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Objective To find a way to repurpose vacant land
as a place to cultivate fresh food
Question How can we create a more active participation and environment?
Social Behavior Maintain a continuous interaction
Encourage long-lasting excitement and participation
Branded packaging
App
Website
Evolving space.
Print marketing campaign.
longfellowFARM
crops
members
choose aFARM
longfellow
genessee
columbus park
manheim park
seedlingk a n s a s c i t y
longfellow
Derick Lopezmember of longfellow farm
since oct. 2014recent activity
planted on:
ready on:
amount:
share
log
7-11-15
8-2-15
cherry tomatoes
longfellow
cherry tomatoeggplant
carrotsweet potato
lettuce
longfellow
CROPS
longfellow
MEMBERS
longfellow
sell
give
cook
Thank you!