PRESENTER:

Date: Apr 4, 2017 10:00am-5:00pmLocation: Turnberry Isle Resort, Miami, FL

Workshop Agenda

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Value-Based Pricing

9:00am Registration

10:00am Workshop Begins

12:00pm Lunch

1:00pm Workshop Session

2:30pm Afternoon Break

3:00pm Workshop Session

5:00pm Workshop Close

Value based Pricing is a widely documented concept. There are a range of well-known methodologies available to support this activity. They are all generally time consuming and require companies to invest significant effort in the definition of new product pricing. This size of effort has consequences for the number of products that any organisation can manage at one time.

In this workshop, we will look at

how you can develop and deploy supplementary method-ologies that will enable you to apply a value based pricing approach to a broader set of products, not only for product introductions. We will also address the challeng-es of ensuring that all your hard work in setting a value based price does not go out of the window at the point of negotiation.

Robert Irwin, Vice President Business consultant, Vendavo Robert has worked in the area of Pricing for over 15 years and has spent the last 8 years at Vendavo helping customers to implement and automate their pricing processes, strategies and margin optimization. Before joining Vendavo, Robert was the Global Director of Pricing at a High-Tech manufacturer where he developed, built and led the Pricing Organization. He is experienced in leading sales and operations teams in the international business environment and has a proven track record of successful-ly leading organizations through structural and process change. Robert has an MBA from Wake Forest University and a BA (Hons) in International Business from Sheffield City Polytechnic.