VAILLANCOURT FOLK ART | 9 MAIN STREET | SUITE 1-H SUTTON, MA 01590877-665-2244 | valfa.com
30th Anniversary Santa, VFA Nr. 14039 $225.00
30 Years of TraditionsGary and Judi Vaillancourt established Vaillancourt Folk Art in 1984, when Judi, a classically trained artist with a passion for antiques and Christmas, adapted the Victorian art form of chalkware with her own process; pouring liquid chalk into vintage confectionery moulds and hand painting the resulting three-dimensional blank canvas with oil paints. Her new works were quick to sell out when taken to Folk Art craft fairs around the country. Seeing this potential, Gary quit his job in high-tech to focus on this new passion. Together, they set up a studio in their circa 1700s house; the kitchen was used for pouring, the dining room for painting, and the bedrooms for shipping. Within a few months, the demand had grown (as did their need to get their kitchen back) and their basement was transformed into their new studios to accommodate nearly a dozen employees. A few short years later, Gary and Judi had to expand again, this time opening a retail gallery in an 1820s farmhouse located a few short miles from their home. Fueled by 80s Americana craze, the gallery regularly featured American artists like Chris Lamontagne, Judie Tasch, and Tasha Tudor in their retail store and received Hollywood support from the likes of Tom
Bergeron and Emma Samms.The business was thriving during this time period and caught the eyes of overseas manufacturers. As knockoffs began to surface in the early 1990s, Judis solution wasnt to compete with price (a futile decision many artists in similar situations chose to do), but to increase both price and quality. It was very hard pressed for an American company to compete with the price of Chinese manufacturing, but there was no way they could touch our detail and fine art quality, says Gary.
A family business from the start (Gary and Judis parents were among the first hired employees) the tradition continues with their son, Luke, having joined the company in 2007 to propagate the companys digital footprint. In a post 9-11 world, the marketplace had
dramatically changed. Hundreds of small mom-and-pop shoppes had closed their doors and the large department stores had changed how they were buying, Gary Vaillancourt said. In order to adapt to the industry, we had to focus on growing our
online distribution while refining the tangible experience of shopping in our retail store. At the same time that Luke joined the company, Vaillancourt Folk Art moved again (still within Sutton) to where they are currently, a
12,000 sq/ft space within a historic textile mill. This open space allows their retail gallery to be elaborately decorated like that of the old department stores and also allowed for a more efficient production studio open for tours where visitors can watch the artists paint each Santa by hand. Additionally, a Christmas Museum displays the history of the Vaillancourt Santas alongside the Vaillancourts personal collection of over 3,000 antique chocolate moulds.
Today, selected products of Vaillancourt chalkware, ornaments, and dinnerware are found at the very best stores around the country. The Vaillancourts attribute their success to you, their customers. We live in a disposable world. It is not uncommon for people to buy and discard. Our goal isnt just to create a beautiful fine art product, our goal is to create a tradition that can be passed down to the next generation, says Luke.
In an economy that has led to the demise of many businesses, Vaillancourt Folk Art sees their 30th Anniversary as a testament to consumers being conscious about quality, being supportive of local, and being appreciative of the quality of customer service that can only be attained from family business. Yes, Massachusetts, there is a Santa Claus.
Its hard to tell when a tradition begins....
GARY, JUDI, AND LUKE IN 2014
COVER 30th Anniversary Santa, VFA Nr. 14039 $225.00
Its fitting that when we began celebrating our 30th Anniversary that we choose a piece that best represented our history and vision for the future. The 30th Anniversary Santa is made using one of the first three moulds that were used to start the tradition of Vaillancourt Chalkware. Using a brilliant red, this Santa features a white silhouette around the coat and delicate bead work on the sackwhich is full of ornaments. With shimmer gold leafing, this 30th Anniversary Santa will make an impact to any Christmas collection. This piece will be produced until December 31, 2014.
THE POURING ROOM AT ARMSBY ROAD
1 VAILLANCOURT FOLK ART / 9 MAIN STREET SUITE 1-H SUTTON, MA 01590 / 877-665-2244 / VALFA.COM
These three pieces introduced in 2014 are sure to bring back the nostalgia of our early designs. Each uses a traditional pallet to depict the splendor of the season. Sometimes, less bling is more, and these three Santas are sure to be a tradition to your family and friends.
A. Traditional Santa in Red Coat VFA NR. 14033 $150.00
B. Santa in Brown Coat VFA NR. 14034 $120.00
C. Hunched Father ChristmasVFA NR. 14037 $180.00
After an arduous evening of delivering gifts, this Father Christmas is depicted hunched over carrying a sack full of goodies in both arms. Wearing a traditional green coat with brown fur trim, this Santa is covered with snow-like glitter; a testament to his work in a winters evening. With a warm hat, Father Christmas is showing that the nights work is not yet complete and his sack is still full of toys for the good children.
2 VAILLANCOURT FOLK ART / 9 MAIN STREET SUITE 1-H SUTTON, MA 01590 / 877-665-2244 / VALFA.COM
Starlight Santa on Scooter, VFA NR. 14030 $165.00
The 25th Annual Starlight Santa features an
old world Santa in traditional red. This Santa
is sitting on a not-so-traditional green scooter
as he travels with his bag of wishes with an
antique bottle brush tree sticking out of the
top. As Vaillancourt Folk Art celebrates 30
years of creating hand-painted, traditions
from their Sutton, MA studios, it is only fitting
that the 25th Annual Starlight continue the
tradition of helping to grant wishes to children
with life-threatening illnesses through the
UMass Memorial Childrens Medical Center.
Small Santa Hugging Deer
VFA Nr. 14035, 5.75 - $160.00
Jolly Little Santa
VFA Nr. 14031, 4.5 - $130.00
Santa in Blue Coat with Sack
VFA Nr. 14032, 6, $160.00
Starlight SantaThe 25TH AnnualThe 25TH Annual
9 MAIN STREET SUITE 1-H SUTTON, MA 01590 / 877-665-2244 / VALFA.COM / VAILLANCOURT FOLK ART 3
Santa Holding Tree of Ornaments
VFA Nr. 13058, 7.75 $170.00
Santa in Peach Floral Coat
VFA Nr. 13076, 10 $260.00
Santa in Burgundy Floral Coat
VFA Nr. 13075, 8.5 $180.00
Brocade & Beadin!There is no limit to where Judi finds inspiration. A true fan of history and art, Judi had always loved the intricately woven fabrics of richly decorated
threads and patterns from Colonial Williamsburgs Inn and a collection from Winterthur Museum. Adapted into the chalkware medium, and accompanying
ornaments, you will find subtle patterns and embellishments that shimmer in homage to the brocade of past.
Accompanying Polish GlassOrnaments, that matchthe Chalkware original.
D. Peach Santa with Apple Cone VFA NR. OR14401 $45.00
E. Santa in Burgundy Floral Coat with Pineapple VFA NR. OR14400 $45.00
C ollectors Weekend
4 VAILLANCOURT FOLK ART / 9 MAIN STREET SUITE 1-H SUTTON, MA 01590 / 877-665-2244 / VALFA.COM
C ollectors Weekend
2015 will mark the 20th Annual Collectors Weekend, so it is fitting that the event focuses on you, the collector! Consider joining us for the entire weekend as we have lecturers from special collector guests, our annual dinner with collectors from around the country, and three painting workshops where you can paint with the Vaillancourt artists. Registration will be available on January 1st and is certain to be a memorable milestone for our annual Collectors Weekend! collectorsweekend.com
Each Collectors Weekend, we offer special pieces that are often limited, rare, or even one-of-a-kinds. As we celebrate our 30th anniversary, and prepare for our 20th annual Collectors Weekend, we are happy to share three past favorites of the past two years. The 2014 Painting Workshop Santa and two limited edition Collectors Weekend Santas.
Each Collectors Weekend Santa is a Limited Edition of 100.
Forest Santa with Pinecones VFA NR. 14011 $200.00
One of the two Collectors Weekend Painting Workshop Santas, the Forest Santa with Pinecones features this classic Santa with a green coat decorated with silhouettes of trees in the forest along with simple snow flakes. In his bag, are bundles of pinecones freshly gathered. Also available as Floral Beadwork Santa with Pinecones (VFA Nr. 14012)
B. White Bell Santa (Limited Edition of 100) VFA NR. 13012 $130.00
Introduced as the 2013 Collectors Weekend Santa, the White Bell Santa stands at 4.25 tall with sweet detail with his white coat with brown fur collar and green striped pants. This Santa has a bell both on the tip of his shoes and at the top of
C. Collectors Weekend Santa with Gifts (Limited Edition of 100)
VFA NR. 14068 $135.00As Vaillancourt Folk Art celebrates their 30th anniversary they paid special attention to their annual Collectors Weekend Santa. This small Santa is wearing a dark red coat with subtle detai