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A Picture is worth 1000 Words; vADz are more effective ! vADz tm Revolutionary Targeted Video Advertising

vADz Pp February 2010

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vADz are an easy and economical user-generated tool to enable small and medium sized businesses (SMBs) such as merchants, restaurants, service providers, couponers and Classified Advertisers to create VideoAds. With vADz, the Advertiser controls the process. He can mix all forms of Photos, Video, Animation and textual crawls and then add trackable Coupons, Maps, Music, Menus, Contracts and topical backgrounds. vADz Advertisers SEO-tag their ad and vADz publishes the ad to the web, allow the Advertiser to purchase additional digital ad space and tracks the results.

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Page 1: vADz  Pp   February 2010

A Picture is worth 1000 Words; vADz are more effective !

vADztm

Revolutionary Targeted Video Advertising

Page 2: vADz  Pp   February 2010

WHAT ARE vADz?vADz are easy, economical, self-generated video

ads that allow you, the businessman or woman to take advantage of the visual impact of the Internet.

WWW.VADZ.COMIf you have 5 minutes, we can show you how to

make your own vADz and publish it to the Internet, use it on your social media page and send it to your customers via e-mail.

Page 3: vADz  Pp   February 2010

IS IT HARD TO MAKE A vADz?Not at all, just a little planning, a digital camera and a computer. You

don’t have to be a techie. There are just 3 simple steps.

1) Define your message. What do you want your customers to know about you, your product or service?

2) Take some photos or a video of your business or service.

3) Visit www.vADz.com and download your videos, photos, music, coupons, menus and maps, etc.

Page 4: vADz  Pp   February 2010

START MAKING YOUR OWN vADz TODAY!

Shown here are some simple clips that tell you just how easy it is to make a vADz.

1) Upload Your Media

2) Create your vADz

3) Start Your Advertising Campaign

Page 5: vADz  Pp   February 2010

IT’S AS EASY AS THAT! Take pictures or video of your business. Download those pictures and videos to your

computer, then upload them to the vADz video editor.

Add music, text, a coupon, a map to your business, your menu, anything you think will get your message to your audience.

Press save and you have made a vADz.

Page 6: vADz  Pp   February 2010

YOU’VE GOT A vADz! NOW WHAT?

You’ve used your creative talents to create a vADz, now how do you make it work for you?

(click on photo to start vADz)

Page 7: vADz  Pp   February 2010

IT’S TIME TO PUBLISH TO THE WEBNow that you have your vADz, what next? It’s time to publish your ad and

bring people to your business. First:

From our drop down list of options, choose your desired demographic.Male _____ Female _____Age: 18-25 ___ 26-34 ___ 35-54 ____ Over 55 _____Within ______ miles of your business location.

Next, choose your weekly budget, you pay only for ads viewed.$50 _____ $100 _____ $250 _____

vADz places your ads on websites that match your targets. vADz gives you the monitoring tools so that you can see how well your

vADz is working and, if you choose, vADz allows you to edit your message as often as you like.

Page 8: vADz  Pp   February 2010

WHY ARE vADz EFFECTIVE ? vADz target your audience. Don’t waste

your money showing your ad to people who cannot patronize your business.

vADz not just a simple banner ad, it is an enhanced message including coupons, music, maps, menus, your own voice.

It is easily updated to show your current services, products, sales and specials.

Page 9: vADz  Pp   February 2010

HOW CAN I USE vADz ?You already know how you can publish your vADz

to the web, but there are other uses for your vADz as well.

Through the use of a vADzLink you can send out text messages and e-mails containing your vADz to your customer base.

You can use your vADz video on your blog or social media site

You can use your vADz on your own website. In fact, your vADz can become YOUR website.

Page 10: vADz  Pp   February 2010

vADz are:

1) Unique, economical geo- and demo-targeted video ads that you, the small and medium sized business owner, create yourself.

2) vADzLinks™ can be attached to text messages, e-mails, Facebook, Twitter and other social networking sites. They are controlled by you, for your use in getting your message to your customer.

3) Cost-effective. There is no charge for publishing your ad until the customer activates it.

4) Measurable—we provide the tracking tools so you can measure the performance of your vADz.

5) Mobile & Tethered. Reach your customers where they are. Let them see your message; vADz can be displayed on Blackberrys, iPhones and other PDAs.

Page 11: vADz  Pp   February 2010

SUMMARY

vADz are user-created Video Ads, which easily combine digital media components such as stills, video, audio, crawls, coupons, maps and music. 

vADz economically enable businesses, service providers, couponers and Classified advertisers to effectively use the growing inventory of digital ad space.

vADz are a universal Application, offering digital advertisers a unique and inexpensive opportunity to differentiate the presentation of their product or service and to track the results.

Page 12: vADz  Pp   February 2010

WHY VIDEO? 78% of Internet users watch video, averaging 5.5

hours/month. (a)

On-line video ad revenue is projected to grow 32% this year to $1 billion by 2011. (a)

10-15% of shoppers who look at videos click through, average conversion rate on traditional ads is 1.5%. (b)

(a) Source: comScore; Interpublic Group’s Magna.

(b) Source: Brightcove