MEDIA KIT 2020

VA LOR ECONÔM I CO ’S I NV ESTM ENT WEBSI TE

13.1 MM 30.7 MMU n i q u e U s e r s P a g e v i e w s

Source: Comscore April /2020

LEADER IN PERSONAL FINANCES WEBSITE

TIMENT AND FINANCIAL EINVESDUCATIONDesigned for an audience more and more interested in managing and investing their own money with intelligence and quality, Valor Investe is a complete, free-access website, which brings knowledge of the financialmarket, teaching new investors and updating the most experienced ones on how to take care ofyour assets and the best opportunities to leverage your income.

In addition to being informed about news that affect your pocket, the reader also has access to courses on investments and to recommendations from duly certified specialists on the best applications in the financial market, for each moment and profile.momento e perfil.

INVESTORS CAN FIND EVERYTHING HERE.

All this in a light and accessible language for the reader who is not an expert in finance, and in an impartial and independent way.

Q u a l i t y N e w s

Coverage of key information that impacts the

world of finance.

F i n a n c i a l E d u c a t i o n

Guidelines for those who need to get out of debt

and look for alternatives to increase their

income.

Financial market analysis with experts, and a

series of services that help the reader to plan and

choose the best investments

THE IDEAL ENVIRONMENT TO PROMOTE EDUCATION RELATED TO INVESTIMENTS, STOCK EXCHANGES AND FINANCIAL MARKET DEMITIFICATION

I nv e s t i m e n t a n a l y s i s a n d

r e c o m m e n d a t i o n s

NEWS EDUCATION RECOMENDATION/ANALYSIS

CONTENT STRUCTURE

• Articles, analysis and exclusive

• Coverage from the perspective of the individual investor

• Notícias adaptadas doValorPRO eDigitall

• Stock and currency quotes

• Newsletter

• Financial educatiorsblogs

• Financial educatiors blogs

• Free educational videos and texts from the newsroom

• Calculators and tools: owned and from partners

• Sale of courses

• Analysis and recommendations- Produced by Eleven Financial ResearchSale of Reports

• Investment searchers

• Product buyers

• Valor Wallet

HERE HASMORE VALUE+ Free content+ News about the financial market+ The best columnists and bloggers+ Financial education courses+ Fund Comparator Interactive Calculators+ Stock quotes and live currencies+ Investment analysis and recommendations made by experts

INSIDE THE WEBSITE PUBLISHING BY FINANCIAL OBJECTIVES

Organize your billsContent focused on helping the user to better manage personal finances to pay your bills on time.

Time to InvestIt brings tips on investments, financial institutions and knowledge for those who already invest and for those who want to start this journey.

Keeping an Eye on the MarketInformation from the country, the world and companies that impact the

investments of those who already operate in the market.

RetirementThe information the user needs to better plan their future and have a nicer retirement.

Spend wellThis section provides tips and guidance on how to use your saved money well. Either with efficient purchases, or with the good things in life.

UndertakeThis area of the website brings together content related to careers, entrepreneurship,investments in startups and related things.

INSIDE THE WEBSITE PUBLISHING BY FINANCIAL OBJECTIVES

INSIDE THE WEBSITE TOOLS: CALCULATOR AND SIMULATORS

InvestmentsIt simulates the most appropriate investment for the user’s profile.

Car, Taxi or UberCalculates the most affordable transport option according to the travel habits of the reader.

New carFor the reader who wants to get organized before changing or buying a new car.

Get thereCalculates how much the user needs to invest to achieve their financial goals.

VacationsHelps the reader to plan the long-awaited vacation trip with the estimate of common expenses during this period.

Automobiles

Animals

Propertis

CONTENTS ON SEVERAL MATTERS AND THAT DIALOGUE WITH FINANCES.

Travelling/Tourism Creative TopicsTopics whit Influencers

CONTENTS ON SEVERAL MATTERS AND THAT DIALOGUE WITH FINANCES.

INTERACTION AND ACKNOWLEDGEMENT OF DIGITAL INFLUENCERS AND BRANDS

Short videos withjournalists in the

newsroom, explaining financial market terms

EDUCATIONAL CONTENT

Free Paid

OWNED AND FROM PARTNES

BLOGS EDUCADORES FINANCEIROS COURSES

Free

• Pension Plan (VGBL) x Cash Value Life Insurance (PGBL)

• Taxation

• Treasury Direct – soup of letters

• Funds – Read the slide

• Fund types

• Basics about stocks

• Financial educatiors blogs

• Financial educatiors blogs

• Free educational videos and texts from the newsroom

• Calculators and tools: owned and from partners

• Sale of courses

• Analysis and recommendations- Produced by Eleven Financial ResearchSale of Reports

• Investment searchers

• Product buyers

• Valor Wallet

ANALYSISTexts with analysis and recommendationsand selling of reports from Eleven Financial.

26 K Followers

56.2 K Followers

22.7 K Followers

PUBLICPUBLIC PROFILE

55%

13.1 MM Unique Users

30.6 MM Pageviews

WEBSITE:

SOCIAL MEDIA:

37% 25 to 34 years old

18% 18 to 24 years old20% 35 to 44 years old9% 45 to 54 years old9% 55 to 65 years old9% +65 years old

85% mobile

15% desktop

TOTALUSERS:

HEAVY USERS:

Women

55% mobile

45% desktop

36% 25 to 34 years old

62%Men

53% AB15% C

8 K Followers

112.9 K

Source: Comscore Multi-Plataform April/ 2020 // Google Analytics May/2020 // Social Media

24% 18 to 24 years old18% 35 to 44 years old8% 45 to 54 years old7% 55 to 65 years old6% +65 years old

• São Paulo - 29% • Rio de Janeiro - 11% • Minas Gerais - 10%• Paraná - 6%• Bahia - 5%• Rio Grande do Sul - 5%• Distrito Federal - 4%• Pernambuco - 3%• Santa Catarina- 3%• Ceará - 3%

THE 10 STATESWITH MORE VISITS

Google Analytisc Maio

PEOPLE WANT TO KNOW

M o s t r e a d s u b j e c t | T O P 1 0 i n e n g a g e m e n t :

• Users are more engaged with stories related to the effect of the pandemic.• 62% of pageviews with Search origin were related to emergency government assistance and Unemployment Guarantee Fund withdrawal• 28% of pageviews with Direct origin were related to emergency government assistance and Unemployment Guarantee Fund withdrawal

BRANDED CONTENT PAGE

PUBLICIDADE

+ Super Banner+ Rectangle

Differentiated Formats

A hub with several content and article with “Advertising Special” Disclaimer

Fixed format of free media within the article (mobile anddesktop versions):

Signature seal on the article

PUBLICIDADE

CHANEL

POSSIBILITIES OF CUSTOMIZATION+ Backlink

+ Form

+ PodCast

+ Videos

+ Chatbot

+ eBook

Creating a Channel with client’s Content Feed.

Differentiated Formats

SOCIAL

PUBLICIDADE

AMPLIFICATION

Differentiated Formats

Post with handshake with the Client and “paid partnership” identification, signaling that it is about brand content

On the Websites:

+ VALOR ECONÔMICO+ ÉPOCA NEGÓCIOS+ PEGN

Native Format (300 x 250)

MÍDIA DISPLAY

Chek all formats here.

Approved formats, we simplify the production and adaptation of campaigns by agencies and advertisers

MEDIA KIT 2020

VA LOR ECONÔM I CO ’S I NV ESTM ENT WEBSI TE