Value First Bpcl

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ValueFirst – Mobile Platformfor Dealer Management for

BPCL

By

Manish Chaturvedi

December 29th - 2009

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Agenda

ValueFirst IntroductionValueFirst Products For BPCL How does ValueFirst help BPCL Dealer’s Management Services?Mobile Marketing: Case studiesValueFirst proposal

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ValueFirst Introduction

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India’s leading Virtual Mobile Network Operator for Data Services Operations in Germany, India, UK, Pakistan, Romania, Bangladesh, Sri-Lanka, Middle East In India: Offices in Gurgaon, Bangalore, Mumbai, Kolkata Network of over 165 partners across multiple states

ValueFirst Introduction

Over 1500 enterprise customers

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We Serve the worlds leading

Customers across all verticals and functions

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What is common between India’s largest

B2C portal www.ebay.in B2B portal www.metaljunction.comIT hardware company www.hp.com IT software company www.tcs.com Private general insurance company www.icicilombard.com Direct marketing company www.rmgconnect.com Tyres company www.apollotyres.comEducational services www.imsindia.com Private life insurance company www.allianzbajaj.com Mutual funds company www.hdfcfund.com Stock Broker www.bonanzaportfolio.com Pharmaceutical company www.lilly.com FMCG company www.pepsi.com Speciality and agri-chemicals www.dupont.com Domestic call centre company www.convergys.com Logistics and courier company www.dtdc.com

All are ValueFirst customers

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Mobility Solutions - An Overview

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Mobile Terminating (MT) – Send a message to a list of numbers (Broadcast/Targeted) [Push]Mobile Originating (MO) – Invite the audience to send a message (Short code/Long code) [Pull] MT-MO [Push – Pull]MO-MT [Pull – Push]

Mobile Data Services – Types

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PUSH Services allow the deployment of various applications such as:

Information Services (new product launch, schemes, Logistics, new dealers/sub dealers launch)

Real-time notifications and alerts (payment dates, Invoice Details)

Mobile Data Services – PUSH

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Mobile users “pull” or request information by sending an SMS from their mobile phones to a service number linked to the service of the content provider.Typical service examples are Payment/Order Booking Details generation. The dealer can register his interest for a new scheme e.g. BPCL to 56070 or 56677.Register feedback, complaints on by sending an SMS

and can be initiated by www.bpcl.com

Mobile Data Services – PULL

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The service is initiated by a Push SMS from the application to the mobile user prompting the user (Dealer) to reply via SMS.

Typical service examples are inviting the Dealers to participate in Giving Feedback on new scheme to be launched/Launched. They can be incentivized for participating in the whole process.

Mobile Data Services – PUSH-PULL

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Dealers can send a SMS service request - SMS MO - from his handset to a special service number (5 digit or 10 Digit No.) These service number is directly associated with a particular mobile application, which is built by combining Pull and Push services. Customers to send <BPCL DEALERCODE> to know the Outstanding amount/Order Status.Dealers to send <BPCL DEALERCODE> to 56070 TO know payment due date for his OUTSTANDING AMOUNT.

Mobile Data Services – PULL-PUSH

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ValueFirst Products & Services Offering

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Technical Architecture – High level

WWW/INTERNET/VPN

Connection Protocols:SMPPHTTPCIMDUCP

SpeedVelocity

PACE Platform

SMS-C

SMS-C

SMS-C

CellPhone

Recipient

User

Integration with the backend Systems

WWW/INTERNET/VPN

XML/HTTP XML/HTTPs

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SUPPLY SIDE:1. ORDER STATUS 2. ORDER DELIVERY3. ORDER LOGISTICS : FULFILMENT/ CHANGED 4. INVOICES5. PAYMENT REMINDERS

DEMAND SIDE1. ORDER BOOKING2. ORDER FULFILMENT3. PAYMENTS4. DELIVERIES

BPCL DEALERS MANAGEMENT

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How does VFirst help BPCL Dealer’s Management?

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Dealers Sales Cycle Management

• Price Alerts: Real Time Alerts to dealers on price change • Product Launches: Dealers can be intimated for the New Line of Product and it's special features, can be broadcasted in couple of minutes flat• Modification of Schemes: Broadcasting of any new update for the ongoing schemes like : for 10000 liter sold in a month special award of 30 liter free for the first 100 dealers in India• Credit Limit extensions : Sales force can increase credit limit of dealer using SMS, which facilities less paper work and speedups the process, thus keeping dealers very happy for the prompt process• Order placement :Simple SMS Generation Order placing

How does VFirst help Dealers of BPCL?

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Dealers Sales Review/Tracking Updates on weekly/daily targets:

Keeping abreast of all sales activities by dealers

Push sales performance within the sales hierarchy : Special Schemes to achieve target as set in by the head office from time to time

BPCL DEALERS MANAGEMENT

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Dealers Corporate Sales Cycle Management

Dealers Corporate InformationAlerts on credit/Debit information, policy changes etc.Updates on company performance, achievementsReminders of periodic performance review deadlinesDealers feedback on special schemes to mandate the overall performance of the scheme


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MANAGEMENT REPORTING :a) Scheduled automatic daily information capsule

Vital Information: Management Business performance indicators, viz. consolidated order booking (for the day. month & year)Invoicing, Inventory value, production figures and payment collection etc.

b) Monitoring business performance indicator :Real time Dealers sales figuresProduction FiguresInvoicing, at any time of the day, from anywhere, by sending a SMS query


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Mobile Marketing: Case Studies

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Mobile Marketing Benefits

instant info to large no. peoplefrequent communication with your peoplecommunity buildingdata gatheringquery datapulling info from relevant people

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Pidilte Dealers Management System

Introduction :Pidilite Industries Ltd. implemented SAP ERP system in 2001 to support its growing business operations. Although this streamlined information flow and availability within Pidilite Industries, but it did not solve the needs of its large network of channel partners spread across India. They still had to make phone calls to Pidilite Industries factory or office to get updated sales related information (viz. product price, stock availability etc.). The channel partners mainly needed updated information on order and account status etc.

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The Need : In its endeavor to provide better and faster response to customers, Pidilite Industries Ltd. decided to mobile-enable its enterprise information. ValueFirst was invited to provide an effective solution. The system requirements outlined by Pidilite Industries were as follows:

24X7 Information Flow : Availability of information to its mobile sales force, channel partners and management team using SMS from their mobile phones

Communication with SAP : Capability of communicating with SAP database to extract data from various tables and perform computations based on this data to calculate the required information

ALMOST PLUG-N-PLAY SOLUTIONS: A scalable, click and deploy solution that would allow new PROCESS (As and when they occur) to be configured easily and quickly

Easy format :Information presentation in configurable format

Security : Secure solution that would not compromise on the confidentiality of the information and information access based on user access rights

Automatic Reporting : Scheduled broadcasting of daily business report to management team and to the dealers @ invoices and payments

Automatic Scheduling : Scheduled and automated alerts to dealers @ invoices and payments

Monitoring : Logs to monitor who it is being broadcasted to

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The Solution :Comprehensive : ValueFirst delivered a comprehensive solution based on its robust and state of the art mechanism Implementation : The entire solution was implemented and made live in less than one weekAvailability : Works 24X7Process formularized : The solution allows Dealers/Distributors of Pidilite Industries to retrieve

Prices Stock availability Order status Order booking summary Account status etc.

Methodology : Sending a simple SMS query. The queries received by ValueFirst Solution are processed and the requested information is sent back within few seconds as a SMS to the user’s mobile phone

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GPI: Red & white: community building (Reach McCann)General Motors: Aveo: community building (Direct)TVS Lub Oil: Check authenticity: query data (Direct)Wills Lifestyle: Frequent communication with customers (RMG Connect)Pepsi retail audit: pulling information (Solutions Integrated)TVSE: On pack promotions (Royal Images)

Some case studies

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ValueFirst a Mobile Technology Partner for BPCL Limited ValueFirst becomes BPCL Limited delivery arm for Mobile Marketing components of the campaigns (allowing BPCL to focus on core strengths)Jointly provide additional Value to the Dealers, while ValueFirst at the BackendRevenues to BPCL, as More Sales status and working Pattern of Sales is Feasible from dealers NetworkUnlimited Avenues Generated through Mobile Marketing

ValueFirst–Proposal

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Mobile Marketing ApplicationsProduct launchSales promotionThematic Ad based promotionsBrand awarenessEvent promotionInteractive TVLocation based marketing campaignsMobile couponsMarket researchFeedbackContestsBranded advertimentLoyalty programme

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What our Solution will do

Sales Database Generation (Sales Enquiries through VMN NO. SMS no. like 56070 and 56677) OR 98XXXXXXX

Dealers/Business Associates/Partners daily Communication

Branding the SMS i.e. SMS would go by Companies name like “BPCL” rather than a Mobile No.

Launch of New Schemes and Projects Intimation

Price and Project Information

Debt collection from Dealers/Suppliers Notification

Product and Services Alerts

Information of the organization to the Higher ManagementMIS reports of Sales to top Management directly on their Mobiles

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FOR MORE INFORMATION Please contact us at:

INDIA Manish [email protected] Asst. Sales Manager705-A, Winsway ComplexCourt Lane, Off S. N. Road (Sahar Road)Andheri East, Mumbai 400069Tel: +91-22-26823396Fax: +91-22-26823396Mobile : 9987523249 / 9029007356

Web: www. vfirst.com

©2009 ValueFirst Messaging Pvt. Ltd. All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system or translated into any language in any form by means without the written permission of ValueFirst Messaging Pvt. Ltd.

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