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V JORNADAD’INNOVACIÓ EN ATENCIÓ PRIMÀRIA

COM INNOVAR PER INCREMENTAR LA RESOLUCIÓ

Novembre, 2012

Mònica Mateu. Innovation Global Category Manager-New Business Unit

mmateua@gallinablancastar.com

100 %100 % 100 % 100 %

GBST’s Shareholders

RETAILHYGIE PET FOODPRIVATE EQUITY

PRIVATE EQUITYFOOD OTHER

Spanish industrial Group,owned 100% by Carulla family

Spanish industrial Group,owned 100% by Carulla family

Findim

Italo-Swiss Holding Co.,owned 100% by Fosatti family

Italo-Swiss Holding Co.,owned 100% by Fosatti family

75 %25 %

GBST Group

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Our Brands

GLOBAL BRANDS

LOCAL BRANDS

Copyright Doblin

INVESTMENT

RETURN

When does innovation work?

INCREMENTAL DISRUPTIVE

When does innovation work?

CORE PERIPHERY

When does innovation work?

INDUSTRY CLIENT

1 2 3 4 5 6 7

When does innovation work?

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INNOVATION STRATEGY2009-2013

JAN 10 JUN 10 JAN 11

Innovation challenges definition

Open innovationvectors

INNOCELLSInnovation Platforms

1. READY MEALS

2. PACKAGING

3. TECHNOLOGIES.

4. HOLISTIC

5. CULINARY MAP

From processes to open Innovation, to Innovation cells to New Business Unit

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FewerBiggerBetter

OCTOBER 12

New Business UnitGrowth Inno Projects

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10

HEALTHY FOOD

Salt replacement

Functional fats

Bio/organic

ENVIRONMENTAL

Mood food

Packaging innovation

Non thermal,high pressure technologies

Home food experience

DELIVERY

Home foodholistic action

Open Innovation

HOMEMADEPERCEPTION

BRAND IMAGE

READY MEALS

Ready Meals

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Our Innovation ecosystem

UNIVERSITIES+RESEARCH CENTERS + PUBLIC AGENTS

COOK CENTERS

INNOVATION BROKERS

GROUP COMPANIES

INNO PARTNERSS

SUPPLIERS

PACKAGING

CONSUMERS

NOVAD

12 12

1. DEFINE SCOPEOriginal challenges

Additional challengesSpecific Challenges

Where should we get inputs from?

2.WHERE TO LOOKOur employees/customers

Tech search/inno brokers/trade shows. Mintel/ Euromonitor, Datamonitor.

Small businesses and new successful products. Discovering opportunities in advanced countries.

4. DEVELOP ACTIONSDevelop inside?Copy?Purchase?

Partner with?

Setting up a scouting/open attitude + focus+ procedure to constantly be on the lookout…and bring it in through

the Inno Place

3. PROCESS INPUTSDefine and prioritize.

Disseminate/polinizationDecide where to take action

Innovation radar

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READY MEALS

TECHNOLOGY

HOLISTIC

PACKAGING

Inno cells- How do we do it?

INNO CELLS

Autonomous open units, to seek radical and incremental innovation at a cross and cross functional level

AFRICA

CULINARY MAP OPPORTUNITIES

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1) Vision: Search for new Ingredients & Processes & Technologies to apply in the development of new products to assure natural close to home made perception.

2) Challenges:1. Healthy food2. Technologies3. Natural dry4. Sensorial excellence5. Taste Complexity

3) Projects

InnoCells: Homemade technology

Studied projects: 77Selected projects: 45Test projects: 25Negotiation projects: 15Final phase projects: 5

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1)Vision: Sustainable wow effect2) Challenges

1. Sustainability2. Consumer convenience3. Dosing4. Clean single use

3) Projects

InnoCells: Packaging

Studied projects: 34Selected projects: 20Test projects: 13Negotiation projects: 12Final phase projects: 6

Naturalne

ssGBST strategy

Innovation for growth

1) Vision: Build the category as a new strategic category based on expertise in opportunity and development.

2) Challenges:

1. Create a new business line2. Identify initiatives for business opportunities3. Groundbreaking innovation with key partners

InnoCells: Ready Meals

1) Vision: GBST’s brand as a meaningful brand

2) Challenges:

1. Life Satisfaction & enabling cooking2. Employee’s commitment3. Connecting with key customers and

consumers4. Sustainability & Earth Care

InnoCells: Holistic

1) Vision: Rethink Africa2) Challenges:

1. Define a distribution and point of sales’ strategy

2. An adaptative management model to face a different business scenarios from Europe3. The everyday challenge of the African

housewife: taste, quality, etc.4. To foster and nurture passion and spirit in the African teams5. Running away from the commodity trap (with big competitors and new entrants).

3) Projects:1. New design / Communication Strategy

1. POS, loyalty strategy, etc.

InnoCells: Africa

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Inno place

Strategic approach

Inno inspiration and tools

Employees Inno Portal

Ideas/projects/b plans

Customers/ ecosystem

Inno Training

Inno Strategy for growth: challenges

Intranet based

Inno Place. Collaborative innovation to grow

New health paradigm• Kitchen orphans• Enabling healthy and tasty home cooking• Optimal nutrition and balanced diets• Eating with the family. Healthy habits• Meaningful brand (ethical, compromised, sustainable,

shared values…)• Honest, clear, simple and healthy products to prevent

illnesses• Mediterranean diet benefits

Thank you

Innovating for growth….challenging but not….

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Gràcies!

Jaume Sola /Mònica Mateu

Tel. (+34) 93 364 2021Mobile. (+34)686.15.72.39

www.gallinablancastar.com