents

Value Proposition - Criteocriteo.investorroom.com/download/CRTO_2015... · Working with Criteo, we have been able to more than double conversions and revenue from our display campaign